Funny how we all go to pricing. I think what’s lost is the amount of work a real piece takes. The hard part is, making it affordable. If you partner with a large Corp they take the labor oversees to children and low income workers that allow them to manufacture any thing inexpensively....our economy has changed in the decades since small manufacturers could make this and sell it locally. What a shame, I for one peruse old shops for distinctive jackets, and find that many thrift stores resell to Boutique shops at huge mark ups! Well, that’s capitalism for you! Congratulations Jonathon, I look forward to all you do, in the hopes of recapturing the past. Thank you
Bill Jones leather stores, was thee Go-To place in downtown Cleveland, back in the 70’s, for high quality stylish leather jackets. Even the Pimps shopped there. Wanting to impress a certain young lady, on a dinner date, I borrowed my Italian buddy’s BJ jacket and 1970 Gold Impala hardtop. Can still recall the smell of the fondue restaurant and that leather jacket. For one night, I thought I was a Big Shot. Fond teenage HS memories.
If you're looking for durable & industrial, oil skin jackets can last 100's of years. Oil skin jackets have been found in old mines dating back to the 1800's in like new condition. In fact, I believe some of those jackets may have been original Black Bear jackets.
Leather jackets are a signature choice of every person. I have a few I can’t live without, even in Florida. I just don’t get to wear them often. They look good Jonathan
Materials probably come up to $250. Labour on those metal fixings pushes up the price and then there’s the actual design work and craftsmanship in putting it all together in the correct sizings. I guess that’s why it isn’t cheap, because it’s not a cheap product. Honestly, the more I think about it the more I’m fine with $1900.
Beautiful jackets, beautiful vehicles, I guess if you have assistants, then you can afford such awesome stuff.... I love what Mr. Ward and team creates, but it is like watching lifestyles of the rich and famous to me, totally out of reach. :)
For those who complain about price... or using animal skins, Walmart has some jackets made from recycled plastic bottles for you. But for me, I think I'd feel comfy rocking one of these beauties.
Dude that jacket looks awesome. There's a lot of things in the fashion world that are generally interesting. But I feel like I need an alternative look at them to get interested in said objects. Jonathan Ward you made a f****** interesting jacket.
Like all your stuff exciting to see... And excited to actually be able to invest in this item... Hopefully you have some big boy sizes... Godspeed and keep up the AWESOME work!
Call me a sucker, but I’d buy anything johnathan puts his engineering touch on. People who watch this and expect to pay what a Chinese pleather would cost are out of their minds. This jacket will last a lifetime
@@ICON4x4Design Many thanks, but depending on the sizing, I would be a large to extra large. BTW, I probably watch more of your videos than anyone alive. Love your work!!
Sounds amazing. Not sure I could get over the horse hide though. Can't imagine what my equestrian friends would think of me wearing a horse hide jacket either. Maybe next time use something else for the equestrian friendly crowd?
@@ICON4x4Design I bet - and it looks amazing. Just thinking of that date some guy is on with a beautiful gal who happens to also love horses. Later, (you know later) she peeks at the label, sees the horse hide mention, and kicks the bum out on his arse. He might have wanted that calf skin. But now I'm pissing off the vegans and veal haters huh? Moral of the story - variety is the spice of life. Can't wait to see a whole line of your leather work.
Guys... it's not about political correctness... it's about getting laid... you know, the reason you got the jacket in the first place. We don't live in a culture that eats horses. We live in a culture where many women grow up loving the idea of having their own horse - even if they never get one of their own. Picture this... she's stroking your sleeve complimenting you on your amazing jacket - and I'm 110% sure anything Jonathan Ward does will be amazing - and then she asks, what is it? You tell her it's this amazing custom jacket made by this awesome designer, she asks again, but what is it? Horse hide, you answer. The smile evaporates from her face, and she says 'oh', in the most disappointed tone. Her nose wrinkles-up in disgust, and your chance of getting any is gone. I'm not knocking the jacket. I love everything Icon. Jonathan Ward is an amazing design geek and I love everything he does - including this jacket - just suggesting that next time he might consider another fine leather that comes from something we eat. It may go over better with the ladies - maybe. Food for thought.
