What To Charge For Video Production [REAL NUMBERS]
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- Опубліковано 30 вер 2024
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How much to charge for video production - shooting, editing, and an entire project. We've also created a new and improved Budget & Estimate bundle with a walk-through video of how to price out your next project.
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Tag your video production companies below so I can peak what you're working on!
Why does Liz sound so sad
@@lovefirst6157 I missed lunch
Oh Crop Media! Need to get the website updated, but been doing a lot for the new Land Rover Defender. Fun times! Hope you're good!
We See Productions :)
Huyrebel😊
That thumbnail tho!!!
Lol my 💡 idea
thanks friend!
Definitely gold.
Heeeeyy Daniel 😃😃😃😃
That thumbnail is sick 😪
Love this and you guys. YOU BOTH have helped me so much, my business is just getting going however Ive been an editor for 10+ years and came into the shooting/filming process with a leg up. With the extra help from you and Chris (as well as the dope squad and a few others) Im booking up more and more each month. THANK YOU for ALL that you guys do! Cheers from LA! - Johnny
What about point and shoot video vignettes for social media platforms?
I purchase the bundle and it wouldn’t download. I emailed you about this please help
A Pre Da Tor.... Predator..... I LIKES THAT. Cause... I am that. THANKS GUYS! This really helps alot cause I've been confused on the "pricing" point lately. This helps alot!!!!
*Just agree and nod* haha. Thanks for bringing so much value to this community :) This was such a game changing tool for our company.
Give my boy some elbow space damn!! Lol 😂
Client's either go with my day rate or pay their uncles brothers cousins son's best friend in the junior high drama class fifty bucks to pull a fast one.
There's always an uncle bob in the family who will do it for free
I have heard about so many uncle Sammies and the cousin who just bought a drone who can do it for cheaper. 🤣
The way She looks at him when he's talking 🤩
like he should shut up so I can talk again? jks hahahahhah
I was thinking the same.
Creepy
Soooo I shot a corporate internal communications video for Air Canada Rouge. I was on site for about 5 hours and edited for about 5. Drove 45 mins to Pearson International Airport and brought my own gear and lights. Only charged $1000. Whoops. No wonder they said yes to my proposal so quickly bahahaha
Time start charging my what I’m worth! No more lowering my rates out of fear of rejection!
Thanks Chris and Lizzie!
I know that feel!
ABSOLUTELY!
That's still not the worst. My first job was a kino commercial for a club for 350€ (~400$)
He shook my hand so fast, i didn't even see his hand coming haha.
After all the struggle (if you sell yourself so cheap, they will treat you as low as you valued yourself) i recalculate what i needed to take and now I'm at about 2.5k, quite the jump lol
@@desotaku5202 where do you live in Europe? 🙂
@@baubergo Germany
Highly dependent on country and city, but you still get a like for getting those numbers out when no when else wants to.
Very true I have a tough time getting people to pay me over 300 for my videos. Sadly people think a camera phone is just as good as what we videographers do.
yeah especially in eastern-europe :(((
Yep, most people outside a city won’t be charging those prices.
@@vito9087 so let them shoot videos on their phones and see the truth 🤷🏻
@@vito9087 Exactly
Numbers seem pretty accurate overall, the one thing is the Semi Pro -> Pro nomenclature. The vast majority of DPs aren't charging $3k/day labor. And the DPs that are charging $2k/day aren't "SemiPro" by any means, their pro.
I think this number is for a production company overall and not an individual but I could be wrong.
Great info! Don't remember you discussing it in the vid, but were you quoting Canadian $ or USD?.
I just wish Clients here in my country could understand the value of service we provide them.
That is another way of selling your service. Value based pricing. How much value are you bringing to their business with your work?
Indian? xD
Plus one.
In mine too.
Indian? Understandable have great day
Love the intro! Great tips. Chris Do has some great tips on how to charge based on the client and how much impact the final product will make. Will you charge the same for an NGO project vs a large corporation? Maybe, but it all depends on the scope, your time, and impact ;-)
I love the timeless standards discussed - rates are highly variable, correlated with value delivery, experience helps us all find the way. Thanks for specifics! Great video.
Your market also helps dictate your rates. A pro shooter with gear in my markers can charge between $1200-$1800/day. Our editing rate is $150/hr.
Thank you so much for this informational video!!🙏 the link below to the template doesn't seem to work😔
Wow! Actual numbers! I don't see too many videos with actual numbers so THANK YOU GUYS!
