Meet Zakiya, Her Story Is Amazing!

Rift Coffee has expanded to 550 acres and diversified with macadamia and sugarcane, forming direct partnerships with European roasters.
The main challenge is finding partners who will maintain the Rift Coffee brand identity and promote the region and farmers involved. The company is committed to empowering the local community, particularly women, through training, scholarships, and ongoing support for girls' education.
Key Points
• Zakia Rose Muggy explains the growth and diversification of Rift Coffee, including the expansion to 550 acres, the addition of macadamia and sugarcane, and direct partnerships with roasters in Europe. (0:04)
• Zakia emphasizes the importance of finding partners who will represent the Rift Coffee brand identity and promote the region and farmers involved, rather than rebranding the coffee as their own. (0:47)
• The main challenge discussed is finding partners willing to keep the Rift Coffee message intact without rebranding, as they are a single estate with a focus on maintaining their identity and promoting the rift valley region. (1:15)
• Zakia highlights Rift Coffee's fully vertically integrated operations, from seedling nursery to export or roasting, emphasizing the importance of empowering the local community and keeping the brand Kenyan. (1:52)
• The commitment to empowering women in agriculture is underscored through female-led training sessions, scholarships for young women in the area, and ongoing support for girls' education, reflecting the company's dedication to supporting the future of coffee in Kenya. (2:11)
Come meet other decision makers doing great things and wanting to further their legacy with business partners like YOU in the USA markets. Register and grab the schedule for this week.
REGISTER NOW! PartnerWithKenya.com