The best class i took in college
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- Опубліковано 18 чер 2024
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Hello, I'm Nicholas Di Lorenzo, Studio Owner, Mixing and Mastering engineer at Panorama Studios.
I'm an Italian-Australian born and raised in Melbourne. I've been a creative professional for 10 years managing some pretty awesome projects for artists, labels and producers all around the globe.
What motivates and drives me?
My family,
Good food,
Great coffee.
You can find me on many platforms:
Instagram: / panorama_mastering
Facebook: / panoramamastering
Twitter: / panoramamasters
Kit: kit.co/Panorama_Mastering
I like this side of your UA-cam channel and you! Much appreciated
I like the videos where you tackle the business side of things a whole lot. I don't even intend to do mixing and mastering for a career, but it's always real insightful
My pleasure!
A SWOT is a very powerful tool. It not only identifies your market, it dictates your strategy. Do the threats allign with your weaknesses, pull back. Does a weakness correlate with an opportunity, improve. Etc. It's often overlooked in this creative world, but my marketing prof would kill me if I would start a business without one (done well!!).
I love that you deep dive into the buisness side of it. Unless you went to college and studied this stuff, or have run businesses before, it's something a lot of music and creative people struggle with!
My pleasure!
With the SWOT it could be that your strength is your personality and how you handle relationships.
Most people want to be understood and if they can feel understood they are more likely to come back to you than anyone because they trust you more.
Very nice video!! Would love to see more content like this. Especially with more ideas and opportunities and how to communicate with leads/potential clients to be able to get people into the studio. Like you said, it's the very un-sexy stuff. But VERY important. Especially for people that don't know anything about Social Media and are just getting started in creating a brand a business behind the name. Again, super great video!!
Great information mate!
Glad you liked it
Love this. I'm looking to grow a mastering (and at a certain point in the future mixing) business, now specifically for the feasability study I wonder how I could find other mastering businesses/engineers that target my specific "perfect clients". I have it layed out what my "perfect client" would be, to narrow down wich part of the market I'll target and put active efforts towards, but when it comes to taking a look at others that might have the same on mind I don't really know where to look. I hope the question is clear. How would you go about finding other mastering/mixing businesses in your specific niche?
Cheers, loved the video!
Thanks for watching; Find the releases that align with your target market and check the credits.
@@panorama_mastering Thank you, Nicholas!
this was a great video. so lets say youre an artist who writes and produces his own material and want to run himself as a business. What would you say are the products/services that the artist as a a business can bring to the market? im having trouble identifying how to pinpoint this to write down in my business plan
Not my direct field, but just some things that come to top of mind)
Services:
Songwriting (As a cowrite (via points or work for hire))
Songwriting (For spec / synch (work for hire))
Live performance (Entertainment (Work for hire))
Products
Publishing/back catalogue (for synch (Synch fees/placements))
Record Sales (Streaming)
Record sales (Physical)
Merch
@@panorama_mastering THANK YOU! you are awesome bro. Keep up the great work and great video content!
How would you position yourself if you were starting out a mastering online service, and you were the first one in your country ? I'm in this particular case and have no way to judge the market since there is no competition. There isn't even a specialized mastering studio to attend to, production studios do the mixing and the mastering. Hard to put adequate pricing in this case :s
Very common, 99% of the times it's an indicator of a low market. It could mean that you're not working for high-profile artists yet, or you're living in a very poor country. For the first case, I'd rather consider mastering as a business if you can provide service to successful musicians who care about the service. If you're living in a very poor country, I'd consider moving to the capital city, where you'll find most of the jobs.
Like SKK said, start to plot market demand, how many artists are there in your local? how many of them are recording/releasing? What are their frequency? How much are they investing in these records?