What Happened To Fossil Watches?
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- Опубліковано 27 вер 2024
- The global watchmaking industry has changed since the introduction of the smartphone and as demand for fitness trackers and smartwatches grow. Legacy watchmakers, like Fossil, have had to adapt and give customers new reasons to keep timepieces on their wrists. The company has been planning for the future by bringing its own smartwatches to market, initiating a multi-year turnaround plan and focusing on growing markets in China and India. But will that be enough?
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What Happened To Fossil Watches?
Rise of smart watches is killing Fossil. Here, saved you 15 mins.
You've reduced this short analysis to the point of absurdity (as the video states, Fossil does make smartwatches. Regarding smartwatches, they are seen as "tech;" many/most smartwatch wearers want a watch that pairs seamlessly with their particular device, primarily a smartphone).
@@kenc2257 you both saved my time !!
Other watchmakers have survived, the thing is that Fossil's watches lacked quality. They were cheaply made in asian factories and many enthusiasts categorized Fossil as "fashion watches"
I still love my analog watch. Smart watches have absolutely no style in my opinion. I don’t even own a smart watch.
ahahahahah
Everyone remembers Fossil but I remember Seiko.
They’re doing great right now
@Riki P. The BMW business plan…
@Riki P. - Very True !
Seiko is killing it in the watch game grand seikos just keep going up in price . They are just pulling away from the low end section because it sucks now but that's all fossil makes is cheap cheap fashion watches
Seiko makes watches, not fashion statements! Well, they make those too (Grand Seiko!).
I started with a smart watch. Then dropped it about 3 years ago and started wearing a quartz watch. Then two years ago started really getting into mechanical and classic watches. Now I have a whole collection and haven't worn a smart watch in over 2 years.
Well put. Many are dumping their smart watches after they find them to be addictive.
@Repent! listen i get christianity, but this isn't right
@Repent! if jesus hates the gays why did god make gays
I’m kind of in the same boat. I’ve had cheap Fossil/designer quartz watches in the past. Got a smart watch a couple years ago and am getting tired of it. I just bought my first automatic watch a timex Merlin and it’s great! What do you think is a good second one to get sub $500? I’m looking at the Hamilton khaki
@@burntdice2810 good choice is a g-shock. You already have a mechanical dress watch. Now you need something to do a physical activities with sport work etc that you wont be scared to scratch or beat up.
I've purchased several Fossil watches back in the day based on two factors:
1. I liked the many different styles they had.
2. I especially liked the metal boxes they came in.
Thats are dumb reasons to pick ur watch
🤣🤣🤣👌
I have been a watch collector for over 40yrs. I currently have over 50 Fossil watches including all of the Star Wars, Star Trek & Harry Potter Theme sets. One of the coolest things about the Fossil brand is some of the boxes are as cool as or even cooler than the watches. I would be very sad to see them go out of business.
If they do go out of business you'll probably see value rise
@@CVEIWKID Not everyone is out here collecting watches for their 'resale' value, those of us who love watches actually 'collect' to keep.
There's actually a Fossil store near where I live and I just recently bought a Gen 6 smartwatch. I've always loved the brand. I have a Big Tic style Fossil watch as well.
I bought my late husband a beautiful Fossil tonneau around '90. He previously wore a Movado so he was fussy. I believe his son has the watch. I recently bought 3 pre-owned Fossils that are classic styles which I believe should be the benchmark or trademark of the brand. I will never own a smart watch. There are many traditionalists like myself out there who prefer classic style watches. Are you listening Costas? Touvlo.
@@samsantana I don’t see the why ? Waste of money
I hate smart watches cus you gotta charge them every single day, plus tech gets old really fast. You'll have to change a new smart watch every couple of years cus maybe battery permanently dies or it gets too slow. Classical watches don't have these problems.
@@johankjellson2205 nah. he said what he said
Well that's because you are not their target audience. Smart watch users treat it like their smartphones or any other tech. Something they will gladly replace periodically and use it for their practicality.
Mechanical watches you don’t wear a few days you need to reset the time.
The only issue with mechanical watches is that they require a overhaul every few years as a minimum Although some makers will say to wait until the watch starts to run too slow/fast and then it might be several years. Many people don't realize that when they're buying a Rolex it has to cleaned, lubed and parts replaced every few to several years.
My huawei digital "smart" watch that came free with the phone 3 years ago still running strong. Battery last for 2-3 days. And it has a classical shell shape with hundreds of open source digital watch faces that you can download from the platform. Look up Huawei GT2
Became a fossil, self fulfilling prophecy.
Ironically
"why garbage went in the landfill" should be the title
😂🤣
Like dinosaurs 😂😂😂😂😂
Lolol
As someone who used to work as a Fossil sales associate, they try to cater to too many customers with too many different styles. Some of their things are classic and actually well made, other things are glittery, tacky and cheap. They need to commit to one or the other...
or have sub brands
what's your classic and well made model recommendation please
They can stil revive themselves hopefully. I heard they make Michael Kors watch as well. My very first real watch was fossil. I hope they don't go bankrupt.
@@kemalnuryaman7936 the automatics are really nice. They have skeleton bezels so you can see the movement of the watch. And for handbags the Emma and Kendal leathers are really high quality.
