The $2 Billion Fortune Behind King’s Hawaiian Rolls

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  • Опубліковано 22 сер 2024
  • The family behind the famed sweet rolls built a lucrative food empire in the United States. Now with the third generation in place, they’re hungry for more success.
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КОМЕНТАРІ • 269

  • @ME-pe9be
    @ME-pe9be 6 місяців тому +331

    It feels disrespectful to have someone who is either disinterested or extremely unwell, tell this story. Watching her and listening to her is jarring.

    • @dabda8510
      @dabda8510 6 місяців тому +7

      King's Hawaiian must have forgotten to pay for the airplane ticket or something. How disrespectful of Forbes.

    • @hsinlin6772
      @hsinlin6772 6 місяців тому +8

      Same thought watching this

    • @KatDeLeon-qw9cf
      @KatDeLeon-qw9cf 6 місяців тому +5

      Came here for this

    • @ferarce9756
      @ferarce9756 6 місяців тому +7

      she is wasted jaja

    • @user-1rg9f2-g3l6d
      @user-1rg9f2-g3l6d 6 місяців тому

      @@dabda8510 Independent vloggers beat state run --- I mean mainstream --- media, any day.

  • @humpty6148
    @humpty6148 6 місяців тому +415

    If I wanted to have an unwell person read to me in a monotone voice, I’d visit my Grandma in the home

    • @1469roach
      @1469roach 6 місяців тому +34

      I thought inwas the only one who saw that.... like she was on drugs or something

    • @JoeyTheSinic
      @JoeyTheSinic 6 місяців тому +23

      Bro. What adderal addicted hostage did they get to film this? She looks like she was in the trap house and fresh off narcan and very obviously reading instead of looking at the camera.

    • @ptdlugosz
      @ptdlugosz 6 місяців тому +16

      My first thought upon seeing the presenter was “Did she ran out of sick days?” Is there more to how she presented herself in this video? Are we overlooking something?

    • @yojimboflm
      @yojimboflm 6 місяців тому +8

      and they had reading cue cards, very poorly made video

    • @joymcguire
      @joymcguire 6 місяців тому +7

      I think she's high!

  • @kingstonstreet3726
    @kingstonstreet3726 6 місяців тому +269

    This reporter looks exhausted

    • @happycamperproducts
      @happycamperproducts 6 місяців тому +20

      sloth energy

    • @KYLETISZAI
      @KYLETISZAI 6 місяців тому +1

      I have BIG HAPPY ENERGY HAVE ME DO THE NEXT ONE

    • @Alliekatsdad
      @Alliekatsdad 6 місяців тому +1

      Pause 2:31

    • @phocian
      @phocian 6 місяців тому

      @@Alliekatsdad Lmao. She looked like she dreaded saying that.

    • @Nascimento095
      @Nascimento095 6 місяців тому +2

      If you mean "exhausted", as high as f*ck, i will agree with you LoL

  • @notimebusy8384
    @notimebusy8384 6 місяців тому +321

    I wouldn't put this girl on video again

    • @First1ToComment
      @First1ToComment 6 місяців тому +27

      Ha she must of partied last night

    • @ArtTheSinger
      @ArtTheSinger 6 місяців тому +16

      maybe she was sick

    • @kl3nd4thu
      @kl3nd4thu 6 місяців тому +9

      Even if she is sick. Just stay home. I hate it when my coworkers come in when they are sick like a dog.

    • @imacarguy4065
      @imacarguy4065 6 місяців тому +8

      ​@@kl3nd4thuwho said she got an option?

    • @zoneout0
      @zoneout0 6 місяців тому +3

      She’s probably doing the job of 10 ppl

  • @denizalbayrak9844
    @denizalbayrak9844 6 місяців тому +322

    Her face says it all: 'I traded my sleep to bring you this $2 billion story 😴

    • @AndreaMeireles
      @AndreaMeireles 6 місяців тому +1

      It makes so much sense. I always ate this bread because it reminds me of the bread I ate at home. 😍

    • @kamuelalee
      @kamuelalee 6 місяців тому +2

      Good for her, "I'll sleep when I'm dead" mentality is rare these daze.

