Why Ford is Returning to INDIA?
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- Опубліковано 14 січ 2024
- Many auto brands have left India, but none has returned.
However, things are about to change as Ford is returning to INDIA, With their ACE Car.
The Endeavor
But why is Ford returning even after making $2 Billion in losses here?
Let's find out in this most detailed video on this topic.
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Mitsubishi, Chevrolet and Fiat must come back to India with an Indian perspective like Kia&Hyundai. So they can also mark their identity in Indian car market.
No they will not come back in India
Chevrolet ko to ana he chaiye.
Yes. We need Camaro.
Chevy needs to be back
Competition already high hai ab muskil hai
Nope, they are not gonna lower their standards!
Awesome analysis.
I think Ford might be thinking India as an experimental EV market where the consumer is also open to ideas and it can be a great learning for Ford, for their international models.
Ford F150 lighting 90+ EVs pre-booking got cancelled as the product was not value for money. Unlike USE, the Indian zero tail pipe emission ban is much longer than 2035, they can continue their profitable ICE business that they can't do in the USA, Europe or China.
@@krishnachandramenon8 ICE cars are still outselling EVs in EU and US.
India needs global product customised Indian way. I20 , Creta , all were initially meant for international market produced in India . But they gave it a try in India and rest is history.
Endeavour EV will be great.
If they are planning with EV..then its finish again.. Permanently
Ford used to give Ecosport with solid 5 star ⭐ rated with 6 air bags, even before TATA made their marketing on build quality. The problem is Ford did not market their product well, but Tata did extremely well that even Maruti is updating their cars with improved build quality.
With TATA overtaking everyone else and Maruti also catching up, Ford might not make a successful comeback. People would still have trust issues.
If people had that issues the price of their existing preowned cars would have been crashed till now after 3 years of ford leaving india. But no their value is not going down in preowned market. So I don't think people have trust issues. Actually what happened in these 3 years is that people now know the value of ford better than before. The problem was lack of options in indian markets in mid suv segment and hatchback segments. If ford someohow manage to tackle that segment. Surely ford will explode it's sales in india @@venkata224
Driving ford new figo diesel since 2016...2,50,240 kms...still counting ! Great car !!
Your new is 8 years ago
I have same model Figo.. superb car❤
I agree
i too has ford figo 2011 model
I have ford figo diesel 2014 model….I can definitely say that it’s still better than ertiga, swift ,old innova in terms of performance
I drove ecosport 3 days back to mayudiya pass.2.5km above sea level. Not a single stress on engine. Super smooth corners. Super comfortable. Drove almost 15hours continuously. No issues.
Great experience
is it snowing in mayodiya now?
@@reeshavgohainyes it is..
I drive my Ecosport almost 16 hr continuously from Bhubaneswar to nagpur samrudhi entry point, no issue. It is best car
Yes ecosport is good. Very stable and comfortable to drive
EcoSport was a driving enthusiast car, it should make a return.
Mustang also
There's literally 0.01% chance that Mustang will be locally manufactured in India. @@Red_Depth_YT
The real compact suv not like seltos creta etc 😂
Awesome car. Great fit finish, great diesel engine and durability.
Fiesta also
Comfort and safety are the key aspects of Ford , I seen Ford expedition 2023 model - really it’s great and no comparison. Bringing new gen Ford Ecosport / Endeavor / Explorer to India will definitely give tough competition to Mini SUV and SUV’s for major selling automotive groups.
Good to hear Ford coming back to TN, besides new gen cars it helps in creating more job opportunities.
Welcome back FORD.
It was actually we said that ford left India in 21 but at that time the company said.. We are restructuring our business in India.. So technically they never said they are leaving India.
RIP to the fortuner once the Endeavour comes out.
yessir
No fortuner fanboys will buy anything
Fortuner won't die as such, but competition is always welcome
Jab Ford itna saal tha tabh kya ukhad liya tha,?😂
Fortuner will not die anytime. It has a strong following even though it is overpriced as hell. The endeavor though is more feature packed and is worth the cash you pay. Regarding the longevity of the cars and engines, it all depends on how the owner keeps it. There are abused fortuners that are ruined and the same goes for other brands.
