Redefining Waste with founder of BEEN London Genia Mineeva

In this episode of Changemakers by Denim Privé, founder of BEEN London, Genia Mineeva, tells us how she is making bags out of almost entirely recycled materials. Most of the bags are made of 90% or more recycled material. The goal to actually divert waste from landfills is happening right before our eyes, changing peoples’ perception of waste.
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