They need to do what they do well. Which right now is nothing. Their watches aren’t iconic there isn’t a model that I think of when I hear Fossil. Leather goods are just a step above cheap Amazon products. Design, they need to make people want one.
I have a Fossil watch and it may not be a luxury brand for the majority but I already consider it a luxury brand it was my first watch that I bought with my own money and I’m proud of it! My next goal is to own a Rado watch that I will gift myself for my graduation ❤
Calling their father 'Fossil' feels less of a nickname and more of an insult.
Maybe to you, but you don't know what their relationship is like with their father, maybe they are comfortable with jokes like that.
I was attending my online classes but this seems to be important.
“Watch” the rise and fall of Bed Bath & Beyond which is much more urgent.
@@softnest fff
!!! I have homework due TODAY and I fell down the YT rabbit hole yet again.
Is not actually.
Hahaha... Class is on mute and I am listening to this
Bought two fossil watches going into college a few years ago, really got me into the watch industry. Since then I’ve been pretty happy with the watches themselves but have moved to buying higher quality brands under the Swatch Group like Tissot and Rado. Definitely owe Fossil a lot though for getting me invested in watches
Hope the Tissot and Rado were mechanical and not quartz.
Same! Just got my first Fossil (automatic), and now I’m excited to start collecting watches.
@@NaveenKumar-oj7xh the Tissot was pretty early on and is a quartz PRC 200 Chrono in black and yellow. The Rado from the first reissue of the Captain Cook. 42mm green automatic
@@PhineasCPR nice! What sid you get? (Model/Color)
@@NaveenKumar-oj7xh love my Mechanical Tissot watch. Definitely a classic timepiece
Fossil is a leather company..that makes watches. They make nice wallets and belts. Both will last 20 years. The watches not so great
Their leather goods are nice, but sadly their leather watch bands are poorly made and overpriced.
@@contradictorycrow4327 Perhaps their quality has declined. I bought a Fossil watch 4 years ago and the leather strap completely fell apart within 2 years.
@@contradictorycrow4327 edit: Fossil began as a leather company.....
I still use my Fossil wallet a decade later now
I disagree. I have had some great Fossil watches with cool designs. And I have one from 1994 that still runs great!
It touched my heart when they he said “a Rolex becomes part of your story”…. That’s right; including the day somebody put a gun to my head to take it from me. That’s my Rolex story.
🤣
“Other legacy watch makers have had to adapt…"
Fossil is not a legacy watch maker, they’re a fashion brand. Nobody that knows anything about watches put fossil in the same category as Breitling, Rolex, or even Vostok for that matter.
Hear, hear!! This video is less a documentary than a Fossil infomercial. To buttress your argument I once owned a pair of Fossil eyeglass frames. Watch companies don’t generally have their names put on those.
Vostok is a great watch for the price to be honest
@@Imammk Buncha' communists and Putin lovers, those.
Totally agrees with you. You cant compare Fossil with Breitling. LOL
I still wear Fossil watch which was a gift by my brother. It’s been more than 5 years and it still works fine.
Same I currently own a fossil it's working just fine after a year and a half
I still wear my fossil and it still works fine more than 5 years later! I love it
I have 26 fossil watches. Mainly because I work there as a second job. My favorite is Omega but Fossil still has some nice watches. Especially the newer designs. Have y’all ever seen the Everett? Or the FB-01 chronograph. Those are my favorite in my collection.
I'm pretty sure when people look back in 20 years, grown-ups wearing Apple watches will be about as cool as people wearing Casio calculator watches in the 80s.
Millennials are starting to wear Casio calculator watches now, so I guess it’s just a cycle 🤷♂️
Soooo... pretty cool actually?
@@Junonino, Ew what are my fellow millennials doing?! I was born 3 years before the end of the millennial years so I'll say I am more of a mix of gen z and gen y but still find it ridiculous what some gen y are doing.
@@RAP023 I would wear any watches regardless of what Era, it is from. I would wear a wall clock , on my neck if I wanted to 😂😝😝
@@Mustradamus
Only a small fraction of high end mechanical watches actually increase in value. And you either massively overpay for those at the beginning (because Rolex sellers aren't stupid either) or you are basically gambling, betting on the future rarity/collectors value of something as a high risk investment. Now if you also keep service costs in mind hig end watches are good for money laundering or smuggling but a bad investment.
Having an old school watch is like having a clock on the wall. When tech fails, which it does, mainly battery life. You have something you can depend on.
I’m relying on my mechanical Vostok incase of a zombie pandemic. Admittedly it’ll be 4 minutes out by the end of the first week but you can’t use an Apple Watch to side swipe an incoming zombie ✊🤣
Sun dials are pretty accurate too.
Ever heard about charging your phone... or looking at your computer... or asking your friend who has a cellphone? If this tech no longer works, you've got better things to care about than time because it's probably because nukes are falling down.
@@jamie74gemini87 Ah yes, a zombie pandemic. A thing which would be over as soon as it starts, because modern weaponry would destroy them as soon as they show up. Mechanized infantry is literally invincible against that sort of threat.
Most clocks on the wall run on battery... Most mechanical/automatic watches are inaccurate, and require service maintenance every 5-10 years or they can stop working.
the lesson here is: just stick with your casio.
i do have an old g-shock from the 80s. still works. but ima stick to my Grand Seiko
@@TheCort1971 flexing much?
