LOEWE Puzzle Bag Unboxing X Branding Strategy

LOEWE, a Spanish leather luxury brand, has been insisting on its way of pursuing optimal craftsmanship since 1846. "Craft" is the core value of the brand and the value simultaneously suits best for its branding strategy as a luxury brand. From LOEWE Foundation Craft Prize to LOEWE CASA, LOEWE fulfils its belief to the most. Especially under the reign of Jonathan Anderson, the brand has launched plenty of IT bags such as Puzzle bag, Flamenco bag or Hammock bag as well as strengthened the connection between the brand and art.
#LOEWE #Puzzlebag #BrandingStrategy
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00:00 Intro of the episode
00:13 Unboxing LOEWE Puzzle bag
02:30 LOEWE's name origin
03:00 Overview LOEWE branding strategy
04:46 Role of creative director Jonathan Anderson
06:04 LOEWE Foundation Craft Prize
07:30 Connection with Japanese culture
08:24 The LOEWE Book
09:18 LOEWE CASA
10:59 LOEWE x Craft
11:43 Outro & Fashion brief Instagram

[@adrianacanolimarino]

Thank you ! Very interesting
I appreciate your work 👏👏
Definitely go through all your videos

[@beautifulworld7940]

Great video! Very informative! Thank you! I now love even more LOEWE ❤

[@paulazareba5629]

I've become very much into Loewe for some time now and I admire this house so much! Jonathan is one of the most prominent designers of our times. His mix of creativity, passion and playfulness impresses me with every collection he shows.
ps. this bag is a dream!!

[@FashionBrief]

I totally agree with you! He’s a great designer :) thanks!!! I also love my bag😍

[@blissiimo2064]

I so enjoy your accent. Very international and sophisticated!

[@dl5325]

Outstanding bag! Loewe is such as amazing fashion brand, it is all about craftsmanship and heritage.

[@FashionBrief]

Thanks! Yeah it’s a true luxury brand👍

[@alexmartinsfitness4171]

Fist! Great video as always!

[@FashionBrief]

Thanks Alex for the support :)

[@elevationavenu5108]

I love your videos!

[@FashionBrief]

Thanks a lot!!

[@logintoshit1277]

Awsome!

[@FashionBrief]

Thanks!!!

[@mariamabdulle2390]

obsessed with your sofa and your videoes

[@FashionBrief]

Thanks😊😊

[@AM-yi4dd]

It sounds very Spanish actually bc it’s the Spanish pronunciation of a German name 👍🏼

[@Yangmeista]

Been loving your content. May I request a topic for a future video? I’ve been wondering how much COO (Country of origin) matters in the luxury market. You’ve mentioned LOEWE is a spanish brand with a German brand name. I wonder what you think the decision came about from. Furthermore how can a brand fight to overcome the preconceptions that come along with their COO?

[@FashionBrief]

Thanks a lot! I love your idea! I think county of origin is also definitely a nice topic to talk about in luxury. The name LOEWE is a German name but it's because the last name of the leather maker is German, which creates a twist to the brand's origin and naming. But LOEWE is indeed born in Spain :)