The Future of Social Media Careers | Matt Bailey

In this episode of the Endless Coffee Cup Podcast, host Matt Bailey interviews the National Institute for Social Media CEO, Jennifer Radke. The just published NISM 2024 Social Media Job Study raises many questions about the Social Media industry, job prospects, and challenges.
The findings of the study that highlight the persistent lack of respect for social media roles, the difficulties in tracking ROI, and the essential need for ongoing education in the industry. Jennifer shares insights on strategic use of social media platforms, mental health concerns for social media professionals, and the vital role of community support.
Additional factors raised by the study are the importance of intelligent communication in marketing, the rising challenges and anxieties fueled by cancel culture, and the evolution of social media careers and education. This enlightening discussion offers valuable perspectives for anyone working or hoping to work in social media marketing.
#socialmediainsights #socialmedia #socialmediamarketing #socialmediatrends #socialmediacareers #career #careers #aicommunication #podcast #profitable #roi #socialmediaincome #communication #jobstudy
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Matt Bailey brings marketing know-how along with extensive B2B and B2C Sales experience. His training merges sales and marketing goals to produce a more dynamic, efficient and accountable strategy. He has a passion to produce confident and profitable marketers, who in turn, create profitable companies.
Since 1998, Matt has presented at thousands of companies, conferences and workshops. He is one of the highest-rated presenters world-wide for his ability to communicate complex information in a practical humorous way.
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Follow me online here:
Main UA-cam: @MattBaileySays
LinkedIn: / mattbaileysitelogic
Website: sitelogicmarketing.com
Podcast: https:/www.sitelogicmarketing.com/category/podcast/
OMCP Training: omcp.org/
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00:00 Introduction to Modern Marketing Challenges
00:56 Welcome to Endless Coffee Cup Podcast
01:28 Introducing Jennifer Radke and the Job Study
02:01 Evolution of Social Media Job Studies
03:24 Themes in Social Media: Respect and Adjacency
05:16 Challenges in Social Media Strategy
06:27 The ROI Dilemma in Social Media
15:17 Educational Gaps in Social Media Marketing
20:45 The Importance of Communication Skills
25:00 Balancing Social Media Responsibilities
28:38 Strategic Planning for Social Media Platforms
29:47 Understanding Social Media Usage
30:09 Consumer Behavior Insights
33:53 Addressing Mental Health in Social Media
36:59 Challenges and Rewards of Social Media
39:29 Building and Supporting Communities
46:55 The Importance of Certification
53:25 Conclusion and Resources