Become a part of Alf the Label

A few years ago practical and beautiful baby bags didn’t exist - so we designed one. Established in 2016, and now an iconic Australian parenting accessory, Alf the Label has elevated the standard for upscale bags and accessories.
Our products are designed to transition women from adulthood to motherhood without compromising style for functionality.
When Alf started in 2016 we could never imagine we would ever experience 916% growth in a four year period, shipping more than 26,000 Alf pieces to parents in 26 countries. That is almost impossible for many to comprehend, including us. Particularly when 60% of start-ups go bust in their first three years.
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We are dreaming big and thinking globally. So far we have succeeded on our own, however, we are starting a new chapter of the Alf story, and want you to be a part of it.⁠
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We are excited to announce Alf will be opening Expressions of Interest via the Birchal Crowd Source Funding platform, inviting our customers, investors and members of the general public to register their interest to invest in Alf the Label as part of our very first capital raising campaign. ⁠
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If you’re unsure what Crowd Source Funding (CSF) is, it’s a very exciting way for people to invest in their favourite brands. Often referred to as equity crowdfunding, through a CSF investment you are investing into a private, Australian business (us) and receive a shareholding - essentially becoming a small part-owner. ⁠
Find out more at birchal.com/company/alfthelabel