Why Fake Rolexes Hurt Dealers In The $20 Billion Used Watch Industry | Insider Business

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  • Опубліковано 17 тра 2024
  • Between 2011 and 2021, Rolexes outperformed gold, real estate, and stocks. Used watches are now a $20 billion industry, and demand is growing. But dealers need to be careful of counterfeit watches. US Customs seizes roughly 150,000 fake watches per year, and most of them come from China. We followed dealer John Buckley through New York City’s famous diamond district to learn how he spots fakes and makes money in this competitive industry. We also visited JFK International Airport to see how US Customs agents seize counterfeit watches.
    Vookum's Telegram group for watch enthusiasts:
    vookum.com/products/vookum-ve...
    Special thanks to John Buckley, James Buckley, and Tyler Mikorski:
    www.tiktok.com/@tuscanyrose?l...
    tuscanyrose...
    / jamesbxckley
    0:00 Intro
    1:43 How to negotiate on pricey Rolexes
    4:31 John's Rolex parts collection
    5:36 The most expensive Rolex ever sold
    6:05 Why demand for Rolex watches is so high
    8:19 How US Customs seizes fake watches
    9:39 How John spots fake watches
    11:09 The explosion of watch videos on TikTok
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    #Rolex #BigBusiness #InsiderBusiness #watches #collection #collectibles #counterfeit #audemarspiguet #patekphilippe #newyork #nyc #diamonddistrict #luxurywatches #luxury #investing #stocks #uncutgems
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    How Fake Rolex Watches Are Seized By Experts | Big Business | Insider Business

КОМЕНТАРІ • 2,1 тис.

  • @FreshlySnipes
    @FreshlySnipes 11 місяців тому +1159

    You know what’s hurting Rolex more than fake watches?? None of its loyal customers being able to buy watches. They are alienating their customer base by selling their inventory to grey market dealers who flip them for 2x the price.

    • @SJ-bs8eh
      @SJ-bs8eh 8 місяців тому +26

      Correct!

    • @CenturyPHirstCorporationInc
      @CenturyPHirstCorporationInc 8 місяців тому +44

      The biggest buyer of Rolex I think is money laundering outfits.

    • @michaellee7841
      @michaellee7841 7 місяців тому +10

      Hmm so why do I get a call from my AD asking if I want to buy Rolex every few months? Maybe it's you that do not have any real relationship with an AD and making assumptions. Only watch that I was not offered is the Daytona. Everything else, even Pepsi has been offered and purchased. And no I am not a flipper, just an enthusiast.

    • @megami215
      @megami215 7 місяців тому

      Who cares. They are criminals anyway

    • @johan3612n
      @johan3612n 7 місяців тому +40

      @@michaellee7841 stop being butthurt lol

  • @dpie4859
    @dpie4859 Рік тому +2673

    That insider Business does this segment is almost 100% proof that we are already in a serious downturn for watch prices.

    • @syrialyze7654
      @syrialyze7654 Рік тому +179

      Already has been. A good number of watches are down 60% or greater in pricing since 2021.

    • @rockysahota1
      @rockysahota1 Рік тому +35

      @@syrialyze7654 market saw a bottom in the summer 22. The light bump back up and now back around the summer bottom levels. Let’s see we’ve. Most models back to retail. Some still command a premium

    • @zeruzio1345
      @zeruzio1345 Рік тому +165

      If you see it in the news you've missed the peak.

    • @Ormodius3751
      @Ormodius3751 Рік тому +42

      Sounds good for someone wanting to buy a watch

    • @NPrez-cv4jn
      @NPrez-cv4jn Рік тому +15

      Yes and I love it.

  • @Transform_king_100k
    @Transform_king_100k 6 місяців тому +8061

    There are watches with the same serial numbers as the originals, and only one company, called Ziarex, sells them.

    • @capmidnite
      @capmidnite 5 місяців тому +11

      I saw their website. How do they get away with openly selling these replicas which even use the trade names and model numbers?

    • @fuzzyschwartz
      @fuzzyschwartz 5 місяців тому

      don't feed the bot, he is on all rolex replica videos@@capmidnite

    • @NariahHart
      @NariahHart 5 місяців тому +13

      I was delusional before, thinking only China could make replicas, but now I know even Italy and Switzerland make them too, and ZiaRex is their representative.

    • @xavierdupuis2719
      @xavierdupuis2719 5 місяців тому +103

      this site is a scam guys, please don't fall for it

    • @ChessRazn
      @ChessRazn 4 місяці тому +120

      Ziarex is a scam. They bot comments on every rolex video

  • @RottingFarmsTV
    @RottingFarmsTV 7 місяців тому +392

    I think the point missed by the customs officer is that nobody buying a 300 dollar fake is actually going to be buying an 11,000 dollar authentic product if the fake was not available. Rolex did not lose this money, they were never going to get it in the first place.

    • @sayto_00
      @sayto_00 7 місяців тому +14

      The problem with fakes is you can have someone buying something in the grey market, tell the person it's real, buy a fake Rolex for 8k.
      You can argue that they should've gone to an authorized dealer but they can have markups and more importantly the dealer hates selling to normal people. Even if you have the money, they won't let you buy it and put you on a wait-list until you shill out more money on other jewelry. So people go to the grey market.

    • @daylight3853
      @daylight3853 7 місяців тому +11

      @@sayto_00maybe learn the signs a watch is fake if youre buying it from a non trusted source for 8-30k?

    • @auralplex
      @auralplex 7 місяців тому

      @@sayto_00In that case, Rolex deserves it and can go fk themselves.

    • @capmidnite
      @capmidnite 5 місяців тому +5

      The point is that these watch brand names are protected copyright and the counterfeiters have no right to use them. Even if theoretically a counterfeiter made a watch that was better than a given Rolex model, it would still be a counterfeit if it was passed off as the original .

    • @Roko__
      @Roko__ 4 місяці тому

      Fake watches are really products that compete with the Original, fakes holding the original's name really isn't an issue if the original is worth by price to quality ratio, true capitalism realizes only the quality of a product and brand reputation has no place in it, If someone can make a better product than you, you shouldn't be able to outright stop the distribution of those products. Copyright creates monopolies and makes only a few companies have access to technology anyone can recreate.Its sad something like movement technology can be "pantented".

