#1 Hack to Beat the New Facebook Algorithm Changes (2018)
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- Опубліковано 24 лис 2024
- Facebook's new algorithm is changing from a site where they're sharing a lot of links to more of a conversation. Here's how you can hack the latest Facebook algorithm changes.
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0:05 We're here for another Q & A Thursday. I'm accompanied by Adam from viewership.com/ and this week's question is about the new Facebook algorithm changes, and for those of you who don't know much about this, this is something that Facebook has been rolling out over the past couple months, which basically Facebook is changing from a site where they're going to be sharing a lot of links, and things like that, to more of a conversation. A lot of the websites and Facebook pages that are sharing links to blogs and things like that, that's getting downgraded on the news feed. I wanted to hear what Neil's thoughts are on the future of Facebook and where you see all this going.
2:00 Even if you share amazing content today, but if they didn't engage from the last month, and you kept sharing information, then your content's not going to show up in their news feed because Facebook's thinks users don't care to engage. If you share new content, we don't care because your users don't like it. So instead of posting links, what you need to do is redo your strategy with the Facebook algorithm changes. Start creating conversations, like text-based messages and asking people questions. You mentioned in the algorithm, what do they want to do, they want to create more.
4:00 We've tested this out on Facebook, and what we found is, every time that we respond to a comment, we get a bit more than 20% more comments. If we don't respond to any comments, people are like, oh well this page is over. I wish it were where you get double or triple the number of comments by responding. I'm excluding our comments, like me responding back. In general though, 20 plus percent more comments by just responding, that's great. There's more engagement. Once you build up your fan page by creating videos, questions, engaging, putting pictures of your family, sharing your personal life, even though I dislike that.
4:40 At that point, then mix in links to your website, and when you're putting in links from your website, just don't share the link and a thumbnail, write a paragraph or a sentence above. I know a lot of times, I even miss this step because I'm just busy, and I'm on the road, but there's no excuse, even I don't have one, because you can schedule in advance, and by writing something that's engaging or provocative, you'll get way more likes, comments, clicks, and that's what it really takes to do better with the Facebook algorithm changes, and you can't be sharing links all of the time. You need to mix it up. I would say roughly 70 plus percent of the content that you put on Facebook or your fan page these days needs to be questions, conversations, video.
6:60 It's not about having a lot of fans on Facebook. It's about having a small amount but having them super engaged. That's the key to doing well with the Facebook algorithm changes.
7:05 Like. Share. Let other people know about it if you like the content, and thank you guys for listening. Anytime you guys have questions, even if it doesn't get answered in the weekly Q & A Thursday video, leave a comment. I promise I'll respond. It may take me some time because the comment count is increasing, but I do enjoy helping you out, and so does Adam.
as an independent musician who has been fighting the algorithm on all social media platforms, i appreciate this!
Glad you liked it!
Thank you Neil, you just validated my argument that facebook's new algorithm is a bad, bad thing. Mark Zuckerberg's post last year about the changes blew me away.
1. I don't want long conversations. Most of the time I don't want to say anything or share something even if it's interesting. Some of my friends and family never post or comment. Are they going to stay connected?
2. Like Neil, I don't feel the need to open my kimono to the world.
3. I should be able to decide WHO to talk with, not to SHOUT my comments to everyone on my feed and see who responds. Many times the responses are from people who are opinionated, political, ethnocentric, or not very intelligent. Sorry, just sayin. But they are still my friends and family.
4. I like browsing through things I don't normally see. I expect Social Media to bring the world to me, unfiltered.
5. I like cute animal videos and entertaining stuff. Facebook is not qualified to determine what's good for me or bad for me.
6. Facebook is still taking money from advertisers. If the ad sucks, who are they showing the ad to? I create look-alike audiences from my contact list and they tell me the ad has 200k impressions. But no one sees it because there is not enough engagement?
7. Most people don't even know their friends on Facebook. I will typically send requests to people with 25 or more mutual friends. There are hundreds of people in my feed that I don't know.
8. Zuck thinks he is more important than he really is. If I want to engage in conversation with friends, I would rather have coffee or a beer. I use facetime to see my grandkids, I use the phone to have meaningful conversations with family and friends.
9. Many people use social media as a facade to make their life look great. You can't do that when you are sitting across from me having lunch. There's nothing like instantaneous personal engagement. Even texting hides your immediate reactions and gives you time to put up your wall before making a statement based on a reaction or emotions.
