My new step-by-step program to get you your first automation customer is now live! Results guaranteed. Apply fast: skool.com/makerschool/about. Price increases every 10 members 🙏😤
Been loving the new automation agency content. This video has a lot of value considering that I have been having a hard time getting clients to commit. They always start interested, then quickly lose interest and never get back to me, so I appreciate you Nick. Keep up the great work.
Brilliant, I’m grateful for your channel Nick. Curious if you can please explain the 3 question form: what is it, what kind of questions are you referring to, and why is it important? Thank you man 🙏🏼
Great video, but what i find myself struggling with is, after i sell them an automated system, lets say lead gen system. Why would they pay me a retainer? What services regarding that system will I be doing considering they have the system and is fully automated? (Putting the upsells aside) Hope you see this and can clear this up.. or anyone else seeing this, would help my business alot! Thanks!
Aweosme video Nick. Can you explain maybe more on the retaiers maybe in a next video, and some possible options. I fail to see the whole picture here, as which service you can offer them as a retainer. Thanks again for the awesome content!!!
LOVE IT! I'm in Nick's community and it's super valuable! Nick, when you send cold emails for selling CRM systems, would you offer the $1325 offer or would you offer something for free to put your foot in the door?
Haha nice to see you here Asaf. You can do either frankly. I'd prob start with the latter bc it frontloads an incredible amount of value to generate opportunities and then move to the former after you've explored the market a bit. PS in the extras for 14 Day Agency I ran a CRM campaign that basically said "I'll give you a free CRM with no strings in 72 hours" and it performed very well, check that out 🙏
Hi Nick. I love this video and I appreciate how you shared your experience with offer techniques that work. I’ll be implementing these for sure on my new automation agency. Thank you!. Oscar S.
Some concepts here are very reminiscent of Hormozi's $100M offers, even the way you just constantly drop value with no gatekeeping - amazing approach that will pay off exponentially later. Curious, are you still consistently generating $70k+ revenue / month through your agency? Are your numbers in CA or USD? Thanks again Nick!
What's your experience using the automation workflows from different providers? So is it better to do everything in Make, Zapier whatever or is it better to use automations in the tools for example pipedrive?
I love Make.com-by far my preferred platform. Generally I find tool-specific automations suck, so I tend to avoid them (and just do it all in Make). Hope this helps 🙏
When your building these systems out for clients, are you incurring software costs as well upfront that's transferred to your client after delivery? For example, the lead gen system you'd have to buy the domains yourself, google workspaces, OpenAI etc
From my experience, that should be scoped out before closing the client, letting them know the cost for your services and then any additional / recurring costs for the required platforms + platform tiers. Makes onboarding and hand-off a breeze, because depending on the platform, it might be difficult to transfer stuff between accounts, better if everything is on their side from the get!
@@MatthewSooHo yeah was just curious because he mentioned that it cost him around $50 to create the lead gen system so was curious what those costs were
@@ethangutierrez3737 for 5k emails a month you need 3 email accounts in google worksace (6*3=21$)and 1 domain(not the client main domaain which would be arround 10 bucks). Then add instantly for 35$ per month and you are at 35+21=56$ per month for 5k leads. Apollo costs 0$ for 10k leads. And probably use exportapollo for like 100$.
Just a question. So if you land a client you do the LogIns for and with the client and store his data at your password manager. But at many tools they need to provide monthly payment. Do you type in your paying info or should the client do his? And if the client is doing his do you know all his card details then or what?
Hey bro-would prob build once in ClickUp or Monday, and then create a template I can use to set up the offer quickly. I wouldn't do the first build until I get an explicit yes, though (no use building until I get validation that people want this). Hope this helps 🙏
Fuking epic video thanks we setting meetings now and about to have a 100kpm agency in under 2 months, it's exciting, secret? target big b2b companies and their sales department and make them more money, measurable roi automations
Are you at $72k/month on your own, ie. are you a 1-man agency, or are you outsourcing the work? (I know you have a content company too, but I'm only referring to your AI Agency). Thanks, Bill.
