How Steve Jobs Persuaded The World
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- Опубліковано 28 вер 2024
- Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unparalleled marketing. But some of it is down to his persuasion techniques. Techniques that all of us can adopt. In this episode, you’ll learn how Steve Jobs persuaded the world using simple techniques that anyone can copy.
P.S. There was a LOT of Steve Jobs content I couldn't include in the past two videos, so I've created a bonus audio-only episode to cover it all. 👇
Access the bonus Steve Jobs episode here: bit.ly/3f7UD2f
Try HubSpot for free: hubspot.sjv.io...
“He was laser-focused on solving problems. His products addressed more problems than any others, driven by an unwavering passion for innovation. Unfortunately, many modern products prioritize form over function and fail to truly address all the user problems. As the saying goes in marketing, the best way to persuade others is by creating a superior product, much like building a better iPhone.”
One of Elon’s principles is to only focus on design and engineering of the product. If you make the product as compelling as possible it will sell by word of mouth. As Tesla has no advertisements. The function was highly optimized / simplified then form factored.
@@ChandlerRandolph-yc5re I couldnt agree more. As an owner of a SW business, I spent 10 years doing absolutely everything in sales and marketing to sell our product and all we achieved is brake even. I then focused on a niche and was ruthless about learning EVERY problem customers have and I solved them one by one focusing on the highest value to the lowest value ones for our customers. I now dont sell or market I just take orders. Our customers are our marketing/sales engine. My advice is be problem focused not Product Focused.
@@ChandlerRandolph-yc5re agreed.. regardless of elon's political beliefs, one cannot deny tesla brought a sleek electric car to market and spacex is building reusable rockets. most people especially in tech focus on marketing while building another todo app and then complain business is hard. how about make a todo app which predicts what you should be doing. push the boundary in some way. that is how we grow the size of the pie and create wealth.
@@ChandlerRandolph-yc5re Elon is a fraud, and you sound like a NPC
chatgpt?
Steve was and still is my biggest business inspiration. He knew so much and used all of it so effortlessly. I can’t think a single person as great as him.
Great video mate. Probably one of the most important tactics not mentioned is Apples’ tightly synchronized crowd cheers during presentations. Even today google, Samsung, and Microsoft fail to control crowd cheer to their benefit. You often hear the speaker reveal a feature and the crowd reaction happens at the wrong time or sounds confused which to anyone at home feels awkward.
Your videos might not reach a massive audience, but the people who do see it get MASSIVE value from it. Great work 👏
Simples and uncola? I lost you there brother. Everything else is 5 stars for far, love your content, you got a fan for life :)
This is an incredibly well produced and insightful video. Do you know of any good books that go over this sort of product psychology with real life examples as you have done?
Check out the documentary “The Century of the Self” & thank me later
Disagree with the recency bias. I d rather say in the main part of his presentations he appealed to rationality and in his ending “one more thing” he appealed to the emotions. Cause emotions drive the urge to buy. That’s why it came last (recency bias: we remember the last feature the most and this particular feature always appealed to the emotions) thus our urge to buy was mo often triggered.
Also, while the viewer is likely to be thinking about considering the purchase, “one more thing” helps nudge up the perceived value prop at that very moment. Alternatively it’s also a way of making it sound like you’ll be getting a gift. lagniappe \LAN-yap\ noun. : a small gift given a customer by a merchant at the time of a purchase; broadly : something given or obtained gratuitously or by way of good measure.
Thanks for making this video, one step closer to a better version of my self.
Good stuff! Such an underrated channel
This is crazy good
Simply superb- wonderful analysis, to the point and with great examples - thanks for sharing
Thanks for video!
It’s good for those who aspire to be great entrepreneurs
very interesting, thank you
The gems in this video 🤌🏾✨! Well paced & engaging
My I Pod Nano lasted 4 years. Once broken, nobody could repair ir. A big NO
It's not Ghandi, It's Gandhi. It'd hurt many. Change it!
THE LEAST I NEED ARE ECONOMICS LESSONS
THE MOST INTERESTED ARE TERRORISM AND HUMAN RIGHTS TOPICS, where lessons volume drop down to the minimal possible !!! !
Is it just me or does anyone else find the ad kinda disgusting? Just using dead people who worked hard to promote something completely unrelated just so you dont have to work harder to make a better product? While also building on a social prejudical stereotype instead of bettering the society by getting rid of these biases?