    • @UnevenCircle
      @UnevenCircle 6 місяців тому

      @@kamuelalee and for good reason. Animals, including humans, need sufficient sleep to perform optimally. As seen in the video, a lack of sleep greatly reduces the quality of performance. She deserves good rest instead of making a wearisome video for a company that doesn't care if she's dead as much as they care about their own pockets being filled.

    • @kamuelalee
      @kamuelalee 6 місяців тому

      @@UnevenCircle Yes, It's a tough old world we live.

  • @km00909
    @km00909 6 місяців тому +108

    there's 2 story here.. the bread story and her story

  • @blue_minnow
    @blue_minnow 6 місяців тому +75

    man, she needs to take her sick days. Shame on you forbes for forcing her to get this non-urgent video posted

  • @First1ToComment
    @First1ToComment 6 місяців тому +86

    Where did this reporter party at the night before ? 😂🤦‍♂️

  • @Alex-ub7tk
    @Alex-ub7tk 6 місяців тому +86

    Cool story but you gotta switch up the host. Jarring to cut back to her.

  • @jameschristophercirujano6650
    @jameschristophercirujano6650 6 місяців тому +85

    Was this lady held at gunpoint while reading this?

  • @damoneboyd9945
    @damoneboyd9945 6 місяців тому +62

    Time to take a nap girl

  • @ceejezzyes06
    @ceejezzyes06 6 місяців тому +35

    Do we really need to see her face for this story. Geeezzz 😂

  • @thrivemindpilipinas
    @thrivemindpilipinas 6 місяців тому +20

    looks like the host went for a smoke before recording.

  • @mattstiles-ok8yz
    @mattstiles-ok8yz 6 місяців тому +35

    Maybe forbes should've waited until everybody was ready?! 😬😒🙄

  • @sirsherlockladywatson5036
    @sirsherlockladywatson5036 6 місяців тому +12

    Why would Forbes do this to King’s Hawaiian by letting this person do the story? 😢

  • @nickynepos3131
    @nickynepos3131 6 місяців тому +120

    Everyone’s talking about the reporter but nobody is giving the bread enough praise. If you’ve tried it you know its AMAZING. but it’s packed with sugar and calories

    • @Drucio1
      @Drucio1 6 місяців тому +10

      All good things are never good for you. Lol But oh so worth it.

    • @boohere2
      @boohere2 6 місяців тому

      MOST ALL American food has sugar in it. Welcome to America! When you go down a grocery isle, say the middle. You will notice every product has sugar and calories. to think they don't, you are just dumb. No offense though. Go watch the movie Fed Up. It's free on youtube here. Just go look it up in the search & watch it. You will be shocked

    • @scotthearts9634
      @scotthearts9634 6 місяців тому

      ​@@Drucio1Good old poison killin' me slowly! 😂

    • @Alliekatsdad
      @Alliekatsdad 6 місяців тому

      Bread is money that's why ppl are watching this video.

    • @itsgee21
      @itsgee21 6 місяців тому

      We've all tried it and know what the deal is. We're wondering why she's so fucked up?

  • @kayl315
    @kayl315 6 місяців тому +20

    Blink twice if you need help, Chloe.

  • @suppn2tlkbout
    @suppn2tlkbout 6 місяців тому +27

    Omg fam. I couldnt wait to get to the end of this piece because of the voice.

  • @thepassionfruitdiariessuzi6978
    @thepassionfruitdiariessuzi6978 6 місяців тому +37

    I read on the company website the owner used to eat portuguese sweet bread from the neighbors and he worked hard to emulate the same taste, but added more ingredients so that it stayed fresher and softer longer. It really does remind me of the Portuguese sweet bread I ate growing up, he did a great job

    • @prst99
      @prst99 6 місяців тому +3

      You made the connection. Hawaii has a large Portuguese immigrant community from the old days and lots of their food has been adopted to become Hawaii local food.
      malasadas, egg tarts, sweet bread, linguica and other foods are all regularly eaten in Hawaii. I myself ate a couple dozen malasadas this month and a few linguica sausages.