Yes-the recommendation when you set up cold emails is to connect three email addresses per domain and no more. I usually start people with 3 domains x 3 mailboxes each = 9 email addresses total. E.g to do this, you'd go on Namecheap or a similar registrar, buy your three domains, and then hook each up to Google Workspace using DNS records. I recommend buying domains similar to your current domain, but with "go", "get", "start", etc in front of it. For instance, if my main domain was workflowloop.com, my email domains might be goworkflowloop.com, getworkflowloop.com, startworkflowloop.com. This keeps them separate and organized. Then, in Google Workspace, you'd create three users (email addresses) per domain. They cost ~$6-7 each. With your 9 email addresses ready, you'd hook this up to a cold email platform like Instantly or Smartlead. Hope this helps 🙏
21:24 actually you're not making 90k / month but 15k / month cause it's 5 customers paying you 3k / month. It's 90k for the whole 6 months, which is not 9x more money but 1.5x more money ;) ( correct me if I'm wrong )
Yes, distinction here is "rev" vs "cash collected". Latter is what you're referring to (money in bank account) former is what I was referring to (money attributed to that sale) 🙏🏼
Unfortunately it doesn't work that way in real life. If you offer cheap offer, they won't suddenly pay you double monthly they will want to squeeze you for minimum amount. That's the reality.
Don’t chase, replace. Enough upfront value (provided initially for FREE to communicate that you’re an information authority in XYZ space) combined with testimonials backing up your claims, and that will help overcome objections AND increase leads. You could counter these rejections you’re describing by decreasing the implied supply of your time/services, thus increasing demand. I’ve closed many clients by saying something like “I only have time for one or two more clients this month. The only way I’m going to be able to service my existing clients is by raising my prices soon. What I’m offering you is seriously my lowest price XYZ will ever be again, and it’s a good deal because right now I have more people willing to pay this than I have time to serve them”. Then if they’re still timid, throw in a freebie that costs your business little but increases the customer’s perceived value. Think of the car repair shop who just quoted a client to repair their car for 3k. The customer may attempt to haggle, to which the repair shop can respond by displaying limited time slots left to be able to serve them, where those time slots will be given to the next customer who walks in, but if they agree to get the repair papers signed now then they’ll throw in a free oil change and detailing, with a warranty on the parts, and if the car isn’t fully repaired in a week then we refund them 1k. Transmute the idea that you’re the best in the business, that business is booming (even if it’s not), that you’re so confident you’ll give them exactly what you’re claiming that you’ll refund them if you don’t deliver exceptionally, that it’s the customers privilege to get a spot with you, and because you’re a nice guy/girl you’re throwing in all these free things that are only offered right now because they’re lucky enough to get you on the phone/email. This saves you time from the back and forth of haggling, increases revenue, and makes people think they’re shopping at whole foods not Walmart. Plus, I think you’ll agree the people who always look for the lowest price are also the worst customers to work with, who complain the most, who care an extremely high amount about that money. I prefer to sell to rich people who want to know they’re getting exceptional value.
🎯 Key points for quick navigation: 00:00 *🚀 Introduction and Overview* - Introduction to the video content and approach to creating no-brainer offers, - The importance of high leverage in automation agencies and what it means, - Explanation of why some industries, like content writing, are low leverage compared to automation. 02:18 *💡 No-Brainer Offers and High Leverage* - Definition of a no-brainer offer and its significance in gaining clients, - How automation services can command high prices and require strategies to get clients on board, - Explanation of productized deliverables that are fast, low-cost, and lead to upsells. 04:09 *🔧 Components of High-Quality Automation Offers* - Criteria for creating effective automation offers: speed, cost, and minimizing client risk, - Using templates on automation platforms to quickly fulfill client needs, - Delegating tasks to junior developers for cost-effectiveness. 06:15 *⚡ Speed and Efficiency in Offer Fulfillment* - Importance of rapid delivery to reduce buyer's remorse and enhance client satisfaction, - Strategies for quick turnaround times and minimizing client involvement, - Examples of how progress updates can maintain client engagement and trust. 10:13 *💰 Cost-Effectiveness and Pricing Strategy* - Necessity of internal cost management to keep offers profitable, - How automation allows for low-cost fulfillment through templates and junior developers, - Examples of pricing strategies and achieving high gross margins. 