Reacting to Famous Department Store Scenes with expert Julie Satow | Mad Men, Carol, Mrs. Maisel

Journalist and department store expert Julie Satow tells us what these famous cinematic stores got right (and what they got wrong)! Learn more about the glamour and power at the dawn of American fashion in her newest book, WHEN WOMEN RAN FIFTH AVENUE. Get the book: bit.ly/4aTzmB7
About WHEN WOMEN RAN FIFTH AVENUE
A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza.
The twentieth century American department store: a palace of consumption where every wish could be met under one roof - afternoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York or Chicago or on Main Street, USA, men owned the buildings, but inside, women ruled.
In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband’s department store as a housewife tasked with attracting more shoppers like herself, and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II-before which US fashions were almost exclusively Parisian copies-becoming the first businesswoman to earn a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the modern department store. With a preternatural sense for trends, she inspired a devoted following of ultra-chic shoppers as well as decades of copycats.
In When Women Ran Fifth Avenue, journalist Julie Satow draws back the curtain on three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence, and fun, and showcases the women who made that beautifully curated world go round.
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[@stacyhoshino5445]

Thanks for mentioning the mail chutes! I used to be amazed to see mail chutes and even a satellite post office in Macys or was it Bloomies in NYC. The department store was a one stop shop-clothes, food, hair salon, etc.

[@Hannari-xt6nr]

She hired blacks because she could pay them less, not because she was open to change. Let's not make her a saint when her motivations were mercantile rather than altruistic.

[@Hannari-xt6nr]

The fact that this woman satow glamourizes a world which was aimed at destroying people's free will and enslaving them and eventually sacrificing them at the altar of capitalism tells me everything i need to know about her, but then again, the name is satow and she was named by the NY times so.... you know, the same people who think that was is going on in that little state thing south of lebanon is ok.