How Virgil Abloh Mastered The Yeezus Cover

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  • Опубліковано 26 вер 2024

КОМЕНТАРІ • 317

  • @alvinlee3982
    @alvinlee3982 2 роки тому +819

    My favorite track is 'Im in It' the drum break on the beat switch never gets old. I hated the Yeezus album cover at first, but looking back there's nothing but respect for the audacity to strip down the cd format bare and have it be recognized as a body of work for Ye.

    • @highcry
      @highcry 2 роки тому +9

      The cover will forever remind me of Mos Def's album cover which was pretty much done in the same vein. But everything about Yeezus is classic

    • @highcry
      @highcry 2 роки тому +1

      All praise to the million people who worked on the album lol

    • @ben_mcgac
      @ben_mcgac 2 роки тому +1

      I’m in it is my least favorite song 🤨

    • @tktheproducer_
      @tktheproducer_ 2 роки тому +4

      IM A BADMAN IF YOU NO SAY!

    • @BatatasFriasss
      @BatatasFriasss 2 роки тому

      I also think the mentioned drums sound a lot like the ones in Tyler's new JUGGERNAUT track, they hit so hard

  • @Vexx
    @Vexx 2 роки тому +431

    this is an insanely incredible video! Congrats!
    & Long Live Virgil 🤍

    • @ConverseWithMe
      @ConverseWithMe  2 роки тому +6

      Wow, thank you so much - means a lot coming from you!

    • @St.Ivory_
      @St.Ivory_ 2 роки тому

      Hi Vexx!! :)

  • @randallrohr623
    @randallrohr623 2 роки тому +135

    Yeezus literally changed my life. Everything from the guerrilla marketing to the overall soundscapes really opened my mind to all the boundaries that art can break. The album cover will always be my favorite. I think my favorite song is probably Blood On The Leaves just because of how raw and emotional it is but I honestly love every song on Yeezus.

    • @Prodbyjah464
      @Prodbyjah464 Рік тому +1

      Blood on the leaves is my fave too, shit just goes too hard 🔥

  • @HALFTIED-
    @HALFTIED- 2 роки тому +55

    the entire aesthetic and vibe surrounding everything during the yeezus era is my absolute favorite. the concert merch, his style, the masks and the sounds are incredible. i truly think that yeezus is one of hip-hops most important records for shaping and molding how industrial experimental music can work so beautifully with the sounds and production of modern hip-hop and rap. utterly flawless

  • @pfm6389
    @pfm6389 2 роки тому +99

    My favorite track is “Guilt Trip”. I really like how Kanye incorporates the piano with the synths to create a masterpiece. Also the vocals and the Cudi part make it even more good!
    Rip Virgil 🕊🖤

    • @gabrielcohen436
      @gabrielcohen436 2 роки тому

      I love that song so much, its so underrated!

    • @bowen89
      @bowen89 2 роки тому +6

      If you loved me so much why did you let me gooooooooooo ohhh whoaa

  • @bobbyoctovio5582
    @bobbyoctovio5582 2 роки тому +63

    I’d say my favorite has to be new slaves. The passion he was spitting with on the song is unreal. To me, it takes you on a journey of being pissed off and screaming and letting that emotion out. And right when you’ve gotten to the point of letting it all out, relief hits with the outro, and it’s almost as if you’re alleviated of your angst. Awesome track

  • @TheBookMeister
    @TheBookMeister 2 роки тому +31

    My favourite track is on sight. Its a polarising start to the album but a needed one. It throws you directly into the sonic deep-end with the blown out synth tracks and ye’s verse is still heard over all of it. Perfect way to start an album like yeezus..

  • @Chikistherussiantoy
    @Chikistherussiantoy 2 роки тому +216

    Favorite track has to be guilt trip. i love all the synthesized sounds and just the sound scape is amazing. with that kanye autotune. just the absolute perfect YEEZUS track imo. Super cool and informative video too. I love virgil. RIP.

    • @kjubaSZN
      @kjubaSZN 2 роки тому +6

      W choice

    • @shakshbh
      @shakshbh 2 роки тому +4

      Same

    • @subwaydaddy
      @subwaydaddy 2 роки тому +4

      Underrated as fuck. Cudi killed it.

