Why Rivian Is Burning Billions Building the Ultimate EV Pickup | WSJ Tech News Briefing

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  • Опубліковано 15 лис 2024

КОМЕНТАРІ • 65

  • @brandonk8450
    @brandonk8450 Рік тому +12

    I own a Rivian R1S and it’s a fantastic car. Rivian has distinctive features that other cars really can’t compete. I am pretty sure that Rivian will overcome obstacles soon and some old car manufacturers will go out of the business. I think Nissan will be the first one.

    • @dickberry3910
      @dickberry3910 7 місяців тому

      How gay do you feel when you drive it?

  • @sa4769
    @sa4769 Рік тому +8

    Rivian is an American company and it is trying to keep its ware houses and factories here made in America, so it is not going to be cheap

    • @richardcuvilly9831
      @richardcuvilly9831 Рік тому +2

      Correct. Everyone wants 'made in America' stamp but want to pay foreign car prices. Make it make sense.

  • @safeandeffectivelol
    @safeandeffectivelol Рік тому +3

    Rivian only produced 24,000 cars and could only sell 20,000 in 2022. Producing more cars won't solve the problem if they can't sell them. Full-sized EV trucks and SUV's are just not a good idea. People buy larger vehicles because they want to tow or carry a lot of passengers or cargo. They are already too heavy when empty, which requires too big of a battery with the current technology. Add in the additional weight and the range and charging time become a big issue. Look at the Hummer EV charging time. It's 55 hrs at 110V and 10 hrs at 220V and an optimal range of just 380 miles. F150 EV takes 19 hrs with a 110V and 8 hrs with 220V for 320 miles. Hauling cargo or towing can reduce range by 50% or more. It's just not usable other than for daily commuting.

  • @InvestBetter.
    @InvestBetter. Рік тому +2

    Like Tesla, which lost money for its first decade or so, Rivian needs a lower cost, volume vehicle to get their economies of scale costs down, and get revenue up. The Tesla Model 3 and Y are what turned Tesla's financials around.

  • @AyrtonGomesz
    @AyrtonGomesz Рік тому +4

    Rivian seems very similar to Nissan pre Ghosn, trying to do a lot of unnecessary things, lots of costs with parts and losing lots of money per vehicle

  • @danwat1234
    @danwat1234 Рік тому +1

    3:20 Reducing the number of computers; It is better to have localized processing of functions with small computers rather than fewer computers with larger wire harnesses going to them as this saves weight in wiring. The small computers can all communicate with each other via canbus or other wire-efficient communication. As Aptera Motors is doing

  • @williamelkington5430
    @williamelkington5430 Рік тому +1

    When a vehicle manufacturer starts up production on a new vehicle model--whether it's an existing or new car company--it will lose money on that vehicle until its production rate is about 80 percent (give or take) of plant capacity. All BEV manufacturers (except for a couple) are losing money on their new vehicles, because they haven't hit that 80 percent number, yet. Rivian is no different from Mercedes or Ford or Hyundai in this regard. Rivian's manufacturing rate has doubled from 2022 to 2023, and its COGS has dropped like a stone over the same period. As far as I can tell, Rivian is making rapid progress toward profitability.
    In its first full year of production--2022--Rivian introduced several new vehicle models simultaneously. I'm not aware of any other startup car company that has done that successfully in either the 20th century or the 21st century.

  • @mikeshafer
    @mikeshafer Рік тому +3

    I love my Rivian !!! It’s fantastic.

  • @speedsauce48
    @speedsauce48 Рік тому +1

    Way too expensive per unit and volume it way too low! Same thing at Lucid...

  • @nonameleft1
    @nonameleft1 Рік тому

    Only see this thing in the rich areas of my city. It’s like early days of tesla

  • @FoamandStuff
    @FoamandStuff Рік тому

    It’s interest rates. High rates means that the majority of people who would finance their auto loan purchase is facing car payments of $1,000 or more a month before insurance and charging, maintenance costs. Rivian and Lucid don’t have the sales volume to justify their costs so they either need to sell more volume, cut costs, and raise the price. But by raising the price will lower demand especially when Tesla is cutting prices and putting pressure on other EV companies especially the startups to follow suit but they can’t. Even Ford is losing money on their EV’s and the demand for Ford ICE trucks is down due to the same reason high interest rates and high prices so demand is falling. I don’t see rates going down given strong economy and high employment numbers also continued high housing prices, rent, oil prices. Rates need to remain high much longer than people think and if that happens Rivian and Lucid will need to issue more shares to raise cash. This will tank their share prices.