13:02 *🛡️ Minimizing Client Risk* - Explanation of various types of risk (monetary, time, information, effort) and how to minimize them, - The impact of risk on conversion rates and how to leverage it for better sales, - Practical examples of how to present offers with minimized risk to clients. 17:56 *💼 Risk Mitigation Strategies* - Discussing strategies for mitigating various types of risk (monetary, time, informational) to increase conversion rates, - Importance of being confident in service delivery while offering guarantees to clients, - Explanation of how reducing risk can significantly boost conversion rates. 20:47 *🔄 Upselling and Retainer Services* - Emphasizing the importance of upsells and retainer services for long-term revenue, - How no-brainer offers can logically lead into more extensive services and recurring revenue, - Examples of how initial offers can naturally lead to upsells in the automation industry. 24:04 *📈 Example Offers and Their Impact* - Providing example offers that are effective in the automation industry, - Explanation of how these offers are structured to be affordable and deliver high value, - Discussion of the logic behind offering affordable entry points to clients before upselling to more lucrative services. 26:39 *🏆 Conclusion and Key Takeaways* - Final thoughts on the value of no-brainer offers for automation agencies, - Emphasis on the importance of the conversion rate formula and its impact on revenue, - Encouragement to implement these strategies to improve service delivery and client satisfaction. Made with HARPA AI
My new step-by-step program to get you your first automation customer is now live!
Results guaranteed. Apply fast: skool.com/makerschool/about. Price increases every 10 members 🙏😤
Love the vids man, you've got no-brainer content!
Brilliant video..Can you also make a video on the step by step process to deliver the automation to the client , Thanks !
That would be really helpful!
Been loving the new automation agency content. This video has a lot of value considering that I have been having a hard time getting clients to commit. They always start interested, then quickly lose interest and never get back to me, so I appreciate you Nick. Keep up the great work.
Brilliant, I’m grateful for your channel Nick. Curious if you can please explain the 3 question form: what is it, what kind of questions are you referring to, and why is it important? Thank you man 🙏🏼
Great video, but what i find myself struggling with is, after i sell them an automated system, lets say lead gen system. Why would they pay me a retainer? What services regarding that system will I be doing considering they have the system and is fully automated? (Putting the upsells aside)
Hope you see this and can clear this up.. or anyone else seeing this, would help my business alot! Thanks!
i would really like to get also an insight on this one :)
I stumbled across your videos yesterday and I’m hooked. You actually give actionable information which I appreciate. Thank you.
Thanks for this Aja 👋🙏🏼
The new backgroundis crazy good brother !!!!!!!!!!!
This was exactly what I was asking in your latest video. Thanks.
Np man, your q was the inspiration for it 🙏🏼
Aweosme video Nick. Can you explain maybe more on the retaiers maybe in a next video, and some possible options. I fail to see the whole picture here, as which service you can offer them as a retainer. Thanks again for the awesome content!!!
LOVE IT! I'm in Nick's community and it's super valuable! Nick, when you send cold emails for selling CRM systems, would you offer the $1325 offer or would you offer something for free to put your foot in the door?
Haha nice to see you here Asaf. You can do either frankly. I'd prob start with the latter bc it frontloads an incredible amount of value to generate opportunities and then move to the former after you've explored the market a bit. PS in the extras for 14 Day Agency I ran a CRM campaign that basically said "I'll give you a free CRM with no strings in 72 hours" and it performed very well, check that out 🙏
Do you implement the automations of this entry offer within their Make or within your own?
Hi Nick. I love this video and I appreciate how you shared your experience with offer techniques that work. I’ll be implementing these for sure on my new automation agency. Thank you!. Oscar S.
Some concepts here are very reminiscent of Hormozi's $100M offers, even the way you just constantly drop value with no gatekeeping - amazing approach that will pay off exponentially later.
Curious, are you still consistently generating $70k+ revenue / month through your agency? Are your numbers in CA or USD?
Thanks again Nick!
Welcome back. Good video...
Super underrated content!
Hey Nick, what tool are you using to present these docs? Looks slick, nice font
Thanks Trent, I use Gamma (gamma.app)
What's your experience using the automation workflows from different providers? So is it better to do everything in Make, Zapier whatever or is it better to use automations in the tools for example pipedrive?
