Zika condom use during pregnancy, 30sec video spot, PSI

This 30 second, Spanish-language, video spot was designed to improve understanding of Zika and the risks it poses to pregnant women and their unborn children. It emphasizes the risk of sexual transmission of Zika and promotes greater involvement of men in protecting their family from the effects of Zika through consistent condom use during pregnancy. The primary target audiences of the spot are pregnant women and their male partners.
This piece is part of the regional Mamá Segura, Bebé Seguro de Zika campaign launched in June 2017 in Guatemala, Honduras and El Salvador (and pending in Dominican Republic, Nicaragua and Panamá). This version has been reviewed and approved by the Ministry of Health of Guatemala and includes the logo of the Ministry.

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