  • @majorneptunejr
    @majorneptunejr 11 місяців тому

    They have lost the whole purpose of a truck when they decided to cross with a car. The beds are way too short . My little S10 has a longer bed than a full size pick-up and gets great gas mileage. Too bad they stop making them.

  • @bobsuranus
    @bobsuranus Рік тому +1

    Losing money on every car sold. I know - let's build another factory!! Nobody has commented on repair time or parts shortages. Hot foot it to Normal and beg for factory direct parts.

  • @onlytheplanetmatters
    @onlytheplanetmatters Рік тому +2

    I lost my entire life in Rivian stocks.

  • @RandomVids519
    @RandomVids519 Рік тому

    is that bluetooth speaker an actual speaker in the truck also cuz if it blows then that would suck makes it useless

  • @ajossi
    @ajossi Рік тому +3

    America is in a recession.....

  • @ForTheNorth369
    @ForTheNorth369 Рік тому

    "Redesigning the frame of the vehicle, which the body sits"
    This is a confusing remark.

    • @michaels3003
      @michaels3003 Рік тому

      The frame and body design is not traditional and has higher production cost. This is not my opinion, but opinions of people who know how trucks are built.

  • @Zero11_ss
    @Zero11_ss Рік тому +1

    Real reason = you can sell overpriced trucks to guys who think it makes them look cool to drive a big truck.

  • @JP-gw9ts
    @JP-gw9ts Рік тому

    The world really needs a very expensive truck that can stowaway a camping stove.

  • @jainulthakar2037
    @jainulthakar2037 Рік тому +3

    Great show Zoe, I wonder with demands being already high and them not able to meet the demands, you think $9B would be enough untill the new pipeline/portfolio of vehicles come out on road from the georgia factory

  • @moyshorts
    @moyshorts Рік тому +2

    The company among other EV dealers, will also need to consider the charging stations that they don't have.

    • @csilver9625
      @csilver9625 Рік тому +2

      most vehicle manufacturers (including Rivian) have announced that they will transition and use NACS which also opens up use on the Tesla Supercharger Network.

  • @JasonBedient
    @JasonBedient Рік тому

    The ultimate pickup that doesn't have a bumper you can stand on and a tiny bed? Pass.

  • @maestrovso
    @maestrovso Рік тому +1

    Thank you for another great show, Zoe.

  • @MarkCampbell-bi5ej
    @MarkCampbell-bi5ej Рік тому

    Three noted items by Sean McLain. None that bring any value to this vehicle.

  • @jamesrichmond5919
    @jamesrichmond5919 Рік тому +1

    I am wondering why they haven’t been charging more to be honest I think they would’ve gotten it it’s getting too late now but over the last couple years they could’ve gotten a lot more for their trucks and SUVs

    • @tribalypredisposed
      @tribalypredisposed Рік тому +1

      You have to have enough customers who can afford your truck to be able to ramp production to break even and then profitability. A lot more people can buy a truck for $80,000 than can pay $100,000. And you need people buying your truck and loving it and telling their friends how great it is too. Rivian has done this well, and their losses per truck are down dramatically, but as they are selling a lot more the total losses are similar. It is still the only path, and Lucid gives an example of failing to find that affordability spot and not being able to ramp production because you are failing to find enough buyers.

  • @SorminaESar
    @SorminaESar Рік тому +1

    No EV of Tesla is in Indonesia, it seems luxury EV obviously it's expensive, just China and South Korea EV in Indonesia. Welcome Tesla🙏

  • @mtiger5
    @mtiger5 Рік тому +2

    I wanted one till I found out how much the mf weighs

    • @SorminaESar
      @SorminaESar Рік тому +1

      It's so incredible, but EV rides slowly

    • @richardcuvilly9831
      @richardcuvilly9831 Рік тому

      Depending on wheel/trim level, Ford Lightening weighs about the same.

  • @lighthousesaunders7242
    @lighthousesaunders7242 Рік тому

    No mention of the imminent launch of the most revolutionary truck ever attempted which happens to have 2m pre orders? Nah, that wouldn't be hanging over Rivian sales like the Sword of Damocles.

    • @richardcuvilly9831
      @richardcuvilly9831 Рік тому +1

      The overlord promised this 'imminent' launch 3 years ago and still waiting. Revolutionary in design, but function wise, the exact same as a Rivian with a slightly larger bed but no gear tunnel. Revolutionary indeed!

    • @michaels3003
      @michaels3003 Рік тому

      Do you know what imminent means? It must be January 2024, right?

