Water Droplets Create Amazing Human-Like Animations In This Gatorade Ad
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- Опубліковано 14 чер 2017
- Gatorade built this technology from scratch just for an ad. 2,500 switches turn the water on and off, and motion capture tells it what to do. The results are incredible.
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#Gatorade #Animations #BusinessInsider
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Water Droplets Create Amazing Human-Like Animations In This Gatorade Ad - Наука та технологія
Gatorade: Spends a ton of money and pulls off a difficult technology to make for a ad
99% of us: *instantly skips ads*
The thing is they didnt pull of any new technology really. Thats where this video lies. They just combined two. One that does these droplet images and second... your plain old camera with a timer. Then they just took the pictures and assembled them into animation. So I doubt they spent that much money. This is actually one of those things thats cheap and looks impressive.
lol
@@martinbudinsky8912 they probably did spend a lot of money for the system that uses 3d model of that motion capture suit and puts it into water form. you don't know how long it is to write a program half as good as that
@@caminstol2473 It depends. I honestly doubt they made such software themselves. There are many softwares that work with motion capture to render it into pictures. Then its just a question of transfering it into the dropplets. And I have seen software that in matter of seconds transforms anything you write or draw into 2D image out of dropplets at IQlandia in Liberec. And if those already existing softwares could be interlinked and tweaked a bit then its not an expensive or difficult venture at all. After all 3D image is just layers of 2D images next to each other. Theres this saying.
"Work smart, not hard."
They did spend money not alot though what they really spent is their time that things is so good that the time needs to kill you lol
I had to skip an Ad
To watch an Ad
Talking about an Ad
meanwhile: addblocker takes care of that
@@Hoplasa If i use adblocker would it block the Ad I skipped, the Ad I clicked on, or the Ad being talked about?
Adception 🤯😅
I used the ad to destroy the ad
Welcome to Inception world.
damn I don't even do energy drinks I feel like I should get at least one or two just to support the creativity and scientific effort in this amazingly designed ad.
Wow..
Ikr
Same. My consumerist needs and my values of appreciation are at odds.
Nah Gatorade is rich af
Well ain't that right...
"Is your water running?"
"Yes."
"Well, you better catch it!"
Most under appreciated comment. ^
Good one
Shut up stupid
@@darpansoni2269 Stop being so angry. I think you should do what you wrote on your reply. Shut up, stupid.
@@kinohellasteezy y these fools always find something lame funny in some serious matters like these?
Whether someone is performing something someone is dying they don't care and try to crack stupid jokes
The amount of work just for a Gatorade ad
Meanwhile mobile ads
*ThIs GaMe Is ImPoSsIbLe!1!!1!!11!*
i CaN't ReAcH pInK cOlOuR!!1!1!1!1!1!!!1!1
mOm vS dAd
NoOB vS pRo
If YoU rEaCh lEvEl 20 yOuRe lEgAlLy sKiLlEd!!!!!!!1!11!1!11!1!1!!!!!!!1!1
oNLy 0.01% cAn pASs
When water is more athletic than you are.
*Productive
@@mattiguess8094 did I s-s-stutter
I wanna s-s-stutter too
@@_phong.huynh_ 😂😂😂😂
@@ladderholded609 g-give m-me your sh-shit
Man this is one of the coolest most creative ads I've ever watched...
I still prefer the Cup Noodles x One Piece ads. Those are amazing.
I love this sport drink ad.
The only ad i would never skip
I’m sure this technology could be used for something useful, but all I want to see is an entire dance team with these water droplets
Nah, I wouldn't expect this to do anything other than what you imagine there. It's a fancy way to do stop motion, and I severely doubt it has any other use
@@hexcodeff6624 You just aren't creative enough or know enough about other industries to know the use cases. Making broad statements with limited knowledge is pretty pretentious. It only makes you look smart to you.
@@Gunshinzero That's why I said "I severely doubt...", not "It's impossible".
@@hexcodeff6624 Agreed..
