Purito is a Korean brand, and the reason the most Korean makeup brands have light and light to medium colors is that it caters to Asian skin colors most of the time. It's their audience. many companies are trying to improve on it even within the light ranges, but it is almost impossible to expect very dark shades because like I said, it is sold on Asian continents most of the times.
I'm from Southeast Asia and I can tell you that many Asians, even Korean themselves, have darker and warmer skin tone and won't be able to wear any of the shades these Korean brands are offering. That being said, it's been the trend for decades to be light-skinned and wear 'tone-up' base makeups to achieve the lighter complexion look, especially in countries where the population is naturally darker skinned. Korean brands are sold internationally which means, their audience has expanded beyond South Korea. There are financial incentives for these companies to bring out more shade range. My impression is, they just don't care for darker skin tones.
its kinda weird. the brand use black model on their website and instagram page, i'm guessing part of it because they want to appeal to a wider audience, but those model wouldn’t be able to use the bb cream.
I’m neutral/warm undertone and light/medium complexion. I have the Purito snail bb cream (which I’ve heard is being discontinued and replaced by this Cica cream) and I mix shades 23 and 27 together and honestly - it is the best match I have ever found! And it’s perfect because I’m summer when I’m more tan, I mix more of the 27 for the perfect shade.
Hi I just wanted to warn u that I my aunt had thyroid cancer and the first sign was my mum noticing a bulge in front of her throat. It might be nothing, but I've noticed a bulge in your neck similar to hers so I advice just checking it to be on the safe side.
Can i just say how much I appreciate you reviewing the ingredient label of complexion makeup?? It’s SO HELPFUL! From now on I’ll be searching your channel for potential reviews of complexion makeup products I want to buy in the future 😁
I just watched your review of la Roche posay sunscreen and one thing you missed is the ppd of sunscreen which is about 46. PPD of 46 literally means that it will take you 46 times more time to tan. Many European sunscreen like Garnier, cetaphil ( European version), avene and bioderma has good sunscreen with high ppd like 40. Even Korean sunscreen has ppd of 10 or 16 only.
I think the shades are based off of common Asian skin tones since this is an Asian brand. Maybe they will work on more shades the more they sell in the US and UK.
I just found you on YT because of the Purito Sunscreen comparison and now I am a fan. I love how comprehensive your reviews are, and I love how you choose the products that are locally available and affordable in my country. Looking forward to more videos!
I wish they had more shades. I have medium olive skin and am unsure if their darkest shade would be alright, so this was really helpful as i think it would be ok. Looks a bit orange though, might give it a go. I don't rely on BB creams for SPF though, even if they have SPF I still use a normal sunscreen or primer with sunscreen first. I don't think Asian brands from Korea and Japan would ever cater for darker skin, this is one of the very few brands with even a medium shade as more Korean makeup is just pale and fair shades
I find swatches are necessary to see the true color & undertone of each shade. The reason the one I’m wearing looks so different is because I used concealer, powder & bronzer to try to match it to my skin better.
Yes i just watched another review where the girl used the darkest one since she needed the warm undertone even though her skin tone is light to medium. And after she rubbed it in it wasnt too dark at all. It basically faded right in.
I'm pale as paper and i use the light beige shade to colour match and dilute the coverage my of peachy foundations and i agree its much paler than shown in these thick "swatches"
I do agree Purito should have added more shades - for sure! I think if they were to add more shade ranges, I would most likely purchase it since I do believe they are a great brand! Hopefully they see your video and get inspired to add more shades! Thank you for the video!!!
As someone with very fair skin, the 21 shade is too dark for me. But that grey tone of 21 is perfect for me. It’s hard to find in American foundations. I just use a white mixer and it works great for my needs.
i agree that we need better shades but as someone with cool tones this is the ONLY product i’ve found that matches my skin perfectly. everything in the us runs soooo warm. we definitely need better ranges. come on people!!
Cica is not mandatory centella asiatica, it comes from cicatrization. If the other ingredients facilitate this, the centella at the very end is not important
I bought the two light colors on Amazon about a month ago! I have golden undertone with oily skin. Pros: high coverage and smoothing finish. Cons: grey undertone and really hard to get off with the amount you need for SPF (oil cleansed twice followed by regular cleanser). I’m not wearing foundation these days, and I think this would be really heavy with a foundation on top (I didn’t try it). I did try using less and put the cerave sheer tint underneath. Helped the color, but felt gross. Overall for the $11 for an ounce was not worth it for me.
