Peter Jones Wants More Than Just The Business | Dragons' Den
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- Опубліковано 7 лют 2025
- Up next to pitch in The Den is Stuart Ingram, owner of House of Elrick's Artisan Gin - a spirit business that has only been running for six months. Stuart is seeking 80K in exchange for a 6% equity stake. His drink and figures go down a treat with Peter Jones, but are the other Dragons willing to back Stuart's startup?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #PeterJones #GinAndTonic
Touker - "Does your house want office space in London?"
Lol!
Tej - "I can see this gin pairing up well with vitamins."
Jenny - im drunk of love for this product, so I’m out... and that bottle right there also.
😂😂
👍🏻😂
jenny: phew! that was a close one!! nearly had to invest!!
Lol true
Donkey
That was a pure bluff and had to show the UA-cam nazis she’s an investor
That's well on point
Lol. :)
Peter Jones. I want 20% of your childrens' kidneys.
Too near the truth to be funny
I accept!
Funniest comment ever lmao
Ffs 😂😂😂😂😂
@King Brilliant 49%max
Jenny - I drank all your gin and for that reason I passed out
Brilliant😅😅
Class!🤣🤣🤣
Brilliant 😂
Except she wasn't out...
😅
Peter: “I’ll offer all the money, 10%, for everything. But that includes everything. That tube of toothpaste in the bathroom? 10%”
Not forgetting the loo rolls.... 10%
And his mom
@King Brilliant why ? Just why? Lol
He claimed that he didn't understand that Peter Jones expected the grounds of the Estate included in that 10% and walked away from the deal. Then raised 350,000 pounds through crowdfunding. Apparently sales of his product increased by 20% after his appearance in the Den.
Gin with a hint of Nessie pee :-)
“Would you like to join us for a dri..”
Jenny: “definitely”
'and one in both hands, please!'
and for that reason, I'm passed out.
Good ol' never turn down a free drink Jenny.
cor blimey she was quick off the mark wasn't she!
Haha her eyes were glowing since the very beginning
"You have a dream. But if you have too many dreams at the same time, you'll have a nightmare" TOUKER DROPPING BARS
Don't let pursuing your dreams make you homeless!
And after all that Touker won’t get out of bed.
Jeff - I would like to offer 10% of amazon for 50k
Jenny- I don't like the fact that you are selling kindle at a loss
Touker - You don't need my offices so I'm not going to invest
Tej- I would like to sell vitamins on it
Peter - I would want 25%
Deborah- Does it have a patent?
Accurate. Lol
Imagine someone trying to pitch Whatsapp to these investors (Facebook bought it in 2014 for 19 billion)
Theo: What about the children?
Duncan: That's absolutely ridiculous.
Spot on lol 🤣 🤣🤣
Is it funny how whilst reading your answers from the dragons, in my head I was imitating their accents
Peter: 10% gin, 10% house and 10% of ur first born child
Looool
Hahaha
XD ruthless!
Such a greedy basta
lol
Just love the cutting to Jenny drinking like a depressed aunt
She out-drank everyone!
Free drinks
That gin must’ve made Jenny drunk. She made an offer.
Because she knew he would take Peter. She started doing that a lot because she is aware of being a meme. She is also aware that nobody is interested in her as an investor.
😆😆😆😆😆
🤣🤣
🤣🤣
Made more offers than some other dragons
All jenny jokes aside, thankyou dragons den for the frequent and entertaining uploads.
For that reason your out. Lol
Once the Jenny ones arent here, I'm not watching it anymore.
@@OakApplegardens I call BS. The Jenny jokes are just extras
@Tom Goldenheart LOL Jenny memes fading!
That's a good joke xD
Jenny jokes make the show.
Jenny walks out of her front door in the morning : "I'm out"
Main reason she's out is since she's probably the least wealthy dragon. Peter is at 300m and she's at 30m. So makes sense she's way way more careful
Who is the richest dragon to have ever appeared on the show?
