What To Charge For Video Production [REAL NUMBERS]

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  • Опубліковано 22 вер 2020
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КОМЕНТАРІ • 371

  • @LizziePeirce
    @LizziePeirce  3 роки тому +74

    Tag your video production companies below so I can peak what you're working on!

    • @lovefirst6157
      @lovefirst6157 3 роки тому

      Why does Liz sound so sad

    • @LizziePeirce
      @LizziePeirce  3 роки тому +9

      @@lovefirst6157 I missed lunch

    • @DannyBligh
      @DannyBligh 3 роки тому

      Oh Crop Media! Need to get the website updated, but been doing a lot for the new Land Rover Defender. Fun times! Hope you're good!

    • @LifeOfInsamity
      @LifeOfInsamity 3 роки тому

      We See Productions :)

    • @HuyRebel
      @HuyRebel 3 роки тому +1

      Huyrebel😊

  • @danielschiffer
    @danielschiffer 3 роки тому +272

    That thumbnail tho!!!

  • @denver_video
    @denver_video 3 місяці тому +4

    I love the timeless standards discussed - rates are highly variable, correlated with value delivery, experience helps us all find the way. Thanks for specifics! Great video.

  • @thechrishau
    @thechrishau 3 роки тому +87

    *Just agree and nod* haha. Thanks for bringing so much value to this community :) This was such a game changing tool for our company.

  • @onedayatatime-godsministry8891
    @onedayatatime-godsministry8891 3 роки тому +60

    The way She looks at him when he's talking 🤩

    • @LizziePeirce
      @LizziePeirce  3 роки тому +36

      like he should shut up so I can talk again? jks hahahahhah

    • @queerfoto
      @queerfoto 3 роки тому +2

      I was thinking the same.

    • @IndyVisuals
      @IndyVisuals 3 роки тому +2

      Creepy

  • @IanCollMedia
    @IanCollMedia 3 роки тому +64

    Soooo I shot a corporate internal communications video for Air Canada Rouge. I was on site for about 5 hours and edited for about 5. Drove 45 mins to Pearson International Airport and brought my own gear and lights. Only charged $1000. Whoops. No wonder they said yes to my proposal so quickly bahahaha
    Time start charging my what I’m worth! No more lowering my rates out of fear of rejection!
    Thanks Chris and Lizzie!

    • @levigourdie699
      @levigourdie699 3 роки тому +3

      I know that feel!

    • @jmanchester
      @jmanchester 3 роки тому +2

      ABSOLUTELY!

    • @desotaku5202
      @desotaku5202 3 роки тому +5

      That's still not the worst. My first job was a kino commercial for a club for 350€ (~400$)
      He shook my hand so fast, i didn't even see his hand coming haha.
      After all the struggle (if you sell yourself so cheap, they will treat you as low as you valued yourself) i recalculate what i needed to take and now I'm at about 2.5k, quite the jump lol

    • @baubergo
      @baubergo 3 роки тому

      @@desotaku5202 where do you live in Europe? 🙂

    • @desotaku5202
      @desotaku5202 3 роки тому

      @@baubergo Germany

  • @ProfessorBStudios
    @ProfessorBStudios 3 роки тому +5

    You guys are some of the best in being transparent and real about the industry. Thank you for that.

  • @ChuckFranco
    @ChuckFranco Рік тому +2

    The video that i need! no BS, no crazy long ass intro just straight to the point. love it. Thank you guys!

  • @thejacobbunn
    @thejacobbunn 3 роки тому +2

    I appreciate the genuine advice, it feels so nice to get exact numbers rather than vague terms

  • @MrBaez-js6jd
    @MrBaez-js6jd 3 роки тому +28

    Give my boy some elbow space damn!! Lol 😂

  • @HelselMark
    @HelselMark 3 роки тому +28

    Numbers seem pretty accurate overall, the one thing is the Semi Pro -> Pro nomenclature. The vast majority of DPs aren't charging $3k/day labor. And the DPs that are charging $2k/day aren't "SemiPro" by any means, their pro.