Interesting that you had trouble getting it off! I didn't experience that. Agreed it's totally not something that would work under foundation- should be a replacement!
It isn’t a sunscreen it is a BB cream meant to even out your skin tone and provide a light coverage. It is not a foundation as such, it to be used on top of a sunscreen not to be your only sunscreen product. If you want to use a foundation, just use a sunscreen and a foundation.
I think I was using a lot to try and get the sunscreen coverage, since it felt so gross with a sunscreen underneath. I didn't use it with foundation and I didn't mean to cause confusion about that. Lol my bad.
I saw another reviewer that didn't want to use the lightest 2 shades because of the undertone. So she used the darkest one since she needed a warm undertone. And even though she has light to medium skin tone, the darkest shade just faded in and didn't look too dark at all. Maybe you can try it. And she said if it did look too dark she was just going to use some white foundation mixer or sunscreen to sheer it out. But she didn't even need to.
Really if you love the Purito unscented one just add some of your favorite light to medium coverage foundation to make it more like a BB cream. Win win!! 😊
Glad you reviewed it because I was feeling tempted. The shade range is horrible. you are right this is not going to take off like some of their other products.
Hey Abbey, I've never heard of this brand/product! But thank you for your review on this and whether it is worth purchasing. Look forward to your next video 💕!
Hello, I loved the review. I have just used the cc cream from it cosmetics, which is much more expensive and I love it, now I am going to try this bb cream, which in comparison, I think it has nothing to envy. I just wanted to let you know, in case you don't know, that they have currently increased the range of all of them, and now I think that you can enjoy this BB cream, which apparently left your skin beautiful!!!. Greetings, beautiful.🥰😃
I'm watching this so late. But thank you Abbey! I really wanted to know if Korean beauty would be cheaper and help me. I am sick of using products that irritate my eyes or don't provide me enough moisture. It's frustrating. I'm over it.
I dont Know if i d’ouistitis find my shade Because most are peach a lil .. in tarte concealer i use sand beige or Light neutral .. one u think is best cause i dont want to look like peachy or phantom like face too white like sunscreen effect
Hi,thanks for your video. Really informative. I would really want to buy this but I'm not sure on the shade. I have a neutral undertone, I'm definitely not warm ...
I will pass but am curious about Purito products as they are getting so much buzz. You say it doesn't suit you but you can't tell that, also I love your eye makeup look here, it's stunning
I just assumed it would be new filters. I bought it thinking it would be like the Purito sunscreen and non irritating. I should have looked at the ingredients. I hoping it would be more like the Purito BB cream Taylor Wynn was talking about. What color did You put on your face! I think got the first shade and I very fair. Ugh..…
grahhhh ive been using this for a week and its not going on smooth at all!!! its better when i exfoliate and use a damp paddle/foundation brush but oh my god!!!!! its like... flaky and separated? i use lots of moisturizer and sunscreen that i let sit in for 5-10 minutes before i put on thee cream and it still doesn't help much :( if anyone could help that'd be awesome! i have sensitive ~normal skin and its fall right now but my skin isn't super dry
Abbey!!! Pls help! I was seriously considering buying this one, but im like super sensitive (cerave gives white heads lololol) the only who ive been handling well is the soon Jung line by etude house! should i try it?
Just came back to say that my super sensitive skin handles this super well. No issues so far and my sensitive was not cerave's fault but me over cleaning my skin lol.
Hi Abbey, I appreciate how hard you work on these videos for us and, as always, I think you produce great content. I would encourage you to be a bit more moderate in talking up the possible healing properties of cica (and even other skincare ingredients in general). It doesn't have "amazing" healing properties. Purito's Centella Unscented sunscreen irritated my skin and made it bright red every time I tried to use it, so whatever propensity for healing and soothing there is in centella/cica, it is clearly not enough to offset the irritating/inflaming properties of the chemical UV filters. I actually think you do try to be more moderate when you talk about how these brands make "claims" for certain ingredients, and I think that maybe you were trying to be more positive on the ingredients side to perhaps compensate for the shade selection appreantly being horrible. I'm hoping you'll take this comment as a friendly reminder, not negative criticism. Thanks very much, Julie
She’s speaking on the evidence behind these ingredients. Centella is proven to be anti inflammatory and wound healing. That isn’t negated by your personal experience being different, there will always be someone who a product doesn’t work for. Organic sunscreen filters aren’t necessarily irritating either. Sounds like something in the product didn’t work for you.