@@anubusx 490m Peter Jones, I forgot his figures. But he's the wealthiest. I think US and Australia has richer ones tho, Australian one is at like 790m USD, pretty much Peters level.
@@anubusx Mark Cuban: $4.1 Billion Net Worth - US Sharks tank.
Jenny walks in her front door in the evening after polishing off that gin : "I'm out"
The editors know what we want and make it extra obvious Jenny is after the free samples with the faces she makes when they are getting handed out etc
@Tom Smith yeah, but they might mean the TV editors lol
It's great, they're giving us exactly what we want!!
No they do edit the clips from the show. On the show they are normally a few mins longer so they cut a few things out.
Her nose went up in glee when he said "gin"....
@Tom Smith well duh
“Would you like to join us for a drink?”
Deborah: *nods*
Peter: *nods*
Jenny: “DEFINETLY”
But “im out”
That had some very low odds on it.
She had 36 different gin at home. Heavy drinker :-)
He didnt actually accept the offer, after the show, Stuart had understood that peter wanted 10% of everything including land and assets, and therefor declined his offer of 80k , he went on to crowdfund his business for 350,000. Well done stuart
Imagine going home and telling your wife Peter Jones now owns some of the family home.
He ultimately rejected Peter's offer once they finished filming
@@crystalaustralia really? Good thinking. That was insane...
"Shall I send you some Gin over?' - rest of the dragons 'Shut up Jenny'
Jenny makes a offer and of course gets rejected LOL
LOL
As usual. Barbara does that too, sometimes her's gets accepted. Lol
@@Lou-fb9ii LMFAOOO
Jenny is a rejection herself
Jenny’s offer was a great one considering what Peter offered. I can’t believe he took that.
Peter owning 10% of everything including the house means his proportion of the house is 65k and its always going to raise. He’s investing 80k, so he’s basically made his money back straight away.
for a contracts engineer he didnt think that through at all
I know, can't believe he accepted it
I was going "OH MY GOD !" when he accepted.
What the HELL is this guy thinking?
Well, he turned it down afterwards and successfully crowdfunded his business.
No it is not the value but all cash to get the company going. The house is an asset. The business a risk.
"The restaurant business is hard as well."
"A reality check from Jenny Campbel."
Excuse, Mr. narrator but I think you mean. "A commonplace observation from a paper weight."
He ended up rejecting Peter's offer, apparently not realizing Peter wanting part ownership of the grounds too. Sales did go up very high after the show, he got a concrete offer for a £250,000 investment, however the restaurant side didn't work out as well.
I'm glad he rejected Peter's "offer", he's always muscling his way into parts of businesses that either aren't up for negotiation or the entrepreneur is reluctant to part with. He's no dragon he's a vulture
All.of them.even when came.good products only want cash fast
Right? 10% of the grounds would be 60k, so he's effectively only getting 20k for 10% of his two businesses.
The restaurant idea was a silly one. Regardless of it's reputation, a restaurant requires massive capital works, is high stress, long hours and inevitably a money drain. He's better off renting the place out for events, and subcontracting a catering company.
@@SouthLondonForever He is a vulture but he opens up the floor for more offers. He mostly is the first one to make an offer and so he can afford to make it unreasonably.
Jenny: Im in
Entrepreneur: Im out
edit: so apparently, according to a guy who replied to this, i wrote this fairly innocuous comment to make people chuckle "because im not popular in the real world", some people are just full of hate, huh? well those are the truly unpopular people, and deservedly so
January Baby LOL
😂
Seen this comment a hundred times. Why do some just copy other peoples comments. Its embarrassing
@Stay Classy I've seen that copy paste comment so many times!!!get original, geeez
@Tai Chi Tube your beard,hair, and youtube videos with hardly any views........next level embarassing😂
“A fool and his money”...... give Jenny 12% of only the Gin business or Peter 10% of everything including the house!!?? Absolute Madness!
“I have about 36 at my bar at home”
Jesus, Jenny is sad enough to count how many Gins she has.