Yeah, it’s in bad taste
Yeah, in hindsight. Still had the Jim Henson Kermit ad on my wall for while though
You’re overthinking it
Yes it may seem to be that but I think that it also makes sense from another perspective. Steve Jobs was trying to represent Apple as a place where creativity and innovation lives. A place where the best devices came from. By showing the audience people like Einstein who achieved a lot due to the passion he had, it shows the commitment of Apple to do the same. The Apple that existed in that period was doing exactly that. They were coming up with the best kind of technology. Now it's changed but at the period when this was released it was true. This is too long, but the aim is to show that apple are focused on changing the world through technology, just as Einstein changed the world through Physics
I mean, he got the green light from the families of those who had died. For example, Yoko Ono gave permission for him to feature John Lennon in the ad campaign. She even helped pick out the right photo for it.
Boring.
Labor Effect
Halo Effect
Anchoring
Chunking
Recency Bias (One more thing…)
This video is underrated. Seriously awesomely detailed content!!
psychology, a very underrated -ology
Dude, you're dropping gold! I don't know why UA-cam recommended you to me so late.
One more thing...
This video is GOLD!
You Use The One More Thing Technique One This Video.
This is undoubtedly the easiest to understand educational video I have ever watched on this platform. Phenomenal job and keep up the great work!
oh my god... I thought this was a channel with 100K+ subs...
If you keep putting videos out like this you will be huge!!!!!
I was glued to my screen watching this session! Phenomenal. Did Steve cultivate these marketing practices intuitively or did he have marketing mentors? Who were they?
Mike Markkula
What an outstanding video! Congrats brother... love from Brazil 🇧🇷
This video is woooo goood
Awesome job on the video. You literally opened my eyes to a broader understanding of marketing.
Great video bro, super concise, relevant and entertaining.
Ghandi ❌
Gandhi ✔️ 06:48
Gandhi is spelt as “GANDHI”
Learned a lot. You kept my attention for 30 min. Keep it up
For those who loved this video check out the Adam Curtis documentary “The Century of the Self” which focuses a lot on Edward Bernays who basically created the PR industry
Then, watch every other Adam Curtis documentary as well!
@@Rottyrottyrotty that too - I think of them more like visual essays but they are all quite good
@@alexBaldman That is a more accurate descriptor!
great !!!
I've never bought an Apple anything.
You are a single drop in an ocean
Steve Jobs was a super great person, and apple is a great company
You are nothing compared to people who steve jobs persuaded
me neighter but we doesnt matter, he was a visioner
Tell me you are single without telling me you’re single
It’s good how you dont cut/edit out your breath since there are sooo much AI narrations recently. I appreciate the effort for recording.
Great channel
This is INSANELY valuable! THANK YOU so much for making it! ✨🙌
❤❤
Very good ❤ thanks
This was such a pleasantly good video to watch! Thank you for the effort you put into this!! 🎉 you got a New subscriber!
Please write name of Gandhi properly. I took it personally because of my system one thinking.
😂😂 I would have gone for the 60+30 sec dip. It sounds way better.
We got a million-subscribers-worth channel right here!
Very nice video. Keep on reviewing marketing techniques man they are very valuable
Insanely valuable video man! Thank you so much❤🙌
Failures fail, winners win; you can refill coffee capsules lol
😮 Apple dont sell products but values and beliefs.
By far the best and the most informative video I have seen in a while. Hands off👏
“With Tim cook..”
Ah the video has ended then
Really good video. Thanks.
Wow great vid😃 thanks!
Great video. Very useful.
Dis is a lovely video! God bless you ❤
This is so impressive
Well done analysis
Just subscribed
Brilliant 💎
labour illusion? You can't fake it. You have to do some labour to understand this. I did pitches in teams that did some, that did none, that did everything. Pitch is better when you do everything.
Steve did it.
He didn't need to "persuade" people, he wasn't even the great speaker. His ideas were visionary, he was a true visionary. People all over the world saw that.
Your understanding of these principles is incredible. I would love to connect with you. If you aren’t opposed.
costs 10 $ per second
Yes he persuaded me he was a master conman...shows the average intelligence of an apple user...🤯🤕🤡