    • @youaregoingtolovethis
      @youaregoingtolovethis 6 місяців тому +3

      As the saying goes you don't have to reinvent the wheel just make slight improvements and that is what he did.

    • @jasestrickland1704
      @jasestrickland1704 5 місяців тому +1

      In fact we used to have a brand of sweet bread loaf but Tiara’s version is softer (the wonders of chemistry) and has loads more sugar than the other brands. It is great. My family knew the Tiara’s when they moved to Ca saying, Hawaii was too anti business for them to grow the way they wanted to. We were sad to see them leave. They also owned the best diner ever.

  • @memeley_troll
    @memeley_troll 6 місяців тому +19

    Surly Forbes, a multi-billion dollar company, could have gotten a slightly more enthusiastic reporter...

  • @MazBringsby
    @MazBringsby 6 місяців тому +8

    Get well soon, Chloe Sorvino.

  • @imacarguy4065
    @imacarguy4065 6 місяців тому +18

    This isn't just some random narrator. Shes a SENIOR writer for Forbes. They should have given her a break or something instead of rushing this out.

  • @houchi69
    @houchi69 6 місяців тому +36

    Used to work a block away from them. Everyday as I drove by, I smell the delicious freshly baked bread aroma...only thing that kept me on that commute xD

  • @l3K8
    @l3K8 6 місяців тому +9

    She looks like she could use a trip to Hawaii

  • @Kushert
    @Kushert 6 місяців тому +51

    Best rolls for sure

    • @boohere2
      @boohere2 6 місяців тому

      Yeah one of yes

  • @notfunpunguy6614
    @notfunpunguy6614 6 місяців тому +27

    Wow first comment… please take some rest. You look tired 🎩

  • @drottle
    @drottle 6 місяців тому +21

    She looks high af

    • @yawfraser
      @yawfraser 6 місяців тому +1

      😂😂😂

  • @SiameseFatcat
    @SiameseFatcat 6 місяців тому +3

    So proud to be from Hawaii cheeehoooo Alohaaaaaa🤙🏼🤙🏼🤙🏼

  • @Y0utub3me
    @Y0utub3me 6 місяців тому +11

    The only bread I eat rawdog, straight out the packaging. It's actually the only way I eat these rolls lol

  • @STJ9694
    @STJ9694 6 місяців тому +26

    She looks totally stoned. She is falling asleep while reading a teleprompter. What the heck happened to Forbes? There is no way something like this would get published. I am going to share this video with everyone I know. It's so weird!

    • @KYLETISZAI
      @KYLETISZAI 6 місяців тому +2

      Ha ha ha ha ha ha ha ha

  • @joeshmooo5327
    @joeshmooo5327 6 місяців тому +7

    I sure hope this Lady who is speaking in this video is ok. She does not look well.

  • @yojimboflm
    @yojimboflm 6 місяців тому +5

    please forbes read the comments, dont put her on video again.

  • @jpjuliano2008
    @jpjuliano2008 6 місяців тому +12

    That narration could have been better.

  • @Purpleshuggar
    @Purpleshuggar 6 місяців тому +16

    This was such a great business to cover but your host may really not have been happy to do this... and i'm sure she's good at what she does to be working at Forbes and maybe this is an exception to her story reporting...We DO enjoy your narration videos too just in case

  • @caitlin9411
    @caitlin9411 6 місяців тому +6

    Great story but terrible/not flattering lighting job on the reporter

  • @gtmxe494
    @gtmxe494 6 місяців тому +21

    I actually prefer this type of commentary it’s much more natural and easy to follow

    • @steveraglin7607
      @steveraglin7607 6 місяців тому +9

      Except, her scratchy voice and low energy delivery make it difficult to understand

    • @itsgee21
      @itsgee21 6 місяців тому +1

      Hard to watch her in pain.

