Why you should track what your competitors are doing

Taking time to research and dig into your competitors' businesses will help you understand where you have advantages, and where you may need to make changes to keep your business competitive.
View their websites. Sign up for their newsletters. Check out their social media channels. Really get to know their products and services.
Spending time understanding your competitors will help you articulate the unique value proposition of your own business, and turn those insights into actionable marketing strategies.
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