10. An algorithm is not going to change us. I had time to think about these points. If we were chatting over coffee, I might have said something completely different and maybe we would be talking about machine learning, or the best recipe for chicken, or playing guitar.
Thank you for sharing, Andy!
Neil - I stumbled across your site one day while I was figuring out whether to be a digital marketer or not. AND...the world shifted it's axis a little bit. By that I mean to say that it's super amazing. (Like regularly 'Happy Dance' inducing.) I always feel like my marketing ninja skills are growing. Just thought you should know. I apologize for not offering you the thanks you deserve earlier. Thnx
Thanks for the kind words, Ryan! Glad you are finding your groove in digital marketing ;)
Thank you, Neil, for confirming this. This strategy of boosting your post or shooting an ad among your own followers have long been perplexing me. I had this thought in mind for long, but I was not so clear. Now you proved it with a point. Thanks again.
Glad you liked it!
So very informative. I have a VIP group and it's not doing anything anymore. I knew nothing about Algorithms till now. Thank so much. And yes I subscribe!
You're very welcome, Tina!
love your every single stuff, either blog post or video ....keep us teaching man... wish you more best
Thank you!
Thanks so much for always boiling everything down into manageable tips to execute upon. So many other presenters go on and on and on. #aintnobodygottimeforthat
Glad you like it, Lauren! #ihearya
Thank you. I have been trying to figure out the algorithm. This makes a lot of sense as my Facebook group has a lot of Engagement and gets a lot of traction while my business page that has four times that amount does not. I'll start asking more questions definitely answering every comment.
You're welcome :)
Great tips Neil! Glad to see my comment featured!😂
Thanks, Manav!
You know it all. Solutions to all problems. Thank you sir 🙏🏻❤️
You're most welcome!
Great tactics for new changes in Facebook. This week I'll try these techniques. Thanks Neil!
You're welcome, Edwin!
Watched 2nd time, still learned many new things.
Very very useful.
Thank you neil.
You're welcome!
Thank you Neil Da. Impressive content as always. Honestly, I can Thank you enough. You don't know how much you inspired and help me.
Lots of Love and Respect,
Rahul D Sarker
Thanks for the kind words, Rahul!
Very useful tips on getting more fans engagement with our page.. I wish making video is easy like you guys did.
It's not easy! Takes a lot of time and planning :)
Thanks for sharing and letting us what facebook wants us to do. Like ever you guys are super engaging.
Thanks, Ashwin!
Thank you Neil. All your videos are awesome, thanks for sharing valuable tips..
You're very welcome!
Thank you Neil, your videos are always very informative
Glad you like them!
if anyone interesting in buying SEO that works 3.0 by Brian Dean @ $10. reply soon. this offer is valid for 1 day only.
Hey Inzamam...Plz reply me back in case if you still have same...
Pure genius as per usual Neil!
Thanks, Geoff!!
Hi Neil, I'm a Gaming Live Streamer here on UA-cam but I'm in the process of expanding out and doing the same on Facebook.
My question:
When doing my livestreaming, will the comments I'm getting from the chat whilst I'm live have the same impact on the algorithm as comments on a video that has been posted?
I ask this because in this excellent video you made the point that replying helps with engagement which makes a lot of sense.
The issue with streaming a game live is that we respond to comments verbally whilst playing the game rather than giving a written response.
Also, do live chat comments even weigh as much as actual comments on a post?
I believe the algorithm is different for those comments but the more you get the better for the reach of the livestream
This helps alot thanks I own AT Drones and got hacked for 3 weeks.When got page back my fans were just not there.will try all these steps see if can get back to where the page was.
Best of luck with that, Alistair!
I sent you a message on FB also,tried 3 tips and can see the results already if want to chat more look me up in your inbox.;)
Thanks you for this amzing information.
Thanks for the detailed conversation and guidance!!
You're welcome!
Hey Neil, I love your videos. Can you please turn more towards the camera? I don’t want to be critical as your content is amazing, but I just felt that Adam seemed to be more talking to me as he didn’t have to turn his head to talk to the camera.
But my left side is my good side ;)
This is fantastic, Neil & Adam. I was looking for exactly this kind of info about Facebook since it seems harder than ever to get engagement with the algorithm change, especially for a relatively small page like ours. But this is awesome. If you have any thoughts on working with the updated UA-cam algorithm as well, especially for small creators, I'd LOVE to hear.