    • @nickg2561
      @nickg2561 6 місяців тому

      You can tell she is reading a script. Nothing natural there.

    • @evanm9026
      @evanm9026 6 місяців тому

      Its “natural” what misrable lifestyle do have that this is natural

  • @yikemoo
    @yikemoo 6 місяців тому +4

    It’s impossible to focus on anything but how unpresentable and low-energy the host is.

  • @awesomeirlable
    @awesomeirlable 6 місяців тому +5

    Is the reporter okay? 😢
    I hope she was able to rest at some point and that she wasn’t forced to meet a deadline in order to post this

  • @lencymuna465
    @lencymuna465 6 місяців тому +8

    How much weed did this reporter smoke?

    • @cd3949
      @cd3949 6 місяців тому

      Yes.

  • @karensahara
    @karensahara 6 місяців тому +7

    I remember going to the King St location and selling fundraiser tickets that you could redeem for either their sweetbread or orange chiffon cake. When I give directions and give landmarks, I still refer to it as the old King’s Bakery location

  • @priscillavelazquezs
    @priscillavelazquezs 6 місяців тому +2

    I hope she wasn’t forced to make this video, this is insane. Sometimes she’s too weak to talk and open her eyes, sometimes she moves a lot and makes a snarky smile. What is going on?!

  • @kviginfo
    @kviginfo 6 місяців тому +8

    To the reporter we are 420 friendly if they let u go fam

  • @jameshuddleston1065
    @jameshuddleston1065 6 місяців тому +8

    Origins of this style bread is Portugal… Portuguese sweet bread were made in the large format boule and torn to be shared at dinners with family and friends.

    • @prst99
      @prst99 6 місяців тому +1

      Yup. Hawaii adopted lots of Portuguese things from the large immigrant population. Ukuleles and Malasadas are some examples.

  • @fourmula4812
    @fourmula4812 6 місяців тому +3

    a recipe my mother maks
    recipe
    deli ham cheeze delight sandwich
    mix
    3 table spoon mustard
    1 cup dice onion room temperature
    2 stick butter melt
    3 table spoon popy seed
    1 half tea spoon seazon all salt
    pinch garlic powder
    dash chili sauce
    micro wave 30 second until mixture thin out
    1 pound deli ham slice thin
    1 pound swiss cheeze slice thin
    2 package pepperidge farm party rol or hawaiian bread
    pepperidge farm slice half long way
    spread mix on to top bottom bread if solid microwave spread
    add ham
    add swiss cheeze
    oven 400 degree for 8 minute

  • @Progress_edit
    @Progress_edit 6 місяців тому +7

    She looks baked 😄

  • @1469roach
    @1469roach 6 місяців тому +4

    No energy, no enthusiasm, drooping, as if she was being forced to do this story and just reading through it to get it over with. Sucks if she reads the comments but hey taken it as a way to better yourself..

  • @yawfraser
    @yawfraser 6 місяців тому +4

    Gurl, looks like you could use some good sleep. You look tired.

  • @HudsonValleyHits
    @HudsonValleyHits 6 місяців тому +3

    The Kings Hawaiian family reading the comments about the reporter 😅😅😅😂😂😂❤

  • @Leif90
    @Leif90 6 місяців тому +2

    i dont want to see this host/reporter ever again! 🤬😡

  • @ryan49805
    @ryan49805 6 місяців тому +3

    How stoned is this lady rn???😅

  • @ceejezzyes06
    @ceejezzyes06 6 місяців тому +9

    These are theeeeeee best bread. They are literally bread CRack and I’m an addicted.

  • @saivinayakp3125
    @saivinayakp3125 6 місяців тому +9

    She is reading it

  • @Kakki82
    @Kakki82 6 місяців тому +5

    Lmao at the comments.....yeah must've partied last night with a loaf of bread.

  • @avalanche_rsa7196
    @avalanche_rsa7196 6 місяців тому +3

    Are you okay chloe?