  • @theotheleo6830
    @theotheleo6830 Рік тому +1878

    Customs guy: That $200 fake could have cost Rolex $11k in sales.
    People buy fakes either because they can't afford the real thing or because the cost of the real thing isn't worth it to them. So Rolex wasn't getting the fake watch buyer's business anyway.

    • @ifionlyhadaboat
      @ifionlyhadaboat Рік тому +152

      You're assuming the fake would be sold as a fake. Many will be used to rip someone off.

    • @GlubisRomero
      @GlubisRomero Рік тому +86

      Rolex ain’t losing anything because no matter what someone will buy it. They don’t keep stock

    • @nicholashahn3476
      @nicholashahn3476 Рік тому +6

      Good nuf for gubment work

    • @jakevalentine3282
      @jakevalentine3282 Рік тому +21

      seriously at that point just buy a Tudor, you’re getting bout the exact same watch. It’s real value for your money.

    • @theotheleo6830
      @theotheleo6830 Рік тому +40

      @@jakevalentine3282 But if it's the same, why not buy the fake Rolex? After all, people who buy these fakes aren't buying because they desire a decent watch. They're buying for a cheap flex.

  • @SM-tf3li
    @SM-tf3li Рік тому +1711

    If it's so hard to detect a fake then the original is overpriced.

    • @thegamingwolf5612
      @thegamingwolf5612 Рік тому +32

      Nothing is overpriced

    • @dhv2852
      @dhv2852 Рік тому +410

      @@thegamingwolf5612 printer ink is

    • @juanisamazing95
      @juanisamazing95 Рік тому +136

      @@thegamingwolf5612 a watch is

    • @RagnarokGenesis00
      @RagnarokGenesis00 Рік тому +53

      @@Pipsqueak- and the type of person whos wearing the watch. If I see a person who works as a cashier with a rolex, who would even care, or even a person who is in board rooms with millionares. No one cares actually. American pyscho movie showed it best. It is the person who is wearing it tell the story that connects with themselves that's what matters. The fragility of society for validation when everything we can connect with our 5 senses are relative to how our brain can best understands it. Con man been winning since the age of dawn. I believe in quality > image/vanity however in classic classism society its the opposite. Only few has the real power, given a portion to the aristocrats for the illusion to control over the populous.

    • @icediverfull
      @icediverfull Рік тому +10

      @@Pipsqueak- for 1% its 100% a shitty one
      Only watch nerds would recognize though. Nobody really cares about reps

  • @mavericiyo5203
    @mavericiyo5203 11 місяців тому +224

    Fun fact: Rolex the Company was the one who dropped $15 million on the Paul Newman watch at auction for publicity and to boost sales.

    • @FahadFSA
      @FahadFSA 10 місяців тому +7

      seriously?

    • @joshualebi
      @joshualebi 8 місяців тому +19

      @@FahadFSA yep, they have that watch in their headquarters

    • @omar10213245
      @omar10213245 8 місяців тому +13

      Pretty brilliant business move if you ask me

    • @JoseFigueroa-yn1zd
      @JoseFigueroa-yn1zd 8 місяців тому

      How I verify your story?

    • @kutter_ttl6786
      @kutter_ttl6786 8 місяців тому +7

      ​@@JoseFigueroa-yn1zdAt this point it's just speculation. Some people suspect that Rolex bought it, solely based on them making arrangements to have it displayed at the Academy Museum of Motion Pictures back in 2021, but there's never been any actual confirmation.

  • @Joe005
    @Joe005 8 місяців тому +20

    “Buying fakes hurt dealers”
    Me: proceeds to play violin

  • @KittyCatComa
    @KittyCatComa 7 місяців тому +177

    "Rolex would never put their watches in little Ziploc bags." *GIA certified jeweler pulls Patek from little Ziploc bag* lol

    • @largol33t12
      @largol33t12 5 місяців тому +4

      It doesn't bother me. It does keep the band from getting dirty and scuffed up. I keep my $400 Swiss watch in a Ziploc bag when I travel and have to constantly take it off. It has no visible scratches on it except the clasp but that's unavoidable.

    • @mattkinsella9856
      @mattkinsella9856 2 місяці тому +6

      ​@@largol33t12I don't think the comment was about whether you should or shouldn't keep an expensive watch in a ziplok. It's that the customs agent in the video stated that it would never happen and it's 100% certain a watch in a ziplok is fake, which was proven untrue in the same video.

    • @SanlatteStobie
      @SanlatteStobie Місяць тому

      the rich stay rich for a reason *suluxs*

    • @frankryan2505
      @frankryan2505 10 днів тому

      @@largol33t12 i use a travel case for my Pam

  • @countdracular6204
    @countdracular6204 8 місяців тому +20

    If a $500 fake is that good to challenge a $60,000 original .... the profits are nothing but vulgar.

    • @karimh9785
      @karimh9785 Місяць тому +2

      Vulgarity is the exact word that describe these brand’s behaviour

  • @Justmebeingme37
    @Justmebeingme37 11 місяців тому +239

    Let's be real. They are still not worth all that. People are out of their minds

    • @CenturyPHirstCorporationInc
      @CenturyPHirstCorporationInc 8 місяців тому +9

      The Grand Seiko is a bit near the worth of craftsmanship.

    • @Martin-hk1ch
      @Martin-hk1ch 7 місяців тому +13

      Let’s be real, everything is worth whatever people are willing to pay. Margins are different on everything.

    • @azhariarif
      @azhariarif 4 місяці тому +1

      So is your paper currency.

    • @alanchappell4845
      @alanchappell4845 2 місяці тому +1

      A thing is worth what some one is prepared to pay for it

    • @DauntlessBlight
      @DauntlessBlight Місяць тому +1

      Exactly… imagine paying 10k for a watch. I don’t care how rich you are thats just plain dumb

  • @crBudgetWatches
    @crBudgetWatches Рік тому +370

    I love how Johns son is deep into this traditional watch world and it is wearing a yes… you guessed it.. an Apple Watch.