Thanks for the suggestion :)
I learned so much in mere minutes... great video
Thank you!!
You guys are just awesome. Thank you for sharing this informative video.
You're very welcome :)
Neil your contents are awesome.
Thanks!
Great video!! Congratulations on the valuable tips!
Thanks, Fagner! Glad you liked it :)
Very informative, thank you. With everything that's going on in the news with Facebook, I've been wondering how it will all play out for us marketers. I know this is not necessarily related, but it all plays into their overall future plans.
I'm more concerned about the organic reach of posts dropping so much. It will be interesting to see how it plays out for us!
Mad value bruh, thank you Neil! :D
You're welcome, Erik!
wow thats pretty awesome thank you for the content :)!
You're welcome, Hassan :)
Great insight. Really makes sense for Facebook to do that.
Glad you liked it!
Hey Neil! Great video, as always.
Can you please make some videos about SMMA, providing tips how can I get started with it.
Thank you 😊
Sure, I’ll consider that for a future video :)
Great! Very well! Thanks for video, Neil.
Thank you, Wilson!
Thank you! Great info.
Glad you liked it!
You are always spot on!
Thanks so much!
awesome !! i didn't think about it.
Thanks!
Hi Neil, Great video! In your experience how often should a business page be posting on Facebook? is everyday too much? Thank you in advanced
You should post each day. Test to see what works best for your followers.
God damn it, Neil. You gave me better ideas to hack facebook's reach, thanks
Nice! You're welcome :)
Again a very valuable video. Thanks 👍
You're very welcome!
Good tips!
Do you think there is a big difference between making the content native on Facebook or keeping it on other platforms?
By that I mean sharing a UA-cam video or uploading the video itself on Facebook or making a post with picture (if not too long) rather than putting up a link from a blog.
I`m sure you and Adam can share your thoughts on this!
Great idea!
Helpful. Thanks!
You're welcome, Julian!
Hey Neil,
Your information was amazing.Help me out put a video regarding a issues if your account got disabled by facebook then what can be done because there's isn't any proper source of information regarding this issue on internet and the due to changing facebook algorithm these problems are happing day by day
HOPE YOU RESPOND
My videos focus on all things digital marketing - not too sure about the process one would go through in your situation. Check the Facebook forums to see what to do.
Thank you Neil
Appreciated!!👍
Thanks for that Neil! I have a shirt company in Brazil, and we think about getting more personal with the brand putting personal stuff there, but we are not really into that idea. We prefer to have our own individual places to share personal stuff and let the brand be just a final step of the funnel to show our products. Any ideas on these strategy?
If you guys are sharing personal stuff in other places then it really isn't part of the funnel, it's separate. You don't necessarily need to add personal stuff to your product. Do what works best for you and your business.
i really like these videos you do with this guy, keep it up, thanks for all the tips, and i wish you the best of karma :)
You are very welcome, Aleksey!
Thanks Teacher I learned a lot from you please if it 's possible for you can You tell me what the best extension for next and back Button In Wordpress ?
Not sure I follow your question..
Hey fellas! Can you do a segment discussing tactics and real life examples of Facebook and Instagram paid ads? I've done really well with Google paid ads in the past but I am struggling to find success with Facebook paid ads. Thanks!
Great suggestion, Jason. I will see how we can work this in soon.
Thanks great information
Glad you liked it!
Hey Mr.Neil....Like to get Marketing Tips from you and always have been noting each n every point.
Neil Sir, I want to know about the new App VERO which topped the Apple AppStore Charts in deep like when we are connected by friend Close friends or any other sometimes follow option isn't available..... similarly there are many q to each of your Viewer. So it will be awesome if you make a video on Vero App.
Thanks Sir, m from India.....🔥💯
And truly believe in taking each and everyone towards the Digital Generation n make everyone Tech Savvy.!! ❣️
Thanks for the suggestion, Mandar!
Thanks Neil..Let me assume that "commenting" part is applicable to UA-cam as well...😋
Definitely :)
Hey Sir, I am born in an upper middle class family and my family thinks me to study and don't want me to pursue my dreams in blogging or UA-cam. So, instead I want to show my parents resultt from what do I getting from this..I was doing UA-cam and earned around $55 within a year but after the new terms and conditions it stopped because now 1000 subs are needed for monetization and I don't have these much..And we don't get success directly doing blogging, it takes time like a year or 2..But I am in 9th and if I don't get success or full income within 6 months..I have to stop dreaming from what I really passionate about..My parents would allow me when I getting a good amount of income from it but for that it needs to be investment.. Please help me sir..You are my last hope!
