The Surprising Beginnings of This Simple Design | Behind The HYPE: Smiley Face

The smiley face design is simple and known for happiness and positivity. Surprisingly, its history is a bit darker and more subversive. From Supreme shirts to AirPod cases, HYPEBEAST dissects the evolution of the one of fashion's most universal designs.
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[@uditabhattacharya2824]

I first saw the smiley face when my kindergarten teacher marked my homework with a smiley because I did well 😀

[@Ellisgchan]

lol cant relate

[@summerhunny]

😃**

[@iHarryDo]

My first encounter with the smiley was at Wal-Mart when a greeter handed me stickers

[@user-ee9tu1kh5i]

same

[@walterhartwellwhite687]

Not my first encounter but one of the first

[@RandysDirtyBurger]

Damn I totally forgot about that. Now I’m stuck here sitting thinking about those damn stickers 😂

[@MiamiHeat305]

Forest Gump invented it whilst jogging and needed to wipe his face.

[@alfairsoft]

thank you

[@MSalvadorStudios]

John Cernava Youre welcome John Cernava

[@AlienLee]

And that’s a fact

[@whatsunderthetable]

wait a minute.

[@cutiegirlsn]

Ur pfp xD

[@ihavenoname.6078]

Nice screenshot and ur 7 months late douch canoe

[@cutiegirlsn]

@@ihavenoname.6078 what...?

[@bruhology6437]

@@ihavenoname.6078 who asked?

[@EmmaBGames]

What happens when you don't apply for copyright before releasing a design...this...everyone uses it...nobody gets credit for it.

[@whit3bait628]

"After all, life is never perfect but the smiley lives on." wtf lazy ass writing is that hahahaha

[@kjpetsch]

Walmart used the smiley for along time back in day

[@user-ee9tu1kh5i]

that's what i was thinking

[@piratecandy6310]

Symbol of happiness? Whenever I see the smiley face I think of depression.

[@tzuyubestgorl]

thats sad :(

[@Bugsfuckingbunny]

🙂

[@asheefaazmialifia3069]

Yeah me too... i see it as a forced smile

[@piratecandy6310]

@@asheefaazmialifia3069 thanks. Like there is a difference between 🙂 and 😊 in my opinion. Like this means we'll fuck my life 🙂.

[@ThePeacePlant]

@@piratecandy6310 Your profile picture fits you perfect buddy.

[@ericludwig5854]

My only tattoo is a smiley face... and I've collected about 250 different smiley face items. Thanks for the video.

[@fyouimbad1571]

May I ask why?, im not joking just want to know the reason :)

[@ericludwig5854]

To me... it's one of the only universal symbols. Everyone knows what it means or can figure it out. It means HAPPY in some way, shape, or form.

[@fyouimbad1571]

That's pretty cool :)

[@Ilovesoupdumplings]

Why did I think it was from the mr. and mrs. books..

[@Therealblacktux]

The mr men!

[@vsaturated]

When you entered Walmart they would give you a sticker with this

[@frostbite7334]

2:15 At the corner of the screen you can see a mouse cursor.

[@sunghoonkim9449]

Then hypebeasts ruined the double eye smiley

[@matmart3812]

Your profile pic is literally a murakami flower

[@ElmoPlaysStuffHD]

@@matmart3812 😂😂😂

[@jairbear1048]

Please just please stop

[@asheefaazmialifia3069]

@@matmart3812 and now its paper buttr

[@smepicirt9335]

I wanna do this so bad🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂😌🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂🙂

[@itachi_han]

so far this is one of my fave brand i think besides supreme, fragment, or cactus jack, the reason is that the smiley face is just a simple logo that i never realize that became a pop culture

[@itachi_han]

Yeah I agree

[@stephen-john1677]

Finally something dope,

[@akinjareolamide]

Spread happiness

[@StevenMTilleyBRLA]

Here is one for you--- Many may be surprised to know the generic term "smiley" is trademarked. Merriam-Webster states the "First Known Use of smiley Adjective 1848" Franklin Loufrani in 1972 "legally" trademarked "smiley." Today if one uses the TAG "smiley" on an online marketplace, The Smiley Company LLC. may do a DMCA takedown for the product. Even if the product has NO ubiquitous yellow "smiley" face on it -- they did a takedown on one of my products.

