Where is Tyla’s place in global pop music?

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  • @Flynn-w9k
    @Flynn-w9k 18 днів тому +177

    The irony of people scolding Tyla for identifying as 'coloured' which is rooted in racism for them by calling her 'uppity', another word rooted in racism....

    • @covertTJ
      @covertTJ 14 днів тому +3

      @@Flynn-w9k it's not ironic if that's their entire point. Idk if it is their point and not saying that I agree w them, but (assuming they're a Black American) that was my takeaway.
      "Colored" was once the favored term before "Black." It fell out of favor not just bc it was used on Jim Crow signs but bc mixed race and/or fairer skinned Black people would often use it to distinguish themselves from other "negroes." The type to embrace the label of "uppity" bc they truly saw themselves as better than their own community. So if the irony is intentional is it really ironic?

    • @lucyjuicy2657
      @lucyjuicy2657 13 днів тому

      @@covertTJ South African Coloured has nothing to do with skintone nor hair texture. It is not the same as American Colored. Also, Coloured South Africans were the only people that was enslaved in South Africa. Other tribes like Zulu, Xhosa, etc that is called black, was not enslaved during south african slavery.

    • @colouredxzazaza
      @colouredxzazaza 12 днів тому +1

      @@covertTJ Very. The term coloured isn't problematic.

    • @GenericUsername1388
      @GenericUsername1388 7 днів тому +5

      All while they continue to call eachother the N word 💀

    • @covertTJ
      @covertTJ 7 днів тому

      @@GenericUsername1388 which is the antithesis of calling ourselves uppity. I'm glad you recognize where the nuance lies.

  • @mr.sailii
    @mr.sailii 20 днів тому +252

    Despite all the unnecessary hate from some Americans, Tyla has been thriving especially in countries like Japan, South Korea, Brazil, and of course South Africa where she sold out arenas!
    Her debut has been solid so far and I think she shouldn't really prioritize pleasing the U.S demographic when she literally has fans all over the globe.

    • @nazj4694
      @nazj4694 20 днів тому +13

      true but that's up to her label I believe

    • @kelsilulu
      @kelsilulu 20 днів тому +18

      No one is hating on her. I think her label is trying to create drama to get more buzz around her. Americans just don’t care if she stays or goes, that’s the difference. We’re not mean, we’re just not kissing her azz

    • @FiremanDuval
      @FiremanDuval 20 днів тому

      Right?! Honestly Americans don’t bloody well deserve her!

    • @mr.sailii
      @mr.sailii 20 днів тому +2

      @@kelsilulu So you're just gonna ignore Joe Rogan, Armon, and the many bullies online who clearly have been mean to her for no proper reason?
      Lol that drama has been nothing but nothing but some Americans being mad at her for identifying as coloured and her asking for help to hold an award. Are you being for real?💀

    • @belindamaynard6592
      @belindamaynard6592 20 днів тому +37

      ​@kelsilulu Doesn't look that way on social media where she's being crucified for just about everything mainly by your people. If you didn't say anything, it would be better.

  • @angel-ke9vs
    @angel-ke9vs 19 днів тому +98

    As a black South African woman, I am so proud of this girl 😊 She is true to herself, and she is talented 🎉🎉🎉 She represents South Africa well

  • @nontzmkhize8735
    @nontzmkhize8735 16 днів тому +50

    Simply put,she isn't the African that they ordered. She's not a beg. She's bold enough to want to be a GLOBAL pop star pushing music that's not Western music and not changing her accent or heritage to fit in. She is about Africa to the world and is taking Afropop and Amapiano to places that would have otherwise not have been exposed to it (Korea,Japan,Thailand, Indonesia, Brazil etc). She has K-pop groups hiring dancers who do African style dances to choreograph for them. People from big companies like Irene and Seventeen are doing South African dance moves because they were inspired by the authenticity and freedom in her dance style. She is not pandering and she has surrounded herself with African and South African producers, dancers, directors etc all while pushing South African artists and having them on her album and on her stages. She is proudly South African.

    • @sammyangra
      @sammyangra 15 днів тому

      No American ordered her, she just came 😅

  • @allhaildrewzavic2838
    @allhaildrewzavic2838 20 днів тому +247

    Love from South Africa. We don't need American validation, we love to interact with the rest of the world but we are not begging

    • @timkruse9912
      @timkruse9912 20 днів тому +16

      But the industry shes in is American, validation is key to staying relevant to sustain a carrier

    • @juandavidson9111
      @juandavidson9111 19 днів тому +5

      well go back to South Africa then! I personally like Tyla, but we don't need her. artist come a dime a dozen in this country.

    • @MegaDiva1999
      @MegaDiva1999 19 днів тому

      No Baby. The music industry is global and US is just one part of the world. Getover yourselves ​@timkruse9912

    • @MegaDiva1999
      @MegaDiva1999 19 днів тому +39

      ​@@juandavidson9111spoken like someone who has never left the island called the United States.

    • @holysex1052
      @holysex1052 18 днів тому

      ​@@juandavidson9111so because she isn't begging she should go back? Do u even know what you're replying to?

