Learn How to Get Rid of Brassy Tones and Neutralise the Hair

Using our Cool Glow Cleanser, Hester Wernert-Rijn shows us how to get rid of brassy tones and neutralise her client’s beautiful curls!
What exactly is the Authentic Beauty Concept Cool Glow Cleanser?
It’s the brand’s first vegan, silver shampoo, designed to keep shades bright, clean and oh-so cool! Helping to bring back the natural glow to blonde hair, this pigmented purple shampoo is part of the vegan, Peta-certified Glow haircare range - carefully developed to keep brassiness at bay, all while staying true to the brand’s core values.
Watch how Hester Wernert-Rijn gets rid of brassy tones and neutralises her client’s beautiful curls with select Authentic Beauty Concept products:
Cool Glow Cleanser - a caring shampoo that will neutralise undesired tones, helping to preserve the hair’s colour
Glow Mask - an intensely caring hair mask that preserves coloured hair, nourishing from root-to-tip
Hydrate Spray Conditioner - used here as a diffusing aid, dampening down the hair whilst bringing back the bounce and elasticity to curly hair
Authentic Beauty Concept is a holistic premium haircare brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs on our website.
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