I love Make.com-by far my preferred platform. Generally I find tool-specific automations suck, so I tend to avoid them (and just do it all in Make). Hope this helps 🙏
Thanks that's interesting. I'm just starting and was thinking about it a lot what's better to do 😊
When your building these systems out for clients, are you incurring software costs as well upfront that's transferred to your client after delivery? For example, the lead gen system you'd have to buy the domains yourself, google workspaces, OpenAI etc
From my experience, that should be scoped out before closing the client, letting them know the cost for your services and then any additional / recurring costs for the required platforms + platform tiers.
Makes onboarding and hand-off a breeze, because depending on the platform, it might be difficult to transfer stuff between accounts, better if everything is on their side from the get!
@@MatthewSooHo yeah was just curious because he mentioned that it cost him around $50 to create the lead gen system so was curious what those costs were
@@ethangutierrez3737 for 5k emails a month you need 3 email accounts in google worksace (6*3=21$)and 1 domain(not the client main domaain which would be arround 10 bucks). Then add instantly for 35$ per month and you are at 35+21=56$ per month for 5k leads.
Apollo costs 0$ for 10k leads. And probably use exportapollo for like 100$.
Just a question. So if you land a client you do the LogIns for and with the client and store his data at your password manager. But at many tools they need to provide monthly payment.
Do you type in your paying info or should the client do his?
And if the client is doing his do you know all his card details then or what?
This is a bomb 💣. Thank you for this man.
thanks for the video nick!!
Glad you enjoyed Santiago
you mentioned building a crm. is this something you would do from scratch or would you use Monday or some other CRM and configure it.
Hey bro-would prob build once in ClickUp or Monday, and then create a template I can use to set up the offer quickly. I wouldn't do the first build until I get an explicit yes, though (no use building until I get validation that people want this). Hope this helps 🙏
Make some videos on cold emails to get clients
Would love to see the lead gen system !
Insane value!
Fuking epic video thanks we setting meetings now and about to have a 100kpm agency in under 2 months, it's exciting, secret? target big b2b companies and their sales department and make them more money, measurable roi automations
Are you at $72k/month on your own, ie. are you a 1-man agency, or are you outsourcing the work? (I know you have a content company too, but I'm only referring to your AI Agency). Thanks, Bill.
What do you think about a commission based model where if thru make a sale we take a percent?
Could you make video how you get clients. What is your outreach method
you mention warming emails up. and 10 websites and 30 email addresses. can you explain this for us.
Yes-the recommendation when you set up cold emails is to connect three email addresses per domain and no more.
I usually start people with 3 domains x 3 mailboxes each = 9 email addresses total.
E.g to do this, you'd go on Namecheap or a similar registrar, buy your three domains, and then hook each up to Google Workspace using DNS records. I recommend buying domains similar to your current domain, but with "go", "get", "start", etc in front of it. For instance, if my main domain was workflowloop.com, my email domains might be goworkflowloop.com, getworkflowloop.com, startworkflowloop.com. This keeps them separate and organized.
Then, in Google Workspace, you'd create three users (email addresses) per domain. They cost ~$6-7 each. With your 9 email addresses ready, you'd hook this up to a cold email platform like Instantly or Smartlead.
Hope this helps 🙏
Love it
21:24 actually you're not making 90k / month but 15k / month cause it's 5 customers paying you 3k / month. It's 90k for the whole 6 months, which is not 9x more money but 1.5x more money ;) ( correct me if I'm wrong )
You're right. I'd still take 15k a month.
Yes, distinction here is "rev" vs "cash collected". Latter is what you're referring to (money in bank account) former is what I was referring to (money attributed to that sale) 🙏🏼
Preciate you
Unfortunately it doesn't work that way in real life. If you offer cheap offer, they won't suddenly pay you double monthly they will want to squeeze you for minimum amount. That's the reality.
