What is Design Thinking
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- Опубліковано 3 сер 2024
- Design Thinking
Suppose you are part of a thriving business and need to branch out and find that next big thing. Or say you want to change a behavior, like getting people...a lot of people...to use less energy in their homes. How would you go about it?
Design thinking is a powerful tool to tackle the unknown.
It's a means of going on an expedition, without a map, without even knowing the destination, but with the confidence that you'll end up somewhere great.
Let's make it tangible with an example that captures the five key elements of design thinking. Daylight was given the challenge of getting kids in America to move more to help fight childhood obesity. The project started with an idea--provide kids with a digital music player that has a motion sensor, then give them rewards based on their activity.
But the big question was, would kids really use it? What could make the experience so compelling that they would use it long enough to see the health benefits.
Learn from people
We began by talking with kids. We spent time in their homes and schools, across the country. We listened to them share their motivations, habits, delights and frustrations.
The research included kids in the mainstream, but also incredibly active kids and the very sedentary. It turns out that those at the extremes are really good at giving a voice to problems that those in the middle might feel, but have a harder time putting their finger on.
Find patterns
We captured our observations on hundreds of post-it notes and laid them all out to make sense of what we learned.
Using informed intuition, we looked for patterns that pointed to opportunities.
Daniel said, "I get bored with solo video games, it's the multiplayer ones that keep me coming back." Meg said, "I don't wear my ipod when I'm running because I want to talk to people."
Define design principles
These quotes along with others, revealed one of the design principles that would help us get to a successful concept.
"Facilitate social interaction at all times"
Many such design principles emerged. Together, they formed the guideposts of an experience that we felt confident would resonate with kids.
Make Tangible
We asked ourselves "How Might We" questions to bridge the gap from design principles to specific ideas and then quickly turned the best of them into rough prototypes.
Building physical devices out of simple cardboard and mocking up digital experiences with paper and pen allowed us to learn quickly.
5. Iterate Relentlessly.
With each prototype we tweaked and evolved the concept.
We brought digital and physical models to kids to listen and learn.
The concept evolved until we got to a compelling solution.
Where we ended up was not the original idea of a digital music player. It was instead a small activity monitor that kids could clip onto their clothes or slip into a pocket. It was a portal to an online world that allowed kids to share and celebrate their real-world accomplishments with each other and their families.
In a three month clinical trial, the impact was a 59% increase in physical activity.
Learn from people
Look for patterns
Define design principles
Make tangible
Iterate relentlessly
Whatever the challenge, design thinking is a powerful tool to reveal new ways of thinking and doing.
What in your world could benefit from design thinking? - Наука та технологія
Kids allowed to communicate online / digitally..... it's a great hype as it mimic's mom and dad's digital devices and kids are drawn to it for the "grown up feel".
Great video Daylight SIUUUUU
Informative and visually comprehensive, thanks a lot!!
Animation of this vdo🔥🔥🔥🔥
I am just Reading about this subject in school and my latets video is about it. I would be happy if people want to watch the video and subscribe their opinion on DesignThinking! Thank you for sharing! :)
informative and inspiring. kudos to the empowering work you did!
Caricari tau tentang Design Thinking buat diaplikasiin ke meeting besok. Istilah anak tingkat akhir sih, nge-literature review. Ha ha!
Great video, very clear on the process. However, the 59% increase in activity sounds a bit superficial. What do you mean by an increase in activity. That number is useless without the final data. As designers I guess that's where we still lack behind other professions, the ability to interpret and transform the data our users generate. A course in statistics should at least be optional at design schools.
I have a question :) what about business and technology part? Where do we get insights from markets and technological possibilities?
Does anyone knows what kind of program they use to make this animation?
Thank you!
Bruno Cutin Most likely Adobe After Effects
good thinking design thinking
Anyone know the actual name of the product or project?
0:37 4:05
Use visual and artistic tools to generate more solutions for problems.
There...saved you a click.
ok