    • @SMEGEL145
      @SMEGEL145 2 роки тому +2

      So underrated, it's my fav on the album too. I looked at the listens on Spotify the other day and Guilt Trip had the least... shame.

    • @Carl-J
      @Carl-J 2 роки тому +1

      Yes bro guilt trip is so underrated kid cudi at the end was so good

  • @midis_touch
    @midis_touch 2 роки тому +72

    This cover is the ultimate cover once you see the rest and know the backstory. I’m very glad you actually spoke on the theming of minimalism and maximalism and there was no better way to show how open the casket for CD’s was. the orange tape highlights the temptation to peek in and see what it sounds like and to me that’s the next step in getting the full message. Also my fav song has to be guilt trip or send it up

  • @muno8564
    @muno8564 2 роки тому +9

    My favorite is definitely On Sight, the surprise of playing it for the first time was the best and I love how the cover stands out with it's shine and red label

  • @rhythmlessroxby
    @rhythmlessroxby 2 роки тому +15

    I'm truly inspired by Abloh's process and especially since we've been getting more information about his work with Kanye. With enough work, I'll match half that man's creativity one day.

  • @JakeBisnett
    @JakeBisnett 2 роки тому +113

    I think Kanye's final design choice is a very clean and interesting cover, and it serves as a good send-off to the music industry's focus on CD's. As for my favorite track, definitely Black Skinhead because it's just a banger in the car and a classic. I really love your videos man, I was surprised when I finally checked your sub count. I expected a few hundred thousand. You're definitely on your way though!!

  • @christianserna-jd4zi
    @christianserna-jd4zi 2 роки тому +23

    i think my favorite is also hold my liquor, just the sound that it brings to us feels different but I think it was a great idea to use the cd just as simple like that to show it pure as it said in the video that cd’s we’re dying because of itunes so i found it so fascinating

  • @bettynuggz
    @bettynuggz 2 роки тому +10

    My favorite track is Bound 2. And Kanye's album cover choice was perfect. It breaks all rules about a final project. Imagine turning in a book report to your teacher with nothing besides blank pages and your name written on the back of the last page. 😱🤯

  • @ivanterrero3646
    @ivanterrero3646 2 роки тому +5

    Dissect Podcast did a great job discussing this album my favorite track even after all these years since it released is Blood on the Leaves

  • @goodtogreat6952
    @goodtogreat6952 2 роки тому +9

    This album has 0 skips, only 10 songs and replay value out the butthole….from an album from 2013

  • @shvttleswrth5765
    @shvttleswrth5765 2 роки тому +5

    my favorite track is guilt trip, even tho cudi didn’t really give clearance to use his vocals, they fit perfectly. cudi 🤝 ye. the final cover is brilliant. while trying to make a statement with it, i feel like this was the birth of ye’s use of minimalism

  • @BobbyBurnsOfficial
    @BobbyBurnsOfficial 2 роки тому +58

    Fire video! Told multiple people about it so far. Great seeing all this info put together

  • @alexgrisch3004
    @alexgrisch3004 2 роки тому +1

    HOLD MY LIQUOR IS MINE TOO!!! I had a crazy experience listening to yeezus high and I found such a new angle to hold my liquor, it’s related aesthetic (for me) is like sitting by a misty lake in the dawn whilst tired and hungover, but also angry

  • @lucky3662
    @lucky3662 2 роки тому +1

    Blood on the Leaves is such a powerful song this give you goosebumps everytime

  • @notlemonbread
    @notlemonbread 2 роки тому +6

    I love how unique the cover is and looking at the other more grand and detailed iterations makes me appreciate the direction they went in, the simplicity I feel really captures the rawness of the sound. My favorite songs are On Sight, New Slaves, and Guilt Trip, I can't just choose one lol

  • @ANIMATLANTA
    @ANIMATLANTA 2 роки тому +8

    this was awesome. my favorite song on yeezuz is guilt trip. keep up the awesome work. and rest in peace Virgil 🙏🏽📀

  • @PautinoPR
    @PautinoPR Рік тому

    my favorite has to be 'Send It Up' theres something spo hypnotic about the alarm in the background that i cant get enought even after 10 years of its release ..nice video