@@hexcodeff6624 I think it could in some way, but rn I can’t see much other than spraying water in a really cool way lol
Me: *jogging and getting tired*
The water jogging next to me: “hi”
Me: “oh how convenient”
Cannibalism
Pizzaburger 21 ???
GOLDENSILENCE *cannibalism*
The RadBrad flashbacks
@@pizzaburger21 technically isnt cannibalism cause its water
Imagine if someone made this into a shower and the water turned into a person and started to clean you
That would be freaky.
**UPGRADES, PEOPLE, UPGRADES! **
Thank you shower-Chan
I can think of something better to do in the shower with a water person.
@@GrixxlyStrength
😳
I want an entire movie made like this. It's so pretty
Yeah you think it's so easy 😂
That wouldn’t be possible just yet but with CGI yes
@@verybadanimator cgi is is just not the same. This is amazing and unique
@@zayd1111 I know it's not easy. I never said it was. I'm just saying it would look awesome
@Brutality ! putting so many memes in one sentence is cringy
I remember sharing this link on its' first week on social networks. Still, 3 years later, innovative ideas stay fresh!! 👍
ok
To innovation YEEEES!
You want some recognition? Good boy...
.
@@Max-ix8nu I agree 100%
When you realize you just willingly watch an ad
nothing wrong with that, the people involved with this deserve our eyes for 30 seconds or however long the ad is imo. I'm still not going to buy any Gatorade though lol
When the ad is good.. sometimes you want to search for something to help in your life and you don’t know what the product is.. you’d go to the ends of the earth to find that product. Ads just bring them closer to our attention all that we need, we just need to choose. Sometimes I wonder if we should pay for an ad.. as silly as it sound still some people need a product so badly.. if someone never knew the hearing aid exist and there were never an ad and no one tells him about it while he’s deaf. That product is life changing along with some technologies for graphic designers let say and the app that just makes your life easier. Surely these products aren’t perfect but they’re the best of human innovation there is.. the closer to the perfection everyone doesn’t seem to realize but wanted.
Lol
When the ad is better than the actual video
That's when it gets really good
I usually scroll down to read the comments while watching... But this one had me so intrigued that I never scrolled until it was over.
Me too!
Same
Same
Same here
Top comment
This is perhaps the first add i've seen that is on the point the entire time and literally gives life to the product
i cant even imagine how hard to create something like this.
gravity did most of the work though
@@josephomally4244 gravity did some of the work not most. The machine itself has to make different sized water droplets and where to put them.
Wow man, that's good
@@josephomally4244 yep gravity did the editing, it did the machine, it bought the sets needed, it also created the film as well!
Hard but not very hard
Gatorade: Your body is made up almost entirely of water.
Gatorade: here drink this 100% sugar piss.
Sugar piss is the best description for Gatorade I've ever heard. Thanks for the chuckle.
Gatorade tastes nothing like piss
@@icedice6393 you obvisiously speak from experience.
@@smoogyes accidently drank piss once
@@icedice6393 "accidentally"....surrreeee...
Years for an Ad
6seconds for an Ad to be skipped
lol
PotatoSlaps 5 seconds*
PotatoSlaps 15 seconds for the “video will play after ad”
didn't you know that 5second of an ad skipper is one of the longest time in the world, well nothing beats the red light when you have to pee and you're in a road
I wouldnt skip tho
Imagine showing this to someone in the Middle Ages. They would honestly think it's some sort of water God. It's truly amazing what we have achieved in such a short amount of time.
Imagine a whole stage of this with over a dozen water actors performing trippy stuff
I think people take things like this for granted. This is incredibly hard to pull off as an Engineer, Designer, Filmmaker, or Coder.
Yes, people only see the big company financing it but never think about the hard work of many smart individuals who managed to put this together.
Its the same with Elon Musk, he has the ideas and money but the scientists and engineers actually executing his concepts are never thought about and he earns all the credit
@@protonruffy12 like I am a Game Designer and I respect this film, I see how much work and coding went into this project for a commercial
@@jaridkeen123 plus, they made it with pictures. Thats extremely hard and long.
for what purpose?
Its fake.
