Wayne Devlin Brand Ambassador Roe & Co chats to Marty

Roe & Co Whiskey is a contemporary Irish whiskey brand established by Diageo, one of the world's largest producers of alcoholic beverages. Named after George Roe, a prominent whiskey distiller in the 19th century, the brand aims to revive the rich heritage of Irish whiskey production.
Here are some key details about Roe & Co Whiskey:
1. **History and Legacy**:
- George Roe was a key figure in the golden era of Irish whiskey, with his distillery once being the largest in Ireland. The modern Roe & Co brand pays homage to this legacy.
- Diageo launched Roe & Co in 2017, seeking to re-enter the Irish whiskey market after selling their previous Irish whiskey brand, Bushmills.
2. **Production**:
- Roe & Co Whiskey is produced in Dublin, leveraging the city's deep whiskey heritage.
- The brand focuses on blending high-quality Irish malt and grain whiskeys to create a smooth and balanced profile.
- The blend is aged in bourbon casks, which impart rich, creamy, and slightly sweet characteristics to the whiskey.
3. **Flavor Profile**:
- Roe & Co Whiskey is known for its smoothness and complexity, with notes of creamy vanilla, soft fruit, and a hint of spice.
- The bourbon cask maturation process contributes flavors of toffee and oak, making it a versatile whiskey suitable for sipping neat, on the rocks, or in cocktails.
4. **Distillery and Visitor Experience**:
- In 2019, Diageo opened a new Roe & Co distillery in Dublin, located in the historic Guinness Power Station building.
- The distillery offers tours and tastings, providing visitors with an immersive experience into the whiskey-making process and the brand's history.
5. **Market Position**:
- Roe & Co positions itself as a premium Irish whiskey brand, appealing to both traditional whiskey enthusiasts and a younger, more adventurous demographic.
- Its modern branding, innovative packaging, and emphasis on high-quality production differentiate it from other Irish whiskeys on the market.
Roe & Co Whiskey represents a blend of tradition and innovation, aiming to honor the storied past of Irish whiskey while appealing to contemporary tastes.

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Interesting info on Roe and Co’s Solera release, will look out for that. Still have a problem when an Irish producer starts celebrating because they’re using their own spirit. And worse when they talk about a 14yo when their distillery started in 2019. Will welcome the day when all that stops.