  • @shrkbyrdee988
    @shrkbyrdee988 2 роки тому +2

    My man got a sponsorship, proud of u bro

  • @ANAKEMAEU
    @ANAKEMAEU 2 роки тому +7

    My favourite track of the album is Black Skinhead, I love how direct he is with his story and references. I also like the album cover, I have to say that I was fascinated with the ones that didn’t make it. I just can’t see a different cover than the one we all know

  • @fauxkyou7900
    @fauxkyou7900 2 роки тому +9

    That first listen of on sight I will never forget... have to go with New Slaves for favourite track.
    The final album cover is still the best. Would’ve been a cop out if it was condo art painting again. Still love how Yeezus is the open casket death to CD’s and that’s when stream services started to gain traction!!

  • @sunrise5624
    @sunrise5624 2 роки тому +1

    On sight is definitely my favorite track. The heavily distorted synths at the beginning have become iconic.

  • @1szekelybence
    @1szekelybence 2 роки тому +1

    That’s my favourite track too. I think that the simplicity of that cover is exactly what makes it so iconic, it was probably the perfect choice artistically.

  • @treywindsor9873
    @treywindsor9873 2 роки тому +3

    Thanks for another good video! My favorite track on Yeezus is also Hold My Liquor. Yeezus is also my favorite Ye album for sure.

  • @lookingass1
    @lookingass1 2 роки тому +2

    Underrated channel. You should have millions of subs.

  • @henryvirgil8188
    @henryvirgil8188 2 роки тому +1

    The Takeaway : My favorite track off of Yeezus would be Black Skinhead. Not just the song but the entire back story of how Rick Rubin got involved and helped steer its minimalistic, primal sound to the forefront in a matter of three weeks. There's one part of this interview where Rick Rubin explained that he had to find a way to make it sound cohesive with numerous tracks causing mixing problems and the only was to eliminate them was to strip it down bare, which lead to the more tribal drums focus. Genius. The George Conte influence and work on this and on other album covers with Virgil Abloh is one of the reasons I went to the exhibit he had at The New School Museum in NYC. It really had an impact on me.

  • @izzy-l3280
    @izzy-l3280 2 роки тому +3

    Yea dude those covers definitely set the mood for a bad ass album that goes down in HITStory. Manz is his own boss ♾

  • @gabrielcohen436
    @gabrielcohen436 2 роки тому +5

    My favorite songs from Yeezus are Bound 2 and Guilt Trip. Bound 2 sounds very different from the rest of the album and is a song I can always come back to. Its heartfelt and fun. Guilt Trip sounds unlike anything I have heard before and I love Kanye's vocals, the production and Kid Cudi's feature is absolutely amazing.
    I used to think that the cover was kind of boring, but its really grown on me. I think the minimalism contrasts nicely with the albums loud abrasive songs and I appreciate the CD sendoff aspect. I also like how different the album cover looks as opposed to the rest of Ye's discography.

  • @beckstewart6936
    @beckstewart6936 2 роки тому

    on sight grows on me more and more every time i listen

  • @caesarzave9609
    @caesarzave9609 2 роки тому +7

    I love your editing sm, thank you for giving me an insight into one of my favorite album covers!

  • @gavintuckey
    @gavintuckey 2 роки тому +4

    my favorite track has got to be hold my liquor too. the guitar synth riff towards the end is unmatched in how raw and emotional it is. in regards to the album cover, i think that i liked some of the alternative covers more (specifically the gold foil covers) just due to personal preference, but i honestly think that the final decision was what was right for the album. i also think that it's really a mindblow that this album is a "sendoff" for CDs since TLOP came out 3 years later and was only available for digital download. really cool in my op.

  • @sansthology
    @sansthology 2 роки тому +3

    As a black creative my favourite song on yeezus is new slaves, but send it up is a close runner up just because of it´s "apocalyptic" and different sound, the sirens sound like a world collapsing to me.
    Even tough all of the Yeezus covers impress and inspire especially as "remixes" of michealangelos david are just dope, I just have to think of all the amazing yeezus fancovers that exist and see its true worth

  • @chrisv659
    @chrisv659 2 роки тому +2

    Incredible video, also my favorite Yeezus song is New Slaves, I just love the depth of emotion within it mixed with the production; it’s immaculate

  • @sayujpatel9673
    @sayujpatel9673 Рік тому +1

    ON SIGHTTTT

  • @watercave4905
    @watercave4905 2 роки тому +3

    THIS is good

  • @karanfreese7386
    @karanfreese7386 2 роки тому +1

    My fav track is New Slaves. You can feel the anger during first couple of verses. The beat switch in the end is almost euphoric, similar to Beethoven's symphonies.