  • @aquariusstar7248
    @aquariusstar7248 18 днів тому +64

    @18:27 Tyla is simply, but unfortunately, confirming why so many ppl from other countries have disgust towards Americans as tourists. The very self-righteousness the global community complains abt Americans, Tyla is exposing through the media so that we Americans can look at ourselves in the mirror and do some deep reflection and hopefully change.

  • @MoniqueConley
    @MoniqueConley 20 днів тому +92

    Thank you soooooooo much for doing this. As a coloured South African, I truly feel seen with this video. Thank you for taking the time to understand the differences and embracing them.❤

  • @kulaniculk6423
    @kulaniculk6423 19 днів тому +71

    The research you did for this video is amazing. Usually American creators just quote headlines and pick sides. Your research was amazing 🎉

    • @ceevalentinatv
      @ceevalentinatv  19 днів тому +6

      @@kulaniculk6423 thank you 🙏🏽

    • @jennyjac1122
      @jennyjac1122 16 днів тому +3

      Agree 💯 very well done💖✨🇿🇦

  • @thandisilec835
    @thandisilec835 18 днів тому +40

    So glad I came across your channel. Tyla is the global pop girl on same league as the Sabrina Carpenter, Charli XCX, Chloe Bailey et al but the western music power players trying so hard to deny this and box her, glad she’s not allowing it. Tyla will make her mark globally in pop because she’s smart as $h!t…and has a great team around her and many are South Africans highly protective about her, can’t wait for her next album

  • @aquariusstar7248
    @aquariusstar7248 18 днів тому +24

    @13:10 as an American, I get so frustrated with the myopia of US consumers. We are so consumed with our own experiences and fail to shift perspectives to understand others. It's one of the primary reasons there is such high political and social strife in the US

  • @tookthis
    @tookthis 22 дні тому +107

    Fax, she’s been hitting the ground running since her first single

    • @jonnyrondo507
      @jonnyrondo507 20 днів тому +6

      Really?
      And what has she done since then???
      She needs songs
      badly
      quickly

    • @ms.ferretmanthing2404
      @ms.ferretmanthing2404 19 днів тому +21

      ​@@jonnyrondo507 the girl has a whole album. She's still made hits. You guys just want to pretend she's done nothing.

    • @joshuakaumba6273
      @joshuakaumba6273 19 днів тому +3

      Her first single was getting late😂😂 now she is industry controlled

    • @jonnyrondo507
      @jonnyrondo507 19 днів тому +3

      @@ms.ferretmanthing2404 Really?
      Name these 'hits' then
      Then I will show you their chart positions!

  • @akenaleina
    @akenaleina 18 днів тому +26

    True, not all Americans care about the controversies because her album and singles are performing well. Jump has breached the 500k mark, her album has been certified gold, water is platinum if I'm not mistaken and push 2 start is gaining major momentum with it at 100k. The hype online does not reflect the sentiments on the ground. And Stan culture is toxic

  • @nontzmkhize8735
    @nontzmkhize8735 16 днів тому +25

    One thing about the POC/black people in the UK? Y'all always GET it. Much love ❤

  • @LibraVibesSnice80
    @LibraVibesSnice80 16 днів тому +19

    As a biracial American woman I can confirm that black Americans want any and everyone mixed black to be black regardless of how you look. It’s truly exhausting, the amount of racism is wild af over here 😅

    • @JasNakira-bs5nx
      @JasNakira-bs5nx 14 днів тому

      Girl whattt? You don't speak for over 40 million Black Americans. Halle Berry and Zendaya say they're Black nobody is forcing them to do that. I've also heard other mixed people say they're Black. I could care less what they or you identify as. Both Halle and Zendaya said they identify heavily with their partial Black heritage. Do you know how racist Europe is? Are you familiar with the racism in South Africa? Whites literally run South Africa and maintain the majority of the wealth there. Please educate yourself on Black Americans properly and international affairs SMH.

    • @tombimashri8149
      @tombimashri8149 7 днів тому

      Hypocritical than why Diss nd insult one bc they are lighter skin nd different hair textures if u.must be classed as one then stop using skin colour differences to insult light skin ones .

  • @mnmeskc848
    @mnmeskc848 16 днів тому +16

    I know certain online Americans are deliberately miscomprehend and misrepresent what it means to say someone is Coloured in South Africa when they insist she "go to Bollywood" and claim she's Indian to strip her of any and all of her African heritage. She's not lying or pretending to have a African identity for the sake of appealing African-Americans. She's Coloured. When she says R&B artists are part of her musical inspiration, no South Africans are surprised. The most prominent Coloured female pop artists in South Africa have been R&B or R&B-leaning/adjacent- btw Jonathan Butler is a Coloured South African who made a international name for for himself in the '80s as R&B/jazz singer/songwriter with Jive Records with his biggest hits being original song "Lies", (Grammy-nominated and peaking at no.5 on the U.S. R&B charts) and a duet cover of "Come Go with Me" with Ruby Turner. While our Coloured/Black distinction in South Africa can be confusing to people outside the region (it's not without tension and debate even here), with the roots of Coloured communities' heritage lying in the uprooting of Indigenous South Africans and the Indian Ocean slave trade (most of our mixed ancestry traces back to our enslaved ancestors being a mix of East Africans, South Asians and Southeast Asians back in the 1600's to 1800's), it's arguably part of a broader history of experiences of colonisation that Americans (and the Diaspora) would call "Black" anyway. Whether she's calls herself "Coloured", "mixed race", "Black", "multiracial", she's a South African girl, she's from a Black country, and a part of her culture, heritage and influences has always included what most of the world would recognise as Blackness. You can dislike the label (which she's said she doesn't insist on anyone using if they not comfortable with it), but you can't begrugde her just existing. That's doing too much.

