We still have to figure out the part where brands who take themselves really seriously could thrive in there. I personally think that althought most of tiktok is based on being funny, there's also space for inspiring and informative, so for example a hotel brand could become a "travel agent" for their destination and develop some sort of authority for the city they're in. That way, in the long run, when people think about going to that location, they'll think of the hotel. But again, funny content rules in TikTok, so we'd have to find a middle ground between that and management.
I’d say that 80% of my tiktok is serious. Being funny might have been the point at the beginning. Being creative and bring value to the table are more important now
We still have to figure out the part where brands who take themselves really seriously could thrive in there. I personally think that althought most of tiktok is based on being funny, there's also space for inspiring and informative, so for example a hotel brand could become a "travel agent" for their destination and develop some sort of authority for the city they're in. That way, in the long run, when people think about going to that location, they'll think of the hotel. But again, funny content rules in TikTok, so we'd have to find a middle ground between that and management.
I’d say that 80% of my tiktok is serious.
Being funny might have been the point at the beginning. Being creative and bring value to the table are more important now