@@countdracula2695 flexing would be a rollie or a patek. a GS is a great watch at a respectable price. if one cannot afford one then it should never be on the list for you. but if you have disposable income and want a great watch to last you for the rest of your life then sure why not. but if you are not a watch person then you wouldnt understand the difference in a GS or a regular Seiko. flexing.... hahahaha sure man. whatever you want to call it... but for who? not for 90 percent of the people on the planet that do not know anything of watches. that is for sure
@@TheCort1971 for the people who know about grand Seiko it's flexing, considering the watches still cost a couple thousand dollars
@@neighborhood_k A grand seiko is not flexing for those who know watches. its a nice watch to last the rest of your life.
I have a Fossil watch that has lasted YEARS without service. It even ended up in the washing machine and when I took it out 45 minutes later, it looked exactly the same. Zero water damage and the little stones still intact. If that’s not high quality, I don’t know what is.
Il tell you what real quality is, Nokia 3310
@@ALEXFVHS man .. Nokia 3310 is god himself.. indestructible
Ironically, I just replaced the battery on my FOSSIL watch. I think if they focus on up-branding, to make them collectors items, they can do well, they need to drop the cheapest junk watches. I like their watches, there is a lot of potential.
That's not irony.
Agreed. Plenty of legacy Fossil owners, myself included, bought into their products in high school or college, and many now have disposable income to spend on nostalgia. For god sakes if the NES classic can make middle aged men wait in line for a midnight release on a WORK NIGHT, theres no reason Fossil can't make money on nostalgia too.
Similar to Invicta, cheap junk watches are what the marque is known for. Fossil group owns several small watch companies that do medium tier watches that are well received, but I don't believe they will be able to sell a fossil branded collector's item.
@@Locutus It is ironic that this article came to my attention just as the topic of the article on my wrist - battery died.
@@samsan3095 I disagree, the issue is a flood of cheap watches make them look cheap. I think any brand, no matter what it might be, can distinguish themselves with a solid desirable, reliable product, even an iconic symbol like a wristwatch. I believe today is a great time to go back to basics, especially with the onslaught of cheap tech on your wrist.
In five years no one will care about the “smart watch” you bought. On the other side a good name brand mechanical watch will hold its value if purchased correctly.
Smart watches can do 100x that your mechanical watch can do. It costs less than $1k and yes, it is affordable enough to be replaced every 5 years. To compare the two is ridiculous.
@@phoenix5054 watches are more like jewellery than a practical product
@@pinkyfinger9851 It's up to each on what their purpose could be. That's why I said it's ridiculous to compare a smart watch and a luxury watch. One has dozens of use cases, while the other is meant to impress other people.
@@phoenix5054 sorry, I meant mechanical watches
@@phoenix5054 don't they just do what phones do but worse? It feels like such a gimmick. Why not just take the phone out of your pocket
In the early 2000s, my parents got me a Fossil watch with two faces so I could set it to different time zones. I loved being able to see what time it was for them in Brazil and my time in one glance. I still have that watch.
I had a fossil in high school back in 1988. I still have it although it doesn’t work anymore it was incredibly thin. It was certainly a gateway watch for me since I have always had a love for time and instruments which measure it. I have a watch collection which would make any enthusiast proud. I hope Fossil is able to rebound and stick around.
I own one fossil watch, I stopped wearing it when the gold finish faded. I still look at it and wish the gold didn't fade. So I bought a 10k solid gold watch. Exactly why high end brands outlast played watches. Real gold real value on the wrist.
Hello Joe how are you doing??
@@alexiskauff2125 😂🤣🤣🤣🤣 reminds me of a kanye west song...
Sounds like you thought the "gold" Fossil watch was, well, real.
Gold is tacky
I’d rather buy Casio G-Shock watches.
I discovered GShock in 2015 - I've stuck with Gshock for 6 years. The MTG line has enough features for me, and a solid feel of dependability .....
Mhm i have a Casio watch, it's a Tough Solar, so it's not a G-Shock, but given how robust it has been, i don't see why i should get a more reinforced one? I love that it combines passive energy harvesting, a mechanical dial (without a jumpy seconds hand, which i HATE), and digital features, but it's just not connected enough. I'd love my watch to inform me of notifications, show Spotify title, and allow minimal Spotify control.
I considered getting a Bulova, but maybe when i'm no longer poor someday. If ever. Really not that much of a loss, i don't really like fancy things to begin with.
I also bought a cheap automatic fully mechanical for $12 from China like 8 years ago, and it's actually been fun. I cracked the glass on it though, but i am curious to take it apart anyway, so maybe that's par for the course. Not getting around to though, and i need to order a new glass. Also curious about trying to waterproof it. It's kinda perfect for the curious, because if the disassembly and reassembly goes terribly wrong, well not much lost, i've even seen a watchmaker endorse that route to the curious, not sure if this was Mr_Horologist or Chr0n0glide.
I think ultimately people who used to buy inexpensive "fashion" watches, might just be buying either direct from China today, because if it's gonna be junk, at least it might as well be super cheap? Besides smart watches and such. Or they start chasing random rebrands like MVMT who bought their way into the Instagram hype machine.