    • @ScottieBMan
      @ScottieBMan Рік тому +6

      I thought same thing smh

    • @JRudy17
      @JRudy17 Рік тому +21

      It makes sense that you wouldn't wear an expensive piece of jewelry for everyday.

    • @soumyadityaagarwalla1517
      @soumyadityaagarwalla1517 Рік тому +10

      I dearly value things 'mechanical' and craftmanship.. but nowadays, thses are not value man, these watches and the cheap ones show the same time.. thats no the case between premium smartwatches and cheap ones.. yes smartwatches don't last long, both battery life and its entire lifetime, but they are multitasking..

    • @dakmycat3688
      @dakmycat3688 11 місяців тому +10

      Does Rolex provide updates and incoming calls. Or have face time?

    • @williamwill182
      @williamwill182 11 місяців тому +17

      @@dakmycat3688 but a smartphone does, and guess what, everyone has one...smartwatches are just a modern "high-tech" acessory, not a real watch like a Rolex.

  • @killingmoon6974
    @killingmoon6974 Рік тому +202

    I'm getting Uncut Gems vibe from this guy

    • @tuna9715
      @tuna9715 Рік тому +5

      for suree😂

    • @ericp1139
      @ericp1139 Рік тому +5

      You mean there’s a jeweler that doesn’t act like the Uncut Gems guy?

    • @vugarmurshudov3838
      @vugarmurshudov3838 Рік тому +3

      I was looking for someone to notice it 😂😂

    • @Crabman_87
      @Crabman_87 Рік тому +2

      Kosher vibes you mean...... L'Chaim!

    • @ailestriker9888
      @ailestriker9888 Рік тому

      Saaaaaaame!

  • @PanCake-uu7he
    @PanCake-uu7he 11 місяців тому +365

    Imagine when a professional can’t see the difference between a fake and a real, goes to show that a fake at the fraction of the price is virtually the same

    • @ncc-pr8po
      @ncc-pr8po 9 місяців тому +21

      the movement is completely different but the casing is around the same (the movement is what makes the watch reliable)

    • @uglyraff9313
      @uglyraff9313 9 місяців тому +27

      @@ncc-pr8po Correct but if a watch can tell the time, as any $5 watch can do reliably, then unless the person is an enthusiast or collector or wealthy, who cares. It's free promotion for rolex ultimately.

    • @ncc-pr8po
      @ncc-pr8po 9 місяців тому +9

      There are no mechanical watches that would be 5 dollars or even anything close to that available -- fake or not, and let for them to be anywhere near accurate and reliable -- the only movements that can be accurate at 5$ are quartz movements (battery powered), and as the name suggests, they're powered by a battery, that at 5 dollars, will run out very quickly. Another thing is that quartz watches are very different to mechanical watches (they're usually very loud) and look completely different. A quartz movement in a Rolex would be so obvious that even with no knowledge, you would be able to see the difference. The watches in the video that are fake, are usually upwards of 400+$ dollars because of this.

    • @uglyraff9313
      @uglyraff9313 9 місяців тому +21

      @@ncc-pr8po I bought a €5 watch and the battery lastest for around 3 years without changing. Pretty damn reliable for something made to just tell the time.

    • @Arseization
      @Arseization 9 місяців тому +2

      But they can and they do. Also you said it yourself: virtually the same. It LOOKS alike, but you pay mostly for the movement and the associate cost.

  • @BurgerManVirginia
    @BurgerManVirginia 2 місяці тому +463

    THIS MUST STOP, HOW CAN ZIAREX SELL SAME ROLEX SERIAL NUMBERS ON THEIR WATCHES. THAT IS ILLEGAL

    • @ivannightly1919
      @ivannightly1919 Місяць тому +2

      its actually not, if they are identified as another company a serial number is only unique to the company, and is just the company's way of tracking. if we both make water heaters and we both used a 6 digit number we'd most likely end up with lots of the same numbers

  • @leonk8113
    @leonk8113 Рік тому +179

    Rolex puts out more than 1 million new watches every single year but many find their way from the AD directly to the grey dealers.

    • @NPrez-cv4jn
      @NPrez-cv4jn Рік тому +27

      Yep. This has always been the problem, it was never a “ we can’t meet demand” issue.
      Proof is that you can go to a secondary market store (non AD) and see that they have dozens, sometimes hundreds, of New/ Unworn Rolexes in stock.

    • @firebearva
      @firebearva Рік тому +14

      100% agreement. The Rolex market is a blackmarket business.

    • @wifine1951
      @wifine1951 Рік тому +6

      its all corrupt from start to bottom

    • @realbroggo
      @realbroggo Рік тому +6

      Not the only industry/hobby plagued by this. I also collect knives and its amazing how many new releases end up almost immediately in the grey/secondary market at inflated prices. The one commonality in it all - greed.

    • @jensers11
      @jensers11 Рік тому +21

      Greed is ok. So are reps. That’s how you beat back the racket. The ADs are the problem. Won’t sell me a watch they have sitting there until I spend $30K on stuff I don’t want. Screw em.

  • @desiderium3243
    @desiderium3243 Рік тому +621

    As a long time watch enthusiast, it’s really funny to see insider try to tackle something from a beginners point of view.

    • @612ZtoMhS
      @612ZtoMhS Рік тому +19

      I thought it was just for entertainment ?

    • @ronnianabalos4627
      @ronnianabalos4627 Рік тому +1

      totally agreed ❤❤❤

    • @piipoo147
      @piipoo147 Рік тому

      Exactly

    • @manuelr.s6328
      @manuelr.s6328 Рік тому

      Oh man, no one could have said it better...

    • @kovy689
      @kovy689 10 місяців тому +2

      The way the narrator pronounced Audemars Piguet gave me cancer.

  • @Jake-bt3fc
    @Jake-bt3fc 11 місяців тому +22

    Imagine shipping your personal Rolex collection in bubble wrap and it gets confiscated because some idiot at customs doesn’t think your packaging is fancy enough, lol

  • @vindu14
    @vindu14 Рік тому +48

    And here I am with my $500 Tissot watch I bought in 1997. And damn it still works perfectly since the day I bought it.