Ford Freestyle is still completely ignored. It is best car that can compete with baleno and i20 easily.
I drove that car across rural Assam, Arunachal, Meghalaya and Nagaland on one trip, and across Kashmir on another.
It was an absolute delight.
@@kc4276 you must have done some offroading! how was your experience? asking because I did drive on very bad roads filled with potholes but never did offroading which can be done by fwd
I have FS T+ diesel…it’s gem 110 k kilometres in 3 years.
I have freestyle 2019 1.5d car. It's a pleasure driving it.
miles better than c3 tbh, it still was lacking features and premiumness but it has its basic really well covered. A no nonsense drivers car
What a case study.. and well explained.. love your content.. keep up bro.🔥
Ford also need to launch the new mustang because in used car market the price is soo much than the real price.
There are at least 16000 employees working for Ford right now in India.
Only IT
@@RP-qs1tpservice station mae bhi employee hain.
I am working as DCRC at CBC Ford
@@soubhagyasukumaran1997so, is it true about endeavour coning back? 😍
@@randeepsharma confirmation message from company side still pending..we are waiting for their reply 😊..
Endeavour, mustang and ecosport only these 3 cars are enough for ford to be profitable in india imo. Ford already has a premium brand img and selling smaller cars where not only the profits are low it'll also endup diluting the img
Lol bronco gayi var mey?? Ford Focus ford f150 ford explorer hai edge hai ford evs v hai... Avi fords cars ghata diye hai.. Ford Bronco sport hai very different from bronco... Like defender and discovery jaisa... Bronco and Bronco sport
True
True, Just like Endeavour's Facelift they should Launch Ecosport with Facelift...This would be a Big Bounceback for FORD...
@@navreetrandhawa1990 In Europe they have the Ford Puma. Maybe something like that.
@@terrificspokesman7416 Yes PUMA is Gudd luking Car, From front looks like Mini Porshe Cayenne...
Very well researched video and analysis. I think a joint venture by Tata and Ford would be amazing for Indian consumers if that happens.
Well researched Video. Thanks bro. The puma was an exciting bit to watch. Keep up the good work bro.
Fords products:🥵
Fords marketing 🤡
(In my opinion)
Agree
Agreeee
Not marketing... Their line up... Who the f wants ugly car like Figo in this era? Look at i20.. It's modern... Sexy... Ford can kill it by Ford Focus...
Hyundai has Alien looking cars in my opinion @@samsung123451 also Focus kinda looks like Figo
Same like UPA govt
Thing with Ford was that their diesel engines were fantastic with decent power and superb mileage. The problem was with their petrol engines. Compared with the competition the mileage which one got from Ford's petrol engine was horrible. If they are able to fix that , they will do extremely well
I'm having Aspire petrol 2020 and I got the mileage of 18-19 on the highway at 70-80 speed so I don't think that's the issue but yes in high traffic it reduces to 8-9 KMPL. It's engine is also more powerful compared to Dzire or aura and it's a little heavy too, so it's fair enough I think
Ford's dragon series petrol was most powerful. Be it 1.2 or 1.5 . Powerful engine bhi chahiye or mileage bhi chahiye.aise kaise chalega
The solution to that problem is the 7.3l Godzilla engine.
Coz they did not make 0 rating walking coffins like Maruti using tin shade
One of the reason is weight
Fortuner ke papa aane wale h 😈👿
Land cruiser?
Endeavour
Budddyy!!!
Excellent Analysis Brother.. really impressed with info you had.. and suggestions were impecceble
Imagine made in india Ford Mustang means it will sell for under 40 lakhs 😮
Then what about baba elon musk.
Forty lakh for Mustang isn't fair price, a Mustang cost only $25000 in us which is ₹23,00000
@@UnitedNations-gk4rl957 you typed 2.3 lacs lmao
@@winnershandbook1069 It's okay, but atleast Dollar amount is correct
@@UnitedNations-gk4rl957 American manufacturing is cheap because they sell more cars than Indians. If they manufacture in India they manufacturing cost will be way higher than America and after that they have to pay taxes which will easily take the cost over 50 lakhs and they will sell less than 1000 units per yr making the operation a disaster.