I find that those involved with animals, so in the case of horses, those that ride them, are usually the individuals with the best understanding and acceptance of how death is part of the equation.
More power to your craftsmanship.
Too bad, like your vehicles, this too is just a Dream for me.
Funny how we all go to pricing. I think what’s lost is the amount of work a real piece takes. The hard part is, making it affordable. If you partner with a large Corp they take the labor oversees to children and low income workers that allow them to manufacture any thing inexpensively....our economy has changed in the decades since small manufacturers could make this and sell it locally. What a shame, I for one peruse old shops for distinctive jackets, and find that many thrift stores resell to Boutique shops at huge mark ups! Well, that’s capitalism for you! Congratulations Jonathon, I look forward to all you do, in the hopes of recapturing the past. Thank you
Bill Jones leather stores, was thee Go-To place in downtown Cleveland, back in the 70’s, for high quality stylish leather jackets. Even the Pimps shopped there.
Wanting to impress a certain young lady, on a dinner date, I borrowed my Italian buddy’s BJ jacket and 1970 Gold Impala hardtop.
Can still recall the smell of the fondue restaurant and that leather jacket. For one night, I thought I was a Big Shot. Fond teenage HS memories.
I’m looking forward to checking out the lineup of jackets! A lot of today’s jackets just don’t have that look and feel of vintage!
Expensive option but Belstaff make quality products!!! Obviously on a much larger scale.
I knew I was going to buy one even before I pushed play
Nice! Taking your leather crafting to another avenue. Awesome.
If you're looking for durable & industrial, oil skin jackets can last 100's of years. Oil skin jackets have been found in old mines dating back to the 1800's in like new condition. In fact, I believe some of those jackets may have been original Black Bear jackets.
Beautiful design as always. My guess is this will be in the arena of $7,000 and worth every penny.
Jonathan Ward that seems pretty reasonable, I would’ve guessed about twice that.
Fantastic ✌️
Leather jackets are a signature choice of every person. I have a few I can’t live without, even in Florida. I just don’t get to wear them often. They look good Jonathan
Boa noite congrats Oi Jonathan Ward trabalho icon camiseta 👕👖👔🦎
Materials probably come up to $250. Labour on those metal fixings pushes up the price and then there’s the actual design work and craftsmanship in putting it all together in the correct sizings. I guess that’s why it isn’t cheap, because it’s not a cheap product. Honestly, the more I think about it the more I’m fine with $1900.
Looking forward to seeing these jackets
I'm guessing 1,800 bucks when goes on sale. Beautiful jacket!
Website says $1925
@@jclaydon3454 wasn't complaining. Guessing the price based on how high quality it is compared to what's out there on the market off the shelf.
@@jclaydon3454 Get a better soul. Then you won't hate yourself so much you need to be so snide.
Beautiful jackets, beautiful vehicles, I guess if you have assistants, then you can afford such awesome stuff.... I love what Mr. Ward and team creates, but it is like watching lifestyles of the rich and famous to me, totally out of reach. :)
@@paulstaf I've never actually WANTED a Ferrari, but I think they're beautiful and I'm glad they exist. ; )
I wish I had the spare change to get one of these masterpieces
Quite nuke project. Right on!
Nice materials and design, just any other Derelict
Want yesterday
If it’s less than $2k, I will splurge. But my guess is that it will be closer (if not over) to $10k
10k ? ....Your an idiot.
@@pissoff234 You're
@@Legato-2057 hahaha .....
Wow Icon actually priced something appropriately for once
For those who complain about price... or using animal skins, Walmart has some jackets made from recycled plastic bottles for you. But for me, I think I'd feel comfy rocking one of these beauties.