    • @joeyvigil
      @joeyvigil Рік тому +6

      Even that is high for most people

    • @ifionlyhadaboat
      @ifionlyhadaboat Рік тому +14

      Tissot is a great value & smart buy. Many watch geeks love Tissot

    • @channell11
      @channell11 11 місяців тому +5

      Tissot is excellent. I have one and it works beautifully and gets lots of compliments.

    • @DonLee1980
      @DonLee1980 11 місяців тому +2

      $500 in 1997? Tissot's cost $500 today.

    • @Will-kl5ri
      @Will-kl5ri 11 місяців тому +3

      Fuckin love Tissot

  • @tpop3723
    @tpop3723 Рік тому +977

    If people didn’t have to deal with artificial waiting lists from dealers and intentionally restricted supply from the manufacturers driving up prices maybe there wouldn’t be such a demand for counterfeits?

    • @predictedrandom94
      @predictedrandom94 Рік тому +69

      But thats the whole Marketing strategy 😅 Same with those fancy sneakers

    • @boohere2
      @boohere2 Рік тому +50

      I don't get why fake watches are so bad. I mean if the people know they are getting a fake watch then let them have it. Sometimes they can't always pay for the full price one. They want to look cool and good. Again this would only be for the people that knew they were getting a fake watch

    • @user-oz5xb9ed3w
      @user-oz5xb9ed3w Рік тому

      watches. looking cool and good.

    • @Armoer
      @Armoer Рік тому +12

      @@boohere2 the whole thing is: if you want to look cool and good with a Rolex watch, you will need to pay to Rolex. It is not far to rolex to copy their product, design, even use their name on the product and thrive on their marketing expenses selling cheap copies at a fraction of the price. It is not fair to Rolex

    • @suren5174
      @suren5174 Рік тому +59

      @@Armoer And you think Rolex is being fair to the normal customer even with their business practices? Stick it to Rolex and buy reps.

  • @annayb9705
    @annayb9705 Рік тому +109

    Vookum and Buckley coming in 💪

  • @zarakdurrani7584
    @zarakdurrani7584 10 місяців тому +51

    Man what's with the spam Swissarex comments??? " I couldn't afford a luxury watch so bought a swissarex" To look super tacky and soulless. Society has come down to this, literal bots being used to repeat the same damn message again and again.

    • @amarillorica
      @amarillorica 9 місяців тому +1

      sounds like my dude needs a swissarex

    • @josron6088
      @josron6088 Місяць тому +1

      Yeah I noticed that too. Spam advertisements for different watchmakers. Lol.

  • @CannonKnight
    @CannonKnight 7 місяців тому +14

    I remember watching one those antique roadshow type videos where a guy was looking to get an old family heirloom Rolex appraised, and it turned out to be fake. Of course, he was crushed. It doesn't matter if you can't afford a Rolex or not. People are getting ripped off with the fake ones. Plus, if you can't afford a Rolex, no one is going to believe it's real anyway.

  • @monsieurbennett
    @monsieurbennett Рік тому +131

    Rolex may be 27% of the Swiss market, and may make 1 million watches every year, but these grey dealers also have hundreds of thousand of unsold Rolex stock.

    • @Mega-zi7ys
      @Mega-zi7ys 2 місяці тому +1

      Correct! Go to any gray dealers and they have dozens of so called hard to get models.

    • @Maarz99
      @Maarz99 Місяць тому

      @@Mega-zi7ysbecause they are connected with whole sale buyer and will pay anyone who has a brand new never worn watch same day with cash

  • @emresacli48
    @emresacli48 Рік тому +380

    I've been a customer of swissarex for a while now and have never been disappointed. The quality of their watches is amazing.

  • @Vanguardkl
    @Vanguardkl 11 місяців тому +64

    haha hilarious to see swissarex hijacked the comments wt fake reviews

  • @AwokenEntertainment
    @AwokenEntertainment 8 місяців тому +20

    scary that even experts have a tough time telling if one is authentic..

    • @bluenick4577
      @bluenick4577 Місяць тому +2

      Because swiss made watches are crazy overpriced 😂😂😂😂😂

  • @keyvis949
    @keyvis949 Рік тому +290

    I love that BI didn’t even mention the fact that John has a Rolex dial named after him. If that’s not street cred in the watch industry I don’t know what is.

    • @Saahilkarwani
      @Saahilkarwani Рік тому +10

      Fkin seriously?

    • @dsong401
      @dsong401 Рік тому +31

      True - a ‘Buckley’ is a Rolex datejust dial with printed Roman numerals

    • @andrewmosley2588
      @andrewmosley2588 Рік тому +46

      Yeah a Buckley dial. And they weren’t really named after him, he started giving them that name when started collecting them and it just stuck around. They were seen as ugly and undesirable so John started buying them up and hoarding them and gradually they have become very sought after and rare.

    • @andrewmosley2588
      @andrewmosley2588 Рік тому +4

      @@dsong401 they aren’t printed. They are actually hand painted.

    • @currentaf8455
      @currentaf8455 Рік тому +11

      Rolexes aren’t hand made.

  • @jeremiasrobinson
    @jeremiasrobinson Рік тому +34

    Yeah, because so many of us are in the market for Rolexes that we are so interested in identifying fakes.

    • @samsonsoturian6013
      @samsonsoturian6013 Рік тому +2

      Big money and big risk in big luxury items generates clicks from slightly greedy people, though

  • @will1am905
    @will1am905 8 місяців тому +3

    Customs: You'd never see rolex in plastic sleeve.
    Video: Countless luxury watches in plastic bags.
    Wut?

  • @randomcow505
    @randomcow505 8 місяців тому +5

    For me, it has to be the fine crafted and classic design of the Casio F91W, as worn by some of the most well known and influential men in modern history.

  • @bulelanibotman
    @bulelanibotman Рік тому +12

    the moment he said "how much is this $21000 watch?" i knew he was the real dealer!