Everybody: Scared about AI taking over the world Me: Scared about water drops becoming sentient and destroying the world
preach my robloxian brother, preach
Oh boy free water
I’ll drink them alive
Everybody gangsta til it begin raining really fast and the raindrops create sentient figures in specific areas
Imagine fearing literally H2O
This should be used at concerts or a building’s lobby or something!
This is the most amazing thing I've seen in a while.
Director: After years of hard work...
UA-cam viewer: Skip
underrated
And the award for underrated comment of the day goes to...
_Facts_
Comment:
*third highest on this video*
Dudes commenting the comment:
Underated
True
Why did you leave the water running?
pls kill me.......PLEASE!
No your not
edit: omggggg since people keep telling me its a joke i know already i said this as a joke aswell now stop replying pls ppls pls grrrrr
Amadeus Red i know lol
Funny enough, it will not lead to water loss but it will lead to water gain.....you know..through sweat :)
Tbh the profile pic Obama laughing fits the joke though...
This is next level dedication
Gatorade: spends tons of money, time and effort on a single ad instead of using cgi
Grubhub: haha dancing person go brrr
@Aiden Jules ?
Fun fact: this is the only ad you didn't skip after 5 seconds
Nah fam, I watch ninjago
Nah fam, I watch political videos
My mind: OwO what's this??
Nah fam, I watch touhou music advs
fun fact: no
Kool-aid man’s been real quiet since this was posted
@starving artist *”OH NOOOOOOOOO🤬”*
Oh no
Oh no
Oh no no no no no
💥==😃 Ooh yeeeaaaaahh
They made sure to put that "all content captured in camera" so you know the hell they went through to make this. Absolutely stunning results!
Honestly, props to Gatorade for investing the ad money into such a cool piece of technology. I can definitely see it being used for many other purposes or at least as an inspirational piece for many other future inventions. Awesome job. 👏👏👏
The smart thing is that :
-not only the ad is extremely well done and cool
-but the making-of is an ad also, with the realisation story, interviews.
This video is an ad too, a video that is made to be viral
So you're saying this is video is an ad for an ad for an ad.
Adception yes
@@spidercubed9718 LMAO! Agreed
@@spidercubed9718 you should watch this video. ua-cam.com/video/UILRhsEim3U/v-deo.html
Dislike
Bruce Lee: be water my friend
Gatorade: *take this literal*
imagine how much water they wasted to make this they could of used the water to give to people starving in africa or somewhere like that but made this
Herucles Theodores Rockingchair shut u do t do anything to help all you do is complain lmao
U mean *Write that down, WRITE THAT DOWN*
Herucles Theodores Rockingchair ur an idiot you don’t realize how much water is actually wasted on things you do everyday 😂
Water youn doin
This has such a wow factor element to it thanks to all the technical work in so many disciplines.
Well done team and thanks for posting this up BI.
this is ...woah.. I cant even imagine the dedication and work put into this..
I cant..
I am standing up as I write this ..out of all respect
Africa: I NEED WATEERR
Gatorade: lmao look a human droplet
😂😂😂😂😂😂😂😂😂😂😂lol
1000s of billion $ companies should go there and donate like 50 million each and set up water pumps. Clean water is a need. People complain about their phone lagging in the west yet these people walk hours with heavy buckets for dirty water.
@@mohommadhabibi4616 I'd prefer if they actually installed the stuff themselves because if they just donate it's the last they'll ever hear of that money. Many a times we see bog donations and the politicians becoming magicians and making the money disappear 🤦🏾♂️🤦🏾♂️
@@shimeih2287 I would partially agree partially disagree. Donations can serve to damages communities and countries have to be smart about what/how they donate. Probably the best way we can help poor countries is by helping them to develop education and infrastructure as well as helping them to fight corruption. Lack of clean water is a symptom of poverty and ideally, we should target poverty itself. So I agree with you in part. However, you also seem to imply that poor countries can just work their way out of poverty. I disagree. Current socio-economic conditions make it very difficult for certain countries to just work their way out of poverty. We will need some form of government action. Unlike Habibi though, I don't think we should put that burden on companies and instead should work through taxes and government involvement.
