how we took this ecommerce brand from $0 to $231k in 90 days

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  • Опубліковано 12 лип 2024
  • A case study on the go. You'll how we scaled an ecommerce, Shopify brand from $0 to $231,000, all in the span of a short Uber ride.
    If you’d like 30 minutes of free consulting from me and my team, click the link below to book a call: calendly.com/zachtheoldham/30...
    TIMESTAMPS:
    0:00 - Intro
    1:15 - Amazon rinses you
    3:00 - How we did it
    8:40 - Outro
    ---
    ► 🧪 Want to find out more about our “Laboratory”?
    Click the link below to check out Flax Labs:
    flaxlabs.com/
    ---
    At Flax Labs, we’re taking a look at E-commerce through a different lens. We’ve created a “Laboratory,” a mechanism that optimizes and improves Ecom businesses by taking a scientific, hypothesis-testing approach to marketing, operating, and scaling a digital company. By focusing on a few key metrics within your store, you can create a baseline to be referenced for future testing.
    #casestudy #ecommerce #businessgrowth BusinessGrowth #shopifybrand #shopify

КОМЕНТАРІ • 47

  • @freddiebanks
    @freddiebanks 2 місяці тому

    I run an eBay store, and I never skimp out on shipping always next day delivery. I totally agree that fast shipping can seriously boost sales. Great video!

  • @Nicolas.Barrera
    @Nicolas.Barrera 3 місяці тому

    fire video bro, excited for next one

  • @shortykean4071
    @shortykean4071 Місяць тому +20

    Great insight, thanks for sharing. In my opinion this business will always be lucrative because people simply need to buy things. You just have to find good products to sell (I am using a lot of winnerzila. Their lifetime plan is really amazing value imo), and make your store a little bit appealing. That´s a formula to success in my opinion. If someone is wondering, my favorite niches are pets and electronics, you can always have good money in these.

  • @isaacpullen6752
    @isaacpullen6752 Місяць тому

    Fantastic video gives me a lot of encouragement thanks

  • @YouTubeOrganicMarketing
    @YouTubeOrganicMarketing 2 місяці тому

    Let's gooo! Great one, brother

  • @Stevie.frames
    @Stevie.frames 3 місяці тому +2

    It's stupid that people shout " I want to be successful at ecommerce" and then go watch tons of guru content about finding a winning product and not instead come watch Zach rant/reflect about his business and experience of ecommerce.

  • @daffasuwandy2392
    @daffasuwandy2392 11 днів тому

    Hi Mr, I want to ask about you selling products, do you buy the goods first for your home for Product Samples (i mean Tiktok Organic) or do you just advertise them directly on your website?

    • @zachtheoldham
      @zachtheoldham  11 днів тому

      The brands we work with usually manufacture their own products! So they create them from scratch which means they definitely have them in person. Some brands retail other popular companies products too, and do the fulfilment themselves (I.e they have their own warehouses), so they’ve got tons of product in person!

  • @divine7223
    @divine7223 3 місяці тому

    Can you elaborate how they could afford your service + adspend when cogs was already at 60 percent? Not sure if you meant by increasing prices from 20 to 200 usd thats a 10x, for a product that is already popular and exists on Amazon, where they have the fastest shipping.
    Did you add new products to increase AoV? or just trying to upsell as much as possible and that worked? Other products in that case must be more profitable aka lower Cogs?

    • @zachtheoldham
      @zachtheoldham  3 місяці тому

      More products, and bundles helped us increase AOV, we’ve actually stayed competitive on pricing the entire time as we’re running on Google Shopping!
      COGS has stayed high tbh. We operate around a 4.5x blended.
      With our fees, net profit was negative first month. By month 2 and 3 we were operating at about 15% contribution margin and 10% net margin.
      Net margin is up to 12% in the last 30 days with $187,000 in revenue (this includes around $14,000 in fees to flax).

  • @NicoGarridoz
    @NicoGarridoz Місяць тому

    What a great video

  • @EveChou-om2xu
    @EveChou-om2xu Місяць тому

    Hi bro, we admire your video! Can you tell me how I can reach out to you?

  • @nazar_go5498
    @nazar_go5498 2 місяці тому

    Will you have your course about dropshipping on Udemy?

    • @zachtheoldham
      @zachtheoldham  2 місяці тому

      I have no course! Just trying to show the behind the scenes of Flax and share our learnings

    • @nazar_go5498
      @nazar_go5498 2 місяці тому

      @@zachtheoldham thanks for your kindness,hope your advice helps someone

  • @user-mo8pm6ew4j
    @user-mo8pm6ew4j 3 місяці тому

    BOOM!!!

  • @carterbrown5803
    @carterbrown5803 2 місяці тому

    Bro what i thought you would've had 100k subs off that clean intro. Soon tho

  • @relaxingmood6768
    @relaxingmood6768 Місяць тому

    i want to start my e com bussiness what can i do

    • @zachtheoldham
      @zachtheoldham  Місяць тому

      Get something to sell and make a website! Then use UA-cam to study

  • @milshaq
    @milshaq 2 місяці тому

    🔥

  • @_riya555
    @_riya555 2 місяці тому

    Hey bro can you pls mention some reliable suppliers ??

    • @zachtheoldham
      @zachtheoldham  2 місяці тому

      Define reliable

    • @_riya555
      @_riya555 2 місяці тому

      @@zachtheoldham is it too hard to answer a question?😂

  • @Leandre2002
    @Leandre2002 3 місяці тому

    me waiting to see the whip 😔

    • @zachtheoldham
      @zachtheoldham  3 місяці тому +1

      My retention hack wasn’t as successful as I thought it might be. Shoulda told everyone at the beginning I was picking up a Ferrari or something to keep them watching till the end 😋😅🥹🤦
      Kidding don’t want viewers that are here for that stuff

  • @divyv20
    @divyv20 3 місяці тому

    Hey Zach , really nice video ! I was wondering if I could help you with Best Quality Editing in your videos which visually appeal to audience and would increase average view duration and will also make a highly engaging Thumbnail which will overall help your videos to reach to a wider audience ? Pls let me know what do you think ?

    • @zachtheoldham
      @zachtheoldham  3 місяці тому

      If you fix your grammar I might consider it

    • @Gorilla612
      @Gorilla612 3 місяці тому

      @@zachtheoldhamDAMN 💀

  • @ioanpv
    @ioanpv 3 місяці тому

    bingo bongo boom

    • @zachtheoldham
      @zachtheoldham  3 місяці тому +1

      I like that there’s a translate to English option here

    • @ioanpv
      @ioanpv 3 місяці тому

      @@zachtheoldham 🤣

  • @divyv20
    @divyv20 3 місяці тому +1

    Ok , then help me to fix my grammer and consider me 🙃

    • @zachtheoldham
      @zachtheoldham  3 місяці тому

      Use Grammarly!

    • @mannav_62
      @mannav_62 2 місяці тому

      @@zachtheoldham talking about Grammarly. Would you like me to help you with a free Opt-in page? 😂

  • @wolfwolf7498
    @wolfwolf7498 2 місяці тому

    Youve made 230 000 in sales, cool, but how much have you spent on ads? And after accounting for that, and taxes, how much profit did you make, if any?

    • @zachtheoldham
      @zachtheoldham  2 місяці тому

      I outline the profit numbers in one of the other comments, and I also summarize them at some point in the video I believe!