  • @BabyJesus66
    @BabyJesus66 Рік тому +63

    Customs guy says Rolex doesn't put their watches in Ziplock bags... then the jeweler has piles of watches in ziplock bags. 😂😂😂

    • @cjack202003
      @cjack202003 Рік тому +6

      Reread what you wrote. The jeweler isn't Rolex. The jeweler is a grey dealer.

    • @ballistic350
      @ballistic350 Рік тому

      ​@@cjack202003 saw that ... that was a fake dealer

  • @herodiaderomo5054
    @herodiaderomo5054 8 місяців тому +25

    Can't get enough of Swissarex watches! ❤️

  • @elisafernandino612
    @elisafernandino612 8 місяців тому

    Can't get enough of this.

  • @Aragorn7884
    @Aragorn7884 Рік тому +34

    Adam Sandler looks older than I remember 🤔🤣

    • @celozzip
      @celozzip Рік тому +1

      they certainly have a "look" don't they...

  • @erenerdemisk3815
    @erenerdemisk3815 Рік тому +249

    Though I was concerned, swissarex well surpassed my expectations. The watch is authentic in both appearance and feel.

  • @gmshadowtraders
    @gmshadowtraders 9 місяців тому

    Finally, the market for used Rolexes and other high end pieces corrected big time!

  • @fabricialimon4583
    @fabricialimon4583 8 місяців тому

    A true work of art.

  • @painexotic3757
    @painexotic3757 Рік тому +284

    the fact that fake rolexes are "dangerous" exposes how arbitrary their value is if someone can be easily tricked. Imagine if most of rolexes value was based on it's intrinsic metal instead of it's name..

    • @amrtalaat5648
      @amrtalaat5648 Рік тому +16

      You’re buying a Rolex because they invented something new that you value. If you’re buying it for the intrinsic value of the metal then you can just buy something else like a gold bracelet. Different markets attract different people.

    • @jimwatchyyc
      @jimwatchyyc Рік тому +9

      Your forgetting the whole Watch manufacturing, distribution, storage, displaying, etc.

    • @catsadilla324
      @catsadilla324 Рік тому +24

      narrator: "...made from high quality materials... like stainless steel..."

    • @Alias_Anybody
      @Alias_Anybody Рік тому +30

      ​@@amrtalaat5648
      Invented something new? Those designs are half a century old.

    • @painexotic3757
      @painexotic3757 Рік тому +5

      @@jimwatchyyc obviously.. that goes without saying.. but even then, this doesn't justify the price tag lmao. Most luxury products are a scam ..

  • @mike-yn3mn
    @mike-yn3mn Рік тому +40

    You could buy a Rolex submariner for $150 in the 1950's. Not an insignificant amount of money back then but they were solid tool watches. I don't doubt they are still quality timepieces but now they are overhyped status symbols.

  • @elsarodriguez634
    @elsarodriguez634 8 місяців тому

    Top-tier craftsmanship!

  • @AfraPoole
    @AfraPoole 8 місяців тому

    Quality that speaks for itself.

  • @touchofgrey5372
    @touchofgrey5372 Рік тому +53

    My TIMEX Indiglo went up in price also; purchased it three years ago for $23.95 ..... now it lists for $50.00!
    Great investment, eh? 😁

    • @User24x
      @User24x Рік тому +1

      I hate Timex indiglo; the indiglo always dies out eventually. There's a reason why Casio dropped EL & largely switched to LED.

    • @realbroggo
      @realbroggo Рік тому +1

      Awesome - 100%+ profit in only 3 years. Time to flip it and get a newer one! At this rate in about 100 years or so you'll be able to buy a Rolex. 😂

    • @touchofgrey5372
      @touchofgrey5372 Рік тому +2

      @@realbroggo
      I could by a ROLEX right now, but why?
      I LOVE my TIMEX! I firmly believe I would not be any happier with a ROLEX. Most of the folks who bought a ROLEX did it for "SHOW"! To convey a feeling that they've "made it big" coupled with a healthy dose of narcissism.
      No, thanks!

    • @realbroggo
      @realbroggo Рік тому +3

      @@touchofgrey5372 Apologies - my bad - I should have flagged 'sarcasm' and didn't mean to poke. I'm actually with you. I go on personal satisfaction rather than brand name. I have never owned a Rolex. I do own 2 x Timex Mod44's both of which I wear regularly. Apologies again - have a great day.

    • @touchofgrey5372
      @touchofgrey5372 Рік тому +3

      @@realbroggo
      No offense taken!
      Black face or white face?

  • @hydroaegis6658
    @hydroaegis6658 Рік тому +38

    Rolex does not make watches by hand lmao. Just the production number of 1 million already tells you they're factory assembled. Maybe the crazy expensive bejeweled ones are handset, but that's it.

    • @CharChar2121
      @CharChar2121 Рік тому +4

      Any company that refuses to use machines to reduce prices and meet demand deserves to go under.

    • @good-tn9sr
      @good-tn9sr Рік тому +2

      @@CharChar2121 not for companies who pride themselves on ultra luxury and artisan craft. For example, each Rolls Royce made have some of it handmade.

  • @joeguzman3558
    @joeguzman3558 11 місяців тому +44

    I'm just a regular working Guy who never invented anything , back in the 70 walked into a jewelry store and purchased a Rolex on payments my friends made fun of me for years - 40 years later I sold it for 6 times what I paid for my mother kept the box and papers and that's what helped tremendously

    • @Towelie4200
      @Towelie4200 11 місяців тому

      Smart man 👏👌

    • @silentfishy
      @silentfishy 9 місяців тому +10

      $1 in 1970 is about $7.8 now. So money lost about 7x of its value. Just something to think about

    • @alexbarry8826
      @alexbarry8826 9 місяців тому +8

      @@silentfishy$1 in 1970 is $4.21 now you dope 🤣

    • @salkryeful
      @salkryeful 7 місяців тому +10

      Should've been like 30 times or more at the very least. You got fleeced real hard by only selling it at a price to match inflation sadly.