@@matthewcole1188 very true. As the saying goes, teach a man to fish
Who in the world said, “hey let’s make water run and jump”
Geniuses
@@hitlerswetpussy1736 hello cutie
Smart marketing people at Gatorade
KingNugget513 Gatorade did.
Revcha Hiya handsome
Whoever came up with this ad, and whoever helped create it, is a genius. Incredible to watch and think about all the work put into making it.
Quite possibly one of the most beautiful pieces of design, art and technology I have seen.
i can already hear “Hello everyone, this is YOUR daily dose of internet” lol
At first I thought that was who posted this video lol.
Omg same haha
"A group of engineers made water run like a human being."
@@zeyy84 lol
I want a hentai made with this
This gives me shivers. This is incredible. I can’t even imagine the time and effort put into this. Seriously oh my god!
But it’s useless right?
@@redwizard2471 well, useless or not this is depend of your point of view. Like why you need a beautiful package for food if you just need to eat the food inside? For me those kind of things is useless and this advertisement is useless too, but I think their hard work result is art and a lot of peoples, including me don't know what purpose art is exist.
@@redwizard2471 technically almost everything is useless, music, sports, videogames, movies, tv shows, anime, comics, cakes, chocolate, soda, UA-cam, Facebook, etc. So yeah, what a boring life you have buddy
This is pure genius art created by technology
@@cosmicdude8282 Technically, Art, Music etc help humans relieve their stress and make them more productive...so not quite useless...
Even in stone age, man used to draw in caves which might help in boredom removal and in communication between one other
It's all fun and games until water droplets take over the world.
This was glorious! Hats off to everyone who was involved in this master piece. From idea to execution, an absolute treat. God job, Gatorade
Would be cooler if they showed this as the advertistment instead of the actual advertistment
Ikr
I swear I saw you on a different video
They did show it kinda at the beginning
@@aldenosaur4456 me?
Aldenosaur how tf did you get verified
We used to say "think outside the box"; now we say "think outside CGI."
birdieberry , so original
Sad but true. Bad CGI - ruining movies since 1995
Ever watched some pre 1990 movies? Especially horror flicks where everything was 'real'. The effects, masks and everything. Miss that stuff.
Peter , yeh but stuff like iron man and marvel movies wouldn't be possible
Yeah i dont have problems with good CGI. I never watched Iron Man but its Marvel Stuff so i 'guess' its well made CGI. Problem is, when producers are to lazy to do 'real' stuff just to cut costs and decide to just rush it with lazy CGI.
This is one of the coolest thing I've seen in my life
That is hands down one of the coolest things I've seen in a long time.
“Waterman is the long lost relative of the sandman...”
this coment so underrated
mr sandman, mr blue sky, and now water man.
Junior Hill take me by the hand
And then glassman son of sandman
sEa mAN
1:30 when you have a portal on the ceiling and one on the floor
Oh jesus
Still alive plays*
😅💯
👌
Y e s
I am soo glad that this popped up in my recommendation. 😁
This is incredible and beautiful too. Well done, all of you who put time into this new form of art/animation.
*You realized you just watched an ad and didnt skip it*
*You realize you said and not an*
@@bluedinero3055 *and i oop*
@@Life-ms6jl *sksksksksksksksksk*
@B4256MaStEr ._. *sksk'ing intensifies*
Normally _Unique I will sksksksksk your vsco ass to the slammer
1:37 when you play portal and you’re too dumb to figure out the puzzle.
Lol
I was just thinking about portal!
It never gets old
How easy is it for you to put sarcasm over such hardwork and mind twisting projects😐
@@shreyaanand2193 - what are you talking about?
This is honestly so beautiful - I’m in awe rn
Wow 🤩 I’m amazed. More people should make ads like this it’s just so mezmorizing and more eco friendly. I am so with this ad right now by Gatorade. Way to go Gatorade! Woo Gatorade!
Tv watchers: WOW!
