Viewing nightclubs as a research lab | Yale Fox

With so many factors influencing sales in a nightclub, Yale Fox has observed the influence of certain tempos and keys in music that cause spikes and dips. Listen in to hear how ambience can impact a business.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Yale Fox.
Filmed at TED Fellows 2011.
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