I'm also thinking of making my own smartwatch, with a clone Nokia 3310 display, or maybe even a genuine Nokia display, i have both kinds at hand, so who knows. Kind of sitting it out, shunning the effort :D Was thinking of basing it on Nordic nRF51822 processor with Bluetooth LE, i should have a couple here somewhere. I also got a $5 Mediatek based smartwatch from China, which is really a feature phone in disguise, but it didn't take much to fall apart and isn't really worth repairing, and the reverse engineered SDK that i was hoping to use kinda failed to materialise last i looked... admitted several years ago. It's a little on the power hungry side though, which is not quite ideal, which is something i hope i could do better combining the nRF with a Nokia LCD. People make smartwatches with those expensive Sharp Memory LCDs, and yet you remember that a phone with a 550mAh battery lasted 12 days on standby while constantly displaying time and maintaining cellular connection, with much less efficient electronics than today. The Nokia LCD really doesn't look all that bad and isn't that inefficient.
lol. I rather the old school Casio watch that had the calculator on it
@@chainsawphoenixwatchreview one drawback in the most popular casio calculator watch, is the display is small (@ least for my middle-aged eyesight) - also there's no backlight. That aside it's a quirky watch - in the early 80s they were the Apple Watch of their time, as you'll know, they're the original smartwatch .....
@@SianaGearz V.informative. What suprises me is you like Bulova, but seem to prefer smart watches ..... For my middle-aged needs, Gshock hits the spot - I don't want the distraction of notifications. I just like time, with stopwatch and countdown timer - My most worn Gshock is the solar, atomic Square GMW5610. The vibe alarm on the GD350 is useful for my, less than perfect hearing. An MTG made sense to me, because they're quality and will probably outlast me. I have lots of watches over the years from £10 Casio, to Swiss automatic, including Fitbit - it's fascinating to me to see the changes over the decades and especially what young people are wearing - watches my friends could've only dreamed about as kids, are now affordable realities .....
When I was a teenager in the nineteen-ninety's I thought I loved Fossil watches. Unfortunately after buying a couple, I found them to be cheap crap prone to breaking.
well to be fair, there are actually several decent models like the fossil del rey, that features a seiko mechaquartz movement in it. but yeah most are cheaply made
@King Of Crunk People are even dumber today.
Whereas a casio
I still have some from the 90's, and they still work just fine.
A casio never fails
The day I start wearing a smartwatch will be the day I'd have completely gone insane! I love my FOSSILs!
Me too lol
My first Fossil watch lasted me 15 years. Only changed the battery 4 times. For me fossil is quality personified. I have several fossil watches, purses, handbags. I'll never wear another brand. People go crazy over Michael Kors products when they are actually made by fossil. But at the end of the day, the beauty of it all is that there is a brand and style for everyone, for every preference.
I have a gorgeous leather fossil bag. I love it.
Well, fossil watches back in the day were bulletproof, now they’re more of disposable fads.
Have never touched a casio in your life have you
I have had my Fossil watch for 4 years now and it's never let me down. Best watch I've ever had.
Which one?
@@anitaagarwal7486 fossil 4656, best watch I've ever owned.
Only 4 years? So you mean it is basically new?
My best watch is citizen 9 years now and still working and no scratch at all
MVMT at a good price point with a great assortment? Really? Where do the get these so called "experts" for these videos? No mention of Seiko, Citizen or G Shock and the role these companies play in this landscape...
They probably just refused to mention and promote non western brands.
G-Shock is not a company, it's a line of very sturdy Casio watches ;-)
Don’t own, and don’t plan to own, a smart watch. They’re utilitarian, but not fashion pieces. And they’re disposable to some degree, just like iPhones. There is something timeless about a quality automatic watch.
Fully agree I hate them I never use my phone either to find out the time. I like the handcraft watches something amazing about them
Exactly. Plus, it’s nice not to be so connected all of the time. I’d rather not get text messages on my wrist lol
The last over the shoulder bag I bought from Fossil was from 2012 and paid full price. Love that bag. Great hardware used for it too. I take it to repair shops to keep it in use today. Not surprised that 2012 their stocks were at their highest. When I walk in the store today the hardware on the bags from a decade ago are gone replaced by plastic key and zippers.
Seiko watches are legendary... They have a reputation of value for the money, rest all are brands😄
Nah ... Swiss better
well not today maybe...they keep raising the price for the newer model, even the new seiko 5 with "S" logo is not considered cheap watches anymore
Biggest mistake is when the bean counters started to call the shots. My advise is to concentrate on making quality products. Never listen to bean counters and lawyers
Fossil needs to do more brand collaborations and limited edition watches. I wear two fossils as everyday watches but I do prefer automatic watches for the craftmanship
Ya a watch from a watch making company is a cut above any Fossil watch.
That’s a good idea. Go the way of the sneaker. Make things collectible.
Problem with Fossil is, why am I not getting an Orient, or even a Seiko?
or Tissot, Hamilton, Casio, Timex, etc?
Fossil cheap
u can get nice fossil watches for prices as low as 69€, a cool seiko starts at around 250€ - i guess thats a huge difference for potential buyers
Exactly! There are far higher quality alternatives in the same price category. I’m a self professed Seikopath for my daily beaters.
@@CP01 Casio, Timex and AliExpress
Feel like they should focus on their leather products, bags, etc.