  • @moflexmusicinc.6060
    @moflexmusicinc.6060 Рік тому

    Rivian is an interesting company and so is lucid however … there is still something’s missing that can either make them or break them
    Tesla has bin the staple of tech , engineering , and movement for ev’s but took a long time to fix its many flaws and still has a way to go ( however they still dominate )
    Rivian is cool but only offers 2 vehicles which is killing the company ( however they are backed by Amazon…)
    Lucid - has a way to go but is making headlines
    It will be interesting to see these companies grow
    However I still prefer my petrol vehicle

    • @safeandeffectivelol
      @safeandeffectivelol Рік тому

      Their cars are over-engineered, so they cost too much to build. They will keep losing money until they go bankrupt. Tesla survived due to no competition, so they had time to streamline their engineering and reduce costs while commercial interest rates were at 3%. Now with rates at 8-10%, these new EV companies will all go bankrupt.

  • @mutantpsycho2255
    @mutantpsycho2255 Рік тому

    Flashlights, Bluetooth speakers, and a software update for camping mode is not why Rivian looses $30k+ per vehicle lol

  • @SorminaESar
    @SorminaESar Рік тому +2

    Hi Zoe👋, good morning beautiful and smart lady host🙏

  • @keinaanabdi6821
    @keinaanabdi6821 Рік тому

    It’s not an “ultimate” anything it’s just a regular ev pickup however the cyber truck is absolutely the ultimate pickup truck

    • @richardcuvilly9831
      @richardcuvilly9831 Рік тому

      Strange....Cybretruck was promised 3 years ago... and still waiting. But its the ultimate truck? OK.

    • @michaels3003
      @michaels3003 Рік тому

      Do you have one?

  • @alanbailey5621
    @alanbailey5621 Рік тому

    I don't think the overpaid CEO's get it. They should start with a cheap around town electric cars with solar charging capabilities. This would be the best sellers.

    • @josephlynch7655
      @josephlynch7655 Рік тому +4

      Tesla's success says otherwise

    • @richardcuvilly9831
      @richardcuvilly9831 Рік тому +1

      As Joseph said, Tesla started out with their roadster and Model S, both premium models before creating a more mass market model. They are literally copying the Tesla footprint.

    • @michaels3003
      @michaels3003 Рік тому

      They would need super cheap batteries and very high gasoline cost (to create the demand). Or make them in China and somehow have them ship for free across the ocean. 100% of robots (no people needed) would also be good.

  • @SorminaESar
    @SorminaESar Рік тому +1

    EV pick up is great news but EV rides slowly, it's different with conventional cars

  • @nepalitechreviews5534
    @nepalitechreviews5534 Рік тому

    Tesla are the King 👑 of EV

  • @luckylenny
    @luckylenny Рік тому

    Tesla and others have much better chance of surviving than Rivian. Rivian has a vehicle lineup which is way too expensive and has Rivian heading for Chapter 11 bankruptcy. Rivian is locked in a money-losing contract with Amazon. It's even worse b/c Rivian loses money on every pickup & SUV it sells to the public. It's even worse b/c Rivian is now moving key parts in-house; instead of buying more cheaply from suppliers. Rivian already loses a staggering $1.2 bill/quarter. Between the new plant and R&D costs to move production in-house, look for staggering losses to move even higher. With 942 million shares already outstanding, Rivian's Ponzi scheme will eventually run out of new money

    • @testing6753
      @testing6753 Рік тому

      What would you recommend in order to turn things around for Rivian?

    • @AyrtonGomesz
      @AyrtonGomesz Рік тому

      @@testing6753 in my opinion they could a Ghosn-Nissan Trick. Simplify the vehicles, reduce the useless tricks, reduce costs on parts, which may lead to lower quality but they need to pump way more cars

    • @testing6753
      @testing6753 Рік тому

      @@AyrtonGomesz simplify the vehicles? Don't they already only offer two types of vehicles to the market? Their "gimmicks" are what I think they are using as their selling point. I'm not sure how they can turn things around. They just gotta figure out how to mass produce I guess. Honestly I don't see much special in Rivian now that other big boy companies are catching up and producing EV trucks and SUVs themselves, often at lower price point and on par specs.

    • @richardcuvilly9831
      @richardcuvilly9831 Рік тому

      First Model S Tesla when adjusted for today's inflation is in line with the price of a Rivian today. The Amazon contract is why they still have money to invest... would have done for without that $10B. This video explains the losing on each car problem is related to ramp up of mass market vehicle which the R2 platform is already addressing. When Tesla started, they did not have a high interest rate environment, supply chain stoppage or competition for that matter. Tesla just became profitable in 2020! Maybe a bit more reading...

    • @michaels3003
      @michaels3003 Рік тому

      ​@@richardcuvilly9831, yes, Tesla was supposed to go out of business a long time ago...