As a builder, we couldn't agree more. True innovation is driven by a need, followed by a clear solution. Not fabricating the need to be bigger than it is to justify something new. Personally, as a builder, I think. there's a lot of innovation opportunities on a job site that are small, but have large impacts. My take on why Katerra's desire to vertically integrate is that they were doomed from the beginning. They lacked focus. But how could they focus when every building is unique and will pull them into all sorts of directions. Vertical integration works when you have a single product you're offering - for example, say you have an incredibly successful burger establishment. It would make sense to buy a farm, the bakery. Pre-fab is great for a track home builder, for someone repeating the same style over and over, that's the heart of a production line. That's where efficiency is. We strive on making the job site more efficient, and I can tell you, there's thousands of things that would make an impact prior to needing to go down the road with pre-fab in a factory.
I worked for Katerra Labor Management in Tampa from 2018-2020. We were "owned" by Katerra but never met any higher ups. We were basically created to fill their construction jobs with temporary workers. The funny thing is Katerra never actually used our services, they instead went with national staffing chains like PeopleReady. Meanwhile, our office had 40 employees and spent hundreds of thousands of dollars on a fancy office, furniture, top of the line iPhones, laptops, etc. Each week new employees were being hired to do essentially nothing. The last 3 months of 2019, Management disappeared and in January 2020 Katerra "sold" us off to another rinky dink company and fired most everyone. I had fun at Katerra, made ridiculous money but accomplished nothing.
I was watching the CanBIM webinar from 1 year ago. I wondered why I didn’t remember this. I remembered the name. This is what happens when you try to take on Autodesk. As a member of a failed construction start up, my comments would be, “listen to the experts. Not the investors”. Especially don’t hire a sociopath CEO.
As a builder, we couldn't agree more. True innovation is driven by a need, followed by a clear solution. Not fabricating the need to be bigger than it is to justify something new. Personally, as a builder, I think. there's a lot of innovation opportunities on a job site that are small, but have large impacts.
My take on why Katerra's desire to vertically integrate is that they were doomed from the beginning. They lacked focus. But how could they focus when every building is unique and will pull them into all sorts of directions. Vertical integration works when you have a single product you're offering - for example, say you have an incredibly successful burger establishment. It would make sense to buy a farm, the bakery.
Pre-fab is great for a track home builder, for someone repeating the same style over and over, that's the heart of a production line. That's where efficiency is.
We strive on making the job site more efficient, and I can tell you, there's thousands of things that would make an impact prior to needing to go down the road with pre-fab in a factory.
Yep. Misdefine the product, misunderstand the problem, offer the wrong solution.
I worked for Katerra Labor Management in Tampa from 2018-2020. We were "owned" by Katerra but never met any higher ups. We were basically created to fill their construction jobs with temporary workers. The funny thing is Katerra never actually used our services, they instead went with national staffing chains like PeopleReady. Meanwhile, our office had 40 employees and spent hundreds of thousands of dollars on a fancy office, furniture, top of the line iPhones, laptops, etc. Each week new employees were being hired to do essentially nothing. The last 3 months of 2019, Management disappeared and in January 2020 Katerra "sold" us off to another rinky dink company and fired most everyone. I had fun at Katerra, made ridiculous money but accomplished nothing.
I was watching the CanBIM webinar from 1 year ago. I wondered why I didn’t remember this. I remembered the name. This is what happens when you try to take on Autodesk. As a member of a failed construction start up, my comments would be, “listen to the experts. Not the investors”. Especially don’t hire a sociopath CEO.
Great video
Thanks!
Great video!
Thanks for watching, David.
They did ot understand the problem they were trying to solve and they had crazy overheads
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