  • @exeterline1930
    @exeterline1930 6 місяців тому +6

    It's her report. Let her present it.

  • @Mike-bo1oj
    @Mike-bo1oj 6 місяців тому +2

    i wonder who thought it was a good idea to put her on camera with this energy.

  • @CRA619
    @CRA619 6 місяців тому +2

    Come on Forbes. Give this lady a break

  • @random-np3gn
    @random-np3gn 6 місяців тому +3

    omg why her face look super lazy?????? Shame on you forbes!!!

  • @lindaniedringhaus8790
    @lindaniedringhaus8790 6 місяців тому +2

    Is the announcer on drugs! How shameful a selection to represent the company!

  • @chrisbuckley1785
    @chrisbuckley1785 6 місяців тому +2

    Damn that girl giving the story is stoned AF. 😂😂

  • @raulsarmiento7326
    @raulsarmiento7326 6 місяців тому +1

    Our family eats the Kings Hawaiian in Torrance and frequent Local Place in Gardena. They have a great Oxtail Soup and Chicken Katsu Curry

  • @drregmonster4371
    @drregmonster4371 5 місяців тому +1

    I remember the bread was sold on pie pans in Hawaii in the 80s.

  • @TJoesOnBudget
    @TJoesOnBudget 6 місяців тому +6

    They’re so good

  • @vinminaj6943
    @vinminaj6943 6 місяців тому +3

    The reporter sounds and looks exhausted

  • @WeekendInMyKitchen
    @WeekendInMyKitchen 6 місяців тому +2

    I grew up in Torrance and you can smell fresh bread on the freeway. They have restaurants and bakeries too. Their cakes are amazing! I have a Hawaiian roll recipe on my channel inspired by King Hawaiian’s

  • @irieekillacouplewoes6487
    @irieekillacouplewoes6487 6 місяців тому +3

    This lady looks sick

  • @gianni.santi.
    @gianni.santi. 6 місяців тому +13

    This video would have been 10 times better using a generic AI voice over.

    • @MazBringsby
      @MazBringsby 6 місяців тому +1

      Give her grace. She's probably going through something.

  • @redbaboonass4416
    @redbaboonass4416 6 місяців тому +1

    0:23 DAMN somebody get that woman a bowl of soup, NyQuil and a bed stat!!!!

  • @guslevy3506
    @guslevy3506 5 місяців тому +1

    Kings Hawaiian with just some ham or salami with cheese is a go to snack for me.
    So ono!…

  • @brendasays2324
    @brendasays2324 6 місяців тому +1

    Damn Chloe stoned!!! 😂😂😂😂😂

  • @user-xl7kx7bi3l
    @user-xl7kx7bi3l 5 місяців тому +2

    Too bad they could not build factory in Hawaii .would have been steady work for many. Too bad would cost too much to ship out of hawaii.

  • @anthonybailon
    @anthonybailon 6 місяців тому +1

    As soon as I saw the reporter I went straight to the comments and I was not disappointed. Sucks that she taking more spotlight than the delicious King’s Hawaiian Rolls

  • @Chazfunaccount
    @Chazfunaccount 6 місяців тому +2

    Im more interested in her story. Damn

  • @James-bg1ub
    @James-bg1ub 2 місяці тому +1

    I just wanted to know why. No, one told us you were supposed to bake the sweet rolls before you eat them 😂😂😂

  • @russtafari6360
    @russtafari6360 5 місяців тому +1

    Don’t need da hungover haole girl telling this story reading cue cards lmao

  • @lisawendy33
    @lisawendy33 6 місяців тому +2

    I thought it was just me. I can’t stand to hear this monotone delivery. I wanted to hear about these rolls as I eat them. She literally just looked like she rolled out of bed from a hangover . I’m surprised this is from Forbes

  • @TheEd0206
    @TheEd0206 6 місяців тому +3

    They used to give these rolls out at Tom Thumb supermarket for free if you buy a whole fried chicken. At first I thought these rolls couldn't taste good because the packaging looked cheap and the supermarket was giving it out for free. But to my surprise it is actually good.

