#1 Personal Branding Mistake [You NEED to Avoid]
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- Опубліковано 1 чер 2024
- Learn the #1 Personal Branding Mistake you NEED to avoid, so you can carve your own path (and build your reputation in the right way).
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In this video, I’m gonna talk a little personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020.
First, I’ll share with you how terrible I was when I began to build my own personal brand but how important this period was in avoiding bigger mistakes.
I also share how I’ve taken inspiration from some of the biggest names in the business including Marty Neuemeir, Chris Do, Al Reiss, Seth Godin and Gary Vaynerchuck.
Next, you’ll discover how being genuine in building relationships can lead to other people and influencers in the industry getting behind you and defending your brand building and content creation efforts.
Then, I’ll uncover the biggest personal branding mistake you could make and how someone in the branding industry is demonstrating exactly what not to do through the very actions they’re taking.
I share with you how multiple branding influencers have reached out to me to highlight how this content “creator” has consistently copied the Brand Master Academy content word-for-word.
Since then, we’ve hired an external company to document evidence and issue multiple takedown notices, yet still, the “word-for-word” plagiarism continues (and more people are beginning to take notice).
All of this sets the tone for the overarching message of this video.
YOUR BRAND AND YOUR PERSONAL BRAND IS YOUR REPURATION.
THE ONLY WAY TO BUILD A SUCCESSFUL PERSONAL BRAND IS TO FIND YOUR OWN VOICE.
Regardless of where you are now in your personal brand building, take confidence in the fact that there is only one you.
Take inspiration from others, but put all your focus and effort into finding your own unique voice, opinions, ideas and content and build a brand that you can truly and honestly call your own…
0:00 #1 Personal Branding Mistake [You NEED to Avoid]
4:51 Business Branding = Personal Branding
5:36 Your Brand Is Your Reputation
#personalbranding #brandstrategy #brandtips
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I'm really glad you've created a video about the fact that you are being ripped off.
I know who that person is and it is despicable what he is doing.
It makes me angry they are doing this, and I can only imagine how infuriating it must be for you, Stephen.
I really hope he gets what is coming to him because he is misleading everyone who watches his videos.
You keep doing what you are doing Stephen.
I've also posted up some of my outtakes to my YT channel. Gotta keep it real. haha
Thanks Col. means a lot coming from a well respected voice like yours 🙏🙏. I won’t add more, the video says it all. In the long run it shall all come out in the wash.... though Your support means a lot 👍👍.... I saw you posted your outtakes video in the group.... I know what I’m watching with my coffee this morning 😂
I'm shocked to hear this person stole email drip sequences too! That's a level of intentional theft that's egregious. I hope you're able to send a cease and desist (or whatever you call it where you are) because that should not be acceptable, and I'm glad people are noticing it's stolen work.
I've had people plagiarize my own content -- even my entire brand structure and what set me apart -- and it was surreal. I'm not a leading voice in the field or anything (and definitely wasn't 3 years ago when this happened), and what's worse was that I knew this couple in person. I went to their events, purchased offers from them, and went to their wedding. It turned out they were taking a lot of money (nearly six figures each) from their clients and just not delivering, and it had a devastating effect on the local community.
Integrity has always been important to me, but after seeing so many people financially destroyed from these people, it really solidified my commitment to my code of ethics and to never cross those boundaries.
My monthly membership community used to be called Brandcraft Academy -- until your UA-cam channel popped up when doing my own market research, and I decided it wasn't fair to you or me to have a such a similar brand name. Fortunately, it was before I publicly launched (though my 3 members knew it), so I had time to go back to the drawing board. It took me a couple months really honing my own voice and differentiation, and I'm happy to say I've created something different enough to where people wouldn't have brand confusion.
(Plus, I'm a super geeky person, so of course that factored into the new name!)
I'm primarily a long-form content kind of person (obviously 😅), but I'm jazzed to get really awkward on camera and make a complete fool of myself geeking out about my favorite topic -- branding. It's great to see others -- especially someone who has such a large platform and influence in the industry! -- share their experience with being weird and awkward and new. I appreciated those outtakes! They look and feel (painfully) familiar!
🤣 You can't make an omelette without breaking eggs
Just found you through a video you did with Kaye Putnam. Been binging the channel since. Thanks for providing great content!
Thanks for watching!
I’m so happy to hear you talk about this in our industry. And thanks for mentioning Kaye Putnam! She’s a powerhouse and I respect her work around brand personality.
Cheers Erin... yeah Keye has a unique perspective... I like that 🙏👍
Stephen this was really well said. It rang a bell for me because I came across somebody’s Instagram profile a couple of weeks ago and thought how similar it was to yours but it was in green. I almost contacted you and then figured I don’t have enough information on the whole situation. Sounds now like I did stumble across what you’re talking about. If your specific guy’s brand colour isn’t green then let me know and I’ll find the link to this other person for you.
Nope not green Shona. My insta channel needs a lot of work so if I'm being copied there, that person needs help 😂😂😂
Love this video, mate! And spot on. I am currently doing brand strategy for a new street fashion comapany and this is the very lesson I am imparting on them. They are in awe of what I am guiding them through. By the way, the strategy is by way of the Brand Master secrets and everything I have learned through your invaluable course.
I also look forward to your video content everyday as I feel thay are a great supplement to the course. Thank you, and thank you again.
Hey Dan thanks so much my man. 🙏🙏 That means a lot. And delighted to hear about your brand strategy project. Sounds like a project I’d have loved too. Looking forward to hearing more and don’t forget to share your big win in the group.... Thank you Dan 🙏 keep up the great work 👍👍👍👍👍
I'm loving your videos. Just find you out when searching for the archetypes. Keep up!
Great to hear thank you 🙏
dude your really good at this... keep this up. Stoked about it!
Cheers Darin 🙏🙏 much appreciated
I feel in love with you from udemy and literally went searching to see if you have a full course I could buy!!😁😁
Awesome...🙏🙏 I dont recognise your YT handle... did you manage to get into BMS?? Let me know if you need anything 😀
@@stephenhouraghan802 of course I'm on BMS! This is Bimbola! Lol..we've been exchanging emails. See?! I'm following you everywhere! Lol
@@themortgagechic_ca Ahhhh BIMOBOLA!!! Of course I remember all our chats!! I just ever knew "SIS BIM" was you..😀😀😀 Now I know ✌️✌️
Great video Stephen, sorry someone is snaking your work! I appreciate how succinctly you deliver your content, I doubt that person could do it justice. Keep going.
Cheers Shane 🙏 And you’re spot on
I think I know who this person is! We still love and choose you anyway. ... I even noticed how similar your website are!
Feeling the love SIM BIM 😀🙏👍
Oh man, so sorry to hear someone thinks it's ok to rip your content off. So not cool! I've gained so much knowledge and respect for your unique content and point of view. Keep up the good work man!!
Thanks so much Kyle 🙏 really appreciate it 👍👍👍
Half the video didn’t have to be u upset about getting ripped off… rest of the video was great
The best tools are a pen, paper and lots of questions - And zoom or an alternative if it's remote.... If you want a more involved experience you can use Miro etc but for the discovery it's not necessary
@@BrandMasterAcademy u sure u got the right comment? appreciate it tho will check out the resources