Hot dog that’s awesome. Fingers crossed we get another stimulus.
Dude that jacket looks awesome. There's a lot of things in the fashion world that are generally interesting. But I feel like I need an alternative look at them to get interested in said objects. Jonathan Ward you made a f****** interesting jacket.
I want one but I already know I can not afford it.
Why do we care?
Like all your stuff exciting to see... And excited to actually be able to invest in this item... Hopefully you have some big boy sizes... Godspeed and keep up the AWESOME work!
Can’t yet afford one of your car creations. Let’s hope the jackets are more within my price wheelhouse. Congratulations, on the new endeavor!
Holy shit dude. I want a jacket waaay more than I want one of your hotrods. I let me tell you, I want one of your hot rods real bad.
Can you put out a video on sizing so I don’t mess up ordering
Have you thought about western-style Bibb shirts? I would be extremely interested!
Melbourne Beach again. 🌴 Looking forward to seeing possible a flyer style jak ? ?
Beautiful jacket. Prob can’t afford but beautiful nonetheless
can i have a few buttons for my old Willsons .
Hello
Sold out for $1925.00.
I hope I don't create a monster but for the first time I want to say this your video could have been a little bit longer.
Call me a sucker, but I’d buy anything johnathan puts his engineering touch on. People who watch this and expect to pay what a Chinese pleather would cost are out of their minds. This jacket will last a lifetime
1700? Benin bronze: am I a joke to you
How am I just learning about these jackets?
@@ICON4x4Design Many thanks, but depending on the sizing, I would be a large to extra large. BTW, I probably watch more of your videos than anyone alive. Love your work!!
Sounds amazing. Not sure I could get over the horse hide though. Can't imagine what my equestrian friends would think of me wearing a horse hide jacket either. Maybe next time use something else for the equestrian friendly crowd?
@@ICON4x4Design I bet - and it looks amazing. Just thinking of that date some guy is on with a beautiful gal who happens to also love horses. Later, (you know later) she peeks at the label, sees the horse hide mention, and kicks the bum out on his arse. He might have wanted that calf skin. But now I'm pissing off the vegans and veal haters huh? Moral of the story - variety is the spice of life. Can't wait to see a whole line of your leather work.
How about puppies for you ?
Guys... it's not about political correctness... it's about getting laid... you know, the reason you got the jacket in the first place. We don't live in a culture that eats horses. We live in a culture where many women grow up loving the idea of having their own horse - even if they never get one of their own. Picture this... she's stroking your sleeve complimenting you on your amazing jacket - and I'm 110% sure anything Jonathan Ward does will be amazing - and then she asks, what is it? You tell her it's this amazing custom jacket made by this awesome designer, she asks again, but what is it? Horse hide, you answer. The smile evaporates from her face, and she says 'oh', in the most disappointed tone. Her nose wrinkles-up in disgust, and your chance of getting any is gone. I'm not knocking the jacket. I love everything Icon. Jonathan Ward is an amazing design geek and I love everything he does - including this jacket - just suggesting that next time he might consider another fine leather that comes from something we eat. It may go over better with the ladies - maybe. Food for thought.
I find that those involved with animals, so in the case of horses, those that ride them, are usually the individuals with the best understanding and acceptance of how death is part of the equation.
@@hardgrassranch3586 I'd agree with that too. For some, horse hide would be a selling feature. For the riders I know, I think it would put them off.
$12k ?
Wait...for real?
That better be Canadian
I'll stick with my fitted Langlitz
All of MY favorite leather jackets were
...stolen
....................by me.. or ..............from me.
I had one of most favorite leather jacket stolen. It had a lot of sentimental value from someone that is long gone.
@@stevemyers2092 good catch. I suppose I should have furnished a punchline but I guess I got lazy
Big fan of quality leather jackets however your's looks to be priced at a point only you're wealthy clients can afford. Am I right?.