They need to enter with Ecosport, micro suv category 😊
Yes
That's mini-SUV category, micro is Punch segment.
@@Akhil-gd7lp micro sub segment will be the new hot segment, price of car are increasing very much this days...
yup
Ecosport will be a sub compact suv segment car
Viewing your video for the firsttime and feel that every point covered, from stats, to detailing, to logical reasons, to strategic viewpoint, every single thing is spot-on in this video.
Subscribing to your channel.
Hope your future videos will not be just office based videos but outdoorsy videos with acual drives or company visits etc.
I have driven old gen Figo for 5 years & am driving Ecosport since Oct 2020. Hoping that they do make a comeback soon with cars like Endeavour & Ecosport with trending features in the Indian market. They should also think of launching Territory in the Indian market.
I believe Bronco if launched in India would do great as well!
Only if they locally manufacture. otherwise ckd or import duties will already delete it from competition
Never ever possible
Bronco is too big for Indian roads
@@sateeshram3186isn't thar 5 door too?
@@sateeshram3186 How is Bronco too big for Indian roads when there's literally Thar roaming everywhere on street which is almost similar in size to Bronco?
Proud owner of Fiesta Classic 2014 titanium and still going strong
Very good analysis.. Your diction is very good and promptly covered all the items in a very short time..
Run the Indian market the INDIAN way, notthe american way. Japanese and Koreans understood long back that Indian market is unique and strategies that worked in other countries may not work here. Hope they succeed. Ford has its flaws, but make better cars than a lot of other brands.
Yes. Tin cans loaded with features and very low maintainence is the way to go for India. That's the Indian way.
Japanese and Koreans will compromise quality to keep price low after so many taxes because their market share is big in India and it affects them.
Ford will never compromise quality as their biggest market is USA. It’s their home brand and it’s well supported financially by their government and tax rules. They chose to leave India than lower their quality.
You do realize the compromises they make for Indian markets over the other? That wouldn't make Ford what it is known for
@@vikyp989 price exists
Thats exactly they should not be doing. They should make cars in limited quantity for the ppl who appreciate their cars and not try to attract the Maruti BHAKTs..
Proud owner of Aspire here...the best handling small sedan in India till date.
Ecosport s diesel 2021 model 15000 done. And yeah iam excited
All their cars were built like tanks and good handlers
You forgot Punto and Polo. Which were better than Aspire.
Punto and Polo are hatchbacks@@abiofficial-ws7pn
aspire tdci owner here... really an underated car
Excellent analysis! Very insightful 👍🏾👍🏾
Happy to hear this news about Ford coming back and also thanks for telling the fact that Ford cars are selling in huge numbers unlike other brands which left India very informative video 👍🏾
Endevour be like : abb tu gaya fortuner 👽🔥🗿☠️☠️☠️☠️
We need Mustang 🐎 like that costs just around 45 lakhs in America.
It's approx 26 lakhs now for the base
@@STVolgs825 with the crappy 4 cylinder? No thanks
60% cess on bigger engines than 6 cylinder🤡 40% on engines bigger than 4 cylinder
AINTNOWAY I WANT TO SEE MUSTANGS ROAMING INDIAN ROADS LIKE FORTUNERS LOL
Highways dekha hai .
I'm from Bangalore at here it's great don't know how it's in Bihar@@gorillagas5546
0:55 bhai idhar jo tumnhe graphics kiya he nah? Yeh Kaise karthe ho batayega pls?
Very well analysed. 👍
I do wish that Ford comes up with products other than Endeavor.
So Happy To Hear That Ford Is Coming Back❤
Hell yes. I am very excited for the Ford endeavor and raptor even though i dont even have the money to hot wheel cars !
Interesting case study!!!