  • @funnyguy6387
    @funnyguy6387 2 роки тому +3

    My favourite tracks are New Slaves and Blood on the Leaves. The raw energy ye provides vocally on yeezus gets me hyped every time. And also the subject matter of the songs. whether it be problems in the industry, rasicm in the modern day climate. Or just something simple like I'm In It. The cover signifies the production very well to me. The just plain cd with the red tape like a bootleg disc. Ye and his team are on a whole other level.

  • @Leon-kq2js
    @Leon-kq2js Рік тому

    Yeezus is my favorite Kanye album. Used to pick Blood on the Leaves as easily my favorite because of those crazy horns...but now I'm leaning towards Hold My Liquor!!

  • @finaltouch998
    @finaltouch998 8 місяців тому

    What a great video. I’m gonna subscribe. This was a great piece you put together. Thank you. Virgil was and is Amazing. I wish him and Ye were still working together. I think YE still Carries a lot of Hurt over Virgil’s passing . Two geniuses of our Generation.

  • @The_guy_that_does_stop-motion
    @The_guy_that_does_stop-motion 2 роки тому +2

    Amazing video as usual, as for my fav track on yeezus, it’s black skinhead

  • @tethc7580
    @tethc7580 2 роки тому +1

    awesome video. more pls

  • @noah_n6587
    @noah_n6587 2 роки тому +1

    My favorite track is bound 2 because of the instrumentals and the overall message

    • @KaxMerg
      @KaxMerg 2 роки тому +1

      i scrolled WAYYY too long to see Bound 2… absolutely beautiful song

  • @milorades172
    @milorades172 2 роки тому +1

    Great video keep goin man ur goin places!

  • @yenspiration6755
    @yenspiration6755 2 роки тому +3

    I absolve love this video. You do Kanye proud with these videos. Glad to see you continue to provide your own unique perspective on music and hip hop. This is just the begging. Already copped my yeezus figure, thanks again !

  • @evanodyssey
    @evanodyssey 2 роки тому

    Bound 2. R.I.P Virgil Abloh

  • @DrinEsc
    @DrinEsc 2 роки тому

    The cover was spot on man, like understanding the whole concept now and what the meant by it, is just amazing!

  • @Ananda-Yuga
    @Ananda-Yuga 4 місяці тому

    The moment You understand Yeezus, You realize it's one of the best artworks of all time.
    favourite song: New Slaves

  • @pleioneozzdar451
    @pleioneozzdar451 2 роки тому +1

    After seeing the final choice it doesn't surprise me that there was a deeper meaning. After seeing Vice video of his deconstruction or minimalistic take on songs it makes sense in hindsight bias that he would do more than what meets the eyes even if we were not able to understand it right away. My first initial impression when it came out was that it was a weird way of boasting something very simplistic and call it a masterpiece. This video definitely makes me appreciate the work that was done and understand a bit better of Kanye overall.

  • @furcornmanwiththemasterpla8380
    @furcornmanwiththemasterpla8380 8 місяців тому

    That sculpture is so sick, but even if it fits the album's aesthetic, it doesn't fit the album's message, and most important it doesn't feel like Kanye. I'm both very happy and kinda sad that they scrapped it, reminds me of the cover on Atrocity Exhibition (Probably my favourite album cover possibly of all time)

  • @JALC-x
    @JALC-x Рік тому

    one of if not the last album designs virgil did, was 'talk memory' for badbadnotgood. in my opinion it pays homage to the work he did on yeezus in the sense that it uses the physical format to create the art. it comes in a functional printed plastic sleeve which not only protects the record but also finalises the art, and it's sealed with a coloured sticker the same way that yeezus. also like yeezus the album art on streaming services is literally a photo of the record in its sleeve. in an age where designers are prioritising their work to attract eyes on streaming platforms, it's incredibly bold to forfeit the effectiveness of your album art on streaming in order to create physical art that only people who will be able to touch and see the physical media will be able to appreciate. for that it's one of my favourite album designs and is up with yeezus for me
    his design for yeezus was a funeral for the CD format, and talk memory was a celebration of the vinyl record format