I bet they’re searching for intellectual suggestions in the comments section of a UA-cam video
They aren't a reputable watchmaker, and I don't think they are aiming to act like one
Their bags are actually not that bad.
@@wendelsbruckenheimer4470 Who said they were?
I agree. My wallet and belt from them are both great.
I have four Fossil watches and three of them are 10 years old and they still look and work perfectly!
Fossil is a great introductory watch. They’re relatively cheap for nice designs. After owning three, I moved on to sapphire glass because 3 of my 4 fossil scratches are slashed
They should focus on selling extremely high quality leather watch bands and an awesome smart watch line. Let the rest go.
I have a fossil smart watch and it's pretty pathetic software wise. They use Google wearOS which is horribly laggy.
I still have my Fossil watch.
I like them very much. I have 5 here. I hate being disturbed by smartwatch and not rich enough to afford more expensive brands.
I still have three… in my drawer broken, irreparable (per Fossil).
@@macmedic892 I thought I have one irepparable to. My late dad's watch. Fossil refuse to repair it but I able to repair it anyway. My neighbors do it for me for very cheap price, as he knows that the watch is my dad's heritage and they were friends.
12 years later I used it on my wedding day.
(Sorry for bad English, not my natives)
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I•n•v•e•s•t•inC•r•y•p••t•o
B•T•CA•N•D •E•T•H..
Beware of spammers below this comment.
Me too. I have my Swatch and Fossil watches in drawers though. I’m currently using a Fitbit.
Fossil was one of the best watch brands i ever owned to throw away in the trash.
No other watch i owned was so good for the trash can.
Fully agree. And it's not even the price point.
For example, at the same price point, Seiko watches are beautiful workhorse keepers, are actual high quality watches whole still being good value for the money, and I have never thrown away a single Seiko ever.
Exactly! You can even find old used vintage watches at the same price point for a new fossil, but i got a Rolex submariner and i dont think ill ever be getting another watch.
I couldn't agree more. I completely regret buying a Fossil mechanical watch. The leather strap completely fell apart within a few yers just from normal wear. Fossil wanted an insane amount of money to replace the strap! Fortunately I was able to find a leatherworker - can you believe a CUSTOM leather strap was cheaper than buying one from Fossil? Junk.
On the contrary, I LOVE my Seiko mechanical watch and it's made me loyal to the Seiko brand!!! My toddler got ahold of it one day and dropped it - the second hand came loose and the face twisted. I got it fixed at the Seiko dealer for quite cheap and the fix came with a new 1 year warranty. Love Seiko!
Yeah, its better to buy a more expensive watch, it will last much much longer, maybe even forever, than waste money on junk.
@@LSnium Just this week I brought home from my local watchmaker two watches, both Hamiltons, one belonging to both of my grandfathers. One is a wristwatch from 1951 and the other, a pocket watch from 1948.
You won't get that from a cheap Fossil or any smart watch. A mechanical watch will outlast you.
Just got a Fossil watch for myself for the first time, and I am thrilled with the quality and the watch itself. Definitely a time piece :)
how's it holding up??
From 2022, I asked for a hybrid watch through fossil because it was a mid priced watch with the core functions of a smart watch that I enjoy. I think that’s a good company in my book, coming from someone who’s had multiple Apple Watches and dabbled in watch collecting for a while
The Hybrid watches are amazing, I hope they will come up with more designs in the future. I also hope that one day they will add a lock option so it doesn't jump to the menu (we are not allowed to wear smart watches at work, and I just don't like the way a smart watch looks). If they add more Hybrid watches to their stock I would definitely consider buying more additional watches.
I had a healthy collection of Fossil watches back in the day like early 2000’s. Never thought to keep the tins 🤦🏽
I have a fossil collection too. But that contains real fossils.
Every kid wanted a fossil watch when I was in high school and that was in Jamaica.
Same in Serbia in late 90s, early 2000s
Same here in Southern California USA. Now no one wants them
Same in Honduras
Same here in Somalia ☠
@@Drunken_Master I graduated high school 2004 so ye around that time
First watch was a Fossil, $40 from Kohls! Always got compliments on it, honestly looked great and served me well for years. Great lume too. And got me into watches, I’m grateful!
Smart Watches will get outdated eventually.
well said.. its just matter of time. Smart watches are disposible by nature. It will take some time for people to understand.
Yeap , I am waiting for the day we have all day contact lenses that give us all day HUD.
@@PeterG34 HUD?
They won't, atleast till 10-15 years.
People said the same thing when, Smart Phones, Digital Cameras, UBER came into the business! :)
Buying a smart watch actually never crossed my mind for more but a second. I love my mechanicals especially BECAUSE they are not run by a computer. No smartwatch so far offers any function I need or want to have. (And I consider myself a tech-guy)
I have an MS in CS and own over 5 mech watches (all from Switzerland except one German) and no smart ones. But I do own a couple of LOTR Fossil exclusives from the movies and one is Serial Number 2 I think. Don't call me on this cuz its been put away for over 20 years and has never been worn. So I forget some minor details at times, sorry.
as for me i didn't count a smartwatch as watch, those count as a gadget, like a minimized version of smartphone, they're technology that can be "thrown away" as long as technologies keep growing, not a heritage that can be long lasting no matters how far technologies and inventions goes
so it's rather strange to saw a tech company being in a top five selling watches brand between a real watch company that had been stand far away before those tech company
Good job I just want my watch to tell the time, and not every aspect of my life😂 I’ll stick to watches with zero gimmicks
I use to feel the same way until I actually got a smart watch. Now I only wear smart watches and all my classic watches sit in a watch box.