    • @tombimashri8149
      @tombimashri8149 8 днів тому

      In America their mixed/coloured people are termed Biaracial than they are also called Black Americans than which is it. If all people of colour should be termed Black in America than why divide eachother be terming same people just bc their skin shades nd hair textures are different. Is it not common sense thst 2 different races mix nd birth these groups of people meanwhile they are all the same just in different skin shades.

  • @idontknowanymore7689
    @idontknowanymore7689 13 днів тому +6

    I think Tyla is definitely fit for a GLOBAL reach. She's been traveling and performing in many countries and interacting with her global fanbase and strengthening it

  • @Raimu_u
    @Raimu_u 20 днів тому +56

    If any Africans are here As a American I understand what colored means Here vs Africa. I feel like Americans need to wake up and step out of their bubble just because they are the mainstream artist

    • @nmonji
      @nmonji 19 днів тому +8

      to whoever is reading this reply i really wish americans can understand more about *coloureds* heres some things u may have not know: 1- we are mutli racial so we are consided *mixed* for yall, 2-no coloureds are dark skin,you get light skins also 3-we a result of a large racial group because of the colonisation of our ancestors (dutch,british etc) and the minority (east asians) who were slaves, 4-our own pple sometimes get confused if we one of them bc we all a mix of something diffrent (either black and european or asian and european or all that combined) an example is me ,i am a "wasian' looking coloured bc pple notice i look very white and my features are mixed, sometimes they think im wasian bc of my almond doulbe eyelid eyes and nose bridge that europeans have ( hhope this helped im in a rush so this might be nonseniscal)

  • @ellishaindobo1794
    @ellishaindobo1794 19 днів тому +25

    I remember telling my colleague that Tyla will be an international superstar one day, after her first single and video dropped on YT, he disagreed… Here We Are! I’m Namibian.

  • @akosuakoranteng3327
    @akosuakoranteng3327 17 днів тому +16

    Thanks for explaining what colouredness means in South Africa! Very important discussion!

  • @nameisamine
    @nameisamine 15 днів тому +12

    Tyla's music is a heavily westernised, watered-down (no pun intended), palatable version of an Amapiano/African music tailored for White Western markets (as well as Asian markets where “The Water Challenge” also went viral).
    Her beauty and racial ambiguity have played a significant role in her appeal to these audiences, aligning with mainstream beauty standards. However, this has sparked resentment from some in Black America, who felt excluded from claiming her as their "new black pop girlie", unlike Rihanna in the 2000s. Without a strong affirmation of Black identity, Tyla’s success isn’t seen as a cultural win. In the minds of some Black American consumers, if they can't claim her, what is the benefit of letting her into their spaces? What are they getting in return? They certainly aren't getting Black representation with her Coloured heritage being thrown in their faces on social media every time they call her black. Leaving some saying, if "she's not black, then stop forcing her into black spaces"! So now some feel duped, undermined, and will pick Tyla apart every chance they get as a result - when she leans into R&B or hip-hop they will other her and surely label her a 'culture vulture' - 'Uppity African' will be the tip of the iceberg!
    Notice how they won't be half as xenophobic to Tems or Ayra Starr because Black America can still "claim them", identify with them, and live vicariously through their Black experience. The Non-Blacks will never champion Ayra or Tems the way they champion Tyla so they wont resent those artists half as much as they will Tyla. Undoubtedly some will be rubbed the wrong way by the global face of Sub-Saharan African music not being proudly and unambiguously black. Tyla will be questioned if she is even the right person to represent Amapiano on the global stage, as purists know she's far from authentic Amapiano, and that other Black South Africans would represent the genre far more faithfully.
    Tyla's team also set her up to fail sending her unprepared to Charlamagne, an infamous 'shock jock' known for humiliating his celebrity guests, as well as his strong political opinions [especially regarding Black identity]. Tyla's unwillingness to discuss the topic only reinforced the perception of her as an overly polished, corporate product, which alienates audiences, and in the year of Drake & "Not Like Us", Black American audiences are hyper-aware of contrived, curated personas pursuing commercialism over authenticity.
    I didn't expect Grammy noms for Tyla this year because no song since 'Water' has made a similar cultural or commercial impact in the US, she's honestly still heavily coasting off of the goodwill of 'Water' and the social currency of her "It-girl" status, which sadly isn't enough for continued recognition by the Recording Academy.
    Overall, my prediction is that in a few years time, corporate labels, in attempt to solidify her, will successfully convince Tyla to push her African sound to the background, much like Rihanna pivoted from Dancehall to Pop after Music of the Sun. Rihanna never recorded a Dancehall album again after her debut. She pivoted to cater to the tastes of Pop audiences at-large, with fragmented accents of her ethnic roots being allowed to shine on a song or two, but never dominating the whole album. Tyla is an ambitious girl set on longevity, she will rightly grab that opportunity with both hands [as many would], especially if it means she can have a 10-15 year run as a Pop chameleon, rather than sticking to Amapiano and fading out after a max five-year run because we don't know how long the Amapiano trend will last and trends change quickly.
    Sorry for the ted talk - I subscribed!