Also, Are these numbers in both CAD and USD? You guys work and do taxes in CAD but you also have a huge US audience. and what do you do when you have American clients?
That would be very helpful!
I have had my hands on cameras now about 1,9years. I do everything myself. Planning, scripting, video, editing etc..
I think I am a semi level.. like not pro yet but goin that way.. I have gh5 , a7iii and 2 lenses for both.. gimbal some lights etc
. . I charge a company video 700+taxes.. wedding film plus photos 1000+taxes
Music videos 500+taxes... These are per day ... Editing comes with the price.
Great video guys...but you’re Canadian, the thumbnail should have Canadian money in it! 😂🇨🇦
So, these would just be converted to whatever region one is in. Right?
Important thing to say is that this prices includes only for some regions in the world... definetly not for mine
Great video as always, but business noob question, how many hours is the “day rate” is that a 3-4 hour shoot, 8 hours? I think I’m solidly in the beginner intermediate category but trying to make sure pricing structure is solid.
Just some advice, people forget a lot of things to charge for, your gear, how much have you invested in gear? A large company would have a depreciation cost built in. Then there is packing time and unpacking time, comsumables like cards, etc, you need to build in every cost, then add 10%. Even then, what if the client is late, or the talent didn't show, are you going to charge more or double? You need all this in your conditions, exactly what you offer and what you don't offer, but don't undercharge, especially if you are using a low rate.
Levi Gourdie When in doubt, you specify the maximum amount of hours included in your day rate. For me, it’s generally 10-12 hours depending on the rate and the type of production. Anything less than the maximum is still charged the full day rate. Most people, myself included, advise against doing half day rates for production because you generally can’t do multiple productions in a single day, so the your cost of doing business is still a full day even if the shoot itself isn’t, but if you do, a half day rate should at least be more than 50% of your day rate.
Waynos Fotos yes that’s also important to factor in, especially drive time. I’ve also started to think about the premium just for my time, meaning I am busy with my own projects and such so I want to add that in when I’m working on something for someone rather than something of my own. My own completed projects are worth more than just a relatively small amount of money.
Matt Sezer that’s great advice about half days, makes total sense! Do you have just an hourly rate however? Say like if someone just wanted to have you shoot an hour or two long event?
Levi Gourdie I generally don’t do production work for an hourly rate, only a day rate. The reason is that the opportunity cost of doing production work on a given day is normally independent of how long the shoot itself is; you’re not going to be able to do 10 separate 1 hour shoots for different clients in a single day. Also, stuff like traveling to the location, packing gear, charging batteries, responding to calls and emails about where and when the shoot is happening, etc... is about the same amount of additional work regardless of if the shoot is 1 hour or 10 hours. Editing is different because you can switch back and forth between two separate projects almost instantaneously, although I still normally bill by days for editing or sometimes a flat project fee with a contract that specifies how many rounds of revisions the client is entitled to.
The video that i need! no BS, no crazy long ass intro just straight to the point. love it. Thank you guys!
Hey, I don't like to charge just for my time and expenses for a fixed price project. What about value this video provides them? I think it should depend on who where how and for what will use that video.
Yeah you are right but how do i determine the value?
@@Milan-cf1xe what I mean, I wouldn't charge a multi-million client my regular hourly rate.
"This role is often known as a PREDATOR. A producer, director, editor, videographer." ............. I don't think that is something I want to put on a resume or business card. lol
Hey ! Im just staring out as a videographer and i have some basic skills in editing as well.
How much should i charge my client for a whole day shooting session and the editing of the video ?
I work with a phone (I shoot in 4k60fps/8k24fps) with a medium class gimbal (Zhiyun Smooth 5). I also have an extension rod for drone like shots. I stay at the shooting site all day (7-10 hours). I use gimbal techniques and other shooting methods (timelapse) to improve the quality of the footage as well of course. When Im done there is usually a lot of footage so i sort out the best ones and edit them into a 3-10 minute video. In the editing part i don't use effects or transitions that much but Im good with syncing the video with the audio of music. After the video is done I usually make a UA-cam thumbnail as well for the client.