Don’t chase, replace. Enough upfront value (provided initially for FREE to communicate that you’re an information authority in XYZ space) combined with testimonials backing up your claims, and that will help overcome objections AND increase leads. You could counter these rejections you’re describing by decreasing the implied supply of your time/services, thus increasing demand. I’ve closed many clients by saying something like “I only have time for one or two more clients this month. The only way I’m going to be able to service my existing clients is by raising my prices soon. What I’m offering you is seriously my lowest price XYZ will ever be again, and it’s a good deal because right now I have more people willing to pay this than I have time to serve them”. Then if they’re still timid, throw in a freebie that costs your business little but increases the customer’s perceived value.
Think of the car repair shop who just quoted a client to repair their car for 3k. The customer may attempt to haggle, to which the repair shop can respond by displaying limited time slots left to be able to serve them, where those time slots will be given to the next customer who walks in, but if they agree to get the repair papers signed now then they’ll throw in a free oil change and detailing, with a warranty on the parts, and if the car isn’t fully repaired in a week then we refund them 1k. Transmute the idea that you’re the best in the business, that business is booming (even if it’s not), that you’re so confident you’ll give them exactly what you’re claiming that you’ll refund them if you don’t deliver exceptionally, that it’s the customers privilege to get a spot with you, and because you’re a nice guy/girl you’re throwing in all these free things that are only offered right now because they’re lucky enough to get you on the phone/email. This saves you time from the back and forth of haggling, increases revenue, and makes people think they’re shopping at whole foods not Walmart. Plus, I think you’ll agree the people who always look for the lowest price are also the worst customers to work with, who complain the most, who care an extremely high amount about that money. I prefer to sell to rich people who want to know they’re getting exceptional value.
🎯 Key points for quick navigation:
00:00 *🚀 Introduction and Overview*
- Introduction to the video content and approach to creating no-brainer offers,
- The importance of high leverage in automation agencies and what it means,
- Explanation of why some industries, like content writing, are low leverage compared to automation.
02:18 *💡 No-Brainer Offers and High Leverage*
- Definition of a no-brainer offer and its significance in gaining clients,
- How automation services can command high prices and require strategies to get clients on board,
- Explanation of productized deliverables that are fast, low-cost, and lead to upsells.
04:09 *🔧 Components of High-Quality Automation Offers*
- Criteria for creating effective automation offers: speed, cost, and minimizing client risk,
- Using templates on automation platforms to quickly fulfill client needs,
- Delegating tasks to junior developers for cost-effectiveness.
06:15 *⚡ Speed and Efficiency in Offer Fulfillment*
- Importance of rapid delivery to reduce buyer's remorse and enhance client satisfaction,
- Strategies for quick turnaround times and minimizing client involvement,
- Examples of how progress updates can maintain client engagement and trust.
10:13 *💰 Cost-Effectiveness and Pricing Strategy*
- Necessity of internal cost management to keep offers profitable,
- How automation allows for low-cost fulfillment through templates and junior developers,
- Examples of pricing strategies and achieving high gross margins.
13:02 *🛡️ Minimizing Client Risk*
- Explanation of various types of risk (monetary, time, information, effort) and how to minimize them,
- The impact of risk on conversion rates and how to leverage it for better sales,
- Practical examples of how to present offers with minimized risk to clients.
17:56 *💼 Risk Mitigation Strategies*
- Discussing strategies for mitigating various types of risk (monetary, time, informational) to increase conversion rates,
- Importance of being confident in service delivery while offering guarantees to clients,
- Explanation of how reducing risk can significantly boost conversion rates.
20:47 *🔄 Upselling and Retainer Services*
- Emphasizing the importance of upsells and retainer services for long-term revenue,
- How no-brainer offers can logically lead into more extensive services and recurring revenue,
- Examples of how initial offers can naturally lead to upsells in the automation industry.
24:04 *📈 Example Offers and Their Impact*
- Providing example offers that are effective in the automation industry,
- Explanation of how these offers are structured to be affordable and deliver high value,
- Discussion of the logic behind offering affordable entry points to clients before upselling to more lucrative services.
26:39 *🏆 Conclusion and Key Takeaways*
- Final thoughts on the value of no-brainer offers for automation agencies,
- Emphasis on the importance of the conversion rate formula and its impact on revenue,
- Encouragement to implement these strategies to improve service delivery and client satisfaction.
Made with HARPA AI