I lump Fossil with Diesel watches, meh at best but obnoxious at worst
I won't wear a Fossil watch, but it isn't because I want a "smart watch". Rather, it is because if I want to know the exact time, adjusted for the current time zone, I look at my phone. Sounds like Fossil is in a similar situation to Kodak when digital cameras came out.
Smart watches can never beat a time tested Traditional Wristwatches. Fossil is safe and if this is not the case, then micro brands like DW, Movado, MVMT, Vincero should have been out of the business by now.
Lol
In terms of time and not winding regularly, smart watches are way better. Even in terms of accuracy
Yup, I invested $100 into a G-Shock. It's lasted years and I expect it to last decades.
@@TheRandomguy06 very valid point. Good casios are worth their weight in gold. Probably more than quartz watches.
Those brands you have listed are all trash.
It is interesting to see the experience of many with their Fossil watches. My experience was completely different. I purchased one, that lasted about a year, and I had to repair it numerous times. So much so, I stopped wearing it and purchased a new one.
I never understood the popularity around Fossil. They're garbage.
My fossil watch I bought in 2009 had an automatic movement and it cost only about $200, I think. It seemed good, never had issues with it running. Can't remember it's case-build quality.
Chances are, the case was either plastic/brass with chrome plating for that price and brand
In india they are still a good brand..
I prefer quartz watches over the smart watches because they have that look.
Check out Fossil's hybrid watch line. Classic appearance (real hands) while retaining some of the smarts.
@@HellFire107 sure.. thank you🔥👍
@@thepeculiarindian titan is better
Business can be brutal. Good reminder for the investors out there.
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These were my go to watches for style back in the late 90's.
yeah, they corned the market on the 90's look
I always liked the FOSSIL brand and own 2 FOSSIL watches. They always had nice designs. Also nice accesories. I didn't know that FOSSIL also makes Emporio Armani watches, which I also like. The FOSSIL hyprid watches are a nice solution with good battery life.
Yes...
There really is no reason to buy a FOSSIL watch when for the same price you can get a mechanical Seiko or Orient. Double that and you can get a Hamilton with a nice Swiss made ETA
@@TheTransitmtl I have mechanical SEIKO and Orient watches and another Swiss watch with ETA 2824-2. FOSSIL has designs that are appealing. That is a good enough reason for me to buy them. De gustibus non est disputandum.
The Hybrid watches of Fossil are so underrated. I love mine and since I am wearing it 4 friends of mine bought one as well. I think they should focus on more designs and further development since the price + quality they are making these for atm is absolutely top notch. Friends that did not end up buying it was mainly due to lack of function (Can't lock the screen, most of my friends work in the airline industry where smart watches are not allowed) They are scared their supervisor might see it, I don't really care and hope they don't find out every single day haha. Some other friends did not like the design options or found that the other two were already wearing the nice ones and did not want to have the exact same watch.
@@RobWhittlestone bad fashion sense
Around 15 years ago, I got a Fossil watch as a gift. It was broken around 1 year later, tried to find someone who can fix it, but without success. Watch stores workers told me, they can’t fix these watches. It was sad, as it was a beautiful watch. I can see, why Fossil is going away… if the quality is bad, customers will buy other watches.
Exactly. And if they can’t even fix their own stuff what’s the point? I’ll still support them, naturally.
First watch I ever bought for myself was a fossil watch , it didn't use batteries and lasted for over a decade of abuse without ever being serviced. Best $100 bucks I ever spent on any device.
There's still room for inexpensive fashion watches, there's no reason to think Fossil can't find a niche. There's just more competition now, you can get a great quartz watch with good build quality for not much money. Fossil needs to respond to that.
A quartz watch is like wearing fake jewelry, a huge wast of money.
@@shanecoker8566 That's just false. Lot's of big watch brands spend a lot of money to make you think that.
@@shanecoker8566 A quartz watch has the timekeeping precision of a smart watch with a battery life of over 2 years, I think that's quite nice
@@specialopsdave Why? You have a phone that does everything so why wast money on a cheap quartz watch.
@@shanecoker8566 Because it has a 2 year battery life and I go camping without electricity for weeks on end
was just wondering about this myself. I remember Fossil being the thing when I was younger.
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The guy called Fossil watches as “good quality timepieces” 😂😂
They are. Premium, no... but they are indeed a solid watch and will give you years of service with no issues. I have 4 or 5, and have had some for close to 20 years.
Having said that I exclusively wear my Samsung S3 Frontier and have for the past 3+ years I have owned it. Smartwatches are so very useful.
I’m a Fossil collector (watches, bags, jewelry) and totally in love with the brand. Looking forward to know the Texas headquarters.
Fossil watches are one of the best fashion watches imo. Contemporary design, decent quality and they are usually around $100.
@@SooHooSamaSito Dude, even on luxury watches there is a HUGE markup. A few reports mentioned than some Rolex watches cost around 20-30% of their retail price.
