The Business of Art: How to build your brand - Cherie Federico

The UK has been living in and out of austerity for over a decade. Public funding has been cut and university arts departments are being dismantled. It’s easy to feel disheartened in the current landscape. But the truth is, art is everywhere - and so are opportunities.
The creative industries play a fundamental role in placemaking. Globally, the sector contributes towards developing sustainable, inclusive and more dynamic cities. York is a UNESCO city of Media Arts - how can we leverage this designation to drive inward investment? How can we make real step change individually and collectively? Moreover, how can we, as creatives, develop a new business model and diversify our income streams?
But where to start? How can we be more ambitious - think bigger and bolder? There are so many ways to build a brand: collaborations, commercial partnerships, sales, marketing strategies.
Join Cherie Federico, Director and co-founder of Aesthetica, as she demystifies the process, empowering you to achieve milestones.