@@skinsciencebymira I just asked her to temper using words like "amazing" which are not evidence-based. I'm also a writer, which means I take words' meanings more seriously. Like your claim that centella is "proven" (to be anti-inflammatory and wound healing) is problematic, honestly. Scientific "proof" is a VERY high standard and probably requires dozens of studies published in peer-reviewed journals demonstrating the efficacy of centella's properties for healing wounds and inflammation. Can you cite multiple peer-reviewed journal articles demonstrating centella's wound healing and anti-inflammatory properties? I think you meant to say "shown." At any rate, I highly doubt skincare products contain any ingredient in the exact same quantity and under the same conditions as demonstrated in published journal entries. Using words like "proven" and "amazing" are just inaccurate. I do realize now though that this is a YT channel and many YTers exaggerate positive traits of things they review. However, it's just fallacious to think that skincare can heal wounds or sooth inflammation. If your skin is irritated and inflamed, the first thing you should do is probably stop 95% of the skincare you're using until your skin has calmed down for about 2 weeks. Any dermatologist will tell you that.
@@jcjccmz proven indicates something has been established by evidence, I didn’t say clinically proven for a reason. actually going into the level of evidence is a whole different discussion - double blind controlled trials are the ideal but just not practical for most OTC ingredients, it’s more common for medications. Not everyone wants to just use tretinoin and sunscreen yet may not want to just slap on whatever either. There have been two small clinical trials on centella and its terpenoids for scar improvement and improvement of fine periocular wrinkles as well as some studies on its anti inflammatory properties and benefits for stretch marks. And then there’s research on animals and in vitro which is more just helpful for elucidating mechanism of action, safety, and so forth. Is it as well established as retinoids or other skincare ingredients? No. But there’s enough to warrant her enthusiasm for this ingredient and since she’s not a dermatologist or cosmetic chemist, I think you’re being a bit nitpicky. She does a great job vs many in the beauty space and it’s our job as consumers to then look at the level of research and decide if we want to try those recommendations out or not.
Purito is a Korean brand, and the reason the most Korean makeup brands have light and light to medium colors is that it caters to Asian skin colors most of the time. It's their audience. many companies are trying to improve on it even within the light ranges, but it is almost impossible to expect very dark shades because like I said, it is sold on Asian continents most of the times.
I'm from Southeast Asia and I can tell you that many Asians, even Korean themselves, have darker and warmer skin tone and won't be able to wear any of the shades these Korean brands are offering. That being said, it's been the trend for decades to be light-skinned and wear 'tone-up' base makeups to achieve the lighter complexion look, especially in countries where the population is naturally darker skinned. Korean brands are sold internationally which means, their audience has expanded beyond South Korea. There are financial incentives for these companies to bring out more shade range. My impression is, they just don't care for darker skin tones.
There's lots of asian people with darker skin, there's no excuse for colorism
its kinda weird. the brand use black model on their website and instagram page, i'm guessing part of it because they want to appeal to a wider audience, but those model wouldn’t be able to use the bb cream.
Because they prefer lightening their face,bright look
@@dariaskye2627 the thing is… all of these are still to dark for many Europeans and that sucks.
Swatches at 7:15 minutes
I’m neutral/warm undertone and light/medium complexion. I have the Purito snail bb cream (which I’ve heard is being discontinued and replaced by this Cica cream) and I mix shades 23 and 27 together and honestly - it is the best match I have ever found! And it’s perfect because I’m summer when I’m more tan, I mix more of the 27 for the perfect shade.
that's great it works well for you 😊
Hi I just wanted to warn u that I my aunt had thyroid cancer and the first sign was my mum noticing a bulge in front of her throat. It might be nothing, but I've noticed a bulge in your neck similar to hers so I advice just checking it to be on the safe side.
Can i just say how much I appreciate you reviewing the ingredient label of complexion makeup?? It’s SO HELPFUL! From now on I’ll be searching your channel for potential reviews of complexion makeup products I want to buy in the future 😁
yay! so glad xoxo
I just watched your review of la Roche posay sunscreen and one thing you missed is the ppd of sunscreen which is about 46. PPD of 46 literally means that it will take you 46 times more time to tan. Many European sunscreen like Garnier, cetaphil ( European version), avene and bioderma has good sunscreen with high ppd like 40. Even Korean sunscreen has ppd of 10 or 16 only.
I think the shades are based off of common Asian skin tones since this is an Asian brand. Maybe they will work on more shades the more they sell in the US and UK.
