Why you SHOULD be outsourcing design work [Best practices to save you time & money]
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- Опубліковано 27 чер 2024
- AD Find out more about outsourcing to Superside ➡️ charli.link/superside
Stressed? Overloaded with design work? Way too many projects for your team to handle? I've been there, friend. Outsourcing design work has been the solution to this stress for me! In this video I share the different methods we use to outsource design work at ConvertKit and share tips for you to save money and time with outsourcing.
This video is sponsored by Superside - the Creative as a Service (CaaS) solution we outsource design work to at ConvertKit. Check them out here: charli.link/superside
And check out the Superside UA-cam channel here: / supersidehq
TIMESTAMPS:
00:00 Here's a secret
01:40 Outsourcing for projects
02:03 Retainer outsourcing
02:26 Creative as a Service (CaaS)
05:58 Tips for outsourcing effectively
08:46 Is it all even worth it?
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// ABOUT ME
I'm Charli and I'm designer from New Zealand currently living in Valencia, Spain. I’m the Creative Director at a remote tech company called ConvertKit and I post videos about the design projects I work on and the tools I use, as well as vlogs of my life as a designer. I regularly livestream what I'm working on in Coworking Club streams. Welcome to the channel! Please subscribe and say hi in the comments, and maybe we'll see you in the live chat on the next stream.
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Your videos are by far the best I've seen that have real world advice. As a sole in-house designer for a tech company, I was struggling to find inso and just basic advice for my career, since all design videos are focused on logos, agency work, or UI/UX only. I'm currently going through getting outsourced help and this video has been so helpful - thanks so much for getting the info out there for the in-house designers.
I'm so glad it was helpful! Outsourcing is the reality for so many design teams - and I didn't even know the extent of it until I started interviewing other Brand leads for my show Inside Marketing Design! Hearing that so many of my peers outsource design work to stay on top of things made me realise I should be doing it too.
I love the general tips for outsourcing that you listed. It can be so hard to trust people when outsourcing but once you take that step it’s always so worth it
Exactly! Otherwise you’ll always be limited by the hours you have in your own day.
This is great! This was really insightful. Thanks for bringing this tool onto my radar. I appreciate and value perspective. Delivering context is for the hardest part about outsourcing for me. On top of doing the work at my company. I wish there were more examples out there. I constantly ask myself, what would I need to be successful.I’m hoping to hone those skills as I get feedback!
Thanks Charli.
That's a great way to think about the context you can give! what would YOU want to know if you are the creative working on this.
I can see that you're already jumping on and using the insights you've gathered from previous episodes of Inside Marketing Design. Really nice to see how this is going. I remember in one of the streams where I asked about this and you said you'd make a video about it when things are more settled. I'm guessing things are now.
I hope to be able to outsource some tasks someday, until then... cheers on the new outsourcing plan.
thank you for the super thanks Osaro!! your support means the world :) yes! things are going REALLY well, we're stoked to have Superside's help 🙌 thankful to Justin from Oyster for putting me on to them
I find outsourcing projects is a really great way to get another artists opinion and perspective on a brand. Having to reexplain brand guidelines and media kits is a forcing function to reexamine and get feedback on them from someone on the outside. Great video as always Charli 😊!
It’s funny you say that because YES for us, we didn’t have a complete set of brand guidelines and starting work with Superside was our forcing function to put them together 😅
Can you perhaps talk about Brand evoluton more ? How do you go about planning and evolving your brand? Would be a great video to see
absolutely! we're in the messy middle of this project right now, but I'll share more succinctly when we're a bit closer to the end.
I am a programmer and I often make toy and professional projects ranging from apps to simple websites - I am not the best at design and I have often wanted to outsource the design side to someone good at it. I haven't had good experiences with outsourcing - I've been quoted thousands of dollars and/or the delivered work wasn't decent quality. I don't know where to go to find someone who can turn around something for a reasonable price and quality.
I’m sorry to say, but thousands of dollars does actually sound like a fair price to me for outsourcing the design of apps and websites! Have you seen the book Refactoring UI? It’s written by a developer about making design decisions and it gives handy practical examples. I think you could use it to get most of the way with the design for your project ideas yourself!
@@charlimarieTV thanks! I know it's totally fair. I'm normally hacking away at weekend projects and just want a page or two designed to get design cues from - nothing too crazy. I have paid a few times but it doesn't really scale when you're making a new project every other week 😅
I've been following design resources (like yours) to help get a better feel for design. I'm not terrible - just not experienced
That’s totally understandable. I know there’s lot of designers out there who are looking for real projects to work on to put in their portfolio. Maybe a collaboration approach with a designer could work out well for you! Tho there isn’t one central spot on the internet to post about that to connect unfortunately.
Ooof. I've seen Superside's ads A LOT the past couple of years, and they definitely rubbed me the wrong way. The overall tone of their advertisements made it seem like designers, freelancers, and agencies charged too much and worked too slowly, which I find super insulting as someone who works hard to deliver high-quality creative value in a timely manner. It seems like they have realized their mistake in reaching out to you for sponsorship, seeking to position themselves as an aid to creative teams rather than a replacement, but I don't know if your video is convincing enough for me to trust them or redeem their brand image! I think the way they commodify and market it as "easy" has me skeptical at best. It's hard not to see them and other services like them as a race to the bottom that is overall bad for our industry. The truth is it's very hard to scale creative services at the level they're trying to do, and I wouldn't trust them with any work I deemed substantial. I appreciate you covering these tools but I think there's plenty of room for healthy discussion on whether tools like this are doing enough for the creative community and whether the business model is sustainable for everyone involved.
I agree, there’s always room for healthy discussion! 🙌 we’re still working with freelancers, but as I say in the video my previous experience with ad agencies did show me how bloated working with them can be. I’m sure the same is not true of small studios tho! Definitely open to trying them in the future.
After watching Charli's video, it looks like Superside works with various freelancers and has one project manager or design director who's taking over communication between Superside and ConvertKit. There seems to be no direct access then to the actual creative who works on a particular project? Not much different to the standard full service agency model with Account Managers as the middle man between creatives and clients. Building relationships with the people who actually do the creative work isn't possible in this case.
One other thing that comes to mind with services like Superside... how much do the creatives who do the work (social media graphics, motiongraphics etc.) actually earn? If as a company you're offering an "all you can eat" buffet style experience (e.g. unlimited design projects for fee XXX per month), you have to keep payment for creatives low to make this viable. Reminds me of platforms like Upwork on which creatives oftentimes earn peanuts and the platform provider takes the biggest chunk of the earnings. Not sure if that's a great approach for the industry as a whole...
@@lauraniebel3510 The Creative Director on our account team at Superside is an actual creative who works on the project! And Superside doesn't offer "unlimited designs" (I don't see how that kind of business model is sustainable for anyone involved!). All the creatives are employed by Superside so it's not like Upwork either. Hope that helps clear some things up!
Hi Charli, I'm not sure if you'd be interested in this but would you be open to a career counseling session/s by any chance? I'm a young designer (in terms of experience, not age ha) and I was really looking for some advice from someone who works 'in the industry'. We could do it via e-mail and I'd, of course, be willing to pay you for your time!
Hi Lana! I offer mentoring sessions which are 30 min calls in which I can provide career guidance :) you can book one at charlimarie.com/mentoring
@@charlimarieTV Oh my god, amazing! Thank you!