Great explanation,you just earned a subscriber❤
As an owner of Ecosport, I am a great fan of Ford and I want Ford back. I love the handling and the driving quality so much that my next car also would be Ecosport(If Ford ecosport is launched)
I'm very happy that Ford is coming back. In fact, I would want many other car brands make a comeback as well. This is because of the fact that our Indian brands are steadily making good cars and performing well in sales also. For example TATA, it was only 5-6 years back that TATA was nowhere near today in it's car sales, it was only in the Trucks and Buses.
This is all well, BUT, this will slowly be gone as they (Indian Brands) acquire more market share. Why? Because then there will be no competition and that is bad for any industry to thrive.
There must be a constant competition among INDIAN and International brands so that they both force each other to make better cars. Otherwise, once Indian brands acquire more than 50% market share, there will be a unanimous shift towards Monopoly.
For Indian brands to acquire more than 50% market share is going to be a huuuggeee task in itself considering the Duopoly kind of situation with Maruti n Hyundai. If you add in Kia, it becomes even more apparent
@@prasunshome7200 Kia is nowhere compared to TATA motors in terms of sales. Kia is smaller than TATA motors in terms of market capitalisation.
@@protograde2723 You have taken it in a literal sense whereas I meant it figuratively considering both Hyundai n Kia are related to each other...
@@prasunshome7200 I see
@@prasunshome7200 Maruti has been successful because they understood INDIAN customer which is very sensitive to price, but this is changing with the awareness of new car buyers towards safety and NCAP ratings and all.
So, If Maruti fails to change it's image of producing unsafe cars, it will loose considerable market share very soon. Sooner or later, Maruti will have to produce safer cars and when that happens, price will also go up.
Good analysis. Hope to see Ford to come back soon in India. Also, expecting Mitsubishi & GM to come back and launch more variants of their vehicles.
Your videos are so well-researched.
Alongwith cars mentioned by you for Ford comeback, they must consider a segment of 4.3m length , 5 seater and RWD setup, with muscular looks, engines capable of 150 BHP and 280 NM torque. A 4x4 with low transfer case must be an option. Believe me it will be a huge success.
Tiger zinda hai 🎉
😂
New ecosport facelift is enough to challenge all its rivals in its segment. Endeavour will also capture a lot of market share.
Ford ecosport and endeavour please 😭🔥
They should definitely launch Territory in India, it's a very good alternative for Creta/Seltos, feature loaded and mini Everest/Endeavor
Ford should bring back the new generation Figo. The batback market is very unattractive since Figo and Polo left. We have i20 N and Altroz Racer would be coming soon, but I doubt they'd be able to compete with Ford, especially on the Diesel end.
damn!!!! i just loved ford puma.....such a beautiful car
Very good analysis.
And most importantly a good presentation.
हिंदी भाषा बहोत ही स्पठ और असान 👍🏻
fantastic analysis. I used to have Endeavour earlier and I miss it. Phenomenal machine.
I have been wanting the new Endeavor to be sold in India for such a long time and after hearing this news, I was overjoyed! So glad they're finally coming back. Hope they sales are great and they are able to stick forever and bring even more and better cars to India.
And for us Petrolheads, we all already know what we want, the new S650 Mustang to come to India 😉
We need a quality vehicle manufacturer as the current players are spending less on manufacturing quality vehicles and spending more on PR
Well explained. Very nice video.
Bro I watch your video first time the information you provide is absolutely upto mark
So I subscribe your channel right away and like it too
Keep it up👍
I believe that they just need 3 solid products to have good sale figures, somewhat like what Kia did. A sub 4m & 4.3m crossovers and a full size 4.6m SUV.
Agree with your all points. Very nice evaluation and suggestions.
Puma would sell like crazy🎉 actually ford didn't make a proper product selection at proper time
They will not do it this time too. They will again run back.
Very Informative content.
Is there any chance or clue they will launch BRONCO in India ?
Good analysis...
Everest (Endeavour) would be the only competitor in India of overpriced Fortuner and would definitely make a hit in sales of Toyota.
Toyota is toyota. It always rule.