Rich enough to have a bar at home wonder who is sadder
@@davidw5388 oooof, op gonna have to take the L
Because her family is out
david w someone so in your eyes it’s more sad not to have a bar of my own then to be a millionaire who has counted the exact amount of alcohol beverages they own in their house?
@@frusciantesplectrum7980 Yes.
Didn't work out:
In a Facebook post, House of Elrick said: “Following the recording last year and further discussions with the team we were unable to agree on a percentage stake for the entire business and so did not continue with Peter’s investment.
“Instead Stuart continues to completely self-fund and grow the brand, launching two more gins this month.”
House of Elrick has now launched a crowdfunding campaign, which aims to raise £350,000 (US$490,000) before the end of March.
Investment in the business will help to construct a new distillery at its current site in Aberdeenshire, which will include a new 100-litre copper still produced locally.
Wow even businesses getting crowdfunding these days whatever happened to just buying the product you like.
@@myopicthunder And how are they supposed to make the products people like without the funds?
Thank God.
@@KlawMan27 even with the funds, they are barely breaking even
I don't think he got to 350 but made some
You know its kicking off when Touker fiddles his glasses.
Absolutely mad to accept peters offer compared to Jenny’s . It’s like saying the house was worth 2% .
I can't believe the idiocy. The choice between giving away 12% of a gin business actually worth a quarter of that valuation, and 10% of everything you own and everything you will ever do with it, was insane. I'm glad the deal fell through.
Poor guy, I can see in his face that he really needs this.
His day job pays very well.
@@lairdriver maybe need was the wrong word. I meant that he really wants this for his business.
lairdriver how would you know that ?
@@hamaadjanjua999 He says what his day job is. Works in the oil & gas industry as an engineer. I'm sure this pays well.
"Now join me for a free drink"
Jenny: "I'M IN"!!!!
The deal never went through. The guy realized it was a bad move and pulled out.
Jenny slugs a whole bottle and then passes OUT 🤣🤣🤣🤣
Addicted to watching these
Tesla Vani, Pizza Jones.. i love those UA-cam subtitles!
Jenny smashed out of her tree on Gin...she’s not just out, she’s out out 🍸
Top notch.
Is the ENTIRE series filmed in a day ?? The dragons have been wearing the same thing for aaaaages
They tend to film it across a few days, then they have them wear the same or similar clothing (obviously the same looking clothes but new ones lol) so that it looks uniform
It's so they can edit in reactions to make it more entertaining to watch.
I don't think we can talk. They're living the dream where you can flex on multiples of your favourite lines
@@abysalM0nkey dramatic*
Each episode is filmed on a different date , they simply don't wash their clothes hence why they are rich
Jenny: I like Gin, in fact I like any alcohol. It really helps support me emotionally through my hard times of not investing
Peter just fancied the house lol. Ballsy bastard's got no shame at all. But it works!
It didnt work, the guy dropped out of the deal because he realised Peter was being greedy AF and Peter wouldnt drop his percentage
that offer was insanely bad, 10% of the house would already be 62,500 pound. He offered 80.000 for 10% of both the gin and the restaurant which would value the gin at 17,500 pound for 10% which would translate to 175,000 pounds total value, around 15% of what his starting evaluation was. He just covered the drop by including the house to try and make it seem better then it is.
meanwhile jenny's offer gave him a valuation of 667.000 pounds which sounds a lot more fair....
@Eddie Turbine care to expand on what i did wrong? I know some numbers are rounded a bit odd, but the essence is still correct right?
@Eddie Turbine oh guess i misheard that, the point still stands though, which was the most important part.
@@Twizelbang that is what they really want to hammer home with the program, however if you look at the succes rate of the companies picked up and the companies denied, it doesnt seem to do much apart from maybe speeding the process up a tad.
Duncan shouldae been here fer this one
Aye! He wouldnae ah been oot.
@Azz McMilly sounds hot af
@Azz McMilly LOL
He came in valuing himself at 1.3m. Then peter jones offered 80k for 10% including 10% of the 650k house. So he valued the rest of the business at 150k... almost 1/10th initial valuation and this champion accepted the offer. O. M. G.
