Thank you Les for clearly explanation of Mental availability concept and its great role in marketing. I would appreciate if you make more videos about MA.
Please clarify what do you mean by "Relevant buying situations"? Is that a situation when the NEED occurs and also occur the potential customer's associations connected to brand assets? Or is that SHELF oriented situation at the moment when potential customer decides what brand to buy to fullfil the need? Or is it both? Or is it something else? Thank you and to Peter and to Byron and of course to Ritson ))))
Brilliant value! Can you please do the same for marketing? Interesting to learn about your prospective, how does marketing really work? 🙌
A classic, and always good to hear these lessons again
Thank you Les for clearly explanation of Mental availability concept and its great role in marketing. I would appreciate if you make more videos about MA.
Thanks, great thoughts!
Brilliant explanation thank you Les, is it the same for B2B ?
Broadly, yes.
Please clarify what do you mean by "Relevant buying situations"?
Is that a situation when the NEED occurs and also occur the potential customer's associations connected to brand assets?
Or is that SHELF oriented situation at the moment when potential customer decides what brand to buy to fullfil the need?
Or is it both?
Or is it something else?
Thank you and to Peter and to Byron and of course to Ritson ))))
Situations when buying the product is a relevant option for fulfilling the customer’s needs.
Thank you.
You're welcome!
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