    • @siphelelesibisi6211
      @siphelelesibisi6211 13 днів тому +1

      You are spot on! Wow.

    • @moethemoon
      @moethemoon 12 днів тому

      Wow! So grateful for this eloquent analysis. As a purist myself and general sociocultural observer, this is exactly my take. Good job 👏🏾

  • @SeanIanThomas
    @SeanIanThomas 20 днів тому +32

    Such a refreshing take on clarifying who Tyla really is, culturally and musically. As a South African I applaud you. Keep up the good work. Your channel will grow

  • @Ech0.x
    @Ech0.x 19 днів тому +19

    This video was exactly what I needed right now, so well done!

  • @urbnctrl
    @urbnctrl 18 днів тому +30

    Europe been vibing to Tyla and Amapiano before the Americans found out and started to act funny lmao

    • @nontzmkhize8735
      @nontzmkhize8735 16 днів тому +9

      Exactly! And yet every day they say "she's in our spaces" and "she keeps wanting to be in our media" like girl y'all didn't even know about Amapiano or Tyla before Water meanwhile the diaspora in the UK and Europe has been hip to both and had no issues.

    • @mabel9701
      @mabel9701 15 днів тому +2

      🎯

  • @EBITHESLAYER
    @EBITHESLAYER 7 днів тому +1

    As a coloured South African residing In Cape Town South African you've done great in your explanation.
    In South Africa, the term "Coloured" represents a distinct category.
    For South Africans, being Coloured is not just about racial ancestry but also about cultural heritage, language, and traditions.
    The term "Coloured" is deeply rooted in South Africa's complex history, including the legacy of apartheid and colonialism.
    People in the States just won't get it unless they come here and see how the world is much bigger that the US.

  • @Comedy-sm2yk
    @Comedy-sm2yk 19 днів тому +13

    Dancing on Usher was a step to far, her dad probably the same age. They strange across the pond

  • @SimpingCorrectionalServices
    @SimpingCorrectionalServices 19 днів тому +22

    They use the n word but hate the word colored?

    • @k3thugginn
      @k3thugginn 17 днів тому +2

      what are you even talking abt

    • @khoicpt
      @khoicpt 16 днів тому +6

      ​@@k3thugginnwats so confusing? Ppl get upset for 1 racial slur but not the other

    • @mabel9701
      @mabel9701 15 днів тому +1

      It’s so dumb 😂 I’ll choose coloured over the NWord ANY day. AAs are odd.

    • @fare9604
      @fare9604 9 днів тому

      ⁠@@khoicptwell yeah. since colored isn’t one of the reclaimed slurs black americans refer to as one another ofc they wouldn’t feel comfortable freely calling someone that.

  • @kimchoisn
    @kimchoisn 16 днів тому +8

    This was such a good video, you said everything ive been wanting to say in such an articulate way

  • @kishikcm
    @kishikcm 15 днів тому +8

    Thank you for this video. As someone who lives in the US, travels a lot and comes from a family of immigrants, I'm quite disappointed in the reaction that Tyla has received online. The world does not revolve around the United States.

  • @shanicedejager9410
    @shanicedejager9410 8 днів тому +1

    Tyla knows her people love her & we support her 🇿🇦 🐅
    Well done on this video Ms Cee, you earned a subscriber💋

  • @tookthis
    @tookthis 22 дні тому +66

    Also great video/edits
    Side note America thinks they’re the centre of the world, gotta focus on creating great art and stay in your lane, they’ll follow the trend eventually

    • @JasNakira-bs5nx
      @JasNakira-bs5nx 20 днів тому +8

      The US is the center of the entertainment world. That's a fact not a thought. We set trends we don't follow them.

    • @Botboyjb
      @Botboyjb 20 днів тому

      @@JasNakira-bs5nx 😂😂 bro the trajectory is shifting quickly the American music industry is on downward spiral look at the stats except a few mostly white acts over there most of the artists are struggling when it comes to sales and selling out shows while artists from uk and Africa are selling out arenas in their respective areas we love to engage with the world but arrogant Americans take that as begging to be a part of their culture

    • @T-One378
      @T-One378 19 днів тому

      ​@JasNakira-bs5nx Your inability to display humbleness is quite astounding. Maybe you're right, but your massive ego and and disrespectful tone makes it hard to agree with you or even tolerate you.

    • @Jefflon_Zuckergates
      @Jefflon_Zuckergates 18 днів тому +10

      @@JasNakira-bs5nx American Entertainment Industry repackages and resells trends from all over the world but I see some of us have not been paying attention

    • @aquariusstar7248
      @aquariusstar7248 18 днів тому +7

      ​@@JasNakira-bs5nx I'm here in the US watching artist imitate Tyla today...Ciara has a new song called "Jump", Bey was tryna roll out some afrobeat track, SZA in her latest video "Drive" spray painted blue like a demaeon, and several are trying to up their dance performance...c'mon let's be real. The girl is a quadruple threat! There's a reason Tyal was booted out of the Grammy nominations.