    • @prolightmedia2857
      @prolightmedia2857 Рік тому +1

      I think this number is for a production company overall and not an individual but I could be wrong.

  • @JohnnyYoungMedia
    @JohnnyYoungMedia 3 роки тому +6

    Love this and you guys. YOU BOTH have helped me so much, my business is just getting going however Ive been an editor for 10+ years and came into the shooting/filming process with a leg up. With the extra help from you and Chris (as well as the dope squad and a few others) Im booking up more and more each month. THANK YOU for ALL that you guys do! Cheers from LA! - Johnny

  • @JoshChappell
    @JoshChappell 3 роки тому +29

    Client's either go with my day rate or pay their uncles brothers cousins son's best friend in the junior high drama class fifty bucks to pull a fast one.

    • @OmarOmarOmar
      @OmarOmarOmar 3 роки тому +6

      There's always an uncle bob in the family who will do it for free

    • @invi_carlos
      @invi_carlos 3 роки тому +3

      I have heard about so many uncle Sammies and the cousin who just bought a drone who can do it for cheaper. 🤣

  • @caleblabord8551
    @caleblabord8551 3 роки тому +1

    This was super helpful and easy to understand! Thanks so much! Doing a video promo this week and needed some guidance on how to price, this has made all the difference! Thanks!

  • @ZachMRutledge
    @ZachMRutledge 3 роки тому +4

    Your market also helps dictate your rates. A pro shooter with gear in my markers can charge between $1200-$1800/day. Our editing rate is $150/hr.

  • @ebatatas
    @ebatatas 3 роки тому +30

    Highly dependent on country and city, but you still get a like for getting those numbers out when no when else wants to.

    • @vito9087
      @vito9087 3 роки тому +7

      Very true I have a tough time getting people to pay me over 300 for my videos. Sadly people think a camera phone is just as good as what we videographers do.

    • @danielhorvathofficial
      @danielhorvathofficial 3 роки тому +2

      yeah especially in eastern-europe :(((

    • @liceafilms
      @liceafilms 3 роки тому

      Yep, most people outside a city won’t be charging those prices.

    • @imiy
      @imiy 3 роки тому +3

      @@vito9087 so let them shoot videos on their phones and see the truth 🤷🏻

    • @1NebraskaPyro
      @1NebraskaPyro 3 роки тому

      @@vito9087 Exactly

  • @emmanuelebole325
    @emmanuelebole325 3 роки тому +1

    Best video of the year. Hands down. Thanks Chris and Liz.

  • @Onyeubanatu
    @Onyeubanatu 3 роки тому +1

    The way you two look at yourselves, magical.

  • @ajaysinghkarki8516
    @ajaysinghkarki8516 3 роки тому +4

    I love the way lizzie looks at him when he is talking🤩

  • @katiewilkinson5593
    @katiewilkinson5593 3 роки тому +1

    I love learning how others share their business knowledge, thank you guys😌🙌

  • @Kamil-rt9tl
    @Kamil-rt9tl Місяць тому

    Excellent video guys! SUPER helpful, thank you!

  • @christianreedcreative
    @christianreedcreative 3 роки тому +1

    Super helpful guys. Subscribed and excited to see more of your videos!!

  • @SidsDrakon
    @SidsDrakon 3 роки тому +1

    This was very helpful. This is an amazing guide in how you could price your work. Also the Chris zoom commentary text 🤣🤣🤣🤣 this is gold.

  • @mq4702
    @mq4702 3 роки тому +3

    Love the content! I needed this!

  • @sunpreetsinghdhanjal7151
    @sunpreetsinghdhanjal7151 3 роки тому +3

    this would really help me ... thank you so much guys !!

  • @BaileyDDockendorff
    @BaileyDDockendorff 3 роки тому +1

    Appreciate the quality content you guys!

  • @amandiovdc7880
    @amandiovdc7880 3 роки тому +2

    Another great video Lizzie! You both are amazing

  • @hunterchall
    @hunterchall Рік тому +1

    So, this was very helpful!

