Randlesham | Daniela León Cornejo - Three Strategies for Data-Driven Pricing Success

Not every pricing expert started out hunting for hidden patterns in data. But after years building pricing strategies across industries, Daniela León Cornejo spotted something most companies miss: they're drowning in data but starving for insights. She noticed teams getting stuck on surface-level metrics while goldmines of information sat untapped in their systems. Through her work driving organizational change and boosting profitability, Daniela developed three core strategies that changed how she looks at data - and transformed the way companies make pricing decisions.