Adidas DXB Flagship Retail Launch

adidas’ new halo store concept represents their best-in-class brand standard for the Middle East, India and Africa region, offering an unrivaled, one-stop-shop customer experience where the physical and digital realms meet. It features engagement areas that promote the brand’s 2021 key pillars: women, sustainability and innovation while also highlighting the importance of creativity and community building.
Read the full case study here: www.jackmorton.com/work/dxb-f...