2023 World's Longest Brunch | Nat Paull of Beatrix Bakes

Melbourne is a city that loves its cakes and bakeries, and there’s few bakeries it loves more fiercely than Beatrix Bakes. When the North Melbourne institution announced in 2022 that it was shifting solely to online sales, it caused a sensation, making headlines and drawing queues down the block.
While founder Natalie Paull maintains her connection with her many fans through her online platform, her bestselling book and her appearances on the likes of TV’s MasterChef, a one-day-only return of the Beatrix experience in person seemed the perfect thing for the 2023 return of everybody’s favourite epic brunching extravaganza.