  • @KM-tv5km
    @KM-tv5km 2 роки тому

    Guilt Trip is my favorite. Yeezus is the greatest album of all time and it changed the entire course of my life, it’s perfect in every way and I owe so much of my life to that album

  • @24pablox
    @24pablox 2 роки тому

    Hold my liquor is def the best one. The guitar solo and Justin Vernon’s verses take you out of your body. Reminds me of the old days when I would sleep in my car after drinking and partying. Super intense track.

  • @LucaDickson
    @LucaDickson 2 роки тому +2

    on sight, the balls to start a album like that

  • @APRILOOPS
    @APRILOOPS 2 роки тому

    i cried at the end! so beautiful! gonna put my yeezus cd on my wall rn

  • @davidrefry5405
    @davidrefry5405 2 роки тому +1

    We weren’t supposed to come up with something this clean

  • @aryamazandarani6373
    @aryamazandarani6373 2 роки тому

    I like how the minimalist, basic cover juxtaposes the industrial sound of the album

  • @sEEbbUm
    @sEEbbUm Рік тому

    omg ily for liking hold my liqour
    literally my favorite kanye song
    its so polarising and unique i love it

  • @andydbr2969
    @andydbr2969 2 роки тому +1

    It's hard for me to choose a favorite track off yeezus but blood on the leaves and hold my liquor are masterpieces.

    • @ryewza
      @ryewza Рік тому

      This guy gets it

  • @daddyfwine6122
    @daddyfwine6122 2 роки тому

    Bro was a creative genius

  • @RyBrown
    @RyBrown Рік тому

    R.I.P. Virgil 🕊️🕊️🕊️

  • @Littlekitten_
    @Littlekitten_ Рік тому +1

    I still remember when Yeezys was released on Apple Music and i fell in-love with Hold my Liquor . I never understood the hate this album got. .

  • @ReeRap
    @ReeRap 2 роки тому

    yeezus has my favourite album cover

  • @alexkennelly7404
    @alexkennelly7404 2 роки тому

    Yeezus is a work of art

  • @MichaelMartinez-hy5tj
    @MichaelMartinez-hy5tj 2 роки тому

    On sight

  • @damianocarosi346
    @damianocarosi346 2 роки тому

    My favorite Yeezus Track is New Slaves. So ahead of time, the pop music with the techno is something that only now is coming popular. And the choice for the cover is simply iconic.

  • @McFly.
    @McFly. 2 роки тому +2

    so we making a video about the yeezus cover and not talk about the red tape nor the "add grafitti" posters?

  • @crestedcresties
    @crestedcresties 2 роки тому +1

    Such a masterpiece!

  • @koblamoats880
    @koblamoats880 2 роки тому

    DOPE video!! I never knew about all those different covers. The jewel about perfection and creating all those prototypes to come up with the ONE, solid my guy!!

  • @narcisoanasui246
    @narcisoanasui246 2 роки тому

    Yeezus ages like wine to me. Way ahead of it’s time.

  • @fel4631
    @fel4631 2 роки тому +12

    i think the cover of Aleph by Gessalfestein had a big influence in the process. He worked on the album and the industrial sound vision came pretty much from this album too.

    • @pabloguccibeats4156
      @pabloguccibeats4156 2 роки тому +2

      Haven’t seen the video fully yet but gessalfestein was a huge influence on yeezus, so if this dude doesn’t mention him he’s tripping. The aleph cover is super similar

    • @jmosaic9429
      @jmosaic9429 2 роки тому

      Aleph released after

    • @energyflash_tk
      @energyflash_tk 2 роки тому +3

      Kanye wanted to work with Gesaffelstein after hearing the song "Viol". Aleph came out 4 months after Yeezus. Aleph's cover is a nod to Yeezus, not the other way around. It's very likely though that Gesaffelstein influenced the Donda cover in some way

