Watch how RNIB created its new sonic identity

Our film shows how RNIB, the leading sight loss charity in the UK, created a new sonic logo and identity to bring its brand to more people in different ways, including through the RNIB Helpline, social media channels and RNIB Connect Radio. The film takes you behind-the-scenes of the project showing all the work which went into the new identity which has helped RNIB update its image for a new era. It also shows how blind and partially sighted people, including the musicians who played on the soundtrack and the people who provided the spoken elements, were integral to the design and content of the logo.