Google Ads vs. Facebook Ads (Which One Is Right for You?)

Google Ads and Facebook Ads are the two most popular online advertising platforms. Both platforms offer a variety of features and benefits, but it can be difficult to decide which platform is right for your business. Many people often choose the wrong advertising platform and lose a lot of money.
In this video, I closely examine both Google Ads and Facebook Ads and discuss the 7 key differences between the two platforms. This can help you decide which advertising platform is right for you. No matter your business goals, this can help you reach your target audience and achieve your marketing goals.
🎬 Timestamps:
________________
0:00 - Intro to 7 Key Differences Between Google Ads & Facebook Ads
0:46 - Key Difference #1: Search Marketing vs. Interruptive Marketing
1:48 - Key Difference #2: Cost Per Click (CPC)
2:30 - Key Difference #3: Reach
3:23 - Key Difference #4: Remarketing
5:00 - Key Difference #5: Targeting
6:23 - Key Difference #6: Data-Focused vs. Creative-Focused
7:48 - Key Difference #7: Anonymous vs. Branded Marketing
9:12 - Conclusion
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[@nguyenthiphuong-l1i]

thanks for share

[@NotThatOlivia]

nice comparison!

[@ikramkhan10147]

Informative 🤠

[@Mars.2024]

Hi ivan ! I was searching for my niche : Which one i want to be more specialized: google ads or Facebook ads as a beginner ; thank you! This video gave me a clear view of the basic difference. 🍃

[@SpiritualFocus777]

Thank you for making this so easy to understand.

[@IvanMana]

Happy to help, thank you!

[@smartjd-cad7697]

Knowledge powerful informative video

[@IvanMana]

Thank you!

[@darthcutiemunster]

Right

[@Troid-X]

I know you have been asked this probably over a billion times now but…
Which is better? Google ads or Facebook ads for - "Home cinema installation" & "Home automation" businesses …??
I'm asking this as this is not really like hiring an electrician, plumber, or a roofing company. In those cases there's mostly an immediate requirement. So Google ads are obviously better.
But what about "Home automation & home theater installations" ??
PS thanks for all the videos you guys put out… :))

[@IvanMana]

Hey Troid! I would still think Google Ads especialy because its such a specific request that I think people would be actively searchijg for it. Its not like they would be scrolling on FB and see an ad for "home automation and home theater installation" and decide "hmm yeah i want that!"

[@Troid-X]

​@@IvanMana Makes sense… but Google-ads get so damn expensive. But I got 3 follow-up questions -
Now I understand that it's beyond the scope of communication over comments, but how would you go about structuring the Google search-ad campaign and splitting, for example, a $2000 AdBudget… I'm talking -
(1) "No. of keywords" … etc.
• People are bidding around $11 in Florida for "Home automation" related keywords
PS… (2) What "CPL", and (3) "Cost per conversion" am I looking at if I try running Facebook ads instead for local "home automation & home theater installation" businesses?

[@RiahKelly]

greatttttt

[@sumitdas6596]

Info content

[@kurttyson9084]

Ivan, I have a question for you. With Google's helpful content update, how has it affected paid ads with Google? Did it help paid ads with a lot of affiliate websites taking a dive in traffic.

[@IvanMana]

Hello sir! Paid ads would still stay the same since your ads would be at the top either way

[@trevonstanley6131]

Why the hell does this video only have 1.4k views?

[@IvanMana]

Thank you Trevon!

[@BECKYSMITH55]

New great

[@PetersonNoah-w3t]

Facebook

[@glinleyt]

LOL, your reach, targeting and remarketing argument is highly flawed IMO.

[@IvanMana]

explain?