  • @bzzarre815
    @bzzarre815 10 днів тому +2

    I love the way this is structured. Happy to be an early subscriber :)

  • @urbanliving02
    @urbanliving02 17 днів тому +9

    This was a fair and unbiased commentary. Great job 👏🏽👏🏽👏🏽

  • @KJNov
    @KJNov 19 днів тому +15

    To Americans, mostly “black” Americans Tyla is mixed (black) even knowing mixed could mean black & white, black & Asian, Hispanic and White. However they don’t care if you have tanned skin, you’re black and you can’t identify with the other races you’re made up of which is CRAAAAAAZY!
    And the Usher thing you can clearly see him point for her to move to the left of him.

    • @khamrhod8360
      @khamrhod8360 19 днів тому

      Hispanic is NOT a race

    • @boomboombaby9140
      @boomboombaby9140 19 днів тому +7

      Black American are a mixed race but we say we’re black , my mom is Native American my dad is black and Irish . I’m a black American , Chris brown has 2 black parents and he is the same skin tone as me even though he isn’t mixed .skin color doesn’t matter some black Americans look white , Asian , Latino , Native American , ect . No one said she couldn’t identify with the other races just don’t be presented in black spaces leading people on then say sorry I’m not one of you lol

    • @KJNov
      @KJNov 19 днів тому +2

      @ leading on how?

    • @elroyswarts513
      @elroyswarts513 19 днів тому

      ​@@boomboombaby9140First of all, if you have admixture, which is the case in most black Americans, you are NOT BLACK, so stop saying that you are and then claim to be the standard of blackness when you are not even black.
      Secondly, Tyla saying that "I'm not one of you" is true. She's literally from another country. How did you miss that?

    • @thandisilec835
      @thandisilec835 18 днів тому +8

      And strange thing is that Tyla doesn’t even phenotypically look Black…looks mixed with Indian/Asian. she literally has Indian ppl from South Asia claiming her as their cousin. Her dad is of Indian heritage but identifies as Coloured and her Mum is the one mixed with Irish and Zulu but the Mum still doesn’t look Black, so ppl are wanting her to Blackfish like Cardi B, so they can be mad about that too

  • @aquariusstar7248
    @aquariusstar7248 18 днів тому +12

    @11:39 Charlamagne "not a God" is a real a$$. He ambushes a lot of artists....it's how that show gets views

  • @thabo3866
    @thabo3866 14 днів тому +5

    The problem is some people think they're the apex of blackness

  • @Flynn-w9k
    @Flynn-w9k 19 днів тому +16

    This video is so well researched, god job! And even here in other parts of Africa, she's received mixed receptions among the youth because most people were blindsided by the 'westernization' of her music. Yes the African inspirations were recognized, but do were the others. But majority seem to be accepting it which is good.
    On a side note, of course she was expected to dance with Usher, people here made it a big deal when she rejected Kai Cenat. Everyone seems to expect her to let these famous men she has no real relationship with to do whatever they want with her and it sickens me.

  • @thembekadorcaskhumalo866
    @thembekadorcaskhumalo866 17 днів тому +4

    You just got yourself a new subscriber! Thanks for the great video! U have a supporter here in SA.❤

  • @katshik2282
    @katshik2282 20 днів тому +23

    I will always encourage Tyla content from people of sane mind. So yess on the fashion video and this was very well done. Thank you

  • @randomarivate
    @randomarivate 20 днів тому +20

    As a South African, I will say Tyla is very South African in here outspokeness. We call a spade a spade.

  • @ivyy_555
    @ivyy_555 20 днів тому +29

    U.S.A people need to understand that they are not the only important culture in the world
    Some people don't think like they do, and that's okay.

    • @STARK0181
      @STARK0181 20 днів тому +21

      Then why is she trying so hard to insert herself into American culture?

    • @kelsilulu
      @kelsilulu 20 днів тому +11

      We never said we were. I just don’t understand how we got into all this

    • @SeanIanThomas
      @SeanIanThomas 20 днів тому +6

      She not trying to insert herself. She is doing it. Top interviews. Top awards. Ag give me a break. Love from South Africa

    • @themalawiandiner180
      @themalawiandiner180 20 днів тому +14

      I'm not American, but this a generalization, there lots of Americans who support her and others who don't vibe to her just like any other artist.

    • @STARK0181
      @STARK0181 20 днів тому +5

      @@SeanIanThomas "She is doing it ", where though???

  • @NightOwl_30
    @NightOwl_30 11 днів тому +5

    In other words. Black Americans are just Americans to everybody else at the end of the day. And that's not a compliment.

  • @thatgirlsena
    @thatgirlsena 21 день тому +35

    yes looking forward to your next video about Tyla becoming the new fashion IT girl!

  • @Afrosoil11
    @Afrosoil11 19 днів тому +8

    You are a great reporter!

  • @AndreaDavids-x8b
    @AndreaDavids-x8b 18 днів тому +9

    I urge everyone to do their research on Apartheid in South Africa. Otherwise, great episode. We love Tyla here and we represent her widely 🇿🇦 We really don't need to be accepted by America. They don't even respect themselves enough. We are watching their celebrity cult(ure) fall!

    • @justme2272
      @justme2272 17 днів тому

      You do know Americans made them release Mandela.