1. How much should i charge for the hours of shooting ? (With gimbal, so better quality)
2. How much should i charge for the hours of editing ? (With simple cuts/ transitions and music audio sync)
Maybe you should have spent a bit more money on editing and caught that "PROECT". :-)
Interesting, i flat out wouldn't work for the beginner rate. That is the minimum wage in Australia. And dammed if i am going to put in all those hours + use 20k of gear to get a couple of hundred bucks. I have quoted for jobs before ( different field), first you need to be of a certain skill point. Which i feel i have reached for smaller weddings and personal gatherings. I currently wouldn't have the skill or equipment to do big corporate work yet and would most probably decline if i was offered.
You need to know your ability and charge according. But i will not work for cleaners rates full stop, and i also feel it degrades your value.
I could tought this is little expensive? Because customers are complain priceses? What do you think? My customer wanna 60 - 90$ for 1-5 min video.
Your budget is nice for a company .. thank you but not for an individual doing a simple job… that’s one person filming with no cast and just want to know how much to charge for five minute video 10 minute video a commercial
Your potential clients will almost always determine what the budget is. Anyone thinking they can just dictate a pre-conceived number is delusional.
From my experience I highly recommend project based rates over hourly rates. First of all: the client doesn't care about how many hours you need. They just want a good estimate and a fair price. And second of all: if you are quicker than expected you get much better pay. But it can also go the other direction: more work than expected will lead to an effectively lower hourly rate on your side.
Everything comes with experience. These videos are helpful for beginners to get a starting point, though.
I agree 100%! Not only that, if you charge per hour, bad clients can annoy and disturb you by asking to make it fast money-wise, and this pressure is just awful.
SOOOO USEFUL!!!!! THANK YOU!!!!!
When he’s pointing why didn’t you have a link to the video and I can’t find the video anywhere and it’s very frustrating!!!
Do these numbers apply in India too? 😂
Is the pricing in Canadian or US, maybe I missed that part
Homes Media USD
Virtually nobody at the semipro or above levels is going to call themselves a “videographer.” I know people with rates well within the intermediate level who would get mad if you called them a “videographer” instead of a “director of photography.” Personally, I don’t care what people call me as long as they’re paying the proper rate. Also, anybody who makes a living off creating videos is technically a professional, which would be theoretically possible with anybody who charges rates above the “beginner” category in your model. Frequency of work matters a lot too. In a year, I’ll make more than some people I know with higher day rates because I have recurring clients that give me multiple projects every month.
Hello thanks for sharing this information! I have a scenario currently I don't know what to do for a client that is paying me hourly to shoot and prep the footage to send to an editor but the location is an hour away. Do I charge mileage or travel?
You guys are some of the best in being transparent and real about the industry. Thank you for that.
So, I recently "shot" a promo video for a barbershop. I used my phone and filmed all the clips, did all the editing, took me one whole day to edit it, the video is about 1:28 long.. as a beginner I don't know how much to charge. Anyone who can watch it and give me an approximate on how much I should charge?
Debating semantics: anyone charging $1K and up is a “Pro”, anyone whom is charging 3K is working on major motion pictures and cable/streaming TV shows
So, this was very helpful!
The link to the template doesn’t work
Girl givin off rhonda rousey entitled brat vibes 😅
I always have the issue of ok well what do you want to the client. Because idk do you want to shoot this in your backyard or do you want the Chicago symphony orchestra behind you? Obviously I can bring it down but they are always like 👍🏻 k what’s your rate then they ask for stupid amounts of things then back out.
So if i am in South Africa and maybe for example I'm a beginner videographer... The charge that you put in dollars, should I convert them and charge them according to the my South African currency or should I charge them that amount with A South African ?
I need a 4 minute promotional video.. 2 locations.. well we are experts so that’s going to be 30 thousand dollars.. wtf? Lol.. yikes
I love the way lizzie looks at him when he is talking🤩
This was super helpful, thanks guys!!!
Is that me or is it actually really creepy the way she looks at him while he's talking?
You realize she’s looking at the love of her life, right? Its not some random guy she invited on the channel lol
this would really help me ... thank you so much guys !!
not the "professional" breakdown i was expecting but thanks anyway
greetings. my visual mind would love there to be visual examples of beginner- pro both editor and videgrapher. That is if you have any?
I make 22 per hour at my day job. Ain't no way am I charging 20 per hour especially with Inflation on the rise.
Hello Dears , am videographer and storyteller from Tunisia
At 5:20 you guys spelled project wrong. We’re all human it’s ok, you still have good advice!
3:58
Get you a lady who looks at you like this
Excellent video guys! SUPER helpful, thank you!