@@SooHooSamaSito i got an fossil automatic watch with a skeleton dial for 100 bucks and i dont think there's any other watch as good as my fossil at that price
@@harrypotteredits8442 there is seiko, orient, tissot and many more
@@SooHooSamaSito I wouldn't hire a person if they showed up to a job interview without a watch on
I have 3 Fossil watches, among other 4 from others, all 3 of Fossil always got complimented. They do look very nice, and still functioning good til now
Fossil watches are good i dont know why they people dont even find them good nowadays
My parents bought me a fossil watch for my 16th birthday. I’m no watch collector, in fact it’s the only watch i’ve ever owned - other then a 10 dollar walmart watch. I still own it to this very day, just wore it for a date night last night actually. I’m 28 years old now and the watch is still in pristine condition. When i’m not wearing it, it goes back in the (very cool) original tin box it came with. I don’t know much about Fossil watches, but what I do know is I own one very cool one that is very good quality and it seems it will outlast my life. I plan on giving it to my oldest son on his 16th birthday (he’s 3).
My sister showed me a website with all kinds and brands of watches & told me , Pick any one Ignore the price. The $200 Fossil was the one I got. I Love it.
I wore quartz watches until I got my first mechanical automatic watch about 2 years ago, Now I'm hooked on mechanical movements. I find it fascinating watching the gear movement, learning about the different calibers of movements, etc. I've found that great mechanical movements can keep time almost as well as a quartz. Smart watches...not on my radar, even after a friend sent me one.
analog vs digital always has the edge. genuineness that you can't get with digital.
Bro send me the one your friend sent you.
I enjoy mechanical watches too, but not even a $20,000 "supreme chronometer" from Rolex will keep time as well as a $15 Casio. Supreme Chronometers I think are guaranteed to something like +6/-4 seconds a day. Gazillions of inexpensive quartz watches won't lose much more than that a month. The beauty of mechanicals is in their intricacy, engineering, and simple joy... not their timekeeping, necessarily ;-) Then again, noone needs an accurate watch on their wrist in 2023, so it's a moot point.
I thinks it's the same example as with electric vehicles: the ones who loves a smell of petrol and a sound of V8 wouldn't even think about an EV and the ones who wants something new wouldn't bother to deal with an old models. Same here. All my life I wear my old Certina and I would never buy these "smart" watches (as if I don't have enough screens around me) with its trackers and heartbeat meters that are completely useless for me. Why would I need all that information. If I wouldn't immediately answer that message that my brother sent to me 2 seconds ago nothin's gonna happen. All I need to know is time and my 20yo watch can do it just fine.
Your choice, as always. As a student, there's a lot more features than quick replies and heartrate monitoring that are useful to us.
If you own a cell phone already, they already knows where you are. It's a price we pay for convenience and adding a smartwatch won't change this. Use Google maps? Purchasing something online for purchase in store? Both use GPS.
I'd never heard of Fossil before looking for a smart watch, and they were the brand that offered Wear OS that I knew would work with my Pixel, while still looking like a nice watch that would pair with my glasses/belt buckle/cuff links etc.
I own a Fossil Gen Garret smart watch. Out of the three I have owned over the last...5 years, This is my favorite. And I'm a Fork Truck/equipment mechanic and I wear it every day to work.
Bought fossil gen 5 garret ..and they are pretty classic looking watch ..i love it !
But their customer care number given at the website doesn’t work😅
I used to work in a fossil flagship store few years ago. The designs and collections were becoming very repetitive at some point, made in China crap with a lot a after sales returns. The smartwatch was a great idea, but the autonomy was ridiculously low (1 day decreasing to 6hour after a year of use).
The leather used for their bag was poor quality as well.
All of that for a fairly high pricetag.
meanwhile Grand Seiko, Rolex, Patek doing OK
I'd say their doing too good.. The prices of quality watches have skyrocketed in the last 10 years. For example Rolex's Submariner or Daytona whose prices have doubled, you simply can't buy and the waiting lists are redicilous.
On the other hand an ever evolving fake watch market has improved so much so that there are some of the so called "super clone" replicas out there that are 99% the same as the original.. In a few years even a Rolex dealer won't be able to recognize one from the other. What does that tell us if a watch that the Rolex sells for 10 000 $ can be manufactured and sold for a grand, and the quality is almost the same?.
Meanwhile they serve a different customer base. Anyone considering a Fossil isn't looking at those.
I have a Fossil smartwatch and I love it. I've had it for 2 years now and the design and performance still holds up
Fossil is a good working job watch. High end watches are good for the weekends or special events
loving my hybrid hr... full smart watches are yet another distraction magnet that have to be charged daily. no thanks!
Indeed, their hybrid line deserves more attention
@@claybroadmin7293 another crypto bot? And "beware of spammers below this comment"? And pinned by CNBC? 😂 You make my b°u°t°t make f°a°r°t jokes.
For the same price you can get a Hamilton that’s automatic or quartz, very well made and if cared for last a lifetime. Oh and real historical cred.
CNBC
list brands that Fossil produces and my mind goes "those are all bad watches". People are more informed and have tendency to buy better watches; big brands like Seiko, Orient, Hamilton... or micro brands like Christopher Ward, Boldr, Dan Henry...
