Echoes of the Past, Voices of the Future - Washington and Lee

The Challenge: How to harness the unique character and meaning of the Washington and Lee experience to energize its alumni in support of a half-billion-dollar capital campaign.
Tribe Solution: Tribe’s video sprung from thorough research that disclosed: University alumni are deeply proud of its Southern roots and its long history in the story of America. Alumni have a real affection for the physical presence of the campus and its buildings, especially the line of historic buildings known as the Colonnade. W&L has adopted the song “Shenandoah” as its own. Grown men weep when it is sung. The University can be considered more traditionally conservative than many of its peers. The result was this video - the top prize-winner at Cannes.
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Tribe Pictures is a video production agency that creates films for Fortune 500 companies, CEOs, nonprofit organizations, and academic institutions. Tribe’s award winning corporate videos translate business goals into strategic messaging for internal and external audiences.
In 2021, Tribe Pictures celebrates its 35th year creating films that inspire and motivate people. Founder, CEO, and Creative Director Vern Oakley’s lifelong love of human-first storytelling has shaped his expertise in bringing out CEOs and executives’ best selves on camera.
Tribe’s fundraising videos have raised over $8 billion. Our culture and values videos have shaped college campuses for decades.
The right video can help you inspire your tribe-the people you want to influence-to take action. Visit www.tribepictures.com to see more of our university films.

[@ejm51395]

I'm gonna cry.... so beautiful!

[@TribePicturesNJ]

Thank you for such a great compliment!

[@ejm51395]

Anytime! I plan on applying to this school as a transfer and this just makes me love it more! Plus the song you used is one of my favorites. :)

[@cynthiatucker6696]

I do not feel that the school would exist if Lee had not agreed to come and help save it. Lee set the standards of civility, morality, trust, etc which are still required of every student who attends Washington and Lee. After his passing, it was all the good that he had done for the university and for the reuniting of the nation that many wanted to honor and for which we are grateful for today.

[@insidedigitalmedia]

Before the school decides about changing their name they might consider a Basuto Proverb: "If a man does away with his traditional way of living and throws away his good customs, he had better first make certain that he has something of value to replace them." Really . . . consider what you want to replace the tradition shown in this film. If you don't gave something better, then leave the school name unchanged.