UA-cam watchers: *_"Waits for 5 seconds"_*
lol
Because this IS an ad, you just watched a behind the scenes for an ad with an ad
this is how i water my lawn
i water my lawn with liquid steroids so it grows faster
this is how I water Uranus
this is how I water her-anus
sorry that was horrible I have no idea where I was going with that.
Jon Dittmar Brawdo
Atuami it's "ur". why make it her?
Bloody good show! That's an incredible feat of ingenuity, right there, lads!
Bravo that was extremely nice way of getting the perfect ad forward!
How im entering Area 51: 🏃♂️
How im leaving:
@Ben Fletcher underrated
How I'm leaving : 🦈
800th like, youre welcome
Lies... water is obviously an actor.
uhm... water can't be actors, stupid -.-
@@saintlikegrimm r/woosh
@@redouane1437 hAH, you took the bait
r/doublewoosh
@@redouane1437oof
@@saintlikegrimm Hah but u took my bait! r/triplewoosh
It reminds me of those advanced targets in Catching Fire when like the tributes were training before the games started. It's so cool!! 🤯😍
I'm so impressed with this technology! Kudos, to the development team!
This increases my respect for Gatorade by I don’t even know how much percent
Issac Newton don't you hate this water is defying gravity and breaking your rules.
@@-petrichor-7263 but it’s falling
Until you find out about their shady business practices
@@austinhernandez2716 they're a buisness. Every buisness has shady buisness practices.
@@coachmcguirk6297 so because every business does it that makes it okay? Bs
My sleep paralysis demon running towards me to tell me we’re out of Oreos:
Seems like a really nice guy. At my house somebody usually leaves the container in the cabinet with maybe one Oreo. sometimes it's only half of one.
@@cyclops8238 plot twist: you live alone
@@cyclops8238 someone told me that it's actually called sleep apnea.
I'm thankful to have seen this phenomenal Ad in my lifetime.
Wow! Wow! Wow! I can't even find the right words to describe this truly amazing use of technology
I wish that water would just run and jump into my mouth when I'm too lazy to get out of bed
Bruh
Little girl named Water: *shivers*
😂😂🤘
So you will be hydrated by you swallowing him whole
Wow . America
The person or team that came with this ideal is a genius ,and how did they came up with this is just so amazing :)
Now that was one of the coolest thing I've seen
"Gatorade built the technology from scratch just for an ad"
Yeah guys, it's legit.
Well they're smarter than you so yeah I think they could pull it off
@@leshurc6110 *is that really true though?*
They are smarter than you think that's why they pulled it off
Gatorade HIRED qualified people to build it, they didn't get their workers at factories to build it.
@@josuelugosarchive1864 im not sure if it is unless this is really old. South Korea has a full water show they do like this and its a few years old there's videos on UA-cam.
If anyone is interested this is a piece called Ignition by Mark Petrie.
For the ad?
@@JustMissie Yeah
Hell yeah!!!
searching mark petrie now.
69 likes
*Nice*
Thank you?
This is one of the most incredible things I've ever seen!
This has got to be one of the most revolutionary things I have ever seen in my life!
Scientists: Liquid has no definite shape.
Water: Hold my beer
Must be a watered down beer, then
Actually this should be:
Water: Has no definite shape.
Scientists: Hold my beer.
It still doesn't tho
Water: Hold my droplets
Engineers: *makes amazing water technology*
People: Wow! How will you use this?
Engineers: eh let’s make a Gatorade ad
Edit: I apologize, the technology was made for the ad, I did not know this beforehand
Scientists do research. Engineers create things. Although you can be both, it would be very weird if any research was required to make such a device. It was most likely created using already-known principles.
It was literally made for an ad.
You guys know I’m not being that serious 😂
they are engineers not scientists. Scientists don't do shit.
Hell yeah
Good lord, that was a beautiful ad.
Nice work, Gatorade.
I'll see you next time I'm hungover.
This is really crazy, just for an ad. Damn 🔥 I'm literally stunned 😯😳
"Be water, my friend."
-Bruce Lee
Lee Everett rest in piece my friend same with Kenny love you clem
Oh my darling, oh my darling. Oh my darling, Clementine,
You were lost and gone forever, dreadful sorrow, Clementine.