  • @damaris7687
    @damaris7687 19 днів тому +8

    Excellent video. Loved it

  • @stefhanysilva3823
    @stefhanysilva3823 16 днів тому +6

    I'm so sorry, but Americans are so entitled sometimes there's a whole world outside the US. Not all countries use this one drop rule like ya'll. This hate is unnecessary and gives xenophobia.

    • @shanl_
      @shanl_ 14 днів тому +1

      Some Americans…not all. There’s over 300 million people including immigrants from other countries like my parents. Please stop generalizing.

  • @Matt-vx7zp
    @Matt-vx7zp 16 днів тому +5

    Quality context! Salute!

  • @channel_x_8
    @channel_x_8 15 днів тому +5

    Tyla makes very good music she is surely gonna be here for a long time

  • @feliciabarrett8577
    @feliciabarrett8577 15 днів тому +5

    We are not scolding anyone, the problem is in America coloured is a slavery word. You see it means different things in different places. We love her over here. I am black and I love her music.

  • @Sakhe_Mtabane
    @Sakhe_Mtabane 20 днів тому +9

    Hey please make more vids like the you are so good ❤

  • @alexeios
    @alexeios 18 днів тому +6

    as an American, she does not need this market 😂 america hasn’t produced a good pop act since Rihanna.

  • @wanzagithitho
    @wanzagithitho 12 днів тому +2

    Nice video, and great production!

  • @khothisk5337
    @khothisk5337 20 днів тому +22

    Good job,love from South Africa 🇿🇦

  • @tshidigunguwo7287
    @tshidigunguwo7287 20 днів тому +9

    Looking forward for the info about tyla

  • @Nomaswazi11
    @Nomaswazi11 20 днів тому +9

    this was a great video!

  • @KRXOVRmedia
    @KRXOVRmedia 19 днів тому +11

    First of all I just wanna say 5k VIEWS IN TWO DAYSS?!! CONGRATS!! You're killing it

  • @mazwimaphisa162
    @mazwimaphisa162 20 днів тому +8

    Your work is beautiful 👏🏾👌🏾

  • @PeaceIdemudia-l6u
    @PeaceIdemudia-l6u 18 днів тому +5

    I luv tyla so much she is an inspiration to me

  • @kf4778
    @kf4778 15 днів тому +6

    The accuracy of the American xenophobia discourse. 🎯

  • @un4thiiii
    @un4thiiii 17 днів тому +4

    You deserve a subscription for this video 👏🏽👏🏽

  • @marsfootballtv2359
    @marsfootballtv2359 16 днів тому +4

    They're trying to push her into the Pop space which i don't think she really wants to because she made it clear she's an Amapiano Artist.
    I think if she does American Pop she'll be massive but, she'll be at risk of massively flopping cause Americans are not that invested in her and if she turns into an actual Pop singer some Africans will turn against her and replace her meaning if she starts to crumble she'll fall hard what I'm saying is, if she sticks to Amapiano or African Music she will not stay at the top Internationally for long but her career will last long as long as she has the African fan base, if she does a JLO and becomes a Pop Star she may become really massive but her longevity will be at risk.

  • @RikkiMonk07
    @RikkiMonk07 4 дні тому

    As a black American, I love Tyla, her music, her whole vibe. I don’t think she’s cocky or entitled. I think she’s very talented, confident, and has established boundaries that she has every right to maintain. I don’t care how popular Usher is (I’m 30. I grew up listening to him. I love his music and respect his impact in our culture). it doesn’t matter how many people were there, if she doesn’t want to dance with him, I respect her even more for keeping that boundary for herself. I don’t think the controversy around her is any fault of her own but a testament to the divisive world that we live in. There will be some hiccups obviously. It’s hard enough moving to a new country but she’s doing it in the spotlight with the entire world watching. I just hope she has good people around her to help her navigate it successfully.

  • @GenesisNkosi
    @GenesisNkosi 20 днів тому +7

    Great video ❤️

  • @karabosebowa9836
    @karabosebowa9836 20 днів тому +5

    Stunning video. ❤

  • @Jaded_underrated
    @Jaded_underrated 20 днів тому +23

    She is coming
    But Im ready 4 her to dive into different genres and have more emotion provolkers
    I cant wait 4 her next monster hit

  • @Watchout4Lee
    @Watchout4Lee 18 днів тому +2

    Your channel is f in growing 😊👏🏾

  • @treysmith6672
    @treysmith6672 20 днів тому +5

    Brilliant video and analysis.

  • @Chachi_reads
    @Chachi_reads 18 днів тому +5

    Tyla has a lot of star power and great music, and as you can tell with Kpop, Latin, European music and all kinds of genres.. Americans are not needed to have success in the music industry.
    The only thing is.. let’s not pretend that the American market is not a target audience. Otherwise a Grammy should mean nothing to people around the world and the US Billboard charts should mean nothing as well. Tyla is the one marketing herself to Americans, moving to the states and wanting to be the next RihRih. Can she do it? Absolutely! She is very talented but the US market is very fickle and I think people in general aren’t super concerned with music right now and even big names aren’t getting the kind of support that they had in the past.