  • @ethandavis204
    @ethandavis204 Рік тому +92

    Out of everything we can think of as dangerous, fake luxury pieces are about as far down the list as kittens.

    • @kahlzun
      @kahlzun Рік тому +13

      Idk, I've been scratched pretty badly by kittens. I'd say this is more "mittens" level

    • @ivanlagrossemoule
      @ivanlagrossemoule 8 місяців тому

      While honestly I really don't care about watches, being able to protect brands is pretty important for Western businesses.

    • @Redmanticore
      @Redmanticore Місяць тому

      @@ivanlagrossemoule western businesses should concentrate on making good products not protect brands. otherwise china will be selling your electric cars.

    • @chatisawasteoftime
      @chatisawasteoftime Місяць тому

      @@ivanlagrossemoule Big brands, only. Nobody protects Joe Shmoe's brands.

  • @syrialyze7654
    @syrialyze7654 Рік тому +28

    12:30 "Listen, I'm a friggin' expert ... I've got the junk to prove it." Great line

    • @stevenporter863
      @stevenporter863 Рік тому +4

      99% of the time anyone who says they are an expert isn't. 😂

  • @etagged
    @etagged Рік тому +2

    This is the real uncut gems.

  • @ranran8934
    @ranran8934 10 місяців тому +36

    If a fake is as good as the real ones when it comes to the looks, functionality, durability and overall aspects, then it's one proof that people are buying things just for the name/brand.

    • @FahadFSA
      @FahadFSA 10 місяців тому +4

      ppl are buying it as investments and as assets...

    • @chrissmith3587
      @chrissmith3587 7 місяців тому +9

      @@FahadFSAwhich is even more dangerous, that means bubble

    • @FahadFSA
      @FahadFSA 7 місяців тому

      @@chrissmith3587 a time piece that has been hand crafted for hundreds of hours and is made of precious metals and stones cannot be a bubble...

    • @DAMfoxygrampa
      @DAMfoxygrampa 7 місяців тому +2

      A watch should never been an asset. It doesn't have that much legitimate value!

    • @Jake-bt3fc
      @Jake-bt3fc 7 місяців тому

      They’re not functionally the same. The movements are dogshit. Half the time they come fucked already from China and if you try to send it back they’ll give you a weird made up Chinese address that somehow costs the value of the watch just to ship to.
      Funny how scammers are untrustworthy and will scam you, lol.
      You can buy a $200 seiko that will last 10 years or a piece of crap fake for $600 that’s designed to fail within a year so you buy a new one.

  • @MORTON__
    @MORTON__ Рік тому +63

    He is one of those who make Rolex so expensive

  • @drklg1
    @drklg1 Рік тому +12

    It always starts with them doing the right thing and protecting people. Then once it's in place you can't stop it or controll it.

  • @TestAutomationTV
    @TestAutomationTV Місяць тому

    Awesome man!❤

  • @Shambley1
    @Shambley1 8 місяців тому +2

    I bought a rolex daydate clone off my buddy for $150 that looks amazing. He got it for like $450 originally. I took it to a watch guy just to see what he had to say about it and outside of opening the case or inpecting it very carefully with a magnified lense you wouldnt be qble to tell its fake. And its not like it was instant when he looked at it under the lense, he had to really look at it for a while and found tiny tiny details that were just slightly less refined. They even added tungsten to the watch to make it have the weight of the original. Its impressive.

  • @ihatekpeng
    @ihatekpeng Рік тому +51

    Guy: I'm an expert
    Also Guy: *doesn't use finger cots when repairing Rolexes*

    • @monsieurbennett
      @monsieurbennett Рік тому +4

      Agreed. I wouldn’t touch his stock with a barge pole.

    • @evacousticmusic
      @evacousticmusic Рік тому +4

      I was thinking the exact same thing.

    • @BabyJesus66
      @BabyJesus66 Рік тому

      Also haphazardly jams a screwdriver into the movement. Guaranteed all the screws he touches are chewed to shit. I've also seen videos of him popping off bezels with a pocket knife. Dude is a joke.

    • @russellgutmann7960
      @russellgutmann7960 Рік тому +4

      Waiting for this comment. Cringed seeing that 😬

    • @efist694
      @efist694 Рік тому

      @@monsieurbennett you would never know .

  • @porkchopsandwiches8363
    @porkchopsandwiches8363 Рік тому +3

    This guy is amazing - loved the video

  • @CatsMeowPaw
    @CatsMeowPaw 8 місяців тому +2

    Fun fact: wealthy people will often wear a knock off just in case it gets stolen.

    • @largol33t12
      @largol33t12 5 місяців тому

      True. Heard online from one guy who has two watches. One is fake and the other is real. He keeps the fake in the box the real one came in next to his bed. His house got broken into once. They took the fake. He still has the real one. What did he do? He immediately rushed out to buy another one to replace the stolen fake! That guy is smart.

    • @hugohabicht9957
      @hugohabicht9957 Місяць тому

      @@largol33t12Same with Diamond jewelry. One real and one copy

  • @kingofcrunk4237
    @kingofcrunk4237 8 місяців тому +2

    Rolex makes 1 million watches per year?! (and they last a long time) That's all I needed to hear to not want to buy one as an investment. The market will, one day, be considered flooded.

  • @FredMonica
    @FredMonica Рік тому +6

    IN A FEW MONTHS OR NO TIME PEOPLE WILL DEFINITELY KICK THEMSELVES REGRETTING FOR MISSING THE OPPORTUNITY TO BUY OR INVEST IN CRYPTOCURRENCY.

    • @donaldonak77
      @donaldonak77 Рік тому

      Exactly and many of us don't know where to invest our money so we invest it on wrong place and to the wrong people

    • @antoniacollu287
      @antoniacollu287 Рік тому

      @jessicamccarty1454 You don't need to be shock because I'm also a huge beneficiary of Carol Brewster

    • @antoniacollu287
      @antoniacollu287 Рік тому

      @jessicamccarty1454 I stumble upon one of her client testimony and decided to try her out, I'm expecting my third cash out in 3days.

