Leverage Your IT Distributor for a Competitive Advantage (CompTIA Trend Watch)

In this episode of Trend Watch, Carolyn April, senior director of industry analysis at CompTIA, talks about how channel companies can take advantage of the big changes IT distributors have made to their business models in order to be more competitive. Channel partners are increasingly using their distributors’ marketplaces for sourcing and solution building resulting in greater speed, scale and access. Partners are also using their distributor’s platform to construct personalized storefronts. Watch this episode to learn more.