Digital Signage: How to Create Content that Boosts Sales - with and without AI | DSS ISE 2024

When we think of engaging experience, big immmersive audio-visual landscapes come to mind. In retail, those are the fancy, high-budget flagship stores.
But does engaging always mean high-budget? A lot of times, engaging a customer means influencing his choice of purchase at the POS. This means putting screens into place at the right point and playing out the right content.
The big question is: How can we use Generative AI to automatically create and tailor content to the customer, the time and the place?