    • @Thomasjuli.
      @Thomasjuli. Рік тому

      @Allison's Za Parker For me I would say investing in Bitcoin was the best decision, I and my husband ever took because at some point we were running down and didn't know what to do anymore, thanks to my colleagues at work who introduced me to Carol Brewster

  • @Cam_LDN
    @Cam_LDN Рік тому +25

    Guy repairs watches by handling the movement with his bare hands. Ridiculous.

    • @stuntbaby56
      @stuntbaby56 Рік тому +4

      Dude thats john buckley lmao hes a freaking legend

  • @StylishaHunt-dv1co
    @StylishaHunt-dv1co 8 місяців тому

    Simply unmatched in style.

  • @narelllarodarte4313
    @narelllarodarte4313 8 місяців тому

    Perfection in every watch.

  • @summernaturale347
    @summernaturale347 Рік тому +29

    Why are Rolexes more expensive? Why are Apple products more expensive?
    Why are Rolexes so popular? Because they’re the best marketers in the world
    Why are Rolexes so hard to get? Because dealers sell the majority to grey market operators instead / people get put on waiting lists for forever because they’re not deemed worthy by Rolex

    • @stevenporter863
      @stevenporter863 Рік тому +1

      Rolexes are hand made so they can't crank out watches like Casio. Yes, both make watches but it is like comparing Ford to Ferrari. Quality costs.

    • @lost5587
      @lost5587 Рік тому +9

      ​@@stevenporter863 hand made? 💀

    • @shino8854
      @shino8854 Рік тому +12

      ​@@stevenporter863 Nah dude, you are wrong Rolex are mass produced, hell, pretty sure there are more submariners than my full metal Gshock casio.😂😂
      That's what they want people like you to believe, exclusivity, that's how they can charge what they charge. Rolex might be part of the problem, but it's really people who are the problem.

    • @hlee2
      @hlee2 Рік тому

      not deemed worthy by ADs*

    • @realbroggo
      @realbroggo Рік тому

      @@shino8854 It's basic economics - supply and demand. In this case both are impacting on the watch market. High demand and low supply (whether real or artificial) creates a perfect environment for the grey & black marketeers to move in and exploit the gap. I collect knives and the same problem exists. A friend of mine who use to work in mining assures me the same even applies to diamonds. A sad reality. Have a great day.

  • @garyjarvis2730
    @garyjarvis2730 Рік тому +77

    The Diamond District in NYC is a snake pit of dealers buying and selling to each other and then eventually the public. Bottom line, the buyer gets soaked in this swap frenzy. None of this stuff is coming from authorized resellers of factory stock. If you simply want a nice watch and plan to wear it buy the fake. If the dealers have a hard time telling real from fake your friends will never know the difference. Tell the dealers to keep the papers, card and box and you'll be a happy camper with lots of money in your pocket.

    • @ericp1139
      @ericp1139 Рік тому +4

      May as well just buy a “homage” watch then. Why buy a fake Rolex if you can’t fool yourself?

    • @irdestroyer
      @irdestroyer Рік тому

      @@ericp1139 If you had $1,000,000 in cash to spend, and wanted a watch, why not get a $600-800 replica that looks just like the real thing? You have the cash, nothing to prove, no point in getting a real one because $10-50k or whatever isn't worth flexing when you're a millionaire. Replica buyers are either broke dreamers, or rich guys who won't get called out and are sensible with their money.

    • @BluffCreekStudio
      @BluffCreekStudio Рік тому

      bingo! bravo!!!

    • @maurice5402
      @maurice5402 Рік тому +9

      Wearing a fake doesn't feel good. People should just buy cheaper watches from original brands. There are so many good affordable watch brands out there

    • @lionelamarado8291
      @lionelamarado8291 11 місяців тому

      And… China wins.

  • @maximme
    @maximme 9 місяців тому +1

    i feel so much better that my fake watch is so high quality that even the authorised dealer
    had trouble tellling the difference.
    I feel its truly worth the money.

  • @checkwalkcare8128
    @checkwalkcare8128 Рік тому +17

    if you are rich and everybody knows this, never buy genuine watches, wear fake. noone can understand and you have a great collection.

    • @igniteflow
      @igniteflow Рік тому +2

      It’s not worth the damage to their reputation if the truth got out, although logically what you are suggesting makes perfect sense

    • @ericp1139
      @ericp1139 Рік тому +8

      If they are rich, then just buy the real deal. You can use them as an appreciating asset and leverage for a loan. Fakes are just throwing money away.

    • @Redmanticore
      @Redmanticore Місяць тому

      @@ericp1139 would you buy prostitutes for the rest of your life with 55 million, or a Graff Diamonds Hallucination watch? for 300 dollar per girl, that is 183 333 days. for 502 years, every day.

  • @sebahattinyasugey2690
    @sebahattinyasugey2690 Рік тому +114

    My experience with swissarex was fantastic. The watch arrived quickly and was exactly as described.

  • @spray31
    @spray31 Рік тому

    This fella john has a warm honest energy about him

  • @JasonTheWatchGuy
    @JasonTheWatchGuy Рік тому +3

    Love John, a really knowledgeable guy who shares his knowledge. Great video

  • @omarkhatab1020
    @omarkhatab1020 Рік тому +34

    If it takes an expert and meticulous investigation to differentiate between a real and fake one. JUST BUYE A FAKE !! 😂😂

  • @DamarkoHudson
    @DamarkoHudson 8 місяців тому

    Timeless elegance at its best.

  • @AmericanPaisa99
    @AmericanPaisa99 4 місяці тому +3

    99.95% of people can’t tell the difference between a real and a fake. 99.99% of people don’t care about what you wear. So if you own a fake wear it proudly 😂

  • @sinful6speed
    @sinful6speed Рік тому +3

    What a wholesome “that is just so rude” 😂

  • @karans9228
    @karans9228 Рік тому +7

    He does what he does not for the money, because he is passionate about it. His passion, brings in the cashflow. He has mastered the craft.

  • @Zerpentsa6598
    @Zerpentsa6598 8 місяців тому +1

    If it's branded Rolex and sold as one, then it's a fake. But if it is clearly branded Invicta or Paganini, and sold for $200 then it's not a fake . It's clearly what it is.