  • @vrandatandon3790
    @vrandatandon3790 3 роки тому +3

    this was really helpful and to the point. THANK YOU for making this!!

  • @NorthPoleRacing
    @NorthPoleRacing 3 роки тому +1

    Just purchased! Thank you! Can't wait to use it.

  • @Freemusic623
    @Freemusic623 3 роки тому +1

    This is the video I've been looking for
    Thanks for creating this video.

  • @tuckerkanderson
    @tuckerkanderson 3 роки тому +2

    Straight to the point. Love that.

  • @LCVFilms
    @LCVFilms 3 роки тому +2

    YEEESS!!! Thank you for making this video, I bought the templates and they will be so helpful moving forward now with budgeting and estimates, thank you so much Lizzie and Chris :D :D :D

  • @namanmanchanda9880
    @namanmanchanda9880 3 роки тому +22

    I just wish Clients here in my country could understand the value of service we provide them.

    • @AdamWebb
      @AdamWebb 3 роки тому +2

      That is another way of selling your service. Value based pricing. How much value are you bringing to their business with your work?

    • @butcherscotch
      @butcherscotch 3 роки тому

      Indian? xD

    • @mnvshr
      @mnvshr 3 роки тому +1

      Plus one.

    • @cintsscha5899
      @cintsscha5899 3 роки тому

      In mine too.

    • @chethankodenkiri2825
      @chethankodenkiri2825 3 роки тому

      Indian? Understandable have great day

  • @joshjamison
    @joshjamison 3 роки тому +4

    This was super helpful, thanks guys!!!

  • @disclosed.account4091
    @disclosed.account4091 3 роки тому

    This is very useful, thank you guys so much for making this video!

  • @TheJessCasonBrand
    @TheJessCasonBrand 2 роки тому

    This video helped me so much, I am literally just now getting started in my business. Thank you!

  • @djdavidbraz
    @djdavidbraz 3 роки тому

    Super valuable info. Thank you. Kinda going through that myself, especially difficult during this pandemic.

  • @PremiereGal
    @PremiereGal 3 роки тому +13

    Love the intro! Great tips. Chris Do has some great tips on how to charge based on the client and how much impact the final product will make. Will you charge the same for an NGO project vs a large corporation? Maybe, but it all depends on the scope, your time, and impact ;-)

  • @argenistherose
    @argenistherose 3 роки тому

    this was extremely helpful. thanks guys

  • @scottvillalobos8453
    @scottvillalobos8453 3 роки тому

    Throughly enjoyed it. Thank you.

  • @KevinHilding
    @KevinHilding 2 роки тому

    This video is amazing! Because just what I needed because my videography business is starting to come to life and a few project are coming up that I need to price. Thank you! 🙏

  • @NorthMaybe
    @NorthMaybe 3 роки тому +2

    Great Information. Too many times videos like this side stem the actual answers, great to see real Info..

  • @crispinnnn
    @crispinnnn 3 роки тому

    I really like this couples content they help freelancers and beginners how to start their business

  • @emmarijsman04
    @emmarijsman04 3 роки тому +3

    Sooo helpfull thankyou❤️❤️

  • @richardjnagle
    @richardjnagle Рік тому

    This is VERY helpful for a beginner like myself. Thank you very much!

  • @TJolley
    @TJolley 3 роки тому

    Literally helped me thank you ! I've been trying to get my budgets/contracts together but it's hard sometimes ... so thank you !!

  • @GoBeforeYouDont
    @GoBeforeYouDont 3 роки тому +2

    Great video Lizzie. Really helpful to have actual numbers to reference. Have you guys every filmed weddings in the past? I'd love to hear your thoughts on wedding videography at some point.

  • @chriszayachkowski6198
    @chriszayachkowski6198 3 роки тому

    Thanks for posting. Very useful info.

  • @Roman.the.explorer
    @Roman.the.explorer 3 роки тому

    Thank you for being super straight forward.

  • @killamilla6
    @killamilla6 3 роки тому

    Thank you soooo much. This was very informative.