  • @janielljohnson206
    @janielljohnson206 19 днів тому +7

    Yeah I wanna see the fashion video

  • @derekdivyne
    @derekdivyne 20 днів тому +6

    Great job Cee

  • @xkanumx
    @xkanumx 19 днів тому +3

    Great essay❤

  • @aquariusstar7248
    @aquariusstar7248 18 днів тому +3

    @15:24 I had the impression that Tyla was being her typical cute and confident self, and flirting with Nas. "I'm just a girl" gggrrrr...

  • @Thulani-H
    @Thulani-H 18 днів тому +2

    Love this. 🔥🔥🔥

  • @alexander0165
    @alexander0165 21 день тому +8

    Great video🤏🏻

  • @JaphtaKhoza-hq9um
    @JaphtaKhoza-hq9um 20 днів тому +4

    Well said ..

  • @chizama9433
    @chizama9433 7 днів тому +1

    Good video

  • @preservedmlangeni1799
    @preservedmlangeni1799 6 днів тому +2

    I think Americans are threatened by Tyla period

  • @Strawberryfearsforever
    @Strawberryfearsforever 19 днів тому +7

    Place? She's been here 5mins

    • @thandisilec835
      @thandisilec835 18 днів тому +6

      Some people are born to be stars…Tyla is a star and her 15 minutes of fame aren’t dwindling, just being extended 😊🐅🐾

  • @j.j.j-x6r
    @j.j.j-x6r 17 днів тому +1

    Great analysis!

  • @sheiladavids7734
    @sheiladavids7734 20 днів тому +9

    Great explanation of the heritage of colored people😊

  • @Eli-jw8mx
    @Eli-jw8mx 4 дні тому

    Living in the US we don’t deserve Tyla. I think she’ll enjoy herself much more spending time/touring other countries.

  • @VanieKaap
    @VanieKaap 20 днів тому +6

    Just hopped on here to show some love. Great content! I'm a coloured guy, living in the UK. I've stopped saying I'm coloured to people because it always requires an explanation, so instead, I say mixed race. Your content is helping to get the message out there and educate the masses. If you're not from South Africa, then please don't debate it, just accept it for what it is.

  • @colouredchildmentality
    @colouredchildmentality 20 днів тому +7

    Great video! Great breakdown of all the misconceptions! Thank you from South Africa!!!!

  • @thatgirlsena
    @thatgirlsena 21 день тому +12

    you elaborated this so clear and beautifully. Thank you really...

  • @JasNakira-bs5nx
    @JasNakira-bs5nx 20 днів тому +20

    It's odd that Non Americans have so much to say about American people and our thoughts and opinions. What do you think qualifies you to do so? Tyla is signed to a US Label, Chris Brown assisted in putting her on, in the US, Tyla also has MANY Black American influences. Additionally YES colored means something different in the US. It is a derogatory term and YES her and her team should have known this. Dismissing that is Disrespectful. Additionally R&B was music created by Black Americans so YES if we have something to say about our music WE WILL absolutely speak on it. Lastly Tyla and her team marketed her and her music to the US specifically, more specifically to Black Americans. Therefore why wouldn't she or her team talk about the term "colored" on a popular platform? The entertainment world actually DOES revolve around the United States. I get that there is envy from other countries about this it's the truth tho. Lastly she's talked negatively about the US, yet if it wasn't for the US she wouldn't be this popular. There are so many nuisances that can be addressed here.

    • @timkruse9912
      @timkruse9912 20 днів тому +8

      couldnt have said it any better

    • @T-One378
      @T-One378 19 днів тому +3

      Wow...

    • @ellishaindobo1794
      @ellishaindobo1794 19 днів тому

      1. what qualifies her? Well she’s a human being.
      2. Tyla has American influences, Americans are influenced by other cultures, so?
      3. Colored is a word before anything.
      4. In the case of r&b, refer to no.2.
      5. Tyla’s team market her to the world.
      6. The world doesn’t revolve around the US.
      7. US popularity is forced onto the world.

    • @elroyswarts513
      @elroyswarts513 19 днів тому

      Black Americans have been taking from Africa for years, yet no African ever cries about it. Things like corn rows and head wraps come from Africa, yet it is common in America and no African has a fit over it. The aesthetic of artists like Jill Scott, Erykah Badu, and even people like Aretha Franklin in her earlier days come from Africa, yet Americans use it only to turn around and accuse Africans of copying them when it's the other way around. Why is that? Also, since Tyla is accused of not being black, yet profiting off of black American culture, what I want to know is where was that energy for people like Justin Timberlake, Eminem, Justin Bieber, and so many others who are also NOT BLACK, yet actually profiting off of black American culture, while Tyla receives nothing but hate and she isn't even doing that? It is clear that black Americans would rather have fully white people profit off of black American culture and celebrate them, but when an African does African music, she receives hate and is accused of profiting off black American culture, even when she is not doing it.

    • @jewlstorres8600
      @jewlstorres8600 19 днів тому +7

      Where or when did she speak negatively about the US? Please give details of the interview or provide a link. Thanks

  • @tiesharose8203
    @tiesharose8203 14 днів тому +2

    I don’t agree with attacking ALL Americans! Some love TYLA and her music others do not and that’s with any artist! But this Americans need to learn this or learn that is weird especially American citizens who don’t control the industry or their rules!! This is dumb 😒

  • @pjsomervelle1765
    @pjsomervelle1765 21 день тому +10

    great quality and great video!