  • @vspec15
    @vspec15 6 місяців тому +1

    At this point, Forbes should have just used AI-generated voiceover instead of this reporter.

  • @BigHeadBob
    @BigHeadBob 6 місяців тому +1

    Friendly suggestion, cut. to the narrator when she isn't reading the screen and just memorize the sentence :)

  • @Renew55574
    @Renew55574 6 місяців тому +1

    Hes very lucky his parents helped him.

  • @catg6114
    @catg6114 5 місяців тому

    Someone give this lady a King Hawaiian Bread ASAP

  • @ScottSugimura
    @ScottSugimura 6 місяців тому +3

    Rolls may sell better but the loaf tastes better!

  • @vanillasmerk5742
    @vanillasmerk5742 6 місяців тому +2

    Im addicted to the sliced Hawaiian bread. They only carry a loaf or 2 at Walmart so i gotta grab em both when i can. They have tons of the other types like the rolls.
    I make the best grilled cheese sandwiches with them. Sometimes frenchtoast. Mmmmmmm mmmmmmmmm!😊

  • @ashfaqueali555
    @ashfaqueali555 6 місяців тому +2

    Thinking to make Hawaiian Rolls

  • @AwesomenessIskey
    @AwesomenessIskey 6 місяців тому +1

    The reporter looks high asf

  • @krumpmasta
    @krumpmasta 6 місяців тому +1

    Chloe looks unwell.

  • @rrkingery
    @rrkingery 6 місяців тому +1

    My family LOVES King's Hawaiian rolls! Like it says in the video, we primarily buy them for special occasions, like parties and holidays. I think they are best as a treat, since they are not very healthy in regular usage.

  • @giesoriano7730
    @giesoriano7730 6 місяців тому +1

    somebody needs to watch this "Never be greedy!"

  • @michaello7635
    @michaello7635 6 місяців тому +2

    Islanders are yelling out "holly"

  • @barcelonachair6487
    @barcelonachair6487 6 місяців тому +2

    The host ruined the story. Is she high or apathetic?

  • @DanielCastro-io5dy
    @DanielCastro-io5dy 6 місяців тому

    That is awesome, I love this bread.

  • @tristanthorsen4285
    @tristanthorsen4285 6 місяців тому +1

    She looks strong out

  • @Lycheenini
    @Lycheenini 6 місяців тому +1

    Poor ting :/ i was reading the comments thinking is it that bad and yeah she looks and sounds tired AF.

  • @cd3949
    @cd3949 6 місяців тому +1

    Sleep it off, Chloe.

  • @bm-goodboy6367
    @bm-goodboy6367 6 місяців тому +1

    Chick was high as a kite. Almost made this video unwatchable

  • @aug4570
    @aug4570 6 місяців тому

    Growing up in Hawaii, I grew up eating their delicious bread. And I was fortunate enough back in 2015 to have toured their Flowery Branch Factory in Georgia and meet the Tairas. It was a very amazing and informational tour, and the smell of their bread baking while walking on the tour was heavenly. The Taira family is very generous and filled with the Aloha spirit and I wish them much success expanding their business on a global scale. But I do wish Forbes would've used a more enthusiastic host for this video, it was just painful watching and listening to her.

  • @JustJoelOnYoutube
    @JustJoelOnYoutube 6 місяців тому

    Yummm. 👑 🌴

  • @ryanhotrod5416
    @ryanhotrod5416 6 місяців тому +7

    She is a beautiful reporter, because she is hardworking and a go getter. Show respect and appreciation for all the amazing content she has delivered over time. The GOAT

  • @radreyes2000
    @radreyes2000 6 місяців тому

    Good start
    Then i fell asleep with her voice
    Thanks i had a good nap

  • @StarLuvr004
    @StarLuvr004 6 місяців тому +3

    You look and sound sick in this video. Maybe you should have waited to do this a few more days