  • @TheRealJakeTremblay
    @TheRealJakeTremblay 2 роки тому

    My favorite track is ultralight beam, the production lifts me up

    • @Yeah12831
      @Yeah12831 2 роки тому

      That's not on yeezus

  • @hunnidfifth
    @hunnidfifth 2 роки тому

    I love how we all love this album, yeezus saved my life

  • @jarrettnorth4254
    @jarrettnorth4254 2 роки тому

    I'm in it goes ballistic

  • @jacob31993
    @jacob31993 2 роки тому

    The album cover is iconic, Ye made the right decision. It’s timeless like his music and Virgil’s influence

  • @Soundwave11037
    @Soundwave11037 2 роки тому +14

    My favorite is Guilt Trip, the journey it went through is interesting to me as it was originally produced by S1 and had Jay-Z on it because it was on WTT, but (kinda like the cover to Yeezus) would have some changes done to it, like Hov being removed and S1's drums being swapped for Travis', even tho we don't know how the OG sounded, the current one we have feels a bit more naked like the Yeezus cover. Weird comparison but yeah, as far as covers I liked, I somewhat prefer one of Joe's earlier ones, it was orange and sorta had a prescription label on it which fit the OG title at the time, but the final cover is great too.

  • @samuelleong2352
    @samuelleong2352 2 роки тому

    I'm in it my favourite as a kid who had to work at the chinese takeaway and hearing that sweet and sour sauce line my brain exploded. Love this version of the album cover, have a physical one and it just feels so clean

  • @mouckey
    @mouckey 2 роки тому

    i love this album and this era! Kanye and Virgil made a good job in the aesthetics, great video bro!

  • @injeolmi6
    @injeolmi6 2 роки тому

    May he rest in peace. My favourite song is Bound 2.

  • @teonwhite4050
    @teonwhite4050 2 роки тому

    I’m in it and send it up

  • @reubenchrzanowski8022
    @reubenchrzanowski8022 2 роки тому

    My favourite track on yeezus for a chunk of time was new slaves but I’m in it is a masterpiece of a song

  • @Faime1Up
    @Faime1Up 2 роки тому +1

    Super informative video. I appreciate the work you've done

  • @HighLordOfHouseIX
    @HighLordOfHouseIX 2 роки тому

    Phenomenal video and long live the creative multitalent Virgil Abloh

  • @yohanchavez7577
    @yohanchavez7577 2 роки тому

    you explained it so well, my favorite track has to be send it up, God Bless.

  • @montenefields8288
    @montenefields8288 2 роки тому +1

    Great content 👍🏾

  • @JuhoSprite
    @JuhoSprite 7 місяців тому

    I thought this was about actual mastering in music production😭 and I thought this dude made a cover/remix or the entire yeezus album.

  • @haze7879
    @haze7879 2 роки тому

    My favorite track from Yeezus was On Sight. The first time I listened to it it caught me off guard and got me interested in the album

  • @marco-wt6of
    @marco-wt6of 11 днів тому

    hold my liquor also and i think the album cover is perfect for itself.

  • @psd6
    @psd6 2 роки тому

    Super well made video! Yeezus is one of my top 3 favourite albums of all time and I think such an iconic album cover had a big part in it. The whole statue thing would´ve been interesting for sure too, but I think such simplicity is what really makes it powerful. First hearing the breakdown on I´m In It is where I really got into Kanye. Hold My Liquor has got to be my favourite track though.

  • @bLEACHeye
    @bLEACHeye 2 роки тому

    Amazing video! Good work! I feel the creativity poured into it

  • @AT1NE
    @AT1NE Рік тому

    Awesome video!

  • @kevinbodniza8559
    @kevinbodniza8559 2 роки тому

    Guilt trip and black skinhead are my fave

  • @MomIsCrying
    @MomIsCrying 2 роки тому

    i dont know much about Virgil Abloh but what i do know its the send it up and bound 2 are my favorite tracks off of Yeezus

  • @internetjous
    @internetjous 2 роки тому

    BOUND BOUND BOUND 2
    is my favorite.

  • @traviscoq
    @traviscoq 2 роки тому

    Very clean video man keep the great work

  • @Sumeko828
    @Sumeko828 2 роки тому +1

    Fire Video