@@Maxine842chapri overpriced fortuner fan spotted 🤡
I agree, even till this date endeavour has decent looks, and is competitive with overpriced fortuner
@@Maxine842 Toyota interiors are from 90's 😅
ckd bechoge ek saal 🤡jab tak local manufacture nhi kroge tab tak nhi jagah bana paoge aslo ground reality aur youtube ki duniya mei farak hai
Great information appreciated 👍
Eco sport still doesn't need a facelift. It's somehow just feels fresh even now on roads. They just need to bring a 7 seater based on same platform before Tata does it with Nexon.
Freestyle was sooo good, a proper driver's car
Finally Fortuner Father is Coming ❤❤❤❤❤THE ONLY LEGEND FORD ENDEAVOR❤❤❤❤❤❤❤
Ford needs 1 to 2 cars in the 10-20 lakh bracket (compact SUV & sedans) other than Endeavour otherwise they may have to go back again. They need one car which has demand like Innova Hycross or Creta. Indian consumer respects you if you make them wait.
Had been to the service center recently and as per staff, Ford is planning to bring Endeavour 3.2 and 2.0, EcoSport Pertrol varient only and 2 EV varients, 1 hatchback and 1 SUV segment. Not sure how true this will turn out to be. But looking forward to their return!
Yes please, Ecosport and endeavour 😭
Good analysis 👍 👏
Its a good news, bringing back Ecosport with required upgradation and slightly changed look is a must for Ford. And another brand i want badly to entre the Indian market is Mazda. They have amazing cars in markets like Thailand, Indonesia, Malaysia. If they bring the CX 5 to india i think it will sell really well.
Cx-90 can compete with cars such as Innova, compass and kodiaq. Also, imagine an MX5 in India!
i want a rear wheel drive car
@@EshK-jh9hw man, CX-90 can compete with BMW X7 and merc GLS in terms of luxury. It's too good a car for Mazda. And MX5 will be an instant hit in India especially at a price point less than 1 crore. Mazda has some amazing models which can do very well in India, perfect cars they have. I don't know why they are not taking the risk to enter India.
Actually mazda should have partnered with Toyota like how they have a partnership in markets abroad.like Hyundai and kia. But Toyota has chosen suzuki. So the opportunity for mazda to enter has long gone.
I think mazda has to partner with some Indian company to enter the Indian market
Can't wait for the mustang and Mach e to come to India. Imagine the splash they'd make. And the fortuner would get insane competition
Mustang 😩🤌🏻
We can hope. They have such beauties in their stable.
most probably only cbu
Because low denand and very high taxes even on locally produced cars
Mustang discontinued good globally I think
@@subhadipmishra4989 There is a new Mustang model now.
Love the word ARSENAL. I do agree Ford and Chevy should launch new cars which are introduced in India . Seriously u did a deep postmortem on the issue ... subscribed your channel friend
I completely agree with you man
If Ford brings puma and kuga along with endeavour with appropriate pricing then there is a very high chance of Ford regaining a good Portion of market in no time
And along with this a well updated and fresh looks for Eco sport should also be offered
For small cars they can offer the updated fiesta but in low production
Whenever there is demand only then the fiesta should be supplied
Ford should bring the Fiesta Hatchback as Swift/i20 rival, Explorer for Creta/Seltos rival & Focus as a VW Polo replacement
Remember in 2017, Chevrolet shown essentia and all new beat activv in their delhi auto show ... This were the products which were officially going to launch in india, but due to lower sales they left... But even after 4 years since they left their both production plants Gujarat and pune were still operational and functional for doing exports.. and guess what essentia and activ were also produced in that same plant but they were exported but never officially launched in india.... Same case with ford, i think they will create some export buisness here coz if they were planning for a comeback, they will have to develop new dealerships again... Still, lets see what happens in future
I don't think Ford dealership are closed in India many are still open but they do only service for example many like these are in my city too
@@mudit1 they are service centers bro
@@cars_squad2223 but these dealership buildings are not sold off too they still have Ford logo
@@mudit1 yeah even our city has 2 showrooms out of which 1 is now a skoda dealership and other still has a ford logo coz service centre is attached there too
@@cars_squad2223 yeah I think the dealerships with attached service centre are not yet closed , hope they come soon bring there beasty cars
I like your videos which are incisive and well researched.