In a cavern, in a canyon, excavating for a mine.
Lived a miner forty-niner, and his daughter Clementine.
Yes i love her, how i love her, thought her shoes were number nine.
Herring boxes without topses, sandals were for Clementine.
Oh my darling, oh my darling. Oh my darling, Clementine,
You were lost and gone forever, dreadful sorrow, Clementine.
Drove the horses to the water, every morning just at nine.
Hit her foot against a splinter, fell into the foaming brine.
Ruby lips above the water, blowing bubbles soft and fine.
But at last, I was no swimmer, so I lost my Clementine.
Oh my darling, oh my darling. Oh my darling, Clementine,
You were lost and gone forever, dreadful sorrow, Clementine.
You were lost and gone forever, dreadful sorrow, Clementine.
Get the water N!gga, get the water Holy sh!t..
Yaaaassss the comment I was hoping for ❤
Legendary.
I see what yall did there 1:55
Bruce lee: let body flow like water.
Gatorade film crew: hold my equipment
Be water, my Friend
Yes
be Walter
That ad was crazy!!! Engineers are freaking amazing
Wow this is amazing there are some real creative minds out there.
Me: reads the headline
Deduce's it's CGI
3 seconds into the video: This is not CGI
Me:👁👄👁
CGI would of probably been more cost effective and practical for the given purpose of a very short advert. 'Least it seems like the crew had fun and its coming from a coperations disposable income.
CGI still
@@Tony-wm1oc No. That would be calling Stop Motion animation CGI. And before you say anything, it's not. Sure, it's edited but that way different from CGI.
@@ryan1696 who said stop motion is cgi I'm i saying i don't believe this sence nether of us can prove it you have said nothing lol it is stop motion to
I love how this ad as an ad on the video
Zapp xD
Adception
Yes
Juan Doradea im going deeper leo
One of the coolest things I've ever seen. Amazing what technology had become. Woww
Just another level! Insane! 🙏🤯
Now make it do the default dance
Banjo 3905 yes fortnite!!!🗿😎
How about something else?
Left Clips ok, orange justice
@@yes7528 the floss
Oh Frick you! 🤪😣
We out here 75% water and this guy is like “armatures”
Amateurs?
@@Conner._.Anderson Armatures friend.
Dun tell me you say Cuvateurs too.
Jk don't hurt me.
@@Conner._.Anderson its armatures
No, it's "Rmatures"
This says everything can be done using CGI
The fact that they use practical effect to pull this off is just amazing imagine all the works they put in, into this ad.
The best ad that I've ever seen in my life
Title: Science stuff
Me: That's the water clone jutsu
Oh ma GAWD yas
y e s
Shadow clone juice-su
Imagine being punched by water and attempting to fight back lol
Absolutely BEAUTIFUL 👏🏾👏🏾👏🏾
Breathtaking. Absolutely magnificent.
2:00 WATER MADE
WET
xd
Water made moist
Water is not wet. It makes dry surfaces wet, but it and of itself is not wet. When you go into a pool, you think ‘Oh, now I’m wet” that’s because you were dry, and now wet.
Now, put your wet hand into the water. You don’t feel the wetness now, do you? Just this slushy feeling. Your hand is already wet, so the water doesn’t make you feel wet anymore.
the water is flat
Shadefire Dragon if water isn't wet then is it dry?
Be like water- Bruce Lee
Maybe is an ad referring to Bruce Lee quote??
Who knows
Be like water less dense
Well.. they took it literally
He didn’t say that idiot
@@DG-ov6ps Well he pretty much said that. The way he said it was
Be water my friend - Bruce Lee
It could even kick a punching bag. Awesome tech. 😀
This is just so amazing to see.
Okay,
Now make it run to Africa
Dark Humor is like water not everyone gets it
Well f*** me...
Dark humor?
I think you mean African Americans
Plz don’t kill me
@@JorgePerez-zh8io stop being racist or no water privileges for a week
@S and F Media’s Second Channel i think you're a bit confused on what Nigeria is. They have showers and they take showers. Not everyone there is poor and homeless