Thanks for the vid! Unfortunately it seems that the page is no longer hosted on your site
How does a video where some one uses a tripod, a green screen and literally just sits there the whole time cost 5k to make?? someone told me this is the average cost per video for just sitting
Any chance your estimate template still exists? Link didn't work.
Great Information. Too many times videos like this side stem the actual answers, great to see real Info..
me charging 30€ for a month-long project ☹️
not even joking btw
fffffffffffffffffffffffffffff
No!
supper movie thank you so much how much will it be if you making music movies? or recording orchestra?
That thumbnail ❤️
I was dying laughing while we were doing it lmaooo
@@LizziePeirce I can imagine! It looks like a whole load of fun!
6:35 see you at the sofa
this was really helpful and to the point. THANK YOU for making this!!
I need to charge more. I'm currently below beginner in terms of rate.
2 years later I keep hearing about people working for free and it makes me sad...
wow, the video I needed! I just started my editing career (7 months in) and have no idea what to charge clients. I worked with a client and charged him $15/hr and soon realized I should have been charging a bit more, at least $20, but to me it was money and I was out of a job, so I said why not. Shortly after that, I was asked about how much I charge an hour, I said $25/hr...crickets...crickets... no one replied back
Just editing is a little limited though,big you make videos too you will get more clients
So how do you charge someone who helps you develop a UA-cam channel, to include editing?
Great video Lizzie. Really helpful to have actual numbers to reference. Have you guys every filmed weddings in the past? I'd love to hear your thoughts on wedding videography at some point.
Sooo helpfull thankyou❤️❤️
YEEESS!!! Thank you for making this video, I bought the templates and they will be so helpful moving forward now with budgeting and estimates, thank you so much Lizzie and Chris :D :D :D
Thats so helpfull, i was underpricing :D
10/10 on the thumbnail!
Video starts at @ 2:43
4:00 Chris Hansen "I'm going to need you to take a seat right there"
If you're watching a video on what to charge youre a beginner, sorry
Oops, 'PROECT RATES' :).
Helllo =)
Just purchased! Thank you! Can't wait to use it.
"No pretty intro" - Immediate thumbs up.
Yooo. Project spelt wrong lol @5:11 but good video i learned a lot
Wow, I know some experienced camera ops who do BBC and other broadcast work who struggle to get paid the beginner/intermediate rates listed here. I've been a lighting camera op and video producer for 25 odd years, and even back at the height of budgets in the mid-2000's an experienced lighting cameraman would still be one of the lucky ones to get £500-£600 per day inc gear. Some top guys could push £700-800, but for most people that bubble burst a long time ago. I got out for the most part because it was getting to the point where clients complained at £250 per day including broadcast quality gear.
Even the official BECTU (British freelancers union) recommended day rate is £600 per 10 hr day for a major motion picture (budget of £30m+ and obviously kit not required). Work on a television drama and the rate drops to £420 per 10hr day. So the idea of charging £3k per day unless your name is Roger Deakins is a bit, umm, hopeful!
It's also interesting how you've broken things up into beginner, intermediate, and professional. If someone is making a living from their work then they are by definition a professional. It's possibly a bit insulting to insinuate that people who may be doing this for a living and working for $500 per day are somehow just intermediates, and not professionals. Anyone who is making $500 per day is most certainly not a beginner/intermediate. Particularly given the official union references above.
Unfortunately it's turned into a buyers market no matter how much 'value' you bring to the table as a creative. There's just so many people doing it. It's all about the ROI, engagement and actions these days much more so than producing lovely visuals.
Love the content! I needed this!
Another great video Lizzie! You both are amazing
This is the video I've been looking for
Thanks for creating this video.
Would this template work for Photographers?
Straight to the point. Love that.
Very useful information thank you
Thumbnail make people quit their job to be filmmaker
Bought this yesterday (Nov 16th 2022) and the link to the video is dead. Takes me to an empty page on the lizzie peirce site that says "looks like you're lost...". So I've essentially got a $50 spreadsheet! Anybody else have this problem? Waiting on a response from Lizzie Peirce team. Wish me luck!
did you ever fix this?
Super helpful guys. Subscribed and excited to see more of your videos!!
Hey, the template website its not working, i need it pls
I appreciate the genuine advice, it feels so nice to get exact numbers rather than vague terms
Le Indians in fiverr 3$ for 2 day of video editing....
This was very helpful. This is an amazing guide in how you could price your work. Also the Chris zoom commentary text 🤣🤣🤣🤣 this is gold.