MARKETING I MEDIJI - Medijska pismenost (#4) | Kratak sadržaj

Pored informativnog, zabavnog i edukativnog programa, koji treba da bude glavni razlog zašto uopće konzumiramo medije, firme i kompanije su shvatile da simultano s tim medijskim sadržajima, koje ljudi zapravo žele da konzumiraju, mogu promovirati i svoje proizvode u obliku reklama. #medijskapismenost #marketing #reklame
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Literatura:
1. Bignell, J. (2002). “Media semiotics: An introduction”. Manchester New York: Manchester University Press Distributed exclusively in the U.S.A. by Palgrave.
2. Croteau, D. & Hoynes, W. (2014). “Media/society: Industries, images, and audiences”. Thousand Oaks, CA: SAGE Publications.
3. Gaines, E. (2010). “Media literacy and semiotics”. New York: Palgrave Macmillan.
4. Potter, W. (2001). “Media literacy”. Thousand Oaks, Calif: Sage.
5. Silverblatt, A. (2014). “Media literacy: Keys to interpreting media messages”. Santa Barbara, California: Praeger, An Imprint of ABC-CLIO, LLC.
6. Silverblatt, A. (2014). “The Praeger handbook of media literacy”. Santa Barbara: ABC-CLIO.
Autor:
Ernad Osmić, MA bosanskog jezika i književnosti
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