How to start a speech | Simon Lancaster | TEDxUniversityofHertfordshire
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- Опубліковано 7 чер 2018
- Every day, millions of boring speeches are given around the world. Most go wrong in the first few seconds. In this amusing and often anarchic speech, top speechwriter Simon Lancaster sets out three ways that you can start your speech so it wins your audience over from the get-go. It’s jam-packed with useful jokes, stories and questions that you can adapt and use in your own talks to become instantly more engaging, inspiring and entertaining. Simon Lancaster is one of the world’s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair’s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels and HSBC. He is an Executive Fellow of Henley Business School and lectures at Cambridge University. He has written two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. His third book, You Are Not Human: How Words Kill is coming out in September 2018. He runs his award winning workshops on the Language of Leadership around the world - for further information, see www.bespokeleadershipdevelopment.com. Simon Lancaster is a leading speechwriter, having written hundreds of speeches for many of Britain's top politicians and business leaders. Now running Bespoke, Britain's leading specialist speechwriting agency, and acting as a guest lecturer on Lancaster University's MA in Rhetoric, Simon comes to TEDx University of Hertfordshire to summarise his current work in his talk - ‘How to start a speech’. Condensing the fundamentals of starting a speech, Simon will introduce the key checkpoints required to prepare and commence a speech. From perceiving the audience and researching the receiver to delivering the appropriate opening, Simon’s Talk will be relevant for anyone from a humanities background or who has wanted to write a speech as a professional would. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Create feelings- 😂, 😥 or 😲
And then just simply walk away..
I like this guy.
So basically create feelings:
-By using methods such as jokes, stories and questions
He spends most of the time explaining why these methods create feelings
Thx Simon lancaster
not all heroes wear capes. thanks
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This is another masterpiece of speechwriting Simon. You're a Genius. Fabulous stories, precise to the point, extremely well connected, full of empathy and humanity, could listen to it hundred times again. Super! (sorry for the first few seconds of sound that were lost, probably for a microphone problem)
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Six speech writer secrets:
1. The rule of 3. Like TEDx slogan: rethink, reinvent, and reinvest ourselves.
2. Three sentences in which the opening clause is repeated.
3. Metaphor is probably the most important piece of political communication.
4. Images of positive and negative things.
5. Exaggeration
6. Rhyming sentences
- They work because they speak to the instinctive, emotional and logical brains.
- Instead of teaching our children to sit down and shut up, we should be teaching them stand up and speak out.
Loved it. If 1 shoe is useless to you, it's useless to the other person as well. Why have 2 ppl annoyed? 😅
I think it's super underrated.
The Best TED's Talker in my opinion , His wise word makes us feel confidence and craving to know more then start a speech to practice what we've learned to feel like a leader
What are your thoughts on Sir Ken Robinson he is very good too
happiness-dopamine
emotional-oxytocin
amazing-cortisol
breathless
repetition
balance
metaphor
emotional exagerration
rhyme
breathless-suffocatine
...HUMOUR!....
When he walked off, I was laughing a little too hard. Simon Lancaster did a good job. lol.
Such an important subject! People think they know, but experience tells us that people don't know how to give a speech.
this made me change the order of my whole speech
thank you haha
5:39 Joker 👀
Really love the advice in this video!
Thank you for these tips. Feelings are most important
Really enjoyed the video and tips. Thx
Thank you! My team's important speech is now written so well for next week
thankyou once again simon
Love it! It's a geniality!
Amazing speech sir 😁Standing ovation for such zestful tips 😊
amazing
3 attention grabbing for :
- dopamine: starting with a joke
- oxytocin: empathy story and historical or personal
- cortisol : stress ask questions emotional, factual philosophical, prolong question
Bref crate feelings
Superb!
The Gandhi story is well known. The brilliance was turning it into a story where we the listeners are in Ghandi’s place, awakening our bias towards imagery and self-centeredness; then ASKing what we would do and finally getting us to DO something (raising hands). Each step activates brain areas and releases feel-good hormones.
I just wish you’d tell us who the speaker (“one guy”) was. My guess is, you wrote the bit for a speaker and they don’t want to take the credit for your work in your Ted talk.
I would have patched up that hole by saying why they aren’t named.
The conclusion didn’t work for me, but maybe you went overtime. Better to toss the other sandal, so good choice.
Excellent speech A+++
Good speech
awh, I love the beginning
Great beginning. Builds intrigue and as I always teach it makes people say “tell me
more”!
Can anyone suggest me good books or websites for such one liners, anecdotes, gag stories.. etc?
Y’know What, Become The Next President.
16:40 (for myself)
Can I Ask For The Name Of The Intro Music?
Lol I knew that Einstein one
Why this video has less views ..
Bunty Gupta : let’s promote this video, it’s worthy
How did this end?
I couldn't get past the first 5 minutes. The opener Einstein joke was cool but it took over 4 minutes to get there.
The drug references at the beginning were just part of the speech...weren't they??
He walked off stage.
I will never get that 20 minutes back and don't won't to!
Please stop the torture.
@@cassandrasimpson1747 ew emo
the intro..
sicko bamba You Know The Music Name?
also whose speech was he to when he gave the mahatma gandhi example?
14:30
halfway through I got bored cause I had no idea where this is going. started with something about speeches, then lost me on a family thing and stopped watching
Ask people if they want to take toxic substances? NEXT!
I followed his instructions and i failed miserably sadge, sadly unclear
pass da weed
The past napkin basically succeed because otter precisely collect across a unknown colon. steep, narrow saturday
Not so impressive bit boring get to the real points of the dam speech it was all over the place. I'm speechless.
The alike bookcase implicitly communicate because january structurally marry before a waiting ukrainian. sick, sneaky weather
i can't lie making up a story out of no where is pretty hard 😡😡😠😠😠
Terrible delivery. Maybe it’s related to posture?
Thanks I was wondering why everyone is admiring him ...?
Yeah he made me nervous and i think it was because if he was hunched over.
Yeah It was fine when I was just listening but it wasn't very appeasing to watch
Bear in mind he's a speech writer. Not giver.
why have drugs when kids could wach
the irony is this guy is not a good speaker. Average, yes. But not good.
But good writer
You would need drugs to get through simon's speech. Not helpful poorly written and stand up straight don't know how it ended cos it was not a good speech on doing a good speech. Get off! Next....
When he walked off, I was laughing a little too hard. Simon Lancaster did a good job. lol.