Start with a free blogging platform like Medium or Linkedin to start building some authority. You are young, you don't need a definitive answer yet. Just get started and see what happens.
You are the best. Thank You
Thanks!
Hey Neil, you usually share links to your own site.... But what if I use Facebook instant Articles to share my posts ?
Hope you answer my question 😊
I recommend testing it out. I have heard good things about it :)
how you do the digital marketing stategy plan? hope you answer me. thank Neil.
Every digital plan is different and depends on numerous factors including company, niche, goals, competition, region, etc.
Do you have a video on creating effective post and using Facebook to boost them?
Not yet :)
thank you it works ! :)
You're welcome!
I’m having trouble with post engagement. What should I do?
Experiment with different kinds of posts.
Will this work sharing videos from UA-cam or just my own created videos? Thanks.
Depends on what your goals are. If you are looking for reach and engagement, either one can work.
Thanks a ton!!
You’re very welcome!
Awesome!
Thanks!
Neil bhai I am waiting for How to write seo friendly post & how use Yoast SEO plugin like pro :)
Btw you know what is meaning of Bhai ?
There are many resources on my blog and here on my channel that can help you learn to write for SEO. Bhai means brother, right? :)
Neil Patel yes, but in last reply you said you are making video on how to use Yoast SEO plugin like bro
Hey Neil, Is it necessary to learn programming language for blogging? If no, then what's the use of them? Thanks for reading!
Laxmi Kanth, so I don't need to learn programming language or web designing for blogging?
I have been blogging for a long time, and I don't know anything about programming! :)
Hey Neil,
I have a question. I have a blog which is covering the topics Blogging, SEO, Marketing, and Make Money Online.
Is it considered by Google as multi-niche blog.
It's a muti-author blog, everyone try to share their knowledge on the basis of their knowledge through blog post.
Waiting for your answer.
Thanks.
I would consider it an online marketing blog.
I want to learn from you as an intern or anything like that.is it possible?
You're awesome
Thank you!
I run a Lead ad yesterday paid 25dlls and fb barely show it to 450 people in an entire day!!
Was it the first ad you ran? Did you try testing different audiences?
Hello Neil, Thank you for the information.. I am using the "learn more" button on facebook and include a teaser for a youtube video.. so when they press on the button it will take them to the youtube video. is it a bad idea to keep changing the learn more link or its okay?
Are they different videos?
Neil Patel no, same video but the one i use on facebook 20 seconds long and the full video on youtube. (I mention in the text that the full video is on youtube).
Hi. How is this working for individuals (not a page)? I noticed my posts are not reaching / visible for my friends. Still comments are the trick? Thanks for your answer.
I am not sure exactly how the differences are but the reach is poor for both. The more engagement the better though.
How do you feel about a multi-touch campaign?
Send a teaser email about something they will get in the mail and keep it mysterious
Send the package with a letter
Send a follow up email to the package and get them to click on links
You can try testing it. But make sure it isn't going to be something that will cost you too much in the beginning. See what the return is based on a small test.
Neil Patel , thanks for the advice.
Hey sir, I am only 13 and I am really passionate about blogging but my parents aren't and I convinced my parents a lot to purchase a domain and hosting for me but they refused. Sir please help me by purchasing a bluehost hosting and domain for me! It's humble request and also it's so cheap but my parents do not understand!
Try blogging first on Medium - a free platform - to test it out and build a following. Once you see results it will be easier to convince your parents ;)
Does this tactic apply to paid advertising on Facebook as well?
I haven't tested yet with Facebook Ads
So ... this algorithm keeps being changed ... why? Just when I get things figured out and am getting excellent reach with my posts, they change the game again. I'm getting really frustrated with it. This latest change, as you describe it, seems to me to be yet another way for FB to harvest demographic information about users - this time forcing us to engage more in conversations, thereby revealing very personal things in the process - you can learn an awful lot about people by observing what they talk about. I don't think this can even be called 'demographic information' anymore - it's gone way beyond that to core behavioral information that should be private. In the name of what ... marketing? I don't think very many people realize that being on social media means being an open book in this way. To me this is very invasive, however, social media has become a necessary evil and therefore I go along with it. But I don't have to like it, and I never will. Thank you for the informative videos, Neil - I do appreciate them! :)
It is definitely frustrating, Marina. Thanks for your kind words and support :)
The problem I have is that I'll be scrolling down my feed. see something that interests me, scroll back up to read it, only to have the post disappear before i can read it! Very annoying. Anyone know how to stop this?