I just found you on YT because of the Purito Sunscreen comparison and now I am a fan. I love how comprehensive your reviews are, and I love how you choose the products that are locally available and affordable in my country.
Looking forward to more videos!
I’m so glad to hear that ♥️ thank you for the support!
They have added some more shades!! The first shade looks pretty light and warm
Love this review. I’m fair with neutral undertones and dry skin and it works great for me. I think this is best for dry to normal skin.
I wish they had more shades. I have medium olive skin and am unsure if their darkest shade would be alright, so this was really helpful as i think it would be ok. Looks a bit orange though, might give it a go. I don't rely on BB creams for SPF though, even if they have SPF I still use a normal sunscreen or primer with sunscreen first. I don't think Asian brands from Korea and Japan would ever cater for darker skin, this is one of the very few brands with even a medium shade as more Korean makeup is just pale and fair shades
I have a cool undertone so would probably work for me. Kinda reminds me of the Dr. Jart bb cream color wise. Thanks for the review!!
Definitely would be a better fit for your skin than mine then 😊
Yay! I’ve been so excited for this review! These are different than the ones I have though...apparently the OG ones are being discontinued
I heard from a video saying that Purito was trying to go vegan and the OG ones had snail mucin in it!
It looks completely different once it’s rubbed in, so making a swatch like this is not helpful.
I find swatches are necessary to see the true color & undertone of each shade. The reason the one I’m wearing looks so different is because I used concealer, powder & bronzer to try to match it to my skin better.
Yes i just watched another review where the girl used the darkest one since she needed the warm undertone even though her skin tone is light to medium. And after she rubbed it in it wasnt too dark at all. It basically faded right in.
I'm pale as paper and i use the light beige shade to colour match and dilute the coverage my of peachy foundations and i agree its much paler than shown in these thick "swatches"
I do agree Purito should have added more shades - for sure! I think if they were to add more shade ranges, I would most likely purchase it since I do believe they are a great brand! Hopefully they see your video and get inspired to add more shades! Thank you for the video!!!
couldn't agree more!
As someone with very fair skin, the 21 shade is too dark for me. But that grey tone of 21 is perfect for me. It’s hard to find in American foundations. I just use a white mixer and it works great for my needs.
i agree that we need better shades but as someone with cool tones this is the ONLY product i’ve found that matches my skin perfectly. everything in the us runs soooo warm. we definitely need better ranges. come on people!!
There's 6 colors now!
Clear and concise! Thank GOD for this video😄 just ordered the two lightest shades, excited to try them ☺️
Well those Korean complexion products are designed to suit Asian skin tones almost exclusively. Every Korean CC cream I see is gray or too tan.
Wish they had more shades!
Cica is not mandatory centella asiatica, it comes from cicatrization. If the other ingredients facilitate this, the centella at the very end is not important
hi, I have super dry skin. and I mix 2/3 of shade# 23 and 1/3 of shade #27 and is perfect, the #27 add the warm undertone that I need. try it !
I haven’t had a very good experience with foundation so far I hope this one works
I KNEW YOU WOULDNT LET ME DOWN !! I KNEW YOUD REVIEW THIS SPECIFICALLY FOR ME
glad you enjoyed :)
I bought the two light colors on Amazon about a month ago! I have golden undertone with oily skin. Pros: high coverage and smoothing finish. Cons: grey undertone and really hard to get off with the amount you need for SPF (oil cleansed twice followed by regular cleanser). I’m not wearing foundation these days, and I think this would be really heavy with a foundation on top (I didn’t try it). I did try using less and put the cerave sheer tint underneath. Helped the color, but felt gross. Overall for the $11 for an ounce was not worth it for me.
Interesting that you had trouble getting it off! I didn't experience that. Agreed it's totally not something that would work under foundation- should be a replacement!
It isn’t a sunscreen it is a BB cream meant to even out your skin tone and provide a light coverage. It is not a foundation as such, it to be used on top of a sunscreen not to be your only sunscreen product. If you want to use a foundation, just use a sunscreen and a foundation.
I think I was using a lot to try and get the sunscreen coverage, since it felt so gross with a sunscreen underneath. I didn't use it with foundation and I didn't mean to cause confusion about that. Lol my bad.