I think people would choose Jenny just for the money but be afraid she’ll constantly call them “when am I getting it back”?
Business is worth 200 mil now, dude did well
Jenny jokes aside, she made the far better offer.
Peter Jones will take 10% of the shirt of your back
Jenny: "I am drunk and that's the reason why for the first time I am making an offer."
Peter took the piss - after the den - Peter wanted 10% of everything he owned, including his assets and house - rather than the whole business
He accepts Peter's offer...
Jenny: "I thought he would, so that's why I made an offer because I knew he wouldn't accept it anyway"
Lol
Love googling every business seen on Dragons Den to see if it's successful or not.
Baruchas How did this one go?
@@viktorkarlsson5998 Great ratings on Amazon, still in stock, has a nice website, seems it's going well? :D
@@viktorkarlsson5998
He refused peter offer
Can’t believe he fell for that.
£80k investment and gets £60k value back straight away on the house. Peter surely is the greediest dragon. Jenny’s offer was much fairer and she seems like a genuinely nice person.
Totally agree. And I would love her on my side.
I think he probably thought 10% of the business without including the house as an asset.
@@frusciantesplectrum7980 He did, as the deal didn't close because of that term.
@@EverthingsApple yeah I know, I just didn’t want to come across as that ‘know it all’ 😀
These things are never so obvious and we never see the full story. A smart entrepreneur would likely come in with a lowball for the dragons, and the dragons would know it's a lowball, and the entrepreneur would know that the dragons know, so it becomes this meta-negotiating trying to guess where that common ground actually is.
The relief of Jenny's face when he took Peters offer.
That's the only reason she made an offer in the first place, she knew she stood no chance against Peter but wanted to look good with an offer for once 🤣
Peter: ill give you all of the money but i want everything you own.
Jenny: ill give you all of the money and i want 0% of your business
Stewart: I think im gonna have to go with Peter’s offer
because he can actually do something
Peter: including your wife, daughter, and your unborn child.
Best pitch and package product I've seen in a while.
Peters gonna be living in 10% of that house one day
Peter just gave 80K for 65K of the house plus 10% of business. He pretty much breaks even straight away. Smart guy.
I felt it for Jenny. Everytime she tried to invest she was rejected anyway. No wonder she didn't bother very often.
Say sike rn
Thank you for the uploads. I really enjoy watching them. Great show!
Jenny must of got a little drunk off the Gin.
She made a offer 😂
This narrator's got bars and metaphors for days. Brilliant!
*A £650,000 house, a gin business valued at £1.3 million. And he accepted Peter's £80,000 offer for 10% of everything? 😩😩😩 He is clearly an engineer and not a finance expert. Glad he later turned down the report and got offered £250,000. That was a bad deal he almost went with. Jenny's offer was way better.*
I love how every video title is a spoiler of what happens from the pitch
Why tf am I not surprised Jenny was the 1st one to say "definitely!" when offered samples. Of gin. 😂😂😂
Jenny: Close one. I won't ever try that again!
Jenny : “just writes random numbers”
Brain: “I’m out anyway”
P.J is so smart! He can see the potential. He can visualise the future, him being sitting outdoor restaurant with his family on the weekend and watching all the customers around him enjoying the service they provide. I could almost see that on his face while sipping on his gin.
"Jenny im going to reject your offer"
"Ok for that reason then im out"
YOU CANT FIRE ME!
I QUIT!
lmao
Guys like this deserve all the help they can get. Chuffed for him. 👍
Peter: Sense
Debra: Packaging
Touker: Retail
Tej: 40%
Jenny~Out
Jenny’s eye lit tf up when he mentioned gin
Want to join us for a drink?
Jenny: YES
And proceeds to down glass
LMAO I noticed that and came looking for a comment
Jenny to sobriety: “I’m out”
Liam Fitzpatrick 😂
Casey Broughton Jenny that’s not how it works, trust me this is a good life investment
Update : After the cameras stopped rolling he actually turned down Peter's offer and went for crowd funding. His business is still up and running till this day.