3 theory mujhe bahut acha laga, it is a researched topic. Awesome bro
Bronco ko bhi lani chahiye to compete with Defender & G-Wagon.
Bro I'm not event auto enthusiast but your videos really feels very informative. ❤
Thank you for these videos
A sizeable segment of Indian customers have now started prioritising robust build, driving pleasure and ride quality over just economy. This bodes well for many international players. They already have a local supplier base here..
last time we missed but this time i am buying ecosport.. one of the best budget car .... good news
Also me❤
People with budget of fortuner & endevour will be the most happy 😅
amazing analysis...wow
If they get the Focus and all its variants, that itself should get them a good market share among the general public + affluent sector
Good news that Ford coming back, hoping more and more models they may bring
My first car was a 2012 January Ford Figo 1.4 TDCI.
My second car was a 2021 October Ford Freestyle 1.2 Titanium
If Ford brings Puma to India then it looks like the third will be that woo 💯
I think they also saw the growth of Skoda and VW after they released cars as per the Indian market, they might also want to milk this last chance
Very nice and informative video.
Fun Fact : Henry Ford's(Founder of the Ford Company) grand son Alfred Ford Joined Iskcon in 1975 who was CEO that time... Hare Krishna 🙏❤️
I won the 2019 Ford Ecosport Titanium. I must tell you this car is a beast. We tried Brezza (Kachra), Nexon(Good but not that good), Honda CRV(Nice but small) at that time and Ford Ecosport stood the best! We miss u Ford! Get some more 4 meter SUVs in India 🙏
My 2014 ecosport is still firing. nonstop driving above 120km/hr (as per google map) shirfi to nagpur. No issue best car I ever drive
10:15 👍🏻
10:53 hope it'll come with Diesel engine
11:23 gagan choudhary already reviewed cuga but he said harrier, hector segment car
One another thing is Ford has kept most of it's dealers still active and operational at prime locations , also they still provide very good service to existing owners.
Interesting to see what they will do with the Chennai plant, if Ford is only looking for the CBU route with their cars.
And yes, re-launching their product line with the 4M+ car [Creta rival] will be a perfect start.
Edit: Made changes, it's Chennai instead of Sanand
Sanand Plant Is Solded To Tata
@@carsvelozindia4775solded nahi Sold hota hai.. 😂
@@samsung123451 Ok Sir
Don't worry it will go back as soon as it came back.
I am a car enthusiast and Here are some feedback/suggestion i want to share to ford team.
1. According to my observations, right now in the indian Car market.
Almost all the manufacturers have varients in petrol AMT or CVT but in diesel there is only manual transmission available (and this Gap is about 90% of the cars)
I think ford can fill this gap with providing options like Diesel AMT or CVT.
They also can provide all varients like Petrol, Diesel and EV for better diversification.
2. Secondly As per my observation in the indian car market, ford can play a right game of marketing in safety features like ADAS too attract customers towards them.
3. For cost cutting strategy they can provide practical features with PROPER TESTING (rather than gather too many features that confuse a beginning car buyer) that will add more value to their base varients and this also help to gain Trust of Car Buyers over ford.
4. I Learnt the consumer buying behaviour and found that there should be a hype and a delivery period for car to be deliver. Sorry if am sounding 😅 like that but from a brand prospective its just a suggestion
your view on the boring same looks on current suvs is quite similar to mine. tbh, I, who called himself a car enthu, often mistake the fronx to the grand vitara, and if i were a prospective buyer of the vitara, that aint good. the puma and kuga would be quite a fresh sight.
Ford gov PLI scheme me v approved hui hai, if i remember correctly!
Mustang 🐎 made in india
Chaiye. Taki affordable price me mil pae
Nice explanation
Yaar indian and other manufacturers should start launching pick up truck segment of india .... Its will best snd records breaking in no
Waiting for chevy cruze Diesel