I saw another reviewer that didn't want to use the lightest 2 shades because of the undertone. So she used the darkest one since she needed a warm undertone. And even though she has light to medium skin tone, the darkest shade just faded in and didn't look too dark at all. Maybe you can try it. And she said if it did look too dark she was just going to use some white foundation mixer or sunscreen to sheer it out. But she didn't even need to.
Really if you love the Purito unscented one just add some of your favorite light to medium coverage foundation to make it more like a BB cream.
Win win!! 😊
What BB cream are you using with it?
That’s degrades the SPF content if it’s mixed with foundation
It actually looked better on her after 12 hours
What shade are you using in the video?
why do all korean bb creams have to be so gray, ugh...
Glad you reviewed it because I was feeling tempted. The shade range is horrible. you are right this is not going to take off like some of their other products.
Really hope they improve it!
I checked YesStyle and it looks like it doesn't have the chemical filters in it anymore!
Hey Abbey, I've never heard of this brand/product! But thank you for your review on this and whether it is worth purchasing. Look forward to your next video 💕!
You are so welcome!
spf38 was right on the websight
This is better for sensitive skin than It cosmetics cc cream?? Thanks ❤️
Hello, I loved the review. I have just used the cc cream from it cosmetics, which is much more expensive and I love it, now I am going to try this bb cream, which in comparison, I think it has nothing to envy.
I just wanted to let you know, in case you don't know, that they have currently increased the range of all of them, and now I think that you can enjoy this BB cream, which apparently left your skin beautiful!!!. Greetings, beautiful.🥰😃
Have you tried the ivory tones 13 and 15 now?
Your makeup looks so good today
thank you! lighting has been harsh in the last few videos because it was so dark & gloomy out but finally had a sunny day :)
So which shade did you use? I’m one to two shades darker than you, do you think the darkest would work for me? Thank you Abbey! ❤️
The lightest!
I'm watching this so late. But thank you Abbey! I really wanted to know if Korean beauty would be cheaper and help me. I am sick of using products that irritate my eyes or don't provide me enough moisture. It's frustrating. I'm over it.
They have more shades now if you want to review this again!!
You are so well informed, it makes your reviews shine!
Currently using The Ordinary Serum Foundation, but if this actually has skin-beneficial ingredients then I’m going to have to try it!
Ohh love that serum foundation too tho!
Sun protection is not written on their box, only on the ingredient list??
so what do you think of this bb cream for sensitive skin? would this also suit acne prone skin
Good for both!
How does it perform while wearing a mask?
I dont Know if i d’ouistitis find my shade Because most are peach a lil .. in tarte concealer i use sand beige or Light neutral .. one u think is best cause i dont want to look like peachy or phantom like face too white like sunscreen effect
They have 6 shades now but I don’t trust the undertone 😂❤
Better try mizon bb cream spf 50 .not fragrance and best shade colors , highly recommended
Those old school sunscreen ingredients make it a big no for me. Come on Purito!
Hi,thanks for your video. Really informative. I would really want to buy this but I'm not sure on the shade. I have a neutral undertone, I'm definitely not warm ...
You will have better luck with this than I did then!
I will pass but am curious about Purito products as they are getting so much buzz. You say it doesn't suit you but you can't tell that, also I love your eye makeup look here, it's stunning
Thank you so much!
Idk what shade to pick I think in undertones I’m light beige cause I’m cold but I feel it’s gonna be too light idk
I'm waiting for the content of the vitamin c serums..... Plz do it....... I know, its in your list...... But hurry up!!! Love you bby....
Have some more to test out first! Will get there ♥️
I just assumed it would be new filters. I bought it thinking it would be like the Purito sunscreen and non irritating. I should have looked at the ingredients. I hoping it would be more like the Purito BB cream Taylor Wynn was talking about. What color did You put on your face! I think got the first shade and I very fair. Ugh..…
I know I was expecting that too! I used the lightest shade
Would the last two shades be able to be mixed to make it lighter and warmer? I wouldn’t mind buying two if it works.
Ive seen others comment that its perfect when mixed
grahhhh ive been using this for a week and its not going on smooth at all!!! its better when i exfoliate and use a damp paddle/foundation brush but oh my god!!!!! its like... flaky and separated? i use lots of moisturizer and sunscreen that i let sit in for 5-10 minutes before i put on thee cream and it still doesn't help much :( if anyone could help that'd be awesome! i have sensitive ~normal skin and its fall right now but my skin isn't super dry
I saw this video in my feed and was like YES!!! I love Purito and was wondering about their BB creams! Thank you for your awesome review as always
yay so glad 😊
Excellent review. I don’t look good in gray undertones either. Which shade did you end up applying to your own skin? The second one?