  • @StreetCornerFilmsAndTV
    @StreetCornerFilmsAndTV 20 днів тому +6

    🫡🫡🫡🫡🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦✊🏿✊🏼✊🏻

  • @Kal5k
    @Kal5k 16 днів тому +1

    She is definitely pop when it comes to US categories and water has been the only good song of hers that I’ve heard thus far

  • @R.E.V.O.L.T
    @R.E.V.O.L.T 20 днів тому +1

    Twyla’s contract is only 2 million dollars her contract needs to redone.. it’s unfair.

  • @fikiswambele4749
    @fikiswambele4749 19 днів тому

    As a south afr3 I fee she can choose for her self

  • @timkruse9912
    @timkruse9912 20 днів тому +5

    it will be interesting to see if she has longevity, personally i dont see it, but time will tell

    • @thandisilec835
      @thandisilec835 18 днів тому +7

      Lol hope you don’t die of envy as she keeps rising globally😂

  • @LethaboLovesOra
    @LethaboLovesOra 11 днів тому +1

    Honestly, Tyla has exposed the pervasive western (American) ignorance regarding Africans. I'm not sure at what point American entered the conversation debating her ethnic or racial identity. If you don't know the history of South Africa and the way racial categories were developed, it's honestly best to sit this one out. It's embarrassing. Alternatively, they need to read and educate themselves before opening their mouths. It's irritating and - I repeat - embarrassing for the west.

  • @vampirett2086
    @vampirett2086 10 днів тому +1

    Everyone goes to America to make it big. Adele, The Weeknd, Justin Bieber, Drake, Rihanna. This is not a new thing. The issue is that Tyla doesn't identify as black. And does not need to, cause in South Africa she's not black. What would be worse is her playing the black card just to get accepted in America & then disregarding her own race, coloureds, in South Africa her homeland.
    And Black Americans are not the biggest fan base you need to get. You need the white Americans. Look at Taylor Swift. Shes the biggest female pop star and she has white Americans support. Then there's Drake who's mixed race & Rihanna who looks ambiguous. Which all appeals to WHITE America. African Americans need to take several seats back on how important their fan base is for musicans popularity.
    Edit: Girl love how unobjective you are in this video. 👏👏

  • @covertTJ
    @covertTJ 14 днів тому

    I keep trying (as a Black American) to understand the coloured vs colored thing, but whenever someone from SA explains, it sounds like they're the same picture??
    "The two terms have very different history bc one is a legally codified identity marker born out of apartheid while the other is a legally codified identity marker born out of a segregated racial caste system."
    I get that there's differences in the exact ethnic makeups of the groups (although 'colored' was often used to connote mixed ethnicity here in The States as well given the previous three centuries of... intermingling) but I don't get how the terms themselves are all that different.
    Still open to understanding better and hoping that I will one day, but so far I'm missing it.

    • @justchilling704
      @justchilling704 14 днів тому +1

      You know why you don’t get it? Bc they in fact are not all that different, apartheid is essentially Jim Crow and Black Codes of South Africa. The difference? The Coloureds (many not all) drunk the Kool Aid,

    • @covertTJ
      @covertTJ 14 днів тому

      @justchilling704 to be fair (thanks for reminding me to note this) Black Americans once preferred the term colored, too. The alternatives then were the dehumanizing slurs that came before or terms like "African American" which were used to de-emphasize our Americanness in favor of Africanness - disqualifying us from being seen as true citizens in our home country.
      The one difference I do see is that we had a few more decades here to become disenfranchised by what was once the new, favored term. SA apartheid ended recently by comparison.
      We created "Black" when "colored" fell out of favor here along with any recognition of white ancestry. It's easier to ignore that when you're generations removed from white ancestors which mixed-race "coloured" people of SA are not yet.

    • @justchilling704
      @justchilling704 13 днів тому

      @@covertTJ Well as far as I know terms like Black and Negro were preferred over Colored, and over the other slur.
      Tbh you have a good point overall, bc Apartheid end in 1990, so America ended legal racial discrimination roughly 20 give or take years prior.
      Either way, in the U.S. biracial people don’t typically get offended by being called “Black” like many S African Coloured ppl do, there really is heavy internalized racism amount many of them, it’s in the comments even.
      I mean look at Tyla, she’d rather label herself that term over black even tho a two minute Google search shows it’s offensive in the United States. Americans are expected to follow the social queues of xyz country but someone like Tyla can’t do the same?

  • @jabulanihlathi9389
    @jabulanihlathi9389 20 днів тому +6

    I enjoyed watching this definitely subscribing to your channel..please do another video about her fashion

  • @ifeoluwashittu6621
    @ifeoluwashittu6621 16 днів тому

    Nice video, I'd like to hear your take other african artist

  • @3rdworldrebel
    @3rdworldrebel 20 днів тому +7

    Auto sub just cause you talking about Tyla ❤

  • @lodrickmashimbyi4513
    @lodrickmashimbyi4513 14 днів тому +1

  • @BeckyM-b1b
    @BeckyM-b1b 4 дні тому

    Black Americans have distanced themselves from Tyla, which is why you don't see them discussing her as much as before. However, I still don't understand why people keep making videos about Americans. I thought this conversation was long forgotten.