Not sure... sorry
Adam looks very handsome today ;)
I'll make sure to tell him you said so ;)
I have a question... I was told that I needed to unfollow all the people on my friends list in order for the Algorithm to work???? So I unfollowed everyone now I only see stuff from the few groups I'm part of. I think this was a mistake! HELP PLEASE
You should follow people in your space that you are interested in. You shouldn't unfollow everyone. But you don't need to follow everyone, just those who are actually producing interesting content.
Im a vlogger here on youtube and most of the traffic i get is from posting a preview of the vlogs. i post with the link attached to the preview. i post 3 times on the day of the release of the vlog. How can i get more people from facebook to watch my youtube videos? thank you for your response.
Post more videos. How often do you publish?
So since im a weekly vlogger, soI post once a week. And then i post on fb twice a day of that week to really promote the weekly vlog.
Great
Thank you!!
It requires enormous amounts of time spreading yourself across Facebook, Instagram and Pinterest LinkedIn all the time. How do we get work done????
Time management
Neil Patel I think it’s scattering energy and greatly ineffective
Hey Neil, why you don't monetize your channel?
No need. I'm here to teach, not make money ;)
I'm not able to view the content of my friend's page in my news feed even if I have liked and follow it PS: I have changed the following to see the page post first...Please advise
I am not sure what the problem is. If you are following and asking to see posts first then you should be able to see them
Your true Neil, but I'm not able to get them in my feed. Should I suggest my friend carry any of the marketing activities to reach out to the people who have liked his page?
PS: Appreciate your response :)
I was expecting detail conversation.
Just two friends having a conversation :)
This video really does not address the part of the algorithm which limits to 25 the number of friends notified about your posts. I was thinking that there was perhaps some HACK to overcome this part of the algorithm.
Try what I mentioned in this video and I'm sure it will give you great results.
Dead right there Attila... These guys are just selling themselves. We're not all enterprise driven space cadets trying to engage or get rich. We just want what we once had please.
Can we just use Instagram instead?
You can do whatever you think is best for you ;)
LInks downgrade because FB wants to keep you on FB not sending you to another page/site
Facebook definitely wants you to stay on Facebook :)
Would you ever build a free Buffer competitor? :)
How many times merze facebook pages with one page now
Please reply me
Don't understand your question
Please make video how can we increase our website speed free
Good idea. I’ll consider it for a future episode.
Hey sir, would you become a venture capitalist for my blog by helping me to purchase a bluehost hosting and domain, which would be turned into a company in later years if it gets successful.
Sorry, Antariksh. Like I mentioned numerous times on other comments you wrote, I think you should start with a free platform like Medium or LinkedIn to start your blogging career to see if it is something you truly want to pursue. Once you see traction, it will be easier for you to make the transition. Good luck :)
Hi plz helppp me.I started my page on defense two months back.I got very good response ,I got 10 K likes in my facebook page without spending a penny in 2 months,But the day i crossed 10 k likes,My reach and likes suddenly dropped,Earlier i ended up getting 250-300 likes on average per post,Now i hardly get 30-40 likes,Why is that? and when i login to my FB id,In news feed i see post of my defense page with 300-400 likes,But when i go to my page,I see only 30-40 likes of same post,Why is that?Plz help me to figure out what seems to be the problem.Thank you.
Not sure why that is happening. You should try and get in touch with Facebook support or check their forums. Perhaps it has to do with their latest algorithm changes.
I will try my best as per your suggestion.just one question.I heard rumors that my page is mass reported by element who dont like my content since i write article on Indian defence. Is it because of that?
How to remove people on massenger??
Block them
i need your facebook link
facebook.com/neilkpatel/
How to increase facebook like
Engage your audience. Check out the articles about Facebook marketing on my blog.
Nice Video. Liked the content.. One basic question.. How you do start the engagement? How do you know which post would work and which will not? Can you take a look at our page and let us know what we are doing wrong. - facebook.com/bakerykart/
Testing. You need to test everything to see what works.