Also a Syn here, happy with it. No more complains or help actions wanted. Only "thing" i had was that when unit was cold the left selector did not switch. but after some time i found out when it always on it is good.
Everything devolves into DEI Jason strikes me as a left of center fellow but his simple answer ROI Women getting into Hi Fi will only work if it is organic I am old and the cigarette industry got pretty good at marketing women’s cigarettes but only because the ladies liked to smoke too Love the stereotype idea from the ladies to make the Schiit components pretty in pink and colorful Every single component I own is black and the more industrial the better Fortunately we all have choices
My sister has hifi audio gear, but only because I gave it to her. Now she can't listen to anything else without comparing it to her own. My brother is the same way. Even though he's really in to music, being a musician, he never had hifi gear until i gave it to him. I would say most people don't have hifi equipment because they don't know about it. Also, for the average joe-schmo, needing to buy an amp and dac, along with headphones with cords attached to them, is not convenient. It's a matter of convincing people that quality is more important than convenience.
The whole thing about women is insane. Stop trying to make a woman like your hobby. The women that do like your hobby, like your hobby. Do you think Schiit or whomever should be advertising in Elle Magazine, the Lifetime channel, and The View to lure in the women? I'm a ham radio operator and all we've talked about for the past 15 years or more was how to get women interested. Well, the ones that do like ham radio, like it. Every effort they've ever afforded fell flat on its face. The percentage of licensed ham radio operators who are female has stayed pretty constant through the years. Guys just like and want women to like their hobbies. The whole ham radio paradigm and HiFi paradigm are very close in perspective. My wife likes to drink wine and listen to music on the couch with me, but she could care less about the music or gear; she's spending time with me. Men and women are wired differently and that is just fine. Occasionally a woman likes HiFi and occasionally a guy likes crotchet!
It almost took me longer to read this comment than they spent talking about the subject in question. Like Leslie said, if Schiit can figure out the marketing, there's a huge untapped market. Hifi doesn't have to be gendered. Everybody has ears.
@@grimani Sorry for the long comment, but it's a conversation people like to bring up a lot with Jason and others in the business and the answers are usually awkward out of necessity.
To bad about the name. The mono amps would be great but just don't want that name in my rig. Think it has only been the first time not wanting to buy a product because of the name. All the best and keep building excellent products and great prices - we need more of these options.
@@n.lyndley.9889 Understandable, but the name is only in small print on the back plate so you tell give your guests any "S" logo euphemism you like. The "S" logo is pleasingly tasteful.
Interestingly enough, I took a look at my own Schiit gear--a Hel, a Hel 2e, and a Syn--and the company name appears on none of them. It's just the logo and the product name.
I admire companies like Schiit that create great gear that is truly affordable (cutting out the ridiculous distributors’ and retailers’ margins). Kudos 🫡
That fact that they’re manufacturing in the US is one of my main reasons I purchase from this company!
+1 for Syn. It's a great piece of kit
Also a Syn here, happy with it. No more complains or help actions wanted. Only "thing" i had was that when unit was cold the left selector did not switch. but after some time i found out when it always on it is good.
Everything devolves into DEI
Jason strikes me as a left of center fellow but his simple answer
ROI
Women getting into Hi Fi will only work if it is organic
I am old and the cigarette industry got pretty good at marketing women’s cigarettes but only because the ladies liked to smoke too
Love the stereotype idea from the ladies to make the Schiit components pretty in pink and colorful
Every single component I own is black and the more industrial the better
Fortunately we all have choices
My sister has hifi audio gear, but only because I gave it to her. Now she can't listen to anything else without comparing it to her own.
My brother is the same way. Even though he's really in to music, being a musician, he never had hifi gear until i gave it to him.
I would say most people don't have hifi equipment because they don't know about it. Also, for the average joe-schmo, needing to buy an amp and dac, along with headphones with cords attached to them, is not convenient. It's a matter of convincing people that quality is more important than convenience.
Fantastic interview!
Great vid and company philosophy.
The whole thing about women is insane. Stop trying to make a woman like your hobby. The women that do like your hobby, like your hobby. Do you think Schiit or whomever should be advertising in Elle Magazine, the Lifetime channel, and The View to lure in the women? I'm a ham radio operator and all we've talked about for the past 15 years or more was how to get women interested. Well, the ones that do like ham radio, like it. Every effort they've ever afforded fell flat on its face. The percentage of licensed ham radio operators who are female has stayed pretty constant through the years. Guys just like and want women to like their hobbies. The whole ham radio paradigm and HiFi paradigm are very close in perspective. My wife likes to drink wine and listen to music on the couch with me, but she could care less about the music or gear; she's spending time with me. Men and women are wired differently and that is just fine. Occasionally a woman likes HiFi and occasionally a guy likes crotchet!
It almost took me longer to read this comment than they spent talking about the subject in question. Like Leslie said, if Schiit can figure out the marketing, there's a huge untapped market. Hifi doesn't have to be gendered. Everybody has ears.
@@grimani Sorry for the long comment, but it's a conversation people like to bring up a lot with Jason and others in the business and the answers are usually awkward out of necessity.
To bad about the name. The mono amps would be great but just don't want that name in my rig. Think it has only been the first time not wanting to buy a product because of the name. All the best and keep building excellent products and great prices - we need more of these options.
To
Two
Too
Three, different words.
@@n.lyndley.9889 Understandable, but the name is only in small print on the back plate so you tell give your guests any "S" logo euphemism you like. The "S" logo is pleasingly tasteful.
Interestingly enough, I took a look at my own Schiit gear--a Hel, a Hel 2e, and a Syn--and the company name appears on none of them. It's just the logo and the product name.
What does the name matter? Is it offensive?
I admire companies like Schiit that create great gear that is truly affordable (cutting out the ridiculous distributors’ and retailers’ margins).
Kudos 🫡