Product Root Cause Analysis (RCA) Mock Interview with Ankit Chaudhary, Senior PM at Microsoft
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- Опубліковано 30 чер 2024
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Watch our mock Product Manager interview. Khanjan (PM at Razorpay) asks Ankit (Senior Product Manager at Microsoft) to do a Root Cause Analysis of increased uninstalls of a banking app. This case is super helpful for understanding what all to consider for problem solving.
Timestamps:
Introduction 00:00
Product RCA Case 00:28
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Speakers -
Ankit Chaudhary / ankch
Khanjan Desai / @khanjandesai2467
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You could also check if there is an increase in the number of bank accounts closed for the bank. If a person shuts down their bank account, it could relate to the fact that they delete the banking app from their phone as well. Specifically look for account closures where the person has just 1 account with the bank. And try to see the overlap between the accounts closed and the accounts for which app was uninstalled.
In case of version upgrade, one should look at installations increase as well. Sometimes people end up uninstalling the app when it does not work properly without realizing (or ignoring) that app upgrade is available. Or should look at metrics whether same drop was witnessed when last time version upgrade happened.
Best RCA I have ever seen. I would not have reached this solution if the problem was with the user cohort onboarded.
Ankit really great insights.
I loved the way how the core factors were broken down and each point were discussed and prioritised based on their impact.
User might perhaps uninstall the app, because he/she might still find the web based engagement better and friendly. Age group (perhaps slightly old users might still prefer web over mobile app).
Shouldn't one question be to check if Website hits increased over this period, when the apps were uninstalled.
was thinking the same
No mention of UPI apps? No mention of play Store feedback? The responses are generic for any app. Specific inputs related to banking apps could have been incorporated
These videos are just awesome, helped me a lot in cracking the interview in 1st go for a product role. The frameworks followed are exhaustive and well maintained. Great effort guys !!
When I managed Mobile app and it was top 10. At one point marketing offered bounty to get customers in. It increased new registered users, and users got money and then they uninstalled. Didn't add to MAUs which was our north star so we stopped this program. Will know more if you knew acquisition sources also did cohort analysis between new /repeat users and look into time to Uninstall data if you had.
Ankit was very original and his approach to the problem was very close to real life scenario!
change in strategy for CRM (push notifications) can be considered as one of the cause for surge in uninstalls
Very well structured interview.. appreciate the insights
Actually very insightful.
Very nice it will help me in interview at hevo
one of the external factor one question could be that whether or Bank account holder number has decreased and if that is the case then the proportionate number of uninstalled is justified
IMO, should take a step back and check if there was some acquisition strategy which offered cashback to install/refer and once that is achieved mostly users uninstall.
Should also have a look at any agressive push notification campaigns that might be disturbing the users which might have caused the users to uninstall the app.
When she gave the hint that it might have been the early salary feature launch by the competitor that caused this, I would not have gone immediately into that. I would have first exhausted all reasons via a MECE approach, and only then gone into this.
Thanks a lot for the feedback :) We will definitely work on your feedback to improve content on our channel :)
What is the age description of the customers which uninstalled the app. Bcz the startup is targeting the youth and young professionals so this should match else there might be other reason?
Insightful 👌
Yes, it is.
I have a doubt- Why are security and data leaks being covered in External?
Should have asked drop is in which segment?
Business or individual!!
Why is Uninstall on one client is an issue, if other clients and overall active users are not dropped? Uninstall and intslal rates alone on each end point (client) are vanity metrics. What if people got Alexa device and doing banking there and don't need Mobile client?
probabily it is a hDFC bank APP.😂😂😂😂😂😂😂😂😂😂
Which banking app is installed on a campaign ! Banking app is something which is a mandate now a days when you open a bank account. It seemed like, the interviewer tipped to get the answer.
Using bank apps are not mandatory still alot of people uses phonepay and other app just to pay and check account balance.
I think she said drop was consistent amongst all the cohorts which means new competition might have been a small reason, i think it has to do more with the recent release in the application tht was done