Glad he turned down Peter's offer. After adjusting for Peter getting 10% of the house, the effective investment was only £15,000 for 10% of the gin business.
Big up him
😔
Company has a -2m net worth
@@George-qf9vh minus?
Jenny is an entrepreneurial genius. She’s on for the freebies.
He actually ended up rejecting Peter's offer in 2018. Quick scan of their website suggests plans haven't gone as well as expected regarding the house and restaurant. Also a bunch of typos on that site :-) They have a lot of gin though.
Shows how little faith there is in Jenny if he goes for 10% of everything rather than 12% for just the gin company..
The Skip Ad function needs to be incorporated for when Jenny's talking
I feel that Jenny put a better offer on the table, the only reason that Peter won is due to his reputation of beginning an extremely successful business man. Jenny deserved to win the deal.
Jenny " I thought he would" ..... no you mean you sobered up realised you'd made an offer and were praying you wouldn't have to follow-thru
Jenny is just there for the free gin, I’m surprised she didn’t walk off with the glass
*the hole bottle
PC Gaming “whole bottle” “hole is a completely different meaning and spelling.
Peter you really think out of your box, its brains that got you there indeed
Jenny's offer was so much better its insane. 80.000 Pounds for 10% of the Gin company + property. So he sold 10% of the Gin company for 15.000 Pounds? Is he insane?
Was thinking the same. Like if that fancy house is worth like 800.000 pounds, divide that by 10(%) = 80.000 pounds which would mean that Peter already got his investment back + all the other property at the start of the deal?
T.
Yep he fell for It during this deal
@@TahirNefjodov very cheeky from Peter.
The narrator is my favourite part of the show. He makes the drama, drama!
UA-cam uploaded this video today but this pitch took place 2 years ago and in the end this Scot backed out of the deal with Peter Jones.
Nobody:
Auto gen subtitles: the figures have gone down well with pizza jones
Mad Kidda better pizza, better ingredients, pizza Jones...
Jenny: I love gin. I have 64 bottles on my shelf at home.
And for that reason, i'm out.
Stuart and Peter couldn't come to an agreement on this after the show and it fell through. The gin is now flourishing here in the UK by an extra 10%
He wants your business, your house, your wife and your firstborn
Wow! A smart move by Peter Jones and a wise decision to accept to achieve all of his dreams and vision.
Eh, I don't know about that. The property by itself was worth 650k, so his buying 10% at 65k basically means the rest was valued at $0
Touker seems to have given the most legitimate reason for getting out on this one. Tej saying I like it but it’s too risky at this stage so I won’t invest.. by definition an investment has risks, this is often his reason for the high percentage. Deborah has rearranged valuation she didn’t agree with before by asking for a higher percentage. It really boils down to do they like it and want to invest or not?
I would buy that gin! Love the story, and the style!
Jenny was keen for the free samples wasn't she
thanks for the upload.
Feeling quite sorry for Jenny now. Two offers, two days, both turned her down!
So for 80k, Peter would get 10% of a 650k house plus 10% of the rest of his entire enterprise 😂. His ownership of the house is an automatic 65k in assets, leaving just 15k for 10% of the business. That values the man's brand at 150,000. What kind of madman would accept that?
Jenny: How big is your gin bottle?
Stuart: I'm in
"I'm going to accept Peter's offer"
Jenny "phew, thank f**k for that".
In my opinion he should of gone for Jenny’s offer instead.
You're probably right since he ended up canceling the deal with Peter.
@@icemachine79 Really?
100k for 12% would be right.
Jenny's reaction. hahahha "I thought he would" LOL
Peter: "I'll offer you 10% of everything, that includes 10% of your wife too" xD
Lol captions say “pizza Jones” 😂
peter just wanted the additional 10% of the property so he can go there drinkin free gin with his buddies
Jenny should drink in all episodes 😂