Get a never-before-seen look inside the House of Dior

Поділитися
Вставка
  • Опубліковано 11 вер 2024
  • Christian Dior founded the iconic label Dior nearly 80 years ago, turning the fashion world on its head. TODAY Style correspondent Zanna Roberts Rassi gets an exclusive never-before-seen tour inside the House of Dior.
    Watch the 2024 Paris Olympics on NBC and streaming on Peacock, July 26 - Aug 11: www.peacocktv....
    » Subscribe to TODAY: / @today
    About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series.
    Connect with TODAY Online!
    Visit TODAY's Website: www.today.com/
    Find TODAY on Facebook: / today
    Follow TODAY on Twitter: / todayshow
    Follow TODAY on Instagram: / todayshow
    » Stream TODAY All Day: www.today.com/...
    About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place.
    #dior #fashion #behindthescenes

КОМЕНТАРІ • 44

  • @roninterrupted
    @roninterrupted Місяць тому +32

    So damage control after the $53 bags

    • @RobertSmith-up9rz
      @RobertSmith-up9rz Місяць тому +1

      Your ignorance shows for comparing Dior Haute Couture to commercial, lower quality leather goods products. Guess what, it is the same with sunglasses and shoes, and for every single luxury brand.

  • @eddieg6436
    @eddieg6436 Місяць тому +31

    Wasn’t Dior the brand caught making handbags for $50, only to sell them for +$3,000?? 🤷🏼‍♂️

    • @salflores1202
      @salflores1202 Місяць тому +4

      Yes, but these dresses were couture i.e. true luxury. The $50 euro bags are mass produced commercial items for the middle class to buy the concept of "luxury."

    • @RobertSmith-up9rz
      @RobertSmith-up9rz Місяць тому

      It's a very misleading statement. That $57 price came from an Italian investigation(...) and their calculation does not include raw materials (leather, metal, etc) which amounts for way more than the cost of labor. Basically that investigation only shines a bad light on... Italian employment practices in the luxury manufacturing industry bordering slavery (think about all the fools giving any credit to the "Made in Italy" tag). If Dior (and basically all the luxury brands who manufacture in Italy) can hire people to make a bag for $57 in labor (it's actually probably worth 5 hours of work, which is a lot for a tiny bag), good for them. Also, that markup is perfectly customary in the luxury business. Do you think your fancy T-shirts for sale way over $50 cost more than $2 in labor to manufacture?

    • @RobertSmith-up9rz
      @RobertSmith-up9rz Місяць тому +2

      ​@@salflores1202 You cracked the code of the luxury industry's business model!

  • @Shh007
    @Shh007 Місяць тому +15

    I wanted to see the $59 bags

  • @Mark-jn7qd
    @Mark-jn7qd Місяць тому +10

    Was it $52 according to the court case for a bag that costs $3000?

  • @pasinhumbert2746
    @pasinhumbert2746 Місяць тому +10

    A bad move for damage control. Consumers want transparency and integrity. This short segment will not help rebuild the brand.

    • @RobertSmith-up9rz
      @RobertSmith-up9rz Місяць тому

      "Rebuild" the brand?! Dior is the most profitable, largest luxury brand in the world... 🤦🏻‍♂

  • @oscarp4328
    @oscarp4328 Місяць тому +7

    I love how they’re trying to get away from the back scandal. Please. 😑

    • @RobertSmith-up9rz
      @RobertSmith-up9rz Місяць тому +1

      Comparing Dior Haute Couture to their handbag business is like comparing Fiat to Ferrari. Idiotic.

  • @rm6700
    @rm6700 Місяць тому +11

    Good, now show the sweatshops

    • @trishhart1946
      @trishhart1946 Місяць тому

      Exactly!

    • @RobertSmith-up9rz
      @RobertSmith-up9rz Місяць тому +2

      There are no sweatshops for Dior Haute Couture. All is done in the most iconic ateliers in the world, in Paris.

  • @cookiemonster-20
    @cookiemonster-20 Місяць тому +2

    Dior or Bernard Arnault's collaboration with the Paris Olympic Games brought LVMH so much publicity.

  • @ColleenJoudrey
    @ColleenJoudrey Місяць тому +4

    Zanna's shoes in the last frame were also Dior. The bags are gorgeous but after the recent book tote scandal, I'm a little put-off about ever buying one.

    • @RobertSmith-up9rz
      @RobertSmith-up9rz Місяць тому

      Wait, before that "scandal" (which, if you read up on it isn't so much a "Dior" scandal but more an Italian scandal) you thought that the markup for luxury leather goods was less than 200%? 🤦🏻‍♂

    • @ColleenJoudrey
      @ColleenJoudrey Місяць тому

      ​@@RobertSmith-up9rz I'm aware that there is always much more to the story than a single bag being contracted to a sweatshop.