  • @nicolasgoossens
    @nicolasgoossens 8 місяців тому

    Ooofff!!... No fingercaps or gloves on those interior workings... gotta love it

  • @MrKacperk
    @MrKacperk Рік тому +4

    Great job customs. Now try to spot one from Clean factory without opening it. Good luck.

  • @Aragorn7884
    @Aragorn7884 Рік тому +5

    'Uncut Gems' *CONFIRMED* _real_ 🤑

  • @ShaunChee1998
    @ShaunChee1998 8 місяців тому +1

    This guy looks like he could be on a reality tv show

  • @theotang681
    @theotang681 2 місяці тому

    just got my dad's old 1971 rolex re-serviced. it sat in a jar, rotting. it's an old rolex. jubilee bracelet. slate grey dial. pan handle face. i freaking love it wearing it again after so many years. when the sun is out the watch just glitters. it's all stainless steel and that slate grey dial. simple.

  • @peter9309
    @peter9309 Рік тому +9

    Working as a watchmaker for the best company selling watches right now because Rolex doesn’t have many stores or watchmakers, the use another company to sell them all around the world. They make people wait years to get one I’ve seen millionaires go crazy for them and I’m like why? Also the worst part of them is that they will only run for 4 to 6 years and you have to service them. The service for an overhaul is around 1/6k and they don’t do partial repairs, so if the bezel pops off or the Crystal shattered , maybe the crown broke, you will have to do full service.

    • @siglavikingkearns8108
      @siglavikingkearns8108 Рік тому +2

      I have a 31 y/o Submariner and it only needs servicing every 9 or 10 years for approx $850. CAD. I would hate to damage any part though.

    • @edster8416
      @edster8416 Рік тому +1

      The service still last better than buying expensive cars. But not that it matters for the rich. They would still pay high for the parts as long they can keep the demand of that watch and it's rarity. It just boils down to what matters to the person willing to pay it. Even a pokemon card worth millions 😅

    • @mattcolver1
      @mattcolver1 Рік тому

      I have a Sub-Date. Wore it every day for 17 years. After i retired I only wear it on occasion now. It's 23 years old, keeps great time and I've never had it serviced.

    • @hugohabicht9957
      @hugohabicht9957 Місяць тому

      @@siglavikingkearns8108I have a 50 year old BWC ANS NEVER NEEDED SERVICING

  • @kartiersupremewhite330
    @kartiersupremewhite330 Рік тому +4

    Excellent Content, You learn Something every day! Love The Father and Son Duo. Priceless. Love the Hustle in the Family.

  • @demijenkins9486
    @demijenkins9486 8 місяців тому

    Can't resist this beauty.

  • @danm7523
    @danm7523 Рік тому +11

    Ridiculous high pricing of Rolexes is absolute bs.. need to encourage more fakes

  • @Marta1Buck
    @Marta1Buck 3 місяці тому +1

    I always think Rolex is like Gibson. The guitar for the snobs.

  • @nadinediaz6867
    @nadinediaz6867 8 місяців тому

    Elevating wrist game, for sure.

  • @MustafaAydid
    @MustafaAydid Рік тому +3

    This old Adam Sandler is making Rolex more expensive than they should have been.

  • @redbarchetta8782
    @redbarchetta8782 Рік тому +13

    I love Grand Seikos myself. ;)
    But I do love the Daytona.

  • @insertnamehere5146
    @insertnamehere5146 7 місяців тому

    I bought a Rolex Datejust with box & paperwork 2nd hand in 2008. I was gobsmacked recently on how much its gone up in price since then. its like Gold or Stocks

  • @kingjoe3rd
    @kingjoe3rd 7 місяців тому

    That young J was talking about how he actually likes going out there and trying to haggle money. He comes by that one honestly.

  • @cmujcp9184
    @cmujcp9184 Рік тому +4

    Buckley was touching Rolex movement with his bare fingers in this video. That’s a HUGE NO NO.

  • @aitanasainz8372
    @aitanasainz8372 8 місяців тому

    Exquisite in every sense.

  • @RagnarokGenesis00
    @RagnarokGenesis00 Рік тому +6

    this market will pop, its a bubble with its illusion of luxury.

  • @ericvulgate
    @ericvulgate Рік тому +17

    Nothing flaunts wealth like useless accoutrements.

    • @levtieart3409
      @levtieart3409 Рік тому +1

      100k watch
      10k bag
      5k shoes
      1000k hat
      *looks like a homeles person*

  • @etienne1827
    @etienne1827 8 місяців тому +1

    Anyone who is willing to spend that much on a watch should be scamed.

  • @hansanders323
    @hansanders323 Рік тому +4

    this guy reminds me of Adam Sandler from Uncut Gems

  • @deathtoy101
    @deathtoy101 Рік тому +32

    This just shows, its not worth paying for a rolex watch. Period.

    • @AtillatheFun
      @AtillatheFun Рік тому +1

      What would people buy instead? A low tier Omega? An AP? A nomos? Rolex is the standard, and is known worldwide.

    • @realbroggo
      @realbroggo Рік тому +1

      Only problem is that this plague follows all high-trend items across all markets. I also collect knives and the same activities exist. Some are driven by the manufacturers themselves (ie. under-supply) others are driven by profiteers operating in the grey or black areas of the marketplace. Also don't think that the profiteers only target high-end brands. They will also undercut budget brands if that's where the money is. Sad reality. Have a great day.

  • @brianfuller757
    @brianfuller757 Місяць тому

    Spotting a fake is even more difficult than before. While fake Rolex watches are hardly new, the quality of fakes is much better.

  • @quillenmojica8279
    @quillenmojica8279 8 місяців тому

    Classy choice, my friend.

  • @JohnnyTurnerMusic
    @JohnnyTurnerMusic Рік тому +15

    As a car dealer & part time vintage watch dealer i can confirm perception & reality are totally different. People think we make huge margins because the sticker price is high, usually we make less in terms of %margin on the high the end pieces / vehicles.