Lights Out

Brazilian electricity company COPEL and agency Master Roma Waiteman team up to raise awareness about saving electricity during the summer months. As newscasters wrapped up their shows throughout the country, lights began to dim and finally went out. COPEL's name then showed up after the lights were all off, reminding people of the need to turn off appliances and lights when they were not in use. According to the agency, the stunt reached more than 1.7 million people over 25 days.