Exactly, they need to give people a reason to buy them. Dump the cheap crap and up-brand their own and make them worth collecting.
Yeah I have a Fossil, Seiko, and IWC.
I pretty much only wear the Seiko SKX 007
Ive purchased several Fossil Watches in the last 3 years. I was introduced to Fossil as a teen, so I never really had the money to buy a Fossil watch. But now, Im an adult, I have a great job and I have the Income to buy them. I personally love these Watches. To me, they are a dream purchase come true!!!
As someone with a fossil smartwatch they're absolutely great, problem is nobody knows what they are. Hopefully gen 6 is the turning point.
Gen 5 did EVERYTHING but you only had 23 hours to do it all in. Could buy an equally feature rich active 2 and use it for a few days.
1:40 - says Emporio Armani, shows a Breguet. Good job, CNBC.
Yes😂😂😂😂😂
@@iliacholakov5926 I did a double take when I saw the Breguet being called EA and went back just to check.
I use apple products except my laptop, which is Windows as my work demands it. Never have and never will see the appeal of an Apple Watch.. another device I need to charge. Love my Seamaster and will never trade it for a smart watch.
Love my seamaster planet ocean and feel the same way
I can’t afford a Seamaster. I do own a good Seiko diver. I wear that on my left wrist and I wear an Apple Watch on my right wrist because it’s useful.
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say what you will about fossil, but they make good watches at decent prices. I, myself, own two and am very happy with them.
I was in the market for a watch recently and the brands in my radar were Timex, Fossil and other similar fashion brands. But I found fossil to be overpriced for what they were offering compared to other similar brands and I immediately turned my attention away from them. Timex was my next choice. They had good heritage and good products at a reasonable price. But what I ultimately bought was a casio edifice because I found one at offer price that was far better than fossil and because Casio also had better brand value and heritagr than fossil, it was a no brainer.
I have all 3 and all are good brands. My Timex probably has the most wear but my grandfather wore it nearly every day since it was new in 2007. I have several Fossil watches and have no complaints at all other than a lack of a backlight, but that's not a big deal. My Casio Edifice is very nice, but not very user friendly, especially when it comes to setting the hands. I find my Casio G-Shock to be much more user friendly in that aspect.
Don't buy fossil from fossil store, they are overpriced, find a trusted seller online, the price difference will shock you.
@@SkzBananaBoat Fossil stores often have ridiculous deals on their watches in the store. I don't think I've purchased a single watch from them at full price.
@@RedWingsninetyone Nobody has. They are permanently "on sale"
@@dmytro732 exactly
Truly beautiful watches with a very low cost, all things considered.
Great to see mechanical watches getting spotlight as well.
I just got my first fossil watch love hopefully this company can make a run stronger come back
Smart watches aren't really a watch but a scaled down smart phone you wear on your wrist and as such have about the same useful life as a smart phone. My Samsung 3 smart watch was $399 new in August 2020. I bought one in refurbished like-new condition a few months ago for $50 which included a 3 year warranty. People don't wear a smart watch to convey wealth or status or to serve as a subtle reminder of the wearer's dedication to punctuality and how the passage time matters. They wear it so they don't need to fish their phone out of their pocket when someone calls or to measure their heart rate. They are a tool not an heirloom and the novelty will wear off. Classic time pieces that look good and hold their value will always have a market.
Apple just need to make a slim Apple watch that I can wear my other hand. See everyone happy, I could wear my nice watch and also have the connectivity.
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As an owner of 10 watches now ranging from Seiko to Garmin to Rolex I owe my passion to my first watch purchase in a random Kohls of an open heart gold plated Fossil on a leather strap. $110 was a lot of money as a high schooler who worked at a grocery store. The leather strap failed one day in class and shattered the crystal and if that hadn’t happened it would still have a dusty spot in my watch box.
After years of "smart watches", I went back to old timey watches this year. It's so much nicer and actually does what I need it to do. Tell time.
Nothing happened to fossil watch guys! its safe, i'm wearing it.
That’s what I’m saying!
Quality is also going down at Fossil
*Most of them are made in China, with poor quality control*
I still own 4 fossil watches (analog) their digital watch - tired but had lot of bugs
Their watches have always been made in china.
I really enjoyed this journalism here. I was a 90’s kid; everyone in junior high wanted their own Fossil watch to help them get the girls (I had a blue dial Big Tick and I loved it). I girlfriend in college bought me a Fossil wallet that was another excellent product. It’s a real bummer to see them struggle; I think their best hope is to commit to becoming more of a high end manufacturer and then target my age group again. Lots of us have moved into collecting watches and enjoying the pride in certain models. The idea of having a handmade, mechanical Fossil would be a lot like seeing Michael Keaton as Batman again!
I have a Fossil Garrett 5th gen smart watch and it's the best looking smart watch in my opinion. Works well and always gets compliments. They just need more marketing for their smart watches.
Okay, I love watches. I barely use them to check time but I think they are just the ultimate accessory.
This is pretty much just why I don't wear a watch. I can't convince myself to spend money on something that is only an accessory.
they need more marketing strat. they must create a buzz or eWOM people already forgot the brand - i mean almost. i have fossil watches and my friends are wow about its simplicity and luxurious look and add the leather strap of authentic fossil its eye catching. they should collab to latest brands and collab to high profile people.