The lightest shade!
Love all your skin care reviews
Thanks for this!
Of course 😊
What number shade u applied on the face?
The lightest shade
Was that the lightest version in the clip of you applying it on ur face
You’re a GEM 💎 I love your videos.
:) so glad!
Oooo exciting i found this!! ❤
Why Is it called clearing? Was thinking there would have been an active acne fighting ingredient in it.
not sure about their naming choices!
Love all the temporary backgrounds haha 🤍
more permanent backdrop coming soon 😂
Your makeup and skin looked stunning! I don’t see at all what you are saying just beautiful
Waiting geek and gorgeous calm down exfoliater review
on my list for the future! xoxo
Abbey!!! Pls help! I was seriously considering buying this one, but im like super sensitive (cerave gives white heads lololol) the only who ive been handling well is the soon Jung line by etude house! should i try it?
Unfortunately I wouldn't be able to predict how your skin will respond! Everyone is different xx
Just came back to say that my super sensitive skin handles this super well. No issues so far and my sensitive was not cerave's fault but me over cleaning my skin lol.
are they discontinuing the purito snail clearing bb cream?
Not that I’m aware of!
Why do the light shades look like chocolate lol
I love Purito. But, those colors...😲🤢😪😥
right? so rough
Hi Abbey, I appreciate how hard you work on these videos for us and, as always, I think you produce great content. I would encourage you to be a bit more moderate in talking up the possible healing properties of cica (and even other skincare ingredients in general). It doesn't have "amazing" healing properties. Purito's Centella Unscented sunscreen irritated my skin and made it bright red every time I tried to use it, so whatever propensity for healing and soothing there is in centella/cica, it is clearly not enough to offset the irritating/inflaming properties of the chemical UV filters. I actually think you do try to be more moderate when you talk about how these brands make "claims" for certain ingredients, and I think that maybe you were trying to be more positive on the ingredients side to perhaps compensate for the shade selection appreantly being horrible. I'm hoping you'll take this comment as a friendly reminder, not negative criticism. Thanks very much, Julie
She’s speaking on the evidence behind these ingredients. Centella is proven to be anti inflammatory and wound healing. That isn’t negated by your personal experience being different, there will always be someone who a product doesn’t work for. Organic sunscreen filters aren’t necessarily irritating either. Sounds like something in the product didn’t work for you.
@@skinsciencebymira I just asked her to temper using words like "amazing" which are not evidence-based. I'm also a writer, which means I take words' meanings more seriously. Like your claim that centella is "proven" (to be anti-inflammatory and wound healing) is problematic, honestly. Scientific "proof" is a VERY high standard and probably requires dozens of studies published in peer-reviewed journals demonstrating the efficacy of centella's properties for healing wounds and inflammation. Can you cite multiple peer-reviewed journal articles demonstrating centella's wound healing and anti-inflammatory properties? I think you meant to say "shown." At any rate, I highly doubt skincare products contain any ingredient in the exact same quantity and under the same conditions as demonstrated in published journal entries. Using words like "proven" and "amazing" are just inaccurate.
I do realize now though that this is a YT channel and many YTers exaggerate positive traits of things they review. However, it's just fallacious to think that skincare can heal wounds or sooth inflammation. If your skin is irritated and inflamed, the first thing you should do is probably stop 95% of the skincare you're using until your skin has calmed down for about 2 weeks. Any dermatologist will tell you that.
@@jcjccmz proven indicates something has been established by evidence, I didn’t say clinically proven for a reason. actually going into the level of evidence is a whole different discussion - double blind controlled trials are the ideal but just not practical for most OTC ingredients, it’s more common for medications. Not everyone wants to just use tretinoin and sunscreen yet may not want to just slap on whatever either.
There have been two small clinical trials on centella and its terpenoids for scar improvement and improvement of fine periocular wrinkles as well as some studies on its anti inflammatory properties and benefits for stretch marks. And then there’s research on animals and in vitro which is more just helpful for elucidating mechanism of action, safety, and so forth.
Is it as well established as retinoids or other skincare ingredients? No. But there’s enough to warrant her enthusiasm for this ingredient and since she’s not a dermatologist or cosmetic chemist, I think you’re being a bit nitpicky. She does a great job vs many in the beauty space and it’s our job as consumers to then look at the level of research and decide if we want to try those recommendations out or not.
What bronzer/blush are you wearing here??