    • @RobertSmith-up9rz
      @RobertSmith-up9rz Місяць тому

      @@ColleenJoudrey Problem with sweatshops is on the country allowing them, not the company using them. Where do you think your iPhone/Android you're using to write your comments was built?

  • @hintex487
    @hintex487 Місяць тому

    Zanna Roberts Rassi is going to have the best tour ever!

  • @yvonneplant9434
    @yvonneplant9434 Місяць тому +8

    The Dior( Marc Bohan) dress Elizabeth Taylor wore to her first Oscar win in 1961 was recently found in a suitcase.(!!)
    Hopefully her family will give it to the House of Dior. ❤

    • @wanwinters9961
      @wanwinters9961 Місяць тому

      7 months ago, thanks for the pointless info.

  • @___beyondhorizon4664
    @___beyondhorizon4664 Місяць тому +4

    The Assassin Creed costume during the opening ceremony was also Dior.
    BTW, the mentel horse galloping on the river, was a female rider, shes one of the metel horse designer. The horse is on display at its headquarter in Paris

  • @nadiaportillo-pb7mt
    @nadiaportillo-pb7mt Місяць тому

    Wow! Thank you so much for sharing...amazing

  • @mikeg8276
    @mikeg8276 Місяць тому +3

    I don’t doubt the quality of Dior’s haute couture. I *DO* question the quality, ethics, and value proposition of the clothing and accessories found on boutique shelves. According to the Italian government, the production is much less elegant than the branding 😬

    • @RobertSmith-up9rz
      @RobertSmith-up9rz Місяць тому +2

      It's the same for all luxury manufacturing in Italy. If you want Dior high quality items, you have to buy the "Made in France" ones.

  • @selyemperzsa1
    @selyemperzsa1 18 днів тому

    Shame for the bag scandal...just sharing the tiny bit of that supermargin would have prevented the ruin of the brand that CD built .

  • @hellokitty1076
    @hellokitty1076 Місяць тому +6

    This is a 57 dollar house

  • @goldeneve
    @goldeneve Місяць тому

    Dior oh yea

  • @Bluewaters24
    @Bluewaters24 Місяць тому

  • @DanoylaKitantis
    @DanoylaKitantis 29 днів тому

    Perception is everything, I remember saving up for my first LV and some coworkers automatically thought it was fake because I was a young black girl. At that point I really stopped caring what people's opinions were, people will always have their opinions based on how you look. After this I shopped in HIDUPZ . If you drive a Bentley and get out of the car with a fake Hermès, no one will question you.

  • @deanjohnson1736
    @deanjohnson1736 Місяць тому

    Is this the house where they make the 53 dollar bags?

  • @ethanraleigh
    @ethanraleigh Місяць тому

    3:00 - Bummer Taylor Swift can't wear their archive “Great Gowns, Beautiful Gowns”. 😂

  • @dgc5150
    @dgc5150 Місяць тому

    Is Olivia a male or female name in France?

    • @ella11ella63
      @ella11ella63 Місяць тому

      Olivia is a female name in France and Olivier would be the male name .

  • @lilyvanderwoodsen7816
    @lilyvanderwoodsen7816 Місяць тому

    363 views after 6 days for a Today show piece during the 2024 Olympics? Is this a joke? My my have you fallen. What’s with all the British cohosts? So much for being American lol. Ps this piece was far too short but then again Dior probably begrudgingly let you in.

  • @salyol7
    @salyol7 Місяць тому

    Yikes dress did not get cleaned

  • @TYD98
    @TYD98 Місяць тому

    Dior cost $56 to make and sold for more than $3000. Scam!!

  • @natebyrd5107
    @natebyrd5107 Місяць тому +1

    Adior

  • @Lightfyre
    @Lightfyre Місяць тому

    Ya ya, no no no

  • @helohalo3106
    @helohalo3106 Місяць тому +1

    All that beautiful legacy ruined and watered down by LVMH and horrible creative director.

  • @NoNamePerson18
    @NoNamePerson18 Місяць тому

    House of dior?
    Honey its dior sweat shop

  • @lilyvanderwoodsen7816
    @lilyvanderwoodsen7816 Місяць тому

    363 views after 6 days for a Today show piece during the 2024 Olympics? Is this a joke? My my have you fallen. What’s with all the British cohosts? So much for being American lol. Ps this piece was far too short but then again Dior probably begrudgingly let you in.