  • @RessurrectionGraves
    @RessurrectionGraves 2 роки тому

    THANK YOU so much for this video.

  • @shandizzoddexposurephotogr4821
    @shandizzoddexposurephotogr4821 3 роки тому

    Appreciate it u guys now I know better 🔥💯🤞🏾

  • @FilmQi
    @FilmQi 2 роки тому

    Great video guys, really useful. Thanks for sharing

  • @manaiamedia
    @manaiamedia 9 місяців тому

    Super Helpful! Thank You!

  • @Aaron_Smith_OM
    @Aaron_Smith_OM 3 роки тому

    Jesus Christ. I recently sat down and broke out what I should be charging for videography and editing and I was spot on with you guys! It took 3 years to understand it but it's there! Thanks for the video and confirmation. Be well.

  • @ZachRamelan
    @ZachRamelan 3 роки тому +1

    SOOOO USEFUL!!!!! THANK YOU!!!!!

  • @ronadainty2946
    @ronadainty2946 3 роки тому

    Thanks for this vid you guys! It was super helpful x

  • @alexandracastillo5917
    @alexandracastillo5917 3 роки тому

    Loved this! So helpful. Would love a similar one on photography too! 😊

  • @barbaraudoh
    @barbaraudoh 4 місяці тому

    Thank you so much!

  • @eppromedia
    @eppromedia Рік тому

    Thank you so much for this video. This is great information

  • @sadeborishade2817
    @sadeborishade2817 3 роки тому

    Thanksss guyss .... This is sooooo useful. God bless

  • @Micah-Woods
    @Micah-Woods 3 роки тому

    Much needed and timely info! 😁

  • @ariruishalme4403
    @ariruishalme4403 3 роки тому +6

    I have had my hands on cameras now about 1,9years. I do everything myself. Planning, scripting, video, editing etc..
    I think I am a semi level.. like not pro yet but goin that way.. I have gh5 , a7iii and 2 lenses for both.. gimbal some lights etc
    . . I charge a company video 700+taxes.. wedding film plus photos 1000+taxes
    Music videos 500+taxes... These are per day ... Editing comes with the price.

  • @Jonathanology
    @Jonathanology 3 роки тому +1

    love this one!!!!!

  • @finnagainandagain
    @finnagainandagain Рік тому

    This was very helpful. Thank you!

  • @AntonWongVideo
    @AntonWongVideo 3 роки тому +6

    Wow! Actual numbers! I don't see too many videos with actual numbers so THANK YOU GUYS!
    Also, Are these numbers in both CAD and USD? You guys work and do taxes in CAD but you also have a huge US audience. and what do you do when you have American clients?
    That would be very helpful!

  • @ChrisRawls
    @ChrisRawls 2 роки тому

    This was super helpful!

  • @thatssotrieu
    @thatssotrieu 3 роки тому +3

    10/10 on the thumbnail!

  • @auroraremote2104
    @auroraremote2104 Рік тому

    Thanks guys, this reinforced that my pricing was accurate to my experience. Ill be great someday like you.

  • @jeffvillanova
    @jeffvillanova 3 роки тому

    Thank you so much. It is so helpful, please do a photography version 😁

  • @rossbodenmann
    @rossbodenmann 3 роки тому

    Solid video. As someone who's been doing professional photography for 10+ years and predator packages for boutique film production the last 3 or so I concur with these ball park figuires.

  • @bigalleng84
    @bigalleng84 3 роки тому

    very helpful and informative

  • @jeremysmith8772
    @jeremysmith8772 Рік тому

    Really helpful advice. When I started in 2003, I just emailed some videographers for advice. This video is exactly what I would have needed back then (if UA-cam had existed)

  • @Joe_Edits
    @Joe_Edits Рік тому

    such a useful video!

  • @matheuscampello6281
    @matheuscampello6281 3 роки тому

    Real Talk! Thanks guys

  • @VisualArtistmedia
    @VisualArtistmedia 3 роки тому

    Thanks awesome video.

  • @EliasMendozaTV
    @EliasMendozaTV 3 роки тому +1

    Very useful information thank you

  • @indepmedia
    @indepmedia 2 роки тому

    Love this

  • @willcrespo24
    @willcrespo24 3 роки тому

    A ton of help!! thanks.

  • @ksnbeats
    @ksnbeats Рік тому

    Str8 to the point! Thanks 4 this 👏🏾

  • @cheftuan
    @cheftuan 3 роки тому

    Thank you for this video!

  • @shotbylinx9264
    @shotbylinx9264 3 роки тому

    GREAT VIDEO! VERY INFORMATIVE FOR ENTRY LEVELS SHOOTERS LIKE MYSELF! TY!

  • @phelix920
    @phelix920 3 роки тому

    👍🏾🙌🏾Right on you guys. I agree with everything you said in this video. Your names are well respected in this community and your insights and opinions carry a lot of weight. Thank you both for this.
    Phelix

  • @redwolf_media
    @redwolf_media 3 роки тому

    Great video really helpful, take care!

  • @folyamat
    @folyamat 3 роки тому

    Thank youuuu!

  • @grooveecard
    @grooveecard 3 роки тому +11

    Great info! Don't remember you discussing it in the vid, but were you quoting Canadian $ or USD?.

  • @Cap7ure_1
    @Cap7ure_1 Рік тому

    The trickest part for me is, I can work out from this video what to charge to the point where it has helped me a lot to improve my prices. At the same time customers will all think it's too expensive. On top of that videographers who explain to me how much I should charge and it's way more lower than what the actual market should be

  • @anelfnamedghost4128
    @anelfnamedghost4128 3 роки тому

    I thought I was already subscribed. I was not. Complications arose and soon were overcome. I am now subscribed.

  • @ReepaMedia
    @ReepaMedia 3 роки тому +1

    great video and interesting to find out i'm an intermediate videographer when i still feel like a beginner

  • @MegIgarashi
    @MegIgarashi 3 роки тому

    This is really helpful. Thank you!! :)

  • @mandy
    @mandy 3 роки тому

    I feel extremely validated in my pricing, and I needed that haha

  • @marcelpavlovic5700
    @marcelpavlovic5700 3 роки тому +4

    Important thing to say is that this prices includes only for some regions in the world... definetly not for mine

  • @SamBaumel
    @SamBaumel 3 роки тому

    This is spot on - thank you for sharing. What kind of margins (if any) are you charging to additional line items that comprise project fees?

  • @Began2011
    @Began2011 3 роки тому

    Thanks for the video.

  • @alexdecouvre2749
    @alexdecouvre2749 3 роки тому

    Thant helped a tonnes! thank you guys! I know now how much I need to charge :)

  • @MrEddieNunez
    @MrEddieNunez 3 роки тому

    my favorite UA-cam couple. Well you guys and Becki & Chris!

  • @AnthonyGertzos
    @AnthonyGertzos 3 роки тому

    Thank you for sharing this. I’ve definitely been taken advantage of in the past and this video would’ve been great when I was new and naive.
    I remember a few years ago Chris posted on Instagram about not being afraid to ask, even for a $5 gift card. I screenshotted that post and still have it. It came at just the right time and was literally the thing that changed how I see our industry.
    For those just starting out, if clients are asking to shoot for free or for a shoutout, seriously consider whether it is worth it or if they are just using you. If they’re not willing to compensate your time, even if just for transportation or food, they do not value your time and do not value YOU AS A PERSON.
    Yes it is fun to shoot, and yes it is great to get experience or ‘your foot in the door’. But what other industry expects free labour this much? You would not expect your landscaper or your mechanic to work for free, so why shouldn’t you value your time the same way? 🤷‍♂️
    Again, even if you ask for a just a small amount, it will help you in buying new gear, paying the bills, and growing your confidence. And did I mention buy new gear? It doesn’t pay for itself! 😂

  • @caedensmilde336
    @caedensmilde336 3 роки тому

    I love this. Could you also do this for photography?

  • @watsonnishanth8443
    @watsonnishanth8443 3 роки тому

    Useful content 👍