[@melsoro7311]

never realised how big it was until now

[@woookeat]

Nah joefresggoods with dbm and fat tiger works got smiley face back popping in recent years in street wear hella brands just stole the sauce

[@Trillavision]

JOEFRESHGOODS

[@QuixoteX]

I'm trying to figure out the origin of the headshot smiley, the one with a bullet hole in the forehead with blood dripping down the center. People often think this is from the Watchmen. However the "comedian's badge" is a smiley with his blood on it. The blood is at and angle and it does not come from a bullet hole. A t-shirt with the headshot smiley is seen in the 1994 System Shock, but I'm pretty sure I've seen people wearing similar shirts earlier. It's possible it was inspired by the watchmen (1986) but it is not the same symbol. I'd really like to know in what context this specific design was first used.

[@thisismyc]

Anyone know what this sweater/sweatshirt is called 2:07

[@MikaleHicks]

i enjoy this video as i look at me chinatown Market basketball smile at me

[@janiebarker2687]

Rave on ! 💖

[@smilersmiles]

Very interesting

[@rawsanity27]

I got the Nirvana Smiley Face tattooed on Me. Gotta love the Smiley Face. It always lifts Your mood.

[@stinkyboy69514]

Didn't expect hypebeast to know how to pronounce balearic lol.

[@avzarathustra6164]

Cool.

[@natewillis8382]

Them smiley gummy’s , be smackin

[@brozay96salazar53]

🔥🔥🔥

[@JhonKisut]

Back sound?

[@StevenMTilleyBRLA]

There was a smiley face in the bowl of KIX 1953 Episode of "Ding Dong School"

[@matthewkeller8296]

woo-ster Massachusetts im dead

[@eliasalvemini4424]

The first time i ever saw a smiley face was at my kindergarten

[@shelterdnewb9842]

when I think of the smiley, I think of the Walmart commercials lol

[@ewaldstrydom1651]

do Comme des garcons pls

[@chrism.c.6385]

Smile

[@thenewclassic4843]

2:46 "Company" is spelt wrong

[@maris9276]

it’s pretty much whatever you want it to be

[@pixel2327]

3:54 Song anyone?

[@christos595]

Don't Be Mad & Joe FreshGoods

[@TheTeslaTy500Show]

Thats from All That

[@mubashirdojki]

🙂

[@R3DLiFE]

hype

[@drew2501]

Dam

[@Erik-rc6sh]

we didnt create the smiley face the smiley face created us

[@roger_001]

Acid :)

[@Jack-kf9wd]

Anyone know the song at 3:52 ??

[@Jack-kf9wd]

Found it. Aleph One - Bulky if anyone else is wondering

[@davidmoov8428]

FOREST GUMPPPPPPP!

[@enrikgmuller]

So, who invented it?

[@emptyuser5579]

Ball.

[@oahfwate5785]

Nice basketbal

[@johnroybejo527]

HAHAHAHAHAHAHAHAHA SUPERSTAR BOLBOL

[@itachi_han]

yawa.

[@jordanjenkins1973]

Ye must be born again isn’t a collab w Kanye, right?

[@winningcapital2313]

Jordan Jenkins no it’s not

[@grandlifelike]

my iteration is the next big thing,, remember this comment !

[@gabopaz9693]

It's not yours the design is everywhere and accredited by a band by the name AQUIHAYAQUIHAY

[@gabopaz9693]

Not yours, it's accredited to a band by the name AQUIHAYAQUIHAY, search for their logo. Also, products like stickers and such with the happy sad smiley have been around for a while, sorry to break it to you.

[@grandlifelike]

gabo paz I looked them up, an still, my irritation is different from there’s

[@markdavis8657]

Forest Gump started this...

[@rohanmont6389]

ITS A FOCKIN SMILEY FACE GET OVER IT

[@okdinogagah]

: )

[@DjMarcMc]

first lmaoooo

[@bloatedsodium7301]

Kaws blocked me because I told him to embrace his beautiful bald head.

[@ayokevin287]

Its just a fucking smiley face. Its not fucking deep

[@nahbroitsapooptato]

bolbol? ginagawa mo dito? balik ka kay paolul

[@mochiboy7750]

this channel is so bad

[@filipmoric245]

🙂

[@anhtieptran